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Marketers Need New Strategies To Parry Cookieless Advertising
July 29, 2021
The impending loss of third-party digital cookies will soon force the e-commerce advertising industry to shift its strategies fast. These developments are issuing a real blow to advertisers seeking to leverage third-party data. At issue now is how brands will regroup from these substantial changes to online advertising.
Google Cloud Seeks To Cure Retailers' Search Woes, Help Compete With Amazon
July 28, 2021
Google's new service aimed at beefing up the search capabilities of retailers' websites may make those sellers more competitive with Amazon. Google Cloud Retail Search hopes to address the staggering problem of "search abandonment," which costs retailers more than $300 billion a year in the U.S. alone, according to research performed by The Harris Poll and commissioned by Google Cloud.
Google Quietly Activates New Web Performance Metrics
July 15, 2021
Google went live earlier this summer with its new Core Web Vitals algorithm to determine search rankings. With the implementation of Core Web Vitals as a key component of its search algorithm, Google has made a well-considered decision to reward sites that perform the best and that have been specifically designed to create the best experience for users, according to the company.
Amazon Rolls Out End-to-End Encryption for Ring Video Devices Worldwide
July 14, 2021
After a successful rollout in the U.S. earlier this year, Amazon is expanding support for end-to-end encryption for video captured on its Ring products. Part of what's motivating this is probably setting a higher global standard so wherever Amazon goes, they will be welcome by satisfying stringent local standards," said Brad Russell, vice president of Interpret.
Researchers Find Smart Devices Ripe for Hacker Attacks
July 7, 2021
Thousands of hacker attacks were launched on a network of smart home devices designed by researchers to assess the risk the gadgets pose to consumers. During the initial week the "honeypot" network was online, 1,017 unique scans or hacking attempts were directed at the devices on the net, which included smart TVs, printers, wireless security cameras and Wi-Fi kettles.
Reputation Management: Duking It Out With Doxing
June 30, 2021
Cancel culture and politics aside, one of the more brutal threats lurking in the shadows of the internet is the slander industry. All too often, unsuspecting people become victims of websites that promote slanderous, often unverified information about individuals. This false and vilifying information lives on the internet forever and can sully an otherwise spotless reputation.
Windows 11: The Beginning of a New PC Age
June 28, 2021
Windows 11 shows a massive change in focus from earlier significant releases, which pretty much assures that the Microsoft's mistakes of the past won't be repeated, at least not under the current leadership. It also suggests a path to the next version of Windows -- which for now we'll call Windows 12 -- that could be even more groundbreaking.
Rapid Growth Makes Amazon Leader in Streaming Video Market
June 22, 2021
In six short years Amazon has risen from worst to first in the video streaming pack, according to a survey released by consumer market research firm Parks Associates. In its annual survey of the smart TV and streaming box market, Parks revealed that Amazon surged to a 36 percent share during the first quarter of this year.
Reports of TurboTax Breach Greatly Exaggerated
June 16, 2021
Reports of a data breach of TurboTax have been overblown, according to Intuit which owns the tax preparation platform. Several news outlets recently reported that an unspecified number of TurboTax accounts were compromised in a wave of credential stuffing attacks. Those kinds of attacks exploit credentials stolen from other websites and reused at the TurboTax site.
Fastly System Error Causes Global Content Blackout
June 9, 2021
A configuration error in the systems of content delivery provider Fastly knocked out numerous large websites and apps around the globe Tuesday. The event served up a reminder of how distributed networks play a critical role in the internet today -- and how important it is to make sure that the software in distributed systems is running properly.
Amazon Cuts Deal to Buy MGM for $8.45B
May 26, 2021
A definitive merger agreement has been announced for Amazon to acquire MGM for $8.45 billion. MGM will bring to Amazon's table more than 4,000 movies and 17,000 TV shows. All totaled, MGM productions over the years won more than 180 Oscars and 100 Emmy awards. MGM will continue to operate as a label under the Amazon brand.
Word on the Tweet: Twitter Will Hatch Subscription Service
May 17, 2021
Twitter is adding some new powerful features to its repertoire that users will be able to access for a price. The new premium offering, called Twitter Blue, will allow users to "undo" tweets, as well as create collections of their favorite tweets, according to independent researcher Jane Manchun Wong.
Alliances Formed to Plug Security Holes in the IoT
May 13, 2021
Advancements in 5G connectivity and accelerated digital transformation of business operations creates heightened risk and expanded attack surfaces for security teams to harden and protect. Now, efforts by several internet industry groups are focused on new measures to fix inherent security weaknesses with the rapidly expanded use of IoT devices for enterprises and consumers.
Livestream E-Commerce Goes Mainstream
May 7, 2021
Livestream shopping delivers an interactive experience for brands, influencers, or celebrities to promote and sell products; and for consumers to participate by asking questions and shopping during the event. The E-Commerce Times checked in with experts in the field to see what's driving this shopping phenomenon.
Many CEOs Skeptical of Social Media Marketing
May 4, 2021
A survey of more than 200 CEOs maintains that poor digital marketing practices and meaningless metrics are "putting the board to sleep." According to the study, 62 percent of the CEOs believe that too much of marketing budgets is wasted on activities that don't deliver meaningful results, while nearly as many -- 60 percent -- think that the marketing potential of social media has been exaggerated.
This New Online Marketplace Caters to Creators
April 28, 2021
TrovaPage helps creators and other entrepreneurs focus on marketing without detracting from their creativity. The internet marketplace provides a complete e-commerce platform that allows entrepreneurs to build, market, and bill for services. Users' businesses range from yoga instruction and guitar lessons, to small restaurants, personalized astrology, and nonprofits.
