AT&T has just revealed what it would take for it to change its stance on Net neutrality: regulators' approval of its purchase of DirecTV. The company has offered to accept the rules adopted by the FCC early this year, according to reports. It was just last month that the FCC denied petitions from a slew of companies -- including AT&T -- to delay its implementation of the rules.

AT&T Mobility introduced Rollover Data early this year. The offering is very similar to its successful Rollover Minutes for voice calls, which began a few years ago. The question is, will it be just as successful for data? It looks like the answer is yes, as it is now expanding the perk to GoPhone. GoPhone is an AT&T Mobility prepaid brand, and prepaid is a rapidly growing wireless segment.

The wireless and wire line telecom industry completely reinvents itself every few years. Right now, everything seems to be changing. Seven years ago, the handset leaders were BlackBerry and Nokia. Today, those companies are struggling to stay on the charts. Today's handset leaders are Apple and Samsung for hardware, and Apple and Google for operating systems.

T-Mobile on Tuesday launched "Never Settle for Verizon," an aggressive response to Verizon's "Never Settle" ad campaign that gives Verizon customers an opportunity to test T-Mobile's network for themselves. T-Mobile promises to pick up any fees incurred by customers who participate in the free trial, whether they ultimately decide to switch to T-Mobile or not.

Google carrier partners Sprint and T-Mobile with more than 1 million free, open WiFi hotspots Google has verified as fast and reliable. Users' devices will move automatically to the fastest connection -- 4G LTE being the standard in the United States, accessing 3G or 2G if only those speeds are available. The program will work in more than 120 countries.

Following a sterling Q4 in which it added 2.1 million individual customers, T-Mobile last week announced it was going after competitors with its "Un-carrier for Business" plan. By offering one flexible rate plan, T-Mobile vowed to put an end to the pricing shell game and compulsory haggling businesses currently experience. T-Mobile's Simple Choice for Business plans have a 10-line minimum.

Google on Monday confirmed that it plans to launch a mobile virtual network operation, or MVNO, later this year. Google Senior Vice President Sundar Pichai, who heads up operations for Android and Chrome, commented on the undertaking in a Q&A following his keynote address at Mobile World Congress in Barcelona, Spain. Google in essence will provide the same service as a wireless carrier.

Google on Monday announced a two-pronged thrust to beef up its efforts in the mobile wallet arena. It has struck agreements with Verizon Wireless, AT&T Mobility and T-Mobile to preinstall the Google Wallet app, including its tap-and-pay functionality, on Android phones the carriers will offer later this year in the United States. The devices must run KitKat or later.

Users of Verizon Wireless' network and products will find it will be easier to opt out of the carrier's tracking activities. The carrier has been using a "supercookie" identifier to follow smartphone users' mobile Web activity. Verizon has given consumers ways to opt out of various marketing programs, but escaping the reach of supercookies has proven to be elusive for consumers.

T-Mobile US strikes again with its new Score offering. Score is like its Jump program for the company's credit-challenged customers. I like all the activity going on at T-Mobile. It is alive once again. That's the good part. However is it starting to burn too fast and too hot? If so, could it burn itself out? Jump is T-Mobile's version of similar plans offered by other carriers.

Cablevision on Monday announced plans for Freewheel, an all-WiFi mobile phone service offering unlimited data, talk and text to residents of New York, New Jersey, Connecticut and Pennsylvania. The prepaid service will connect to Cablevision's Optimum Online WiFi network of 1.1 million hotspots. Optimum Online is Cablevision's high-speed Internet service.

T-Mobile last week announced Smartphone Equality, a new credit program aimed at existing T-mobile customers with less-than-sterling credit who have paid their wireless bill on time for 12 straight months. Under the new plan, this group qualifies for the best pricing and offers on devices and tablets available to T-Mobile customers -- including those with the best credit ratings.

Google reportedly is planning to set up shop as an MVNO, purchasing bandwidth from Sprint and T-Mobile in order to offer its own wireless service. Details are sparse, but Sprint is said to be putting a volume trigger into its contract that would allow for renegotiation if Google's customer volume should exceed a predefined number. The project, led by Nick Fox reportedly bears the code-name "Nova."

FreedomPop on Wednesday announced a new plan that provides Android smartphone users with access to 10 million WiFi hotspots across the U.S. for $5 a month. That sum will give any smartphone or tablet -- regardless of any carrier service it might have -- unlimited talk, text and data on FreedomPop's WiFi hotspot network. Users will have to download FreedomPop's Android app.

AT&T recently completed its acquisition of Mexico wireless carrier Iusacell -- so what does that mean for the future of AT&T? The growth potential is enormous. The first step is over. AT&T has closed the acquisition. It was one of the quickest deals ever, taking roughly two months from start to finish. The second step is also complete, with AT&T's Thaddeus Arroyo being promoted to CEO of Iusacell.

