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Supercharging Customer Retention
July 26, 2021
AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase -- from shipping, tracking, returns, and reviews -- helps retailers sell more to happy, repeat consumers. We spoke with Chan to hear more about his strategies for supercharging customer retention.
Apply Meaningful Metrics to Makeover Your Product Code
June 29, 2021
Effective metrics provide a point of comparison for the business and become behavior-changing in how decisions are made, according to Aurimas Adomavicius, president of Devbridge, a global digital products consultancy. TechNewsWorld spoke with Adomavicius to pursue the concept of how software developers can put meaningful metrics to work.
Sellers: Beware of Amazon's Marketing Manners
June 21, 2021
"What's the real cost of getting everything delivered to your door? Small businesses and third-party sellers are getting killed," said Jason Boyce, CEO and founder of Avenue7Media." As consumers in a free country, we have to ask ourselves whether one company with the power of Amazon is good for American consumers and small businesses."
Will FAA Rules Be a Drag on Drone Deliveries?
April 29, 2021
Companies scrambling to compete with the advancing delivery capabilities offered by Amazon and UPS are looking to drone delivery options. Will this be the future of delivery? TechNewsWorld engaged aviation safety expert Mark Baier, CEO of AviationManuals and ARC Safety Management Software Systems, in an extensive conversation about how, and if, drone regulations and consumer lust for speedy airdrop service will ever safely coexist.
Social Platforms Now Central in the Commerce Spectrum
April 8, 2021
Consumers and marketers alike see social media outlets as a middle ground between selling and buying. Now that shoppers have grown used to seeing product placements and promotions on social media, it is a natural next step for them to want to make a purchase without going to another platform or branded website.
How to Ride the 'Consumer Wave' to Better Customer Experiences
April 5, 2021
Even the most customer-centric businesses can overestimate their performance or miss the broad trends in customer behavior. That is why NICE inContact conducts annual surveys that track the customer experience from the perspective of businesses and consumers. CRM Buyer discussed the recent findings and related issues in more detail with the company's CEO Paul Jarman.
Lessons Learned From the SolarWinds Supply Chain Hack
February 23, 2021
In a recent Linux Foundation blog post titled "Preventing Supply Chain Attacks like SolarWinds," the foundation's Director of Open Source Supply Chain Security, David A. Wheeler, adamantly pushed the need for software developers to embrace the LF's security recommendations. Given the magnitude of the SolarWinds hack, LinuxInsider asked Wheeler to dive deeper into how supply chain security standards might benefit from the LF's latest advice.
How to Build an SEO Strategy for 2021
February 12, 2021
The E-Commerce Times discussed with Steve Wiideman, president and CEO of Wiideman Consulting Group, the essentials of how to build an SEO strategy for 2021. Wiideman designed and teaches the Website Optimization and Strategic Search Engine Marketing online course for California State University Fullerton and the SEO Tools and Analytics course at University of California San Diego.
How to Deploy an Effective Mobile CX Strategy for E-Commerce
January 28, 2021
As the pandemic continues to keep shoppers out of brick-and-mortar stores, new shopping behaviors continue to include smartphones to nudge products into consumers' digital shopping carts. CRM Buyer discussed with Dennis Reno, SVP and head of customer experience at Cyara, how mobile CX is influencing e-commerce, and how these changes can help to improve the customer's overall experience.
Young Entrepreneurs Bring High Tech to Quell Surgical Fears
January 14, 2021
The last thing George Kramb expected from years of walking surgeons through actual operations using medical machinery was to step into a role that helped guide patients worldwide through their own medical journeys. Kramb and his partner Patrick Frank are now listed on the "2021 Forbes 30 Under 30" list in recognition of their status as rising stars in the business world.
DevSecOps: Solving the Add-On Software Security Dilemma
November 17, 2020
A report by open source security and license management company WhiteSource explores various factors contributing to the siloed software development culture and what steps are needed to achieve agile, mature, DevSecOps practices. TechNewsWorld discussed with David Habusha, vice president of product at WhiteSource, the state of DevSecOps in light of the report.
