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Facebook Peddles Future Behavior Data to Advertisers
April 17, 2018
Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they haven't yet made. The data the new service taps is aggregated and anonymized.
HubSpot Sales Exec Brian Signorelli: Get Your Prospects to Call You
April 15, 2018
A number of trends have taken hold in the CRM space, according toHubSpot Sales Exec Brian Signorelli. "One of the first things that stands out to me is that, ironically, despite all the money that is spent on CRM overall, sales reps aren't spending that much time there," he said. "Instead, reps are using all these tools that are connected in some way to CRM, like email or sales acceleration."
Zoho VP Rodrigo Vaca: AI Can Help Salespeople Seize the Moment
March 26, 2018
"The rise of artificial intelligence, for sales teams both internally and externally, is the biggest trend in the industry," observed Rodrigo Vaca, vice president of marketing for CRM at Zoho. If you think of CRM as the centerpiece for your company, and you marry that with the escalating amount of data that each company is gathering each day, ... you can do any sort of analysis on it."
Salesforce Offers SMBs a Bunch of Essentials
March 16, 2018
Salesforce has launched Salesforce Essentials, a collection of intelligent apps targeting SMBs. Built on the Salesforce Lightning framework, Essentials offers a consumer-like experience optimized for any device. Relevant information is displayed on one unified console, with drag-and-drop customization. "Essentials is easy to try, set up, use and maintain," said Salesforce SVP Marie Rosecrans.
Facebook's Vulnerabilities Surface
March 7, 2018
Adam Smith famously referred to "the invisible hand" of the free market in his landmark book The Wealth of Nations, and with that made himself one of the very first political economists. Smith's observation was so on point that most of us assume markets run through the agency of individuals pursuing their enlightened self-interests, which helped drive the evolution of CRM as a tracking tool.
AdRoll Creates New Division to Target B2B Marketers
February 28, 2018
AdRoll has announced RollWorks, a new division that will provide business-to-business marketers with highly targeted, personalized marketing at scale across multiple channels and devices. The result of a corporate restructuring, RollWorks will focus specifically on B2B marketing, while the AdRoll business unit will focus on the company's legacy products for e-commerce SMBs.
FutureProof Retail President Di Di Chan: Combine Your Strengths
February 27, 2018
FutureProof Retail aims to redefine the in-store checkout experience. "From the consumer point of view, when you go shopping you have people who help you and service you, and you walk away happy," said President Di Di Chan. "What we're doing is bringing the online offline, to centralize that service. It's not just the top VIP shopper who can enjoy that experience -- everyone can."
Broken Corporate Processes Degrade Customer Experience: Survey
February 21, 2018
Broken corporate processes have been contributing to negative customer experiences, a recent survey suggests. One thousand employees in U.S. companies with a workforce of 500 or more who work on a computer or mobile device for more than five hours a day responded to the online survey conducted by Nintex. Overall, 54 percent observed broken administrative processes within their organization.
Account Scoring Tool Helps Companies Home In on Best Targets
February 13, 2018
DataFox has launched Account Scoring, a new product to help businesses and financial firms find and prioritize optimum target clients. DataFox offers clients data on more than two million companies to help them prioritize existing prospect accounts, as well as discover new companies to add to their CRM systems as potential high priorities, said CMO Mike Dorsey.
The Top 20 CRM Blogs of 2017: Countdown, Part 1
January 22, 2018
Something very interesting is happening in the world of CRM blogs: CRM is becoming less and less of a subject. Oh, it's in there -- it's just being elbowed to the back of the stage by a whole host of other related disciplines and technologies. Customer experience, customer engagement and content marketing are vying with artificial intelligence, Internet of Things and bots to elbow ahead of CRM.
Salesfusion Launches Spiffy New Marketing Automation Tool
January 17, 2018
Salesfusion has launched version 12 of its marketing automation solution. It rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support "the easiest-to-use, most modern campaign creation tools available to marketers today," said Greg Vilines, VP of product and engineering. It provides enterprise-grade power and features without the typical price tag, he added.
Demandbase Adds Conversion Solution to ABM Platform
January 15, 2018
Demandbase has launched its Conversion Solution, adding AI-enabled intent data to its ABM platform, which already incorporates targeting and engagement solutions. It sends sales teams relevant and actionable alerts and insights across multiple channels in real time when one of their accounts is in the news, visiting their company's website, or demonstrating interest in their products.
Winning Tactics for Marketing in the Micro-Moment
January 10, 2018
Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know, do, go or buy. Google has built a new marketing model around "micro-moments."
Big Players Scored in the E-Commerce Battles of 2017
January 2, 2018
Moves that allowed major e-commerce players to jockey for position both off and on the Internet made headlines in 2017. "The year was a triumph for market leaders," said Mike Comstock, a senior adviser at GrandCanals. "Leading companies like Amazon, Target and Walmart just got stronger, as they have the resources to either build or buy whatever they need to win."
6 Ways to Boost Your Mobile Commerce Performance
December 30, 2017
One thing the latest holiday sales season made crystal clear is that mobile commerce is on the rise. On Cyber Monday, mobile shopping totaled 47.4 percent of visits to retailers' websites, according to Adobe. However, etailers could do much more to milk the mobile shopping cow. "Traditional mobile sites aren't designed for the way people want to discover new products," said Qubit CEO Graham Cooke.