DuckDuckGo Unwraps Google FLoC Blocker
April 20, 2021
DuckDuckGo has announced an add-on to the Chrome browser that blocks Google's new scheme to provide marketers with information for targeting advertising at Internet users. The scheme called FLoC -- Federated Learning of Cohorts -- is being tested in Chrome, in some cases without the knowledge of the browser's users.
Nvidia and the End of Movies as We Know Them
April 19, 2021
GTC21, this year's Nvidia GPU Technology Conference, was terrific as always. The alleged focus was on AI and autonomous cars. But, as I watched presentation after presentation from folks out of the entertainment industry, I realized that if you started putting some of these various elements together, they effectively predicted the end of movies as stand-alone, costly entertainment.
How Fixable Is the Unsafe Internet?
April 15, 2021
A recent study from Consumer Reports' Digital Lab reveals that 96 percent of Americans agree that more should be done to protect consumer privacy. But don't expect to see a whole new alternative Internet emerging any year soon. Instead, you will see a focus on software offerings built around privacy and security rather than hardware.
DNS Flaws Expose Millions of IoT Devices to Hacker Threats
April 14, 2021
A set of flaws in a widely used network communication protocol that could affect millions of devices has been revealed by Forescout Research Labs and JSOF Research. The nine vulnerabilities discovered by security researchers dramatically increase the attack surface of at least 100 million Internet of Things devices, exposing them to potential attacks that could take the devices offline or to be hijacked by threat actors.
A Cure for What Ails Social Media
April 12, 2021
Social media has become the home of fake news, unscrupulous advertising, places to dole out abuse, and disseminate alternative history. Let's talk about what is likely to happen to social media companies; and how they might work to prevent that outcome. We'll close with the product of the week, a category-busting new smartwatch from OnePlus.
Fraud Awareness Kit Puts Businesses on Notice: It's Tax Scam Season
April 7, 2021
Businesses fearful their workers may be targeted by fraudsters will want to take a look at the free Tax Scam Awareness Kit offered by Proofpoint. The kit, for both Windows and macOS, includes materials for an employee education campaign about tax fraud, three educational videos, an infographic, answers to frequently asked questions about tax scams, and a tax scam flyer.
Hacker Recycles Data on Half a Billion Facebook Users
April 6, 2021
A rich cache of data on some 533 million Facebook users was posted to a hacker forum over the weekend and is available to download for practically free. In a statement provided to TechNewsWorld by Facebook, the company said it is confident the posted information is old data that originated from a weakness in its contact importer feature that was discovered and fixed in August 2019.
Modern Solutions for a New Era of Collaboration
March 29, 2021
Collaboration between employees, teams, and clients is more important than ever before, and new technologies and platforms are available to facilitate communication and group work. The E-Commerce Times checked in with experts in collaboration software and technologies to hear more about how people are now working together, both remotely and in person.
Arts and Culture's Virtual Survival Story: The Show Must Go On
March 23, 2021
The arts have seen a shift in the last year away from in-person gatherings, but that doesn't mean that performances, showings, and other creative activities have stopped. Rather, they've been transformed, becoming increasingly virtual and digital. We spoke with experts in the arts, design, and marketing to see how these fields have changed and might continue to evolve.
Tech Think Tank Calls for $40B Reverse Auction to Boost Rural Broadband
March 23, 2021
Nearly one-in-five rural Americans don't have broadband Internet access, but that could change with the use of carefully targeted subsidies through a process known as a reverse auction. A big, one-time capital expenditure administered through a reverse-auction program would attract larger, more efficient firms to the problem, noted ITIF Director of Broadband and Spectrum Policy Doug Brake.
New Social Platform Seeks to Swell Ranks With Talk in Displaced Time
March 17, 2021
A new social media platform called Swell is based on voice messaging. According to its developers, Swell is the first social platform to focus exclusively on asynchronous audio conversations, where audio clips up to five minutes in length can be posted to the site. Any Swell member can host a conversation and has control over who may participate in it, as well as make posts.
Microsoft Confident Exchange Hack Is State-Sponsored Operation
March 10, 2021
Microsoft on Monday reported that multiple malicious actors were taking advantage of vulnerabilities in its Exchange software last week to attack systems at organizations that have failed to patch the flaws. The company attributed the attacks "with high confidence" to Hafnium, a group believed to be state-sponsored and operating out of China.
Microsoft, Huawei Out-Innovating Facebook, Apple
March 8, 2021
Last week was particularly interesting. Microsoft had two big announcements with Mesh and Viva, while Huawei showcased a strategy for a universal OS that covers PCs, smartphones, tablets, TVs, and IoT devices to perfect integration across them all. Let's talk about both this week -- and work in Microsoft Mesh as the product of the week.
The Evolving Future of the Office
February 15, 2021
I participated in a group analyst event several weeks ago about companies converting their offices into collections of meeting rooms. We couldn't picture people who have been meeting remotely for so many months suddenly concluding that the long commute to and from the office was worth meeting in person; given they are now okay with using solutions like Webex or Microsoft Teams.
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Make It Big 2021
Which review rating influences you most when researching a business?
5 Stars - I want to know what others found amazing.
4 Stars - I want to find out why it's liked for the most part, but not without faults.
3 Stars - I want to understand why the business is neither loved nor hated.
2 Stars - I want to learn why the weaknesses outweigh the strengths.
1 Star - I want to know why anybody says they are completely dissatisfied with the business.
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