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Governance: An Overlooked but Critical CX Solution
November 20, 2018
Today's customer feedback world is extremely complex with data coming from a variety of sources. With the growing number of cross-functional teams and silos within an organization, leaders have been finding it increasingly difficult to capture the full 360-degree view of the customer to drive true change within an organization. While it's clear that problems exist, what's less straightforward is why.
Solid Cross-Border Strategies for International Growth
November 19, 2018
International e-commerce has become more pervasive and sophisticated in recent years. In 2017, 1.66 billion people worldwide purchased goods online. During the same year, global e-retail sales amounted to $2.3 trillion, and that figure could grow to $4.48 trillion by 2021. E-commerce providers must continue to innovate to ensure they take full advantage of opportunities outside their home market.
The 4 Best Ways to Get Customers to Pay Attention
November 14, 2018
I don't have to tell you how difficult it is to find and attract customers online. With millions and millions of businesses all vying for attention, the Internet has quickly turned into a very crowded place. But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top.
6 Ways Retailers Can Hold Their Own in the Microbrand Revolution
November 8, 2018
The holiday shopping season is kicking off! It is only a matter of time before carols and bright lights greet us in malls and shopping centers. One popular item on many of this year's wish lists is the Velvet Lip Kit. To fulfill this particular wish, givers can skip the crowds and the checkout lines. They can skip the retail stores all together, at least for this one item, by ordering it through Kylie Jenner's direct-to-consumer online channel.
How to Protect Your Online Privacy: A Practical Guide
November 7, 2018
Do you take your online privacy seriously? Most people don't. They have an ideal scenario of just how private their online activities should be, but they rarely do anything to actually achieve it. The problem is that bad actors know and rely on this fact, and that's why there's been a steady rise in identity theft cases from 2013 to 2017, often resulting in loss of reputation or financial woes.
Mobile Phone Security: All You Need to Know
November 6, 2018
We rely on our phones to process and store reams of personal digital data. Our digital activities -- from checking bank balances to paying for a product with a tap of the screen, to sending friends and family messages over social media, to accessing work emails remotely -- have turned our phones into a goldmine of personal information. How secure is your mobile device?
The Resurrection of SoLoMo for Today's Brick-and-Click Shoppers
November 2, 2018
In the last decade or so, the inability or unwillingness to adapt has caused many businesses to succumb to a newer, more innovative company, or one that has re-thought how to do business in the digital age. For example, people who can remember browsing the aisles of Borders likely understand the irony of one of Amazon's first moves into the brick-and-mortar realm: book stores.
IT Resume Dos and Don'ts: Formatting for Readability
November 1, 2018
I'd like to share some common of the most common formatting problems that I see regularly. Of course, an IT resume requires more than great formatting. It requires well-written, targeted content, and a clear story of career progression. It needs to communicate your unique brand and value proposition. Still, if the formatting is off, that can derail the rest of the document.
Dialing Up CRM: Harnessing the Power of Voice
October 30, 2018
Until fairly recently, industry pundits had all but written off voice as a customer engagement channel. Considering there were more than 100 billion inbound calls via mobile devices alone in 2018, the past year has proven them wrong. There has been an incredible resurgence of voice as the new UI of choice, and it remains the chief channel for complex customer inquiries and interactions.
How Vulnerable Is Your E-Business to Employee-Assisted Fraud?
October 30, 2018
We made it. The holiday shopping season is here once again! This is a great opportunity for you as an e-commerce retailer. If you're like many other merchants out there, the run-up to Christmas is one of the most profitable, and busiest, times of the year. You may need some extra help to handle the surge in traffic and maximize your return. That means hiring seasonal employees.
Resellers, It's Not Too Late - Here's How to Get a New Marketplace Up and Running for the Holidays
October 26, 2018
With the holidays approaching, many resellers may think it's too late to set up or expand their marketplaces to take advantage of the holiday rush. That is not the case. If you leverage the right technology, you can accelerate the process of setting up your marketplace from weeks to hours, and never have to hold any inventory. For social influencers, e-commerce success can have an amplified effect.
7 Priceless E-Commerce Tips for Small Businesses
October 24, 2018
From big companies to small-town mom-and-pop shops to "mompreneurs" working from home, e-commerce is the key to keeping revenue streams flowing and businesses afloat. In fact, e-commerce is really the only way for you to ensure your business' longevity these days, especially if you are a small retailer. Why? Because your customers don't always live in your neighborhood.
6 Tactics to Bring Out the Superpowers in Retail SMBs
October 23, 2018
There could be as much as a 22 percent increase in holiday sales this season. The 2018 U.S. retail e-commerce season will reach $123.4 billion, up from $106.14 billion in 2017, according to Statista's estimates. If you are a small business retailer, these numbers no doubt will bring a twinkle to your eye. However, to get your share, you will need to step up your game.
Harnessing Video for Customer Advocacy
October 22, 2018
Video has risen in recent years to the forefront of any marketing campaign, recognized as the optimum medium to elevate brand awareness and share a company's latest product buzz with an increasingly diverse and sophisticated audience. It's so easy to work with; platforms are readily available, simple to learn, and hyper affordable. High-quality results can be achieved on a budget.
6 Tips for Managing Data Before an Emergency Strikes
October 18, 2018
Think about planning for a natural disaster emergency that might affect your home. You'd likely store some water, flashlights, food, blankets and other essentials. The key element of your planning would be proactivity. You'd do all of the work before an emergency occurred, not during the actual crisis. If your supplies were used up after the emergency passed, then you quickly would restock.
