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Marketers Need New Strategies To Parry Cookieless Advertising
July 29, 2021
The impending loss of third-party digital cookies will soon force the e-commerce advertising industry to shift its strategies fast. These developments are issuing a real blow to advertisers seeking to leverage third-party data. At issue now is how brands will regroup from these substantial changes to online advertising.
Consumers Can Now Monetize Personal Data To Earn Passive Income
July 16, 2021
Shouldn't you get paid when businesses use your personal information gleaned from the internet? How much is your personal data posted online worth to you? Would you register your personal data so that you get paid when companies track you and use your own data to target you for ads? That is precisely what Invisibly lets you do.
Social Media Ads, Chat Apps Pegged to Power Summer Sales
June 18, 2021
Consumers will spend more money shopping online this summer in response to ads they see on social media if deals are offered by vendors. Shoppers also are more receptive to chat commerce, a potential new trend. New research by Smartly.io, a social advertising automation platform for creative and performance marketers, underscores the role social media plays in influencing shoppers in a world changed by the pandemic.
App Designing Factors That Make or Break the Mobile Commerce Experience
May 27, 2021
Most businesses today that want an app have an app. But having one is not the entire process. The app maker and the business behind the mobile application still need to get it to actually work effectively. Because more people are using apps, many businesses are focusing on the bells and whistles to help them stand out -- instead of designing the apps to reach optimal efficiency.
Allow App to Track? Most iOS 14.5 Users Tap Fuggedaboutit!
May 11, 2021
More than 90 percent of U.S. users of the latest version of Apple's mobile operating system iOS 14.5 are taking advantage of a new feature to block an application's ability to track their activity on their phones. Worldwide, 88 percent of users shut down app tracking on their iPhones. This is bad news for advertisers.
Many CEOs Skeptical of Social Media Marketing
May 4, 2021
A survey of more than 200 CEOs maintains that poor digital marketing practices and meaningless metrics are "putting the board to sleep." According to the study, 62 percent of the CEOs believe that too much of marketing budgets is wasted on activities that don't deliver meaningful results, while nearly as many -- 60 percent -- think that the marketing potential of social media has been exaggerated.
Need More From Your Digital Ad Spend? Adopt Contextual Alignment
April 21, 2021
Many digital marketers spend too much on targeting an already loyal customer base rather than tapping into new streams. Dr. Jorge Barraza, professor of applied psychology at the University of Southern California, has a plan to help advertisers reach consumers that would not normally buy their products, by using the principle of contextual alignment.
Social Commerce Is Changing How Brands Sell Online
March 4, 2021
For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust. Moreover, because it streamlines the sales process by allowing people to discover your brand and make purchases without leaving the platform, social commerce can boost revenue.
Apple's New Privacy Framework Pressures the Digital Ad Market
February 26, 2021
Apple's plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear. ATT requires apps to get a consumer's authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation Research, told the E-Commerce Times that "at least 40 percent of consumers will say no."
Robot Lawyer Faces Legal Troubles of Its Own
December 18, 2020
An Illinois consumer says that on Sept. 26 he received a number of text messages on his cellphone from a company named DoNotPay, Inc., attempting to solicit his business. The messages allegedly urged him to sign up for the DoNotPay app, a service chatbot that its maker bills as "The World's First Robot Lawyer."
Hucksters Rake In $500K With Android, iOS Adware Scam Apps
September 23, 2020
Seven scamware apps found in Google Play and Apple's App Store corralled more than half a million dollars for their developers, according to Avast. The company discovered the malicious apps after a 12-year-old girl flagged a suspicious app promoted on a TikTok profile through its "Be Safe Online" project.
Google's E-Commerce Push to Fill the 'Messy Middle'
July 31, 2020
Google's domination of the online ad market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. This may have driven Google to accelerate its push into e-commerce, focusing on what it calls the "messy middle" -- the space in the customer journey between what triggers the purchase and the actual purchase itself.
Nintendo to Retreat From Mobile Gaming: Report
June 24, 2020
Nintendo seems to be uncomfortable with the dominant business model in the mobile-gaming market, which allows players to download and start playing a game for free, then entices them to spend money on the software through in-app purchases. Those tactics have come under the increased scrutiny of regulators, which also concerns Nintendo, a brand with a family-friendly image.
Apple Feature Forces Change in Online Ad Industry
December 11, 2019
Apple's Intelligent Tracking Prevention feature has made it difficult for online advertisers to use cookies to target Safari users. Third-party cookies "serve as the foundation for almost all advertising use cases," noted Jordan Mitchell, head of consumer privacy, identity and data at the IAB Tech Lab. The blocking "negatively affects the ability for brands to target audiences."
For Brands the Future Is Facebook
June 7, 2019
Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the Facebook family of apps. It includes a whole new world of opportunities.