B2B Digital Ad Spending to Jump Next Year
December 18, 2017
B2B ad spending will increase 13 percent in 2018 to hit $4.6 billion from this year's estimated $4.07 billion, eMarketer has predicted. However, its proportion of all U.S. digital ad spending will remain unchanged at 4.9 percent, which implies growth in other digital ad spend areas as well. Desktops and laptops will continue to attract the bulk of B2B digital ad spend, according to eMarketer.
Most Marketers Struggle to Reach Targeted Customers
December 16, 2017
Sixty percent of the digital marketing professionals who responded to a recent survey reported difficulty in reaching their target audiences with messaging and content. Only 19 percent of those surveyed were "very familiar" with how automation could help drive marketing campaigns, according to Ytel. Fifty-eight percent of those surveyed said they liked to use phones for marketing.
B2B Tech Marketers Have Work Cut Out for Them
December 4, 2017
Product reliability and ease of use are key for B2B technology marketers, suggests a recent survey of technology product and service decision makers in the U.S. Four hundred B2B tech buyers participated in the survey, conducted for Lavidge by WestGroup Research. Overall, 68 percent cited reliability as the most critical criterion in their purchase decisions; 64 percent said ease of use was key.
New Integration Improves Engagement for B2B Marketers
November 17, 2017
BrightFunnel this week announced the integration of its BrightFunnel Revenue Intelligence Suite with Microsoft Dynamics. The integration will let enterprise B2B marketing teams analyze the impact of marketing investments on their companies' business. They'll be able to accurately measure marketing attribution to pipeline and revenue across every marketing channel, campaign and initiative.
New Relationship Marketing Hub Aims to Goose Conversion Rates
November 3, 2017
Optimove has released a new version of its relationship marketing hub. Optimove 6.0 lets users automate targeted marketing campaigns for new visitors as precisely as they can for current customers, the company said. It combines Web analytics with look-alike data, machine learning, and AI from its retention ecosystem to make accurate predictions of future spend before customers make a purchase.
7 Tips for Highly Effective Content Marketing
October 23, 2017
Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is the practice of sharing information your target audience will find helpful and valuable with the intention of creating a profitable customer relationship," said Ardath Albee, CEO of Marketing Interactions.
Email Marketing Goes Hand-in-Glove With E-Commerce Shipping
October 20, 2017
ShippingEasy on Thursday launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. Among other things, it can set up a trigger to send an email to first-time buyers immediately after an order is downloaded -- customized with a logo and specific coupon code if desired.
Accenture, SAP Plot One CX Platform for All
October 18, 2017
Accenture Interactive and SAP Hybris have partnered to create a new platform that will let users build and curate end-to-end contextual, personalized customer experiences -- from marketing, e-commerce and offline shopping to customer service and loyalty management. The joint platform will target B2C and B2B firms in retail, telecommunications and resources.
New BPM, CRM Features Aim to Speed Strategy Execution
September 30, 2017
Bpm'online has introduced software update 7.11 for its intelligent CRM and BPM platform, with more than 200 improvements designed to accelerate strategy execution. Among other features, it provides new machine learning capabilities and predictive algorithms that offer users relevant information and automation within a specific context based on analysis of historical data.
Nimble's Social CRM Finds Its Way Into Office 365
September 21, 2017
Social sales and marketing software provider Nimble and cloud services consultant NeoCloud have partnered to deliver a simple, affordable contact management and CRM package for Microsoft Office 365. NeoCloud has agreed to bundle Nimble CRM into all of its Office 365 deployments, beginning this month. Nimble CRM adds employees' individual connections to a shared team relationship manager.
Account-Based Marketing Inspires New Software, Strategies
September 18, 2017
InsideView has released a new tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements. "Companies who want to [succeed] with ABM need to start with the right set of target accounts and people," said Joe Andrews, VP of product and solution marketing.
New Checklist Guides B2B Marketing Automation Platform Purchases
September 15, 2017
Four Quadrant this week released its Marketing Automation Buyer's Checklist for companies seeking to purchase a B2B marketing automation platform, or MAP. The checklist has eight major categories for evaluation and more than 35 subcategories. It lists more than 100 questions buyers should ask to make an informed assessment of MAP vendors' offerings.
The Vision Thing
September 15, 2017
Salesforce earlier this year introduced its Einstein Vision capability, an idea with a lot of promise but not a great deal of precedent. Who had applications that could see, and how would this be used? For decades, we've been content with scanning documents and analyzing them with OCR tools, or we've used bar codes and QR codes -- but it all came down to recognizing simple symbols.
AI Tool Captures and Updates Contacts Automatically
September 13, 2017
Nimble has partnered with CircleBack, which offers an AI-powered contact capture and cleaning tool that updates contacts and scans business cards automatically. The CircleBack tool captures email signatures in Gmail and G Suite in real time, automatically adding new contacts to a user's list. The tool photographs or scans business cards and adds the information to contact lists as well.
Rise in Mobile Commerce Fuels Demand for Omnichannel Service
August 30, 2017
Omnichannel support and communications are becoming essential for brands, as consumers' increasing use of mobile devices to make purchases and access content fuels their demand to be able to connect with companies when and how they want. However, brands lack the necessary expertise and infrastructure, and are turning to mobile network operators, or MNOs, to acquire omnichannel capabilities.
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What best describes your attitude toward social networks and politics?
The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
Almost every political post I see is skewed or totally fake.
Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.