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ECommerceTimes.com
Better Customer Satisfaction Through AI-Enabled CRM
May 22, 2019
You don't have to be entrenched in the tech world to have heard the term, "artificial intelligence," but what is artificial intelligence, or AI, as it's commonly known? Simply put, AI is the simulation of human intelligence processes performed by machines or computer systems. Nowadays, AI is being used to carry out many jobs previously held by humans, but there's no need to panic.
Omnichannel Retail: Big Data Is Nice, Fast Data Is Necessary
May 18, 2019
Any retailer that wants to be competitive knows it must offer a seamless omnichannel experience to its customers. However, many retailers aren't aware that the key to powering that customer experience is IT system performance. Why? Omnichannel retailers must process, analyze and use huge amounts of data for a multitude of equally important functions.
The Vital Role of Customer Service in the Sharing Economy
May 8, 2019
By 2022, the sharing economy is expected to double, reaching $40 Billion. Pioneers such as Airbnb and Uber are now global titans, taking in billions of dollars per year. From sharing furniture to sharing clothing, every industry seems to be trying to make its way into the lucrative sharing business. With the market becoming more saturated with products, how do companies differentiate themselves?
Spring Cleaning Your Network Security
May 7, 2019
Spring may be my favorite time of year. The snow is melting, the sun is shining, and the air smells just a little bit fresher. It's as though the world is setting an example for the rest of us, letting us know that it's time to start fresh. It's time for spring cleaning -- and in the security world, spring cleaning means more than just wiping down countertops and lighting a few scented candles.
4 Advanced Ways Brands Use Data to Increase Online Sales
May 6, 2019
Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points. They have a constant stream of visitors to help them optimize every image, ad and product description.
What Everyone's Getting Wrong About Digital Transformation
May 3, 2019
Digital transformation is all the rage right now, and tech companies are working hard to promote it. You can hardly take an action online or go to a conference without being bombarded by digital transformation messages from every angle. Some companies are even using it to sell items only distantly related to digitally transforming. However, digital transformation should not be the end goal.
The Critical Role of Artificial Intelligence in Payments Tech
May 2, 2019
Long an obsession of science fiction writers, "artificial intelligence" in the modern era of fast-paced technological innovation is a term that is as ubiquitous as it is nebulous. For the payments technology industry, however, the term describes advanced analytical technology that has an outsized potential to improve the payments ecosystem for banks, payments processors, merchants and consumers.
5 Ways to Personalize B2B E-Commerce
April 29, 2019
For B2B sellers, keeping pace with customer expectations is anything but easy. Accustomed to the simplicity and convenience that has become common across B2C transactions, buyers expect more from B2B sellers than ever before. Make the most of a growing B2B e-commerce market by considering the unique needs and preferences of each customer. Avoid funneling customers into a complicated buyer journey.
How a Route Planner Can Streamline E-Commerce Operations
April 27, 2019
With jam-packed delivery schedules, driver shortages, and impatient millennials who refuse to wait three days for their goods, it's clear that running an e-commerce company is not an easy walk in the park. It seems the "Amazon effect" is only growing stronger and stronger. Retail e-commerce sales are projected to surpass $735 billion in 2023. With this growth, naturally, come several challenges.
How Customer Expectations Contribute to Fraud and Losses
April 25, 2019
Contemporary online retail enables faster, smoother and more profitable interactions between consumers and merchants. Individuals can shop and make purchases at any time, from any location, with the help of the devices resting in their pockets. Plus, with innovations like same-day shipping, IoT-connected devices, and much more, it's never been easier to be a consumer.
Is Your Business Ready for a 2019 Recession?
April 24, 2019
For those of you who have an ear to the ground on American economic trends, you've probably heard the whispers of a recession heading our way, starting as early as this year. Everyone remembers how hard their finances were hit back in '08 -- no one better than small business owners, some of whom lost everything during that time. Even top economists cannot predict how big an impact the next recession will have.
E-Commerce Branding in the Time of Amazon
April 23, 2019
I recently made two major additions to my life -- a second dog and a lake house. On weekends, I need to transport all my stuff and my two dogs to the lake, so I decided to upgrade my SUV to a larger model with an additional row of seats and more cargo space. When I began looking around at available models, I was stunned. The amount of competition in the SUV marketplace is astounding.
How to Get Smarter About Influencer Marketing
April 22, 2019
Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennials have been abandoning traditional media channels and instead becoming increasingly invested in social media. However, marketers may find that PPC ads may not reach the desired performance levels.
How SMBs Can Trade Stressful One-by-One Shipping for Streamlined Operations
April 18, 2019
E-commerce continues to grow at an unprecedented pace. Total retail sales, excluding the sale of items not normally bought online -- like fuel, automobiles, and food at restaurants -- hit $3.628 trillion last year, up 3.9 percent year over year from $3.490 trillion. E-commerce accounted for a 14.3 percent share of that total, and 51.9 percent of all retail growth. That is substantial.
Managing Sales Tax Complexities in Merchandise Returns
April 17, 2019
As the world has become increasingly digital, the retail industry has gone through tremendous transformation. To survive in the competitive landscape and keep up with evolving customer preferences, merchants have had to adapt and learn how to deliver the seamless omnichannel experience that shoppers expect. Delivering that efficiency and convenience comes with challenging operational intricacies.
What Sellers Are Missing From CRM
April 11, 2019
As the B2B buyer continues to evolve, B2B sellers have more solutions than ever in their technology stacks. From CRM, sales content and asset management, to sales enablement, LMS and more, these technologies have been adopted in order to stay ahead of the changing behavior of prospects. The adopter of these solutions hopes to drive individual sales while increasing the team's productivity.