Is Your Site Mobile Perfect? How to Catch Buyers Who Never Stand Still
March 9, 2019
Mobile search and buying continue to grow as the chosen means for consumers' online shopping, with the market set to reach an estimated $218 billion in 2019. By 2021, it's estimated that 72.9 percent of online purchases will be made on a mobile device. If you factor in the Millennial and Generation Z demographics, virtually all sales soon will be mobile-generated.
What's Wrong With the Social Media Model
January 31, 2019
The social media model has come under increased scrutiny following revelations of data misuse and news of executives reneging on some security commitments. People expecting to change the situation will need to address how social media works. This means changing not just the business model, which describes how a social media business makes money, but the fundamental technology model too.
Did Marketers Underestimate Their Competition in 2018?
December 5, 2018
There's one competitor we underestimated this year. It's slowly draining the attention of every human on the planet. It plays into almost all human needs -- as they are defined by the Maslow Hierarchy. It's the rectangular status-seeking device in your hands. That's right. It's your smartphone. Maslow's needs start with the basics. Starting at the bottom of the pyramid, we all need food and water.
Disaffected Social Media Users Flock to Vero
March 1, 2018
Vero, a relatively unknown social network, has been enjoying a surge in user engagement in recent weeks, a trend that may be tied to growing user discontent over recent changes to Instagram's algorithm, along with an assortment of other objections that have been driving users away from the leading social platforms. Vero has rapidly moved up in the App Store and Google Play rankings.
Google's Ad Mute Option Could Be a Valuable Messaging Tool
January 26, 2018
Google on Thursday announced a new feature that will let users mute so-called "reminder ads" in third-party apps and websites that are powered by its ad engine. It plans to expand this feature to its own services, including Gmail, YouTube and Google Search, in the coming months. The new tool is the latest addition to Google's dashboard for ad controls.
Consumers' Embrace of Mobile Apps Is Limited to a Choice Few
August 31, 2017
Mobile app use has become a powerful habit among U.S. consumers, based on new research findings. An increasing number of users have been spending their time consuming video, music and social media on smartphones and other mobile devices, but many are reluctant to try new apps. A large percentage of mobile app users' time is spent on apps like Facebook, Snapchat, Twitter or Instagram.
Ad Tech's Future Beyond Facebook and Google
August 24, 2017
Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value and grow? Advertising has gone through wave after wave of change over the decades.
Businesses Leverage Instagram Stories to New Heights
August 3, 2017
Instagram's Stories feature, which launched one year ago, has achieved widespread engagement among businesses that want to raise their brand awareness and expand their e-commerce penetration, the company said. The tool, launched in August 2016, allows users to create digital slide shows out of photos and videos in order to convey a story. More than 250 million daily active users are on Stories.
Facebook Launches 'Discover Growth' Global B2B Ad Campaign
July 20, 2017
Facebook on Wednesday launched "Discover Growth," a global ad campaign targeting B2B marketers. The 30-day U.S. ad campaign, which will target direct-response marketers as well as traditional brands, will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network.
Google Brings Machine Learning to Online Marketing Assessment
May 26, 2017
Google earlier this week unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions.
Google Mulls Ways to Banish Bad Ads
April 22, 2017
Google reportedly has been working on a plan to install an ad blocker onto its Chrome browser. It also has been considering a collaboration with Microsoft, Facebook and other firms to develop a set of standards that would determine which types of advertising to block from websites. That effort presumably would aim at blocking abusive ads without jeopardizing ads from legitimate firms.
What Is Verizon Promising With Its New Oath?
April 4, 2017
Verizon on Monday confirmed reports that it will rebrand its AOL and Yahoo businesses under a new entity called "Oath." AOL CEO Tim Armstrong delivered the message via a tweet. The rebranding is part of a plan to reinvest millions into the legacy digital content companies with the aim of creating a major new platform. The "Yahoo" and "AOL" names will live on under the overarching Oath brand.
Google Unveils Guetzli, Open Source JPEG Encoder, to Speed Browsing
March 18, 2017
Google on Thursday announced Guetzli, a new contribution to its evolving set of tools for the open source community. Guetzli is an encoder that allows JPEG files to be compressed as much as 35 percent, resulting in much faster Web page loading. "Guetzli," which means "cookie" in Swiss German, allows users to create smaller JPEG images.
Snap Sells Itself as Camera Company as IPO Nears
February 27, 2017
As it approaches its IPO, Snap, maker of the popular Snapchat messaging app, is positioning itself as a camera company. "We feel like we're really at the beginning of what cameras can do," said Snap CEO Evan Spiegel. "Before, cameras were the best way to perfectly save or record something that you saw. They sort of helped augment memory -- but now, you know, cameras augment the way that we talk."
Facebook Gets More In-Your-Face
February 17, 2017
Facebook this week announced new features for News Feeds videos, along with an app for TV. News Feed videos now have sound turned on by default in mobile devices. This can be disabled in the Settings menu. A larger format to present vertical videos now is standard on iOS and Android devices. The feature became available as a preview last year. A Watch and Scroll feature lets users minimize the video they're watching and drag it to any corner of the screen.
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