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3 Ways to Buff Up Your Website and Do More Business
December 4, 2017
Let's face it: Your website is central to your e-commerce business. Upgrading your website is one of the most important things you can do to bring in new customers and sell more products. Sometimes, though, it's difficult to know exactly how to improve your site. To help you out with that dilemma, here are three ways to refresh your website and boost your business without breaking the bank.
Cyber Monday Sales Shoot the Moon
November 29, 2017
Online sales hit a new record of $6.59 billion on Cyber Monday -- a 17 percent increase from last year's sales for the day -- making it the largest online shopping day in history, based on Adobe Analytics data. Mobile shopping also broke records, starting with the channel's first-ever $2 billion sales day. Smartphone shopping accounted for more than 21 percent of e-commerce revenue.
Risky Scripts Pose Threat to Web Surfers, Say Researchers
November 28, 2017
A popular technique used by website operators to observe the keystrokes, mouse movements and scrolling behavior of visitors on Web pages is fraught with risk. The technique offered by a number of service providers uses scripts to capture the activity of a visitor on a Web page, store it on the provider's servers, and play it back on demand for a website's operators.
Black Friday Shoppers Embrace Mobile, Set New Online Records
November 27, 2017
U.S. retailers crossed a historic new threshold over Thanksgiving weekend as consumers set new records for e-commerce activity and embraced mobile shopping like never before. The record-breaking $5.03 billion spent online on Black Friday -- a 17 percent increase -- was in line with expectations. Consumers spent about $43.42 billion on e-commerce holiday shopping from Nov. 1 to Nov. 26.
Retailers, Etailers Brace for Invasion of the Black Friday Shoppers
November 15, 2017
A total of 164 million Americans, or 69 percent of the U.S. population, plan to shop Thanksgiving weekend, according to a new survey by the National Retail Federation. Upwards of 115 million people, or about 70 percent, plan to shop on Black Friday, the report shows, while 78 million plan to shop on Cyber Monday, 71 million on Small Business Saturday, and 32 million on Thanksgiving Day.
5 Ways Etailers Can Make Online Shoppers Feel Safe
November 8, 2017
At least 145 million Americans were impacted by a data breach at Equifax that netted thieves personal information such as names, addresses, birthdates, Social Security Numbers and driver's license numbers. That pales in comparison to the earlier Yahoo breaches, which affected more than 1 billion accounts. However, those incidents may be just the tip of a very large iceberg.
Amazon Sneaks In Third-Party Seller Discounts
November 7, 2017
Amazon recently began reducing prices on merchandise sold by third-party sellers, ratcheting up its market share competition with discount stores, including Walmart. The company has started to display a new tag, "Discount Provided by Amazon." Price cuts so far have been a little less than 10 percent on goods sold by independent retailers. Amazon has been absorbing the losses itself.
The Long Black Friday Shopping Day Has Dawned
November 6, 2017
Black Friday falls on Nov. 23 this year, but retailers already have begun to promote the huge discounts they plan to offer in its name. Some deals already are available to shoppers. Although Cyber Monday has grown in significance, Black Friday "is still significant as the kickoff to the holiday season," said Ray Wang, principal analyst at Constellation Research.
Google Aims to Turbocharge Online Checkout
October 24, 2017
Google on Monday rolled out an online payment service that's designed to accelerate the online checkout process. While the new offering isn't quite Amazon One-Click, it will eliminate many of the annoying steps that can slow down the online purchase process and often result in abandoned shopping carts. Pay with Google uses address and credit or debit card information users provide to Google to speed them through checkout.
PayPal Lets Messenger Users Send Money to Buddies
October 20, 2017
PayPal has announced the immediate availability of its peer-to-peer payment service on Facebook Messenger, making it easy to exchange money between friends and family. PayPal also introduced its first-ever customer service bot. Payments can be made in Messenger by pressing the blue plus icon when composing a message and then tapping the green payments button.
Retailers Slowly Embracing In-Store Tech Tools
October 16, 2017
Most retailers don't have the in-store technology to view customer information across various touchpoints, suggests a new study from Kibo. Fifty-eight percent of retailers who participated in the study, released last Thursday, acknowledged they did not have that capability. The study was based on questions posed to 115 retail executives during the Future Stores 2017 conference.
5 Ways to Give E-Commerce Shopping That Personal Touch
September 5, 2017
Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts, and not so much about having a rich experience. Many consumers long for just that kind of experience -- one that's similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase. This is where e-commerce personalization tech comes in.
Rise in Mobile Commerce Fuels Demand for Omnichannel Service
August 30, 2017
Omnichannel support and communications are becoming essential for brands, as consumers' increasing use of mobile devices to make purchases and access content fuels their demand to be able to connect with companies when and how they want. However, brands lack the necessary expertise and infrastructure, and are turning to mobile network operators, or MNOs, to acquire omnichannel capabilities.
Walmart, Google Enter Voice-Shopping Fray
August 24, 2017
Walmart and Google, two of Amazon's biggest rivals, on Wednesday announced a partnership that will let customers use Google's Home speaker and a number of voice-assisted mobile devices to shop online at Walmart. Their mutual goal is to eat away at Amazon's dominant share in the e-commerce shopping space and the smart speaker space, in order to curb the growth of its giant ecosystem.
Fulfilling the Omnichannel Shopping Imperative
August 16, 2017
The omnichannel approach has become a byword in customer service, but retailers need to do more to make it happen, based on a recent study. Researchers tested 57 metrics across desktop, mobile and in-store buying touchpoints to evaluate the end-to-end omnichannel experience at 30 popular and growing retailers. Here's the problem: E-commerce absolutely is killing brick-and-mortar stores.