AvidXchange SVP Heather Caudill on the Quest to Ensure Customer Loyalty
October 26, 2020
To survive in this new business reality, it is imperative that remote employees have the skills to succeed while away from their physical offices. How to do that effectively is a multifaceted process. CRM Buyer discussed that journey with Heather Caudill, senior vice president of relationship management at AvidXchange.
SugarCRM Adds AI to Sweeten the Customer Experience Pot
September 8, 2020
SugarCRM last month announced its acquisition of AI-as-a-Service provider Node. This marks the fourth acquisition by SugarCRM since the company's investment by Accel-KKR in August 2018. CRM Buyer discussed the current state of CRM platforms with SugarCRM CEO Craig Charlton, and how artificial intelligence is key to improved sales, service, and predictability in automated CX.
CRM is Failing: It's Time to Transition to CXM
September 1, 2020
Centralizing all tools and customer-effecting services into one system delivers great efficiencies for businesses. However, enabling customers to have the same experience in real time is the difference between a CRM and CXM. CRM Buyer pursued the potential transition process -- and the impact of both CRM and CXM products -- in a conversation with Thryv VP Ryan Cantor.
Creators of Fashionable PPE Join Forces for Good
June 23, 2020
In the midst of the global Covid-19 pandemic this spring, entrepreneurs Rebecca Cahua and Vivian Qu joined forces, skills, and teams to create and bring to production a reuseable nanofiltration mask that combines a high level of filtration with breathability and comfort. The E-Commerce Times spoke with Cahua and Qu to hear the story behind their new mask.
Teen Inventors Tackle Viability of Commercial Drones
June 19, 2020
Welcome to the world of four Naperville North High School students in a western suburb of Chicago. Their entrepreneurial and technical skills earned them the Pete Conrad Scholar award for their invention of Airlyft, a versatile drone. TechNewsWorld recently met with these student innovators to discuss how they applied teamwork and persistence to overcome constant setbacks imposed by COVID-19.
From Hobby to Career Path: Tech-Savvy HS Sophomore Learns by Doing
May 22, 2020
What started out as a hobby to feed his passion for technology has turned into a business for Skyler Ficklin, operator of the QuitZoom website and iSkyler YouTube video channel. Ficklin, stuck at home while his Ohio high school is closed due to COVID-19, spends his days and nights completing online learning assignments to end his sophomore year. Then he diverts attention to hands-on activities.
Televerde's Michelle Cirocco: 'Invest in Disempowered Populations'
January 20, 2020
The prison workforce development program run by Televerde delivers significant economic and cultural value, concludes a study recently conducted at Arizona State University's Seidman Research Institute. Televerde trains and employs incarcerated women, and it offers many of them employment when they leave prison. Televerde CSRO Michelle Cirocco spoke about the study and about the long-term benefits of Televerde's program.
ISACA Board Member Gabriela Reynaga on Gender, Tech and Perceptions
November 22, 2019
ISACA, a global nonprofit organization focused on the development, adoption and use of globally accepted, industry-leading knowledge and practices for information systems, recently released "Tech Workforce 2020: The Age and Gender Perception Gap." Based on a survey of 3,587 ISACA members in 126 countries, this report examines the work experiences and perceptions of workers in tech fields.
PriceWaiter CEO Stephen Culp: 'Negotiation Has Been Around Forever Because It Works'
September 23, 2019
Fledgling e-commerce company PriceWaiter aims to save customers money, time and energy by negotiating better-than-Amazon deals on top-rated products -- simply, quickly and privately. PriceWaiter's pitch to sellers is that it can help move inventory, maintain more margin, and make MAP moot, resulting in more efficient pricing, new sales, and new customers with virtually no acquisition cost.
