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Four Keys to Generating 7 Figure Sales on WooCommerce
What the GDPR Means for Small US Etailers
June 21, 2018
Large corporations are not the only businesses governed by the European General Data Protection Regulation, or GDPR, which became effective last month. Small and mid-sized businesses also are subject to its provisions. The regulation applies to the processing of personal data of individuals in the EU by an individual, a company or an organization engaged in professional or commercial activities.
How a Newsletter Can Boost Your Business
June 20, 2018
Newsletters are one of the primary means of communicating with both existing and potential customers. For small e-commerce business owners, however, putting together a regular newsletter may seem daunting. It might seem that creating and sending out a newsletter would involve spending more time and energy than you have, taking valuable resources away from sales and marketing.
The IoT's Perplexing Security Problems
June 19, 2018
Worldwide IoT spending will total nearly $773 billion this year, IDC has predicted. The IoT will sustain a compound annual growth rate of 14.4 percent, and spending will hit $1.1 trillion by 2021, according to the firm's forecast. Consumer IoT spending will total $62 billion this year, making it the fourth largest industry segment, after manufacturing, transportation and utilities.
Hits, Misses and Drama at E3 2018
June 15, 2018
E3 had the usual hits and misses this year, and more drama than most of the games on the screens. With a strong lineup of first-party titles plus better third-party support, Nintendo is the comeback king. However, the battle for hardcore gamer dollars continues to be fought between Microsoft and Sony. With no new hardware news from the companies, this was another year about the games.
How B2B Sellers Can Keep Buyers Engaged
June 12, 2018
The gap between B2B buyers and sellers has been growing. More than 70 percent of B2B buyers preferred to wait to engage a seller until the latter demonstrated a clear understanding of its needs, a CSO Insights survey found. Nearly 58 percent of buyers saw little difference among sellers, and more than 10 percent saw no difference at all among sellers.
Cryptocurrency Basics for E-Commerce Businesses
June 4, 2018
With all the talk about cryptocurrencies, you might be wondering whether your e-commerce business should start accepting them as a form of payment. There is no simple answer to that question. It all depends on the type of business you have and your tolerance for volatility and risk. In any case, it's a good idea to understand what cryptocurrencies are and how they work.
The Cloud's Hazy Security
May 31, 2018
A significant percentage of IT systems are cloud-based, according to a recent survey. The cloud is a key enabler for emerging technology, suggests the CompTIA poll, which was conducted last month. Cloud computing was one of four trends respondents expected to feature heavily in IT conversations over the next 12 to 18 months, the survey found. Others were AI, the IoT and cybersecurity.
Cloud Health Services, Part 2: Privacy and Security
May 23, 2018
Health services vendors have been partnering with various organizations to gain a foothold in the cloud and to test out their solutions. One of the cloud's major selling points is security -- but it is not as safe as it's made out to be. Google Cloud "recently announced a significant expansion in HIPAA compliance across our portfolio of cloud products," noted Google Cloud's Joe Corkery.
Cloud Health Services, Part 1: Benefits and Complications
May 22, 2018
The cloud offers a host of potential uses, according to the healthcare industry and academic medical center representatives who participated in a Healthcare Information and Management Systems Society survey. Application hosting was the top use, identified by 90 percent of the respondents. Disaster recovery and backup, and hosting application data were among other uses cited.
Reining In Data-Crazed Tech Companies, Part 2
May 15, 2018
Several countries -- including the United States, France and Germany -- have pointed a finger at Russia for meddling in their elections. Russia used social media as a big part of that effort. Facebook has been scrambling to win back the public's trust since the Russia and Cambridge Analytica scandal. However, it's not clear what exactly hostile nation states have been up to on social media.
How to Come Up With a Logo That Speaks Volumes About Your Business
May 7, 2018
A key part of any business' marketing strategy is its logo. Your logo is the public face of your company, the mark that will appear on everything from apps and websites to stationery and stickers. Making sure that your logo captures the spirit and purpose of your brand is vital. "A company needs a logo to stand out from the crowd," said 99designs' Pamela Webber.
5 Ways to Build Community Around Your Brand
April 24, 2018
Building a community around a brand is an important part of being successful in e-commerce. "Community solidifies the relationship between your brand and your customer," said e-commerce consultant Ian Rhodes. "It creates loyalty. Whilst the majority of retail brands are seeking people to buy from them, the community-minded brand invites people to buy into their brand."
Reining In Data-Crazed Tech Companies
April 16, 2018
Facebook has been in seriously hot water for its data monetization model almost from the firm's beginning. The Cambridge Analytica, election meddling and fake news scandals have turned up the heat. Facebook's problems aren't limited to the public and government backlash that spans several countries; the firm faces potentially devastating legal threats too.
Model-Based Structure: Key to Success in a Data-Driven World
April 10, 2018
Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunching it; companies have to map data against their business model in order to get the most out of it.
No Cure for Cyber Insecurity?
April 6, 2018
An alarming number of major U.S. retailers, industrial firms, government agencies and other organizations have been hit in a recent wave of cyberbreaches that may signal increasing vulnerability for consumers and businesses alike. The attacks have exposed millions of consumer payment cards to fraud. Cyberthieves have used a variety of methods to infiltrate corporate computer systems.
