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How This Holiday Season Will Be Different for Amazon Sellers in Every Category
September 27, 2021
The holiday season is big business for e-commerce, but this year will be very different across every platform. Brands should focus on profitability over sales volume, because even though Amazon will again see record sales, the game has changed more so than any previous year. Let's examine why the key to a successful 2021 holiday season for brands is to focus on increasing their profits, rather than sales.
How To Leverage Social Commerce To Power Customer Loyalty Programs
September 23, 2021
The term "social commerce" is the trend du jour for marketers, yet there's confusion in many circles about what that really means. Some people equate social commerce with capital-I "Influencer" marketing. Others think of social commerce as the process of marketers reaching consumers directly via social media platforms. At its core, social commerce is about turning customers into advocates.
Staying Ahead of the Curve With Composable Commerce
September 9, 2021
Are you looking for a way to reinvent the traditional vendor marketplace? Consider adding composable commerce to your bag of tricks. This marketing approach enables businesses to bring to their brands a distinct method to continuously optimize their customers' experiences.
Back-to-School Spending and the Power of Peer Reviews
August 17, 2021
This year's back-to-school season is a true "Back to School!" that's driving increased spending and demand for clothing, school supplies, computers, athletic equipment, and other products. To successfully navigate the chaos, shoppers will turn to reviews from their peers who have first-hand experience with these products.
Corporate Participation in the Open Source Community
July 26, 2021
Many businesses find themselves launching open-source products at a rapidly accelerating pace without truly understanding either the benefits that come with it or the potential pitfalls that must be avoided. Let's talk about what open source means to your business, and how you can leverage it to serve both your customers and your business needs.
Supercharging Customer Retention
July 26, 2021
AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase -- from shipping, tracking, returns, and reviews -- helps retailers sell more to happy, repeat consumers. We spoke with Chan to hear more about his strategies for supercharging customer retention.
Key Factors When Selecting and Setting Up an E-Commerce Platform
July 23, 2021
One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it's not just a store -- it's a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how retailers can choose and customize platforms to get the right fit between product, culture, and customer.
Resale Marketplace Advice: 7 Challenges and Solutions To Overcome Them
July 14, 2021
With resale appealing to a growing share of consumers, chief among them Gen Z, more brands are jumping on the bandwagon. Levi's, Lululemon, and Nike all launched in-house resale programs over the last year. However, the rise of resale comes with many challenges for e-commerce brands and marketplaces. Let's look at the most pressing obstacles for resellers and solutions for how to overcome them.
Customer Data Platform: Build It or Buy It?
July 8, 2021
The build-versus-buy decision is an important one. Companies have been making similar choices about their technology stacks for decades. When it comes to customer data platforms, however, some organizations are rushing to make a determination. There are some important questions to ask before making a build-or-buy choice. Let's take a look at the factors involved.
3 Key Considerations Before Moving to a Direct-to-Consumer Model
June 29, 2021
By cutting out the middleman, brands can earn a higher margin and gain direct access to consumers and their data. For these reasons, leading brands such as Nike are aggressively making the shift to DTC, and other large retailers are following suit. However, many forget to take into account three important factors.
Sellers: Beware of Amazon's Marketing Manners
June 21, 2021
"What's the real cost of getting everything delivered to your door? Small businesses and third-party sellers are getting killed," said Jason Boyce, CEO and founder of Avenue7Media." As consumers in a free country, we have to ask ourselves whether one company with the power of Amazon is good for American consumers and small businesses."
Consumers, Marketers, All Ears on Podcast Advertising
June 16, 2021
Podcasts provide advertisers with microtargeted pitches that engage listeners more effectively than other outlets, according to Maury Rogow, CEO and creative director of Hollywood's Rip Media Group. The most effective podcast advertising is delivered by the host. While this makes many marketers uneasy, the risk can pay off because the targets will listen and remember the message.
What Post-Pandemic Recovery Means to Sales Pros
June 9, 2021
The economic implications of Covid-19 have been devastating for many sectors and individuals. As we head into the summer of 2021 anticipating that most places in the U.S. will be fully open for business, many industries are looking at what the post-Covid recovery will mean for them. For sales professionals, the comeback might certainly bring a windfall but also presents challenges.
Coupon and Discount Advice to Encourage Online Sales
June 8, 2021
Everyone loves a deal, and e-commerce shoppers are no different. Coupons, discounts, and other offers can draw in new customers and build loyalty with existing ones. In fact, according to recent survey by Vericast, 83 percent of consumers bought at least one item in the last six months -- and 62 percent shopped with a brand for the first time -- because of a coupon or discount.
How to Build a CX Business Case for Your CFO
May 25, 2021
Across all businesses, the entire C-suite leadership team is looking to validate an experience management program by asking one question: what is the financial impact of my CX investment? Making a business case to the financial leaders of your company means that you have to be prepared to answer any value-based questions they might throw your way.
It Pays to Nurture Your Existing Customers
May 20, 2021
Important as it is to continually acquire new customers, it's every bit as vital for businesses to nurture existing clientele. The E-Commerce Times talked with several experts in customer engagement to get their thoughts about why it's critical to cultivate current customers -- and how to encourage them to stick around.