10 Steps to Create a Seamless Omnichannel Business
April 9, 2019
During the last year, longstanding brick-and-mortar retailer chains such as Toys "R" Us, Payless, and Diesel USA have filed for bankruptcy. Failures like these happen despite the fact that U.S. consumer spending currently is high, and the unemployment rate is low. Why is that? We cannot address this topic without first taking a good look at Amazon and the massive power it represents.
Retail Tech for Millennials
April 2, 2019
It's time to get strategic about winning over Gen Y. Members of the millennial generation were born roughly between 1980 and 2000. They're the largest age cohort in human history, making up about 25 percent of the entire global population. When they're mentioned in headlines, however, the news sounds bad for business: They're broke. They're self-obsessed. They're definitely not buying your stuff.
Using the Contact Center to Help Build Brand Loyalty
March 29, 2019
In 2018, 8.8 percent of all retail sales globally, totaling more than $2 trillion, were made online. As the total number of online purchases grows, a compelling case can be made that e-commerce customers expect to receive support that is as good as or even better than those who purchase the very same products in a store. In person, it is very easy to verify the proper set-up and operation.
How to Reinvent E-Commerce Personalization in 2019
March 28, 2019
You'd be hard pressed to find a tactic more capable of winning and losing customers than personalization. In the past, bad personalization has cost businesses three-quarters of a trillion dollars. In the future, smart personalization could enable businesses to boost their profits by up to 15 percent. Today, personalization is everywhere -- in B2B, B2C, e-commerce, SaaS -- the list goes on.
AI-Powered Inventory Management: A Make-or-Break Tool for Retailers
March 22, 2019
Retail is facing battles on all fronts. Up against Amazon's streamlined operations on one side, and a higher demand for flawless customer service and experience on the other, it's either think or sink for many. However, AI has thrown some early adopters a lifeline. As Amazon has proven with its stranglehold on the retail industry, online shopping is unquestionably the future.
How to Bring Relationships Back to CRM
March 16, 2019
Customer relationship management is a term you've likely heard if you have worked in the tech space. CRM software solutions have not always been as far-reaching as they are today. Over the last 40 years, CRM has evolved from a range of disparate business solutions developed for various customer needs. The earliest CRM tools were devices like Rolodexes, which you can hardly even find these days.
From Virtual to Value: Building Meaningful Experiences With Gamification
March 15, 2019
Amid shifting consumer habits and the digitization of everything, the retail landscape has undergone significant transformations over the past decade, and it continues to evolve as quickly as ever. These transformations bring about a slew of challenges and opportunities for retailers to improve the overall shopping experience. One technique for increasing engagement is gamification.
A Lesson From Amazon: Alternative Revenue Streams Work
March 11, 2019
There's a reason that Amazon's stock skyrocketed 28 percent in 2018, a notable outlier amid the broader market trends. The behemoth retailer is bolstered by a few key differentiators when stacked against the competition -- but let's backtrack for a moment to examine the state of the current online marketplace. In truth, there's an expectation in the market that buying online is cheaper.
Is Your Site Mobile Perfect? How to Catch Buyers Who Never Stand Still
March 9, 2019
Mobile search and buying continue to grow as the chosen means for consumers' online shopping, with the market set to reach an estimated $218 billion in 2019. By 2021, it's estimated that 72.9 percent of online purchases will be made on a mobile device. If you factor in the Millennial and Generation Z demographics, virtually all sales soon will be mobile-generated.
Augmented Reality and E-Commerce: Bridging the Physical-Digital Gap
March 8, 2019
I grew up thinking the Mall of America was an unbelievable epicenter of retail commerce. Touted as the biggest mall in the world -- even equipped with an amusement park -- the Minnesota complex boasted stores of all kinds: toys, clothing, furniture, home furnishings. Then this thing called "e-commerce" came along and basically made the Mall of America seem like Main Street in small-town America.
Why Children Should Learn to Code
March 1, 2019
Learning to code, regardless of the path a child chooses to take, is crucial today. Research shows us that this knowledge will be important in any career. As both a female leader in technology and a mother of a 10-year old boy, I am acutely aware of its critical importance in both my professional and personal life. Coding is a necessary literacy in this technological age.
Why You Should Source Foreign Talent for AI, IoT and ML
February 27, 2019
The artificial intelligence revolution has been going on for a while, but that does not mean all of software research and development is part of it. It is, nonetheless, an interesting example of what pushes the software industry forward. The ideas and techniques that brought machine learning into existence were developed over the span of several decades.
The Rules of Sustainability
February 23, 2019
For online retailers, creating an unmatched customer experience is not only a top priority -- it is also a business imperative. They must make sure the items customers want to order are in stock, and that the orders are packaged correctly and shipped quickly, and delivered to the right address. Focusing solely on these necessities tends to be a shortsighted way of viewing the process, however.
The 3D E-Commerce Revolution
February 22, 2019
We're living in a time when customer expectations change particularly fast, and retailers that can't keep up get left behind. A consumer who enjoys the online shopping experience at an e-store automatically begins to expect the same level of service from every virtual point of sale. Thus, the expectation loop is born, and the only thing for retailers to do is to innovate, innovate and innovate.
See More Articles in Expert Advice Section >>
Is "too much screen time" really a problem?
Yes -- smartphone addiction is ruining relationships.
Yes -- but primarily due to parents' failure to regulate kids' use.
Possibly -- long-term effects on health are not yet known.
Not really -- lack of self-discipline and good judgement are the problems.
No -- angst over "screen time" is just the latest overreaction to technology.
No -- what matters is the quality of content, not the time spent viewing it.