It's a Whole New World With Alexa
August 7, 2017
Voice computing is replacing the graphical user interface, Shawn DuBravac, chief economist of the Consumer Technology Association, said early this year at CES. Digital assistants will be integrated into many household objects, he noted. About 5 million voice-activated digital voice products had been sold as of January, and Bravac estimated 5 million more would be sold this year.
SEO, SEM Rule Retailers' Marketing Budgets
July 21, 2017
Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions, suggests a study of 136 enterprise retailers. Enterprise retailers with at least $500 million in annual revenues participated in the study, which was a joint effort of Adam Software, an Aprimo company; WBR Digital; and ChannelAdvisor.
Consumers Are Ready to Embrace 'Futuristic' Payment Tech
July 14, 2017
As many as 80 percent of U.S. residents support frictionless payment methods and technologies, suggests a survey of 1,000 consumers Viewpost published this week. Among its other findings: Nearly 51 percent of survey participants were paid electronically through direct deposit, and 83 percent of respondents believed paper checks would be eliminated completely within the next 20 years.
With Echo Dot at Bat, Amazon Scores Prime Day Home Run
July 14, 2017
Amazon has hailed its third-annual Prime Day promotion as its single biggest global shopping event ever. Held earlier this week, it garnered an estimated $1 billion in sales, surpassing year-ago sales by 60 percent and beating the company's prior Black Friday and Cyber Monday records. More members joined Prime on this year's Prime Day than on any other single day in the company's history.
The United States of Amazon
June 26, 2017
Amazon's significant expansion into yet another market -- this time, grocery stores -- dominated many of my conversations last week. Clearly, Amazon warned us. I've been here before -- back in the 1990s, when Amazon was just books, I was running the company's e-commerce unit. I got into an argument with one of the analysts focused on Amazon, who believed the company wouldn't go beyond books.
Apple's iOS 11 Makes Siri a More Natural Woman... and Man
June 6, 2017
New voices for Siri and peer-to-peer payments are among the new features in the next version of Apple's mobile device operating system iOS 11, previewed at the company's annual Worldwide Development Conference on Monday. "With the new operating system, Apple has doubled down on many of the applications it has developed for iOS," said Ross Rubin, the principal analyst at Reticle Research.
Walmart Delivers E-Commerce Stunner
May 19, 2017
Walmart on Thursday reported soaring e-commerce growth during its fiscal first quarter, along with strong organic sales figures -- results that suggest rival Amazon may have a fight on its hands. Online sales grew a stunning 63 percent during the quarter, perhaps in response to the company's newly introduced free two-day shipping and its upgraded mobile app.
The Grim Upward Trajectory of Mobile Fraud Risks
May 1, 2017
More than 8,600 retail locations will shut down this year, following the 5,077 that closed last year, based on data from Credit Suisse. Moreover, 2017 could surpass 2008 -- the worst year for retail closures on record -- when 6,163 stores shut down operations. However, unlike 2008, when overall consumer spending declined with the onset of a global recession.
Apple Slashes App Store Affiliate Commissions
April 26, 2017
Apple stunned the wider development community on Monday with an emailed announcement that it has decided to slash commissions for App Store affiliates from 7 percent to 2.5 percent, starting May 1. The cuts apply to all apps and in-app content, Apple said. However, they do not apply to commissions for movies, music, books and TV, which will remain at 7 percent.
Amazon's Register-Free Grocery Shopping Could Disrupt Retail
December 6, 2016
Amazon on Monday unveiled a prototype convenience store called "Amazon Go," which uses mobile e-commerce, machine learning and computer vision to allow customers to make purchases without a cashier. The 1,800 square foot concept store in Seattle uses the company's Just Walk Out technology, which incorporates many of the same concepts found in self-driving cars, Amazon said.
Cyber Monday Is Bigger Than One Day
November 28, 2016
Although online retailers on Monday offered deals to jumpstart the online holiday shopping season, Cyber Monday as a one-day event could be losing some of its attraction. Many retailers jumped the gun, and have been offering special online deals for days. Cyber Monday in recent years has ranked as the third largest holiday shopping day, following Super Saturday and Black Friday.
Black Friday's $9B Weekend Haul Shatters Records
November 28, 2016
Shoppers came out in droves over the Black Friday weekend, spending a record $9.36 billion, a 16.4 percent increase from a year ago, according to Adobe Digital Insights. Black Friday sales hit a new record of $3.34 billion, a 21 percent jump from a year ago. This was the first-ever Black Friday with sales exceeding $3 billion. Thanksgiving Day sales were up 11.5 percent from a year ago.
Cyber Grinches Could Disrupt Holidays' Biggest Shopping Weekend
November 23, 2016
Recent high-profile distributed denial of service attacks on the Internet's infrastructure and an investigative journalist's website have spiked concerns over possible disruptions of traffic during the biggest online shopping weekend of the year. Online spending last year exceeded $5.8 billion on Black Friday and Cyber Monday, according to Adobe, and that figure is expected to go up this year.
Black Friday Shoppers Hungry for New Experiences, New Tech
November 22, 2016
Many consumers will rush to shopping malls and give their mobile devices a workout later this week. Fifty-nine percent of the U.S. population, or 137.4 million shoppers, is expected to hunt for bargains over Black Friday weekend, according to new survey from the National Retail Federation. The figures are up slightly from 58.7 percent, or 135.8 million shoppers, a year ago.
Facebook Cuts Ribbon on New Online Marketplace
October 4, 2016
Facebook on Monday announced Marketplace, a new mobile app that facilitates buying and selling between peers. Marketplace allows members of a community to discover, buy and sell items, noted Facebook Product Management Director Mary Ku. The service is scheduled for rollout this week in the United States, UK, Australia and New Zealand. Users can access Marketplace by tapping a shopping icon at the bottom of the Facebook mobile app.
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