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Uber Tests Plan to Let Drivers Set Their Own Fares
January 22, 2020
Uber has launched a pilot program in California that lets drivers in Santa Barbara, Palm Springs and Sacramento set their own fares for airport rides. Drivers can set a fare multiple on Uber's base, time, and distance rates for UberX and UberXL trips, according to the company. Drivers can increase the fare in 10 percent jumps up to five times Uber's base price.
Building E-Commerce Wave: Social Media Shopping
January 13, 2020
Consumers are on social media constantly, scrolling through posts. Many have begun clicking on brand posts and making purchases. "Social commerce is becoming increasingly popular for brands," noted Darin Archer, chief strategy officer at Elastic Path. "Even when the transaction itself may be happening outside the app, there's a much smaller gap between discovery and purchase."
Designing a Winning E-Commerce Customer Experience
January 11, 2020
An optimized customer experience can tip the balance toward gaining a purchase instead of losing a customer. Excellent CX has transitioned firmly from something nice to have to a business requirement. No matter how good a product or service is, the e-commerce Web and mobile design surrounding it will play a key role in maintaining engagement and ensuring consumers complete their shopping journey.
The Ever-Changing Face of E-Commerce: 1995-2020
December 12, 2019
E-commerce doesn't look the same today as it did in 1995. A company called "eBay" burst onto the scene that year, and Jeff Bezos shipped Amazon's first book order. That unleashed a flood of online shopping, and businesses and consumers never looked back. In the past two and a half decades, e-commerce revolutionized industries such as retail and supply chain.
How to Turn First-Time Holiday Shoppers Into Repeat Buyers
December 10, 2019
More shoppers. Increased sales. Larger orders. This year's five-day stretch between Thanksgiving and Cyber Monday left echoing "cha-chings" ringing through the retail atmosphere. A record 190 million Americans shopped during Thanksgiving weekend, and they're not done yet. This will be the first year that every day in November and December will surpass $1 billion in online sales.
For Some Sellers, Black Friday Was Beige
December 6, 2019
If Black Friday is the biggest sales day of the year, is it necessarily the best? For many small merchants, it seemed Black Friday was more beige than black. Black Friday is the biggest sales day of the year, but it's often dominated by massive merchants. For smaller businesses, there are other peak sales days that might be better suited to their unique positioning.
Small Etailers: It's Not Too Late to Protect Your Holiday Revenue
December 5, 2019
As consumers start to tackle their holiday shopping lists, retailers are scrambling to finish preparations for what's likely to be a record-breaking year. Total sales could break through the $1.1 trillion mark for the first time in history. Cyber Monday alone racked up an estimated $9.4 billion in sales. Most merchants understand how significant this time of year is.
SMBs Enjoy Online Surge on Small Business Saturday
December 3, 2019
While many retailers mull the takeaway from this year's Black Friday Cyber Monday shopping event, others may be more interested in the action that took place on Saturday. Online shoppers on Saturday spent $3.6 billion dollars at both large and small retailers, reflecting 18 percent year-over-year growth and setting a new sales record for the day, according to Adobe Analytics.
Voice Commerce: It's a Natural
November 5, 2019
Consumers increasingly are shopping by voice rather than typing on a keyboard or searching on a phone. People are growing more comfortable with voice assistants, as the tech becomes smarter and more conversational every day. "Consumers appreciate the simplicity of using voice to shop," said Shilp Agarwal, CEO of Blutag. "Users can express their purchasing intent much more quickly over voice."
Retailers: Prepare Now for Holiday Outages
November 4, 2019
In the age of fast shipping and one-click ordering, a single technical glitch can be detrimental to retail sales. A server outage during the holiday season could be a critical issue. Target is a prime example. Its in-store registers and online services were down for a few hours as recently as September. Target's payment-processing system was down for more than a day in June.
Fresh Funds Brighten Faire Marketplace
October 31, 2019
Faire has raised $150 million in venture capital, which it will use to expand into new markets, improve the Faire marketplace, and build more tools for its customers. The latest round brings Faire's total funding to date to $266 million and gives the company a valuation of $1 billion. Faire is an online wholesale marketplace that lets retailers shop for new products to carry.
5 Things Retailers Can Do Now to Avoid a Cyber Monday Disaster
October 29, 2019
We may just be turning the calendar to November, but if you're like most retailers, you're already deep into planning for the gift-giving season. Black Friday and Cyber Monday are circled and starred as you anticipate, with a mixture of excitement and trepidation, the spike in sales and massive increase in traffic to your website and mobile app -- with good reason.
The Ultimate E-Commerce Guide to Black Friday
October 28, 2019
The shopping season is fast approaching. Black Friday -- the kickoff of Christmas consumerism -- falls on November 29 this year, six days later than last year. However, e-commerce stores easily will compensate for this shorter shopping season: Last year consumers broke records with $6.22 billion spent online, but this year Black Friday is set to surpass $12 billion in online sales.
Millennial Women Chart New Direction for E-Commerce
October 16, 2019
It's remarkable how a hot IPO can get discussion going. After a 50 percent rise in the stock price of The RealReal, the marketplace for consigned luxury items, following its June 28 public offering, there's been a search to define what is so lucrative about this company, or e-commerce in general. The RealReal certainly has exhibited wisdom in various aspects of its e-commerce strategy.
Fitting Clothing Sales to E-Commerce
October 15, 2019
When buying clothes, many consumers still prefer to head to a bricks-and-mortar store, browse the racks, and try things on. There's something about clothing, after all, that's inherently tactile and personal. Gradually, however, the way people buy clothes has been changing. Digital technologies are reshaping the world of online fashion sales. One of the keys to sales success is personalization.