Star Explorer Mae Jemison: The Sky Connects Us
November 13, 2018
Mae Jemison recently shared some illuminating recollections of her astronaut experiences, but they were neither the starting point nor the ending point of our conversation. This extraordinary woman's career is too packed with present and future endeavors to dwell very long on her stellar past. She currently leads 100 Year Starship, which aims to make interstellar travel a reality within a century.
Former White House CIO Theresa Payton: 'There Are Grave Concerns About Election Interference'
October 26, 2018
Theresa Payton, CEO of Fortalice Solutions, is one of the most influential experts on cybersecurity and IT strategy in the United States. She is an authority on Internet security, data breaches and fraud mitigation. She served as the first female chief information officer at the White House, overseeing IT operations for President George W. Bush and his staff.
Nimble CEO Jon Ferrara: The Beauty of the CRM Beast
September 6, 2018
"The reality of relationships is that people buy from people they like, know and trust," said Nimble CEO Jon Ferrara. "In the old days, before we ever engaged in selling, we made a connection by looking at books, things on the shelves, that kind of thing. Today, we're doing that more and more electronically. Social is the perfect way to know more about somebody, and that's actually your job."
UberMedia CEO Gladys Kong: Success Is Data-Driven
September 4, 2018
"Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results," said UberMedia CEO Gladys Kong. "Advertisers are trying to understand more about the consumer's journey. They want any insights they can get their hands on in order to understand the consumer. Location measurement is becoming a much more important part of advertising."
Optymyze SVP Arturo Bentin: Give Your Salespeople Options
August 21, 2018
If you want to boost sales performance, "there are a few things to think about," said Optymyze SVP Arturo Bentin. "One is, what behaviors are you trying to drive? When you're talking about sales performance, you're talking about a lot of things. You need to think about the metrics and the tools you can use to drive those specific behaviors in your salesforce."
Farsight Security COO Alexa Raad: 'Be Your Own Champion'
August 14, 2018
"If you think about Internet threats like phishing and botnets and malware -- all of those start with a DNS -- a domain name system. And so every kind of nefarious act leaves footprints and fingerprints in the DNS. That's something that cannot be faked," said Farsight Security COO Alexa Raad. For example, "a lot of the new domain names that are registered are typically registered with bad intent."
Televerde's Michelle Cirocco: Tech Enables Trust
July 31, 2018
"Everybody's using technologies like artificial intelligence, predictive analytics, marketing automation tools, search engine marketing and lead analytics tools," said Michelle Cirocco, head of global marketing for Televerde. "We're using all these tools and technologies to identify who we should communicate with, and we use them to set the stage for our marketing and demand-generation efforts."
Miller Heiman CEO Byron Matthews: Stay Tuned for the CRM 4.0 Revolution
July 11, 2018
"There's a gap in performance across B2B selling, because buyers are innovating faster than sellers are getting better at selling," said Miller Heiman Group CEO Byron Matthews. "Sales enablement's function is to try to close that gap. It's not sales operation ... . It's more strategic, in terms of trying to drive sales performance by getting better content and coaching services for salespeople."
CRMDialer President Dimitri Akhrin: Raw Data Is No. 1 Thing
June 12, 2018
One of the top current trends in the CRM space is that AI offers "the ability to gain insight, and the most important example is visitor tracking," said Dimitri Ahkrin, president of CRMDialer. "That's a big component -- knowing how in real time to react to something a prospect is doing on a site. It's going to allow prescriptive recommendations about what to do in a particular moment."
G2 Crowd VP Heather Reed: Go After the Prize
June 9, 2018
"By using gender-neutral terms, we might change people's minds about what jobs they're qualified for and have a chance of getting. Getting rid of gender-biased terms helps level the playing field," said Heather Reed, VP of business development for G2 Crowd. "There are different phrases that we use and don't even think about it," she said, "like 'right-hand man,' or 'manning up,' or 'chatty Kathy.'
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