Verizon last week unveiled a new connected-vehicle service at the Detroit auto show. Verizon Vehicle, which will go live this spring, will be compatible with nearly every vehicle made since 1996. It will be available directly to consumers regardless of their mobile carrier. Designed to enhance driver safety, Verizon Vehicle will provide diagnostic technology and live assistance with GPS accuracy.

Verizon advertising partner Turn is using the carrier's Unique Identifier Header, or UIDH, to maintain tracking cookies on smartphones even after privacy-minded users have deleted them, Jonathan Mayer, a computer scientist and lawyer at Stanford University, reported this week. Turn shares the cookies with dozens of major websites and advertising networks.

Great news: Rollover is back and can save you money. Just in case you haven't heard about it, three wireless carriers have kicked off this new competitive battle with rolling data plans. The good news is rollover data works and saves customers money. During the last month or so, three wireless carriers -- AT&T, T-Mobile and C Spire -- have introduced programs in this space.

The United States government is delivering a one-two punch to Sprint over the practice of cramming -- allowing third parties to place unauthorized charges on customers' bills. The Consumer Finance Protection Bureau on Thursday filed a civil suit against Sprint over the issue. Meanwhile, the Federal Communications Commission reportedly is planning to hit Sprint with a $105 million fine.

The United States National Security Agency, which is known for monitoring landline, Web and cellphone communications worldwide, reportedly also targets wireless carriers. Documents released by whistle-blower Edward Snowden show the NSA has monitored more than 1,200 email accounts associated with major cellphone network operators worldwide since 2010.

Does anyone really think that we have any privacy? Probably not. Between GPS tracking and our favorite app, most of us gave up on privacy long ago. Some privacy advocates claim that cell carriers have not been transparent about what personal data they have been gathering and using, although we now know that in order to use a cellular device, we must agree to give it away.

Comcast and AT&T. Broadband started as a service for people to surf the Web. Generally, it was a separate service offered by the telephone and cable television companies. However, things are changing and growing. The changes that are occurring in the industry are groundshaking, but they don't get as much attention as they should. Understanding these changes is important.

Bidding for wireless spectrum in the United States Federal Communications Commission's latest auction has gone through the roof, raising more than $36 billion as of Tuesday morning. A total of 70 qualified bidders are seeking 1,614 licenses in the 1695-1710 Mhz, 1755-1780 Mhz and 2155-2180 MHz bands. The auction almost certainly will raise even more money over the next few weeks.

AT&T shared plenty of powerful information and insights about growth for the company and the industry in general at last week's industry analyst meeting. The wireless, telecom, television and Internet businesses will continue to grow and to change in 2015 and beyond. Whether you are a customer, a worker, an investor or a partner, understanding how change will come will be key to success.

Texting while driving is dangerous. We know that intuitively; we know it because the statistics say so; we know it because we have seen any number of public service announcements warning of its hazards. A whopping 98 percent of respondents in a recent survey of people who text at least once a day acknowledged the danger of texting while driving -- yet most admitted to doing it anyway.

Welcome to another installment of every tech-loving optimist's and misanthrope's favorite look at the week's most wondrous and pitiful new gadgets. Ahead, for your delight and dismay, are studies of a wearable walkie-talkie-type communication device, a 360-degree action camera, a tiny 3D printer, a smart camera attachment, and a clever mobile roaming solution.

The Electronic Frontier Foundation this week renewed its protests against Verizon Wireless' and AT&T's use of supercookies that can't be deleted or disabled to track customers' mobile Web-browsing activities without their knowledge. The carriers' tracking isn't new -- Verizon has been using these supercookies for two years. However, that has not been generally known.

The Federal Trade Commission on Tuesday filed a complaint in a California federal court against AT&T, seeking compensation for customers who were told they had unlimited data plans but in reality did not. The legal action stemmed from a practice AT&T began in 2011 of throttling data delivery to customers with unlimited data plans when their data usage reached a specified amount during a billing period.

The U.S. government is about to hold another wireless spectrum auction. Why is spectrum so important? If you owned a brand new car with brand new tires, you would still need air in those tires in order to drive, right? That's wireless spectrum. It's the air inside the tires that lets you drive. Without spectrum, you can't use mobile apps. The problem is, wireless spectrum is not unlimited.

Big news: The new wireless world in the United States, which has been led by AT&T Mobility, Verizon Wireless, Sprint and T-Mobile, will stay exactly the same. That's right -- Iliad no longer is interested in T-Mobile. There will be no changes -- for now, anyway. So can we finally forget about all the merger distractions and focus on competing again? Please!