Hacker-Powered Security for Startups » Get the Free E-Book from HackerOne!
Welcome Guest | Sign In
ECommerceTimes.com
salesforce commerce cloud
Is Weak Data Integrity Killing Your CRM?
August 29, 2018
American companies spend an enormous amount of money on training. Spending reached more than $90 billion in 2017, an increase of over 32 percent from 2016. It's unlikely that even a small share of the billions spent on training last year were devoted to educating and motivating employees to regularly and accurately input data into a company's CRM. Maybe it should have been.
User Experiences That Convert - The Do's and Don'ts
August 27, 2018
In tech parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers.
From Browser to Buyer: How Smart Solutions Are Transforming E-Commerce
August 24, 2018
Shopping: It's not what it once was. Forget the long drive to the mall and countless hours of browsing. Customers now simply log in from the comfort of their own home to have the world at their fingertips. The massive uptake of e-commerce is an unprecedented shift in consumer behavior, expectations and purchases. The evidence is clear: Internet shopping is the most popular online activity.
5 Important Healthcare Cloud Security Factors to Weigh
August 21, 2018
The healthcare cloud has been growing incredibly, becoming an ever-more-important element of health information technology, or HIT. There are many reasons why the HIT cloud has been becoming more prominent, such as research and development and collaboration. Since the cloud has been expanding so rapidly, this may be a good time to reconsider security.
5 Strategies for Collecting, Creating and Circulating Customer Testimonials
August 14, 2018
Most of us understand how overwhelming it can be moving to a new city. Surrounded by a host of options for dining, shopping, daycare, leisure time, auto mechanics and everything else under the sun, making an educated decision on where to go involves some groundwork. So what is there to do? Many of us will turn to a new coworker or neighbor for recommendations.
How to Flip Micro E-Commerce Companies
July 9, 2018
Flipping assets is nothing new -- just turn on HGTV to find countless house-flipping shows. The concept is simple: You buy an underperforming property, make some upgrades, and sell it for more than what you put in. Flipping real estate is no easy venture, though, and investors regularly lose money. The good news is that you can apply the flipping concept to much simpler fields.
Breaking the Fraud Chain
June 29, 2018
Retailers' biggest worry is increasing e-commerce fraud -- including data breaches, targeted attacks and card-not-present fraud -- according to a report from the Federal Reserve Bank of Minneapolis. Online fraud is one of the biggest challenges facing retailers, with CNP fraud being one of their top worries. CNP fraud will hit $71 billion over the next five years, Juniper Research has forecast.
Fileless Malware: Why You Should Care
March 2, 2018
It's a truism that just like organizations adapt, so too do criminals. Anyone who has ever seen a Wells Fargo commercial knows that there was a time when stagecoaches were a normative method for transporting cash and valuables. But what modern criminals in their right mind would attempt robbing a Brink's truck on horseback? That strategy might have worked well in the days of the Pony Express.
Nutshell CTO Andy Fowler: Good CRM Tools Stay Out of the Way
May 9, 2017
"CRM was originally created for the managers and bosses to report on the pipeline, and it was sold as a value proposition to the manager," noted Nutshell CTO Andy Fowler. "What's changing now is that CRM is becoming much more about supporting the rep -- giving them the tools they need to improve their performance. It's no longer just a tool for the boss to check in on the salespeople."
CloudCraze EVP Andrew Witherspoon: For Successful B2B, Set Aside Expectations
April 12, 2017
"If there's anything true about B2B service, you have to do it in the context of the customers themselves in order to be successful. That's our philosophy," said CloudCraze EVP Andrew Witherspoon. "What is the purpose of CRM and marketing? It's to reach out, find and engage prospects, and to move them through a buying cycle. All those capabilities are on a CRM platform.
Outreach CEO Manny Medina: Selling Success
March 21, 2017
Making sales account-based is "the ability to take an account and use a holistic approach when dealing with it," said Manny Medina, CEO of Outreach. "You use a combination of marketing and sales to get to that account. It's giving a name to something people already do, and it creates an alignment between sales and marketing. You [target] top companies that you know for a fact are open to you."