4 Ways SMB Etailers Can Manage Facebook Fears
April 3, 2018
Many SMBs, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy-one percent of 351 U.S. businesses with 500 employees or less used social media, a Clutch survey found.
Smart Homes: The Power, the Pleasure and the Pain, Part 2
March 29, 2018
Smart homes are here. Although not every home is tricked out with the latest technologies, they're no longer a rarity. For example, a hefty 41 percent of the respondents to an online survey conducted last year said they already owned smart home devices. Sales of smart refrigerators and washing machines more than doubled in 2017, and they will constitute more than half the global market by 2021.
How to Safeguard Your Firm's Online Reputation
March 28, 2018
When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpless as a victim of false accusations, ratings, or wrongful attacks on your company's character, however.
Smart Homes: The Power, the Pleasure and the Pain
March 28, 2018
You've seen the ad: A family is vacationing out of town and the parents suddenly wonder if the house is locked up properly. They use their smartphone to remotely activate the smart locks and security system. Or this one: Someone rings the doorbell or merely approaches a home, and the homeowner uses a smartphone to speak through the video doorbell system, even when not at home.
5 Steps to a Painless Checkout Process
March 21, 2018
Checking out is the heart and soul of the e-commerce experience. When it goes well, you've got happy customers who are likely to return. "Checkout is not only key to driving revenue -- it's key to user satisfaction, order size and retention," said Zephrin Lasker, head of ecommerce at Viber. "A good process can allow for optimal conversion, data collection and speed."
Where Blockchain Tech Offers the Most Promise
March 7, 2018
"Blockchain" is on everyone's lips in the tech industry, with vendors pushing it for everything from banking and finance to retail and apparel. "We're going to continue to see tech vendors trying to push blockchain as the solution to problems that may exist," said Rebecca Wettemann, VP of research at Nucleus Research. However, it may not be "a privacy-effective or cost-effective solution."
5 Podcast Pluses for E-Commerce SMBs
February 28, 2018
Podcasting is one of the hottest media trends. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line? If you do decide to make a podcast, do your best to make it exceptional. That means having good audio quality, excellent content, a unique voice, and a strong sense of audience and purpose.
5 Effective Ways SMB Etailers Can Battle Fraud
February 26, 2018
Fraud is a major concern for 72 percent of businesses, according to Experian's Global Fraud and Identity Report. More than 5,500 consumers and 500 business executives in 11 markets around the world participated in the survey. The situation has not been improving, as six out of 10 businesses experienced the same losses to fraud as they did a year ago -- or more.
3 Cybersecurity Threats SMB Etailers Should Not Ignore
February 16, 2018
Some small e-commerce website operators may think their relative obscurity offers protection, but the fact is that SMBs are especially vulnerable to cyberattacks and malware. "Very often small businesses don't feel vulnerable to cyberthreats because they assume cybercriminals prefer to launch attacks on large companies," said Stephanie Weagle, VP of Corero.
With 4K HDR, Olympics May Be More Colorful Than Ever
February 8, 2018
The parade of Olympic athletes entering Pyeongchang could be quite colorful for a few reasons. Athletes from North and South Korea will enter together for the first time in more than a decade, and viewers at home will be able to see the ceremony and some events like never before. NBCUniversal has decided to make the XXIII Olympic Winter games available to cable and satellite partners in 4K HDR.
Will 2018 Be the Year of Reckoning for Online Tax Collection?
February 6, 2018
The United States Supreme Court recently decided to revisit Quill Corp. v. North Dakota, which basically allowed states to collect taxes on online sales only from sellers that had a physical presence within their boundaries. Brick-and-mortar retailers for years have argued that the ruling puts them at a competitive disadvantage. At least 35 states have been urging a reconsideration of Quill.
3 Reasons Your E-Commerce Biz Should Have a Blog
February 5, 2018
Blogging might seem a difficult task to many e-commerce retailers, but the effort you put into it likely will pay off. With some forethought and commitment, blogging can become part of your overall strategy for e-commerce success. If you're still on the fence, here are three reasons to consider getting started with a blog. First, it will improve your SEO.
Open Source Software Turns 20-Something
February 3, 2018
Saturday marks the 20th Anniversary of open source, sort of. Open source led to a new software development and distribution model that offered an alternative to proprietary software. No single event takes the prize for starting the technology revolution. However, Feb. 3, 1998, is one of the more significant dates. On that day, Christine Peterson, a futurist and lecturer in the field of nanotechnology, coined the "open source" term.
Winning Tactics for Marketing in the Micro-Moment
January 10, 2018
Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know, do, go or buy. Google has built a new marketing model around "micro-moments."
7 Tips for Powerful Product Photos
January 9, 2018
Product photos are a vital part of e-commerce. Because they provide the central connection between customers and products, photos can make or break an e-commerce business. "You can have a great looking website and user interface, but if you don't have great product photos it is like driving a Mercedes with a flat," said Sam Werkmeister, CEO of ProductPhoto.com.
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