PriceWaiter CEO Stephen Culp: 'Negotiation Has Been Around Forever Because It Works'
September 23, 2019
Fledgling e-commerce company PriceWaiter aims to save customers money, time and energy by negotiating better-than-Amazon deals on top-rated products -- simply, quickly and privately. PriceWaiter's pitch to sellers is that it can help move inventory, maintain more margin, and make MAP moot, resulting in more efficient pricing, new sales, and new customers with virtually no acquisition cost.
The Beauty of Progressive Web Apps
September 3, 2019
As more Web traffic comes from mobile devices -- particularly traffic to e-commerce sites -- it's becoming ever more important for businesses to have content that loads onto small screens easily, quickly and effortlessly. To some degree, native mobile apps until now have filled that need, but they must be downloaded, and their functionality may have significant limitations.
Making It in Multichannel E-Commerce
August 23, 2019
Contemporary e-commerce means selling through a variety of channels beyond traditional company-owned websites -- including a plethora of social media, mobile and other platforms. Multichannel selling quickly has become the norm, and consumers increasingly expect to be able to shop wherever they happen to be in the digital world. "Today, retailers have countless options of channels to choose from," said Marcel Hollerbach, CMO of Productsup.
Avoid a Black Friday, Cyber Monday Disaster With Intelligent Testing
August 19, 2019
Many online businesses rely on Black Friday and Cyber Monday to drive their profit margins. During this four-day period, retailers will see traffic on their site skyrocket. How can retailers make sure their sites are robust and won't fail during this critical period? The answer is to ensure your site is completely bombproof and can handle the surge in load without a problem.
The Apple Card Difference: Security
August 13, 2019
Apple sent emails to a small number of customers last week, inviting them to apply for the company's new Apple Card, and a privileged few have become the first to enroll in the program. The rollout is limited to qualifying applicants in the U.S. The Apple Card, which is a virtual Mastercard issued by Goldman Sachs Bank USA's Salt Lake City branch, will roll out generally later this summer.
How to Compete With Big Retail by Optimizing Your Product Page
July 30, 2019
Congratulations! You've succeeded in driving online traffic to your product page. So why aren't customers actually clicking 'Add to Cart'? Making successful e-commerce conversions, or transforming your website's visitors into actual paying customers, isn't an easy feat. Expertise on doing it well and accurately is key to your long-term growth. This is a critical area where SMBs really struggle.
Square Opens Robotic Photo Studio for SMB Etailers
July 24, 2019
The newly launched Square Photo Studio leverages state-of-the-art robotics to offer etailers professional-grade product photography. For $10, clients can get three high-resolution, multi-angle digital photos of a product. A spinning, interactive animation of the product -- which site visitors can click and drag or zoom -- will cost $30. Clients can highlight what they want the photographs to show.
The Online Grocery Shopping Comeback
July 16, 2019
Do you enjoy grocery shopping? Some shoppers love walking up and down the aisles, seeing what's new, looking for what's on sale, and getting new ideas. They often pick up things that weren't on their list. However, while many shoppers love that experience, others don't. They would rather run in and out as quickly as possible. That's where online grocery shopping comes into play.
Making Amazon Prime Day Work for You
July 15, 2019
For Halloween, we buy all kinds of crap we shouldn't be eating and feed it to our kids. When Valentine's Day approaches, husbands and boyfriends live in fear of getting their significant other's gift wrong again. Fourth of July is when we buy expensive things we can burn and piss off our neighbors. Of course, there are the various gift-giving holidays that are linked to specific religious groups.
The Subscription Model: The Shining Star of E-Commerce
July 11, 2019
Subscription sales have become a strong part of e-commerce. Everything from razors to dog toys to movies is being sold on the subscription model, and there is no sign of letting up. "Our customers tell us that opening their BarkBox with their dog is one of the best experiences they share every month," said Allison Stadd, vice president of marketing at Bark, about its monthly dog supply box.
E-Commerce Startup Bolt Snags $68M to Grow Checkout Biz
July 11, 2019
E-commerce checkout platform vendor Bolt has raised $68 million to help it increase its engineering team, invest in additional enterprise functionality, partner with best-in-breed e-commerce platforms, and build and expand advanced features and functionality. Bolt's platform combines checkout, payments and fraud detection to provide a better buying experience and maximize conversions.
Customizing for Your Customers: How Headless Commerce Is Driving Change
June 19, 2019
The future is headless. As the world of commerce continues to mature, today's most successful retailers have one thing in common: They're getting better and better at meeting their customers whenever, wherever, and however they want to shop. The number of possible commerce touchpoints has grown exponentially, which means having a holistic commerce mindset is critical for survival.
Facebook's Libra Cryptocurrency May Revolutionize E-Commerce
June 19, 2019
Facebook has released details about Libra, its long-rumored cryptocurrency. The company outlined plans "for a new decentralized blockchain, a low-volatility cryptocurrency, and a smart contract platform that together aim to create a new opportunity for responsible financial services innovation." The aim is to help people worldwide gain access to a cheaper, more connected global financial system.
When Retail Customers Take It on the Chin, Investors Win
June 6, 2019
I am a reluctant Costco shopper. My wife is one of the many who really love the chain. Me... not so much. Seriously -- someone should knock Costco's top officials on the head and wake them up to the need to focus on their customers. After all, it's the customers who make Costco successful. When my family owned lots of retail stores, I learned many important lessons that Costco needs to learn.
Getting Chatty With Chatbots
May 28, 2019
Chatbots are an important part of the e-commerce shopping experience. They answer questions, provide information, and help customers along in their buying journey. Though they may never replace human beings entirely, they are central to many e-commerce-related interactions. Because they can be everpresent, chatbots are vital for keeping customers and potential customers engaged with a brand.
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