Oro CEO Yoav Kutner: Getting a Sense of Your Customer
February 16, 2017
One of the most noticeable recent trends in CRM is that "there are a lot more companies looking for tools to centralize data," noted Oro CEO Yoav Kutner. "We're seeing multichannel businesses that interact with customers both through a brick-and-mortar and through multiple touchpoints. That data has to be collected someplace so they understand how they're doing with their customers.
Eagle Creek CRM Director Sandeep Kadam: What Today's Customers Want
January 10, 2017
Twenty years ago, CRM "was more of an inside-out technology," recalled Sandeep Kadam, director of CRM at Eagle Creek Software Services. "It was about making sales calls more efficient, and giving salespeople all the tools they needed so they could achieve their numbers. From there it has become more of an outside-in technology, where the customer is impacting how CRM is going to evolve."
Engagio CEO Jon Miller: How to Land a Whale
January 3, 2017
"Traditional demand-based, lead-based marketing is like fishing with a net," said Engagio CEO Jon Miller. "You run campaigns and marketing programs, and stuff comes out the other end. What the account-based world is all about is that you have a list of names, but you don't wait around to see if those big fish swim into your net. Instead, you go fishing with spears."
Radius CEO Darian Shirazi: Solve for Data Decay
December 19, 2016
"One of the interesting things about CRM and marketing automation is that most of these systems have poor data quality," said Radius CEO Darian Shirazi. "Typically, customers buy data lists or get inbound leads, and the information associated with those accounts, opportunities and leads ends up decaying quickly and being inaccurate. The problem is keeping that information up-to-date."
Marketo VP Mike Telem: ABM Lets You Dust Off Old Marketing Techniques
November 15, 2016
"Account-based marketing is all about targeting key accounts. It's a strategy for marketers to focus most of their efforts on key accounts," said Mike Telem, vice president of product marketing at Marketo. "In most B2B businesses, you have a small number of accounts that are the most valuable. So it makes perfect sense that focusing on those accounts provides a better return on investment."
AvePoint CEO TJ Jiang: Innovation Through Collaboration
November 3, 2016
The latest CRM trends "are part of the whole movement toward digitization of the workforce," said AvePoint CEO TJ Jiang. "We see much more integration and automation in the CRM space. We've been working, for instance, to digitize a social welfare organization, where caseworkers will go in the field to service underprivileged children. ... Historically, it's all been paper-based."
Salesforce VP Lynne Zaledonis: Intelligence Is the Next Generation of CRM
June 28, 2016
Salesforce VP Lynne Zaledonis drives product marketing and sales enablement for Sales Cloud. In order to succeed in the age of the customer, companies need to understand that the new cloud, mobile and social world we find ourselves in "has produced trillions of pieces of customer data, and it's totally changed how we engage with our customers, and how they engage with us," Zaledonis said.
SugarCRM CTO Clint Oram: Make Every Customer Experience Extraordinary
June 8, 2016
SugarCRM cofounder Clint Oram is one of the original architects and developers of the Sugar application. As the company's CTO, he currently leads SugarCRM's corporate development strategy and alliances teams. The biggest CRM challenge right now is that "technology is changing the way customers work with companies," Oram said. "Technology has driven speed and relevancy expectations through the roof."
Creating the Right Business Culture for Success
June 6, 2016
In an era when technology is changing the ways people conduct every aspect of their lives, it's not a surprise that business leaders have come to depend on it as the lever that will elevate their sales and marketing performance to the next level. Productivity has increased because of technology, and the implementation of technological tools has had a direct effect on sales effectiveness.
The Lego-ization of Software, or the Rise of Snap-On SaaS
November 20, 2015
Here's a bold proclamation: Internally-developed IT software is a decelerator to business. When the need is specialized and you have a fully staffed IT team, there's a natural temptation to put everyone to work on a custom development project. For today's companies, however, this is often the slowest and most expensive path to the market, and it isn't necessary.