Where Online Shopping Search Has Gone Wrong
October 17, 2018
While online shopping has exploded over the last decade and innovation around e-commerce has skyrocketed, there has been very little development around quality improvements in product search, navigation or discovery, notwithstanding the success of generic and open source search solutions, such as Elastic. That is ironic, as great search can make all the difference for an etailer's bottom line. Here's the problem: Define exactly what "great search" is.
Top 3 E-Commerce Trends That Will Drive Sales in 2019
October 16, 2018
When it comes to e-commerce, it seems like one day you are in and the next you are out. With online shopping now more accessible than ever, customers steadily are becoming harder to please, and they are considering it a given that their rising expectations be met every time. Just having an online version of a physical store isn't enough anymore, as consumers don't want to grab and go.
How to Avoid 10 Mobile E-Commerce Conversion Killers
October 15, 2018
Just five years ago, mobile e-commerce was a minor part of the e-commerce landscape. Today, most online searches are carried out from mobile devices, and 40 percent of all e-commerce is carried out from smartphones. This has forever changed the e-commerce industry. The smartphone is the most important lead channel. Smartphones are an extended part of our brains and social life.
4 Ways SMBs Can Compete With Amazon on Cyber Monday
October 12, 2018
E-commerce companies compete with Amazon for shoppers year-round, but especially around the holidays when Q4 earnings are made. More than 75 percent of U.S. consumers shop on Amazon despite endless e-commerce options. Amazon commands more than 49.1 percent of all online sales and has more than 300 million active consumer accounts, making it a competitor that can't be ignored.
5 Tech Advances That Can Deepen Customer Engagement
October 11, 2018
Customers are crucial to a successful business. They can be one-off customers or repeat buyers. Ideally, a business wants a mix of both. Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment. It should be no surprise that customers prefer companies that treat them as valued individuals.
The Fine Art of Winning Over Gen Z Consumers
October 9, 2018
From generation to generation, retail has evolved into a global business. Gone are the days of the local corner store. Today's consumers have access to products from across the world with a simple click of a button. Even brick-and-mortar stores are adapting to e-commerce as retailers find innovative ways to incorporate online orders into the storefront to accommodate their shoppers' expectations.
How to Position Your Brand for Holiday Success on Amazon
October 8, 2018
The holiday season presents a significant opportunity for sellers to capture unprecedented sales on Amazon. Cyber Week alone, the seven-day period beginning the Tuesday prior to Thanksgiving and running through Cyber Monday, is expected to account for 40 percent of all e-commerce sales during the holidays. The bulk of those holiday sales are likely to occur in one place: Amazon.com.
How I Grew My E-Commerce Business From 0-$100K in Less Than 4 Months
October 5, 2018
Over the past 10 years, I've been a part of at least that many startups. The tools of the trade have changed rapidly, but the core elements of successful entrepreneurship remain relatively unchanged. When I first started out, "social media marketing" was a brand new concept. Now entrepreneurs have a slew of tools to amplify their brand and grow their e-commerce revenue.
The Best of Both Worlds: Converging Online and Offline Shopping
September 27, 2018
Online and offline shopping businesses have to work together to improve customer engagement and retention. Although some brick-and-mortar stores are suffering revenue loss to online retailers, there is still an important space for them in the shopping experience. By joining forces, brick-and-mortar and online stores can meet the emerging needs of today's customers.
The Crypto-Criminal Bar Brawl
September 25, 2018
As if e-commerce companies didn't have enough problems with transacting securely and defending against things like fraud, another avalanche of security problems -- like cryptojacking, the act of illegally mining cryptocurrency on your end servers -- has begun. We've also seen a rise in digital credit card skimming attacks against popular e-commerce software such as Magento.
10 Things People With Disabilities Wish Online Retailers Knew
September 20, 2018
Many shoppers would be just fine if they could never set foot in a retail store again. After all, everything is available online: books, groceries, pizza, household necessities, even big ticket items like mattresses and cars. However, 15 percent of people worldwide have a disability that affects their daily life, and many retailers are unaware that their websites are not always accessible to them.
Utopia or Disaster? AI's Transformation of Sales
September 19, 2018
If there's one thing that can be said with certainty about AI in the field of sales, it's this: It's coming. Solutions for sales leaders, account executives and business development reps tout various AI-enabled features and the benefits they offer to sales. Writers breathlessly forecast the loss of millions of jobs due to AI, including the decimation of most professions, sales included.
Why You Should Manage Your IoT Devices Like Employees
September 15, 2018
There is a well-known joke among security professionals: Q: "What does IoT stand for?" A: "Internet of Threats." Sadly, this joke is our reality. An estimated 20.4 billion Internet of Things devices will be deployed by 2020, according to Gartner, in what some have dubbed "the fourth industrial revolution." These connected devices are being manufactured to streamline everything we do.
How Online Retailers Can Make the Most of Preorders to Maximize Sales
September 10, 2018
Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to gin up demand for new products. A "preorder" by definition is the sale of a product that is not immediately available to the consumer but will be sometime soon.
5 Tips for Creating a Gen-Z Friendly Website
September 8, 2018
Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32 percent of the world's population. This powerful group of 7.7 billion consumers was born into a digital world. A much-reported claim is that Generation Z has an attention span of 8 seconds. It may seem that your website should mirror this lightning-quick attention span.
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