How to Ride the 'Consumer Wave' to Better Customer Experiences
April 5, 2021
Even the most customer-centric businesses can overestimate their performance or miss the broad trends in customer behavior. That is why NICE inContact conducts annual surveys that track the customer experience from the perspective of businesses and consumers. CRM Buyer discussed the recent findings and related issues in more detail with the company's CEO Paul Jarman.
Disaster Recovery and Business Continuity Planning? Ask These Questions
April 2, 2021
Engaging in disaster recovery requires a company to think about many things, but despite the long checklists that are created to accomplish DR, there are some areas that frequently get overlooked in business continuity and disaster recovery planning. With this in mind, it is imperative to address all areas of concern before a disaster strikes, not during or after the event.
The Role of Marketing Attribution in the New Age of E-Commerce
March 24, 2021
When it comes to marketing strategies, nothing is more important than analyzing and measuring the actual effectiveness, influence, and ROI of every campaign. Understanding the contribution of every channel and the customer conversion process enables marketers to adapt and adjust accordingly. Let's discuss what marketing attribution is; and how it can help e-commerce companies grow their businesses.
Advance Strategies to Eliminate E-Commerce Chargebacks
March 19, 2021
Half of consumers who originally planned to return to their pre-pandemic in-store shopping routines once coronavirus is under control now plan to stick with online shopping. That shift in preferences means that e-commerce merchants must keep up with trending ways to market, sell, and prevent fraud. Let's look at a few of the most important developments and see where they're going.
2021 Will Bring Big Changes to Amazon and Its Sellers
March 16, 2021
Today, more than 60 percent of consumers start their online shopping searches on Amazon. That trend is unlikely to change, as consumers have grown accustomed to the new normal of digital purchasing. As we look ahead into 2021 and beyond, here is what will take place in the Amazon e-commerce ecosystem that every brand needs to know.
The Three C's of Optimizing CRM Data
March 12, 2021
Monitoring and maintaining your data is an ongoing, strategic process. By educating your CRM users -- and making their data entry process as easy as possible -- you can ensure that better-quality data will be entering the system. Here's how you can give your company a true advantage -- and empower everyone who relies on your CRM's data.
Lessons Learned From the SolarWinds Supply Chain Hack
February 23, 2021
In a recent Linux Foundation blog post titled "Preventing Supply Chain Attacks like SolarWinds," the foundation's Director of Open Source Supply Chain Security, David A. Wheeler, adamantly pushed the need for software developers to embrace the LF's security recommendations. Given the magnitude of the SolarWinds hack, LinuxInsider asked Wheeler to dive deeper into how supply chain security standards might benefit from the LF's latest advice.
How to Build an SEO Strategy for 2021
February 12, 2021
The E-Commerce Times discussed with Steve Wiideman, president and CEO of Wiideman Consulting Group, the essentials of how to build an SEO strategy for 2021. Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton and the SEO Tools and Analytics course at University of California San Diego.
Standing Out From the Crowd: Investor Selection Criteria in 2021
February 10, 2021
When the COVID-19 pandemic hit, many investors began to hold their funds back and we're waiting to see how things unfold. But at the same time, crisis often precedes opportunity -- and while M&A activity was down overall last year, when you look at the data more closely you will see a flurry of activity in one sector: e-commerce.
'Tis the Season for Online Counterfeits
November 25, 2020
It should be prime time for shopping, but the pandemic has forced many consumers to tighten their purse strings. To help consumers -- and give e-tailers a heads up about better security -- the E-Commerce Times discussed holiday shopping issues with a panel of cybersecurity experts. They offered advice on how consumers can avoid buying counterfeit products; and analyses of how fake goods affect the broader retail market.
How to Continue Winning Business During a Pandemic
November 9, 2020
Today, change feels more common than stability. On top of all the uncertainty, sales professionals face increased demands while rebuilding the pipeline. Yet it's clear that there is still business to be won. But first we must assess the new realities this pandemic has brought on. Here are five ways the sales world has changed and what teams can do to adapt and prosper.
The Pros and Cons of Dedicated Internet Access
November 5, 2020
Although DIA can have a steep price tag and some installation complexity, most companies will opt for a dedicated connection at offices or data centers with mission-critical operations. Let's explore the benefits of a DIA circuit, as well as some potential considerations and drawbacks, to help determine if dedicated Internet is something your business should consider.
AvidXchange SVP Heather Caudill on the Quest to Ensure Customer Loyalty
October 26, 2020
To survive in this new business reality, it is imperative that remote employees have the skills to succeed while away from their physical offices. How to do that effectively is a multifaceted process. CRM Buyer discussed that journey with Heather Caudill, senior vice president of relationship management at AvidXchange.
The Pandemic's Effect on Gift Giving: Is Your E-Commerce Business Ready?
October 23, 2020
For all the ways the COVID-19 pandemic has affected our online shopping behavior in 2020, add to the list: holiday gift giving. As e-commerce retailers, we should prepare for a surge in online gift purchases and also an increase in gifts delivered directly to the recipient. Here are ten ideas that e-tailers can use to rethink the gift-giving experience this holiday season.
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