Are Your Sales Tools Turning A-Performers Into B-Performers?
October 19, 2015
Some things in business are clear and binary: A company succeeds or fails. A customer buys from you or from someone else. A customer returns for additional sales or leaves for a competitor. Other things are indeed relative: Sales numbers may be double the previous quarter but still fall below expectations. A customer returns for additional sales but resists buying more due to satisfaction issues.
Customer Engagement in the Age of the Silent Traveler
October 9, 2015
The rise of social media has given customers a new platform for interacting with travel and hospitality companies, from airlines to car rental agencies. Today's travel customers primarily use these digital technologies to coordinate logistics and log complaints; gone are the days of calling a reservation specialist to book flights or running through seating options at the check-in counter.
Stop Competing on Price, Start Competing on Customer Experience
October 6, 2015
Target may be implementing price matching, but there are other ways to compete. Customer experience is the new battleground in retail sales, and winning this battle requires winning over customers with truly personalized service. Despite all the advancements in technology, personalized customer service and efforts to build customer loyalty have all but disappeared.
3 Ways CRM Can Help Sales in the IoT Era
October 5, 2015
It's becoming increasingly clear that the nature of the sales profession is changing. Salespeople are no longer the ones who introduce products to their customers -- in most cases, especially in business-to-business settings, customers have done a lot of research on their own and are close to a decision before they talk to a salesperson. This trend has some people in sales panicked.
The IoT's Data Prioritization Pearl
September 14, 2015
The era of digital transformation and the digital business, the customer experience as a key differentiator, and the movement toward smart machines are some of the common themes Gartner Distinguished Analyst Don Scheibenreif touched on in his keynote last week at the Gartner Customer 360 Summit in San Diego. These are all phenomena that have been on their way for a little while -- like a glacier.
Customer Support in the Digital Age: Collaborative, Personal
September 8, 2015
Apple made a bold move on the customer support front this summer: The company started publishing customer support videos for its Beats by Dre headphones via the product line's Twitter account. The strategy is notable primarily because Apple published how-to videos natively on Twitter, taking a proactive approach to deflect service calls and ensure user satisfaction.
3 Ways Great Customer Experiences Boost Sales
August 27, 2015
Hardened sales veterans may hear the expression "customer experience" and shrug or scoff. What has it got to do with them, they may ask? A lot -- because it can add dollars directly to their commissions checks, even if they're not the ones creating the experiences. There are three specific ways that meeting or exceeding customer expectations improves sales.
Advertising Online? How's Your Viewability?
August 10, 2015
Viewability -- that is, a display or video ad's ability to be viewed effectively on a Web page -- is the most critical factor in any video or display ad campaign. However, a surprisingly large percentage of display and video ads lacked either visibility or longevity, the two most important pieces of viewability, in recent studies. How exactly can a marketer ensure short- or long-term viewability?
Monitoring the Sales Metrics That Matter Most
July 30, 2015
I recently conducted a simple, one-question survey, using sales pros as my target audience. The question was idiotically simple: What is the most important metric for people in sales? In this era of big data, deep analysis and predictive analytics, you might have thought that some new, performance-based metric would have surfaced as the new secret weapon.
See More Articles in Expert Advice Section >>
Facebook Twitter LinkedIn Google+ RSS
salesforce commerce cloud
How do you feel about Black Friday/Cyber Monday this year?
I'm excited to find great deals and plan to do some serious shopping on BFCM.
I'll watch for BFCM sales, but I intend to drastically curb my spending this year.
BFCM has become a season -- I no longer feel driven to look for bargains on those specific days.
I plan to have most of my holiday shopping done *before* BFCM.
I detest the holiday sales hype and will avoid shopping on BFCM.
salesforce commerce cloud
salesforce commerce cloud