Get the E-Commerce Minute Newsletter from the E-Commerce Times » View Sample | Subscribe
Welcome Guest | Sign In
ECommerceTimes.com
Online Grocers Must Modernize Digital Platforms to Thrive
November 16, 2020
With restaurants and bars closed or at limited capacity, consumers are spending more on groceries than ever before. Online food and beverage sales are forecast to grow by 60 percent in 2020. However, much of how the grocery industry still operates is locked in the norms of the 2000 to 2020 era, with dull, out-of-date and clunky online shopping experiences.
Email Still Sells for Digital Marketers
November 5, 2020
The "2020 State of Email, Fall Edition" report from email marketing firm Litmus found that 77 percent of marketers said email is one of their two most effective marketing channels. Additionally, 78 percent of marketing executives indicated email marketing is vital to the overall success of their company, a seven percent increase since last year.
Social Media Companies Top Data Grabber List
October 27, 2020
When it comes to an appetite for data, social media outfits are the most voracious, according to a recent study released by cybersecurity company Clario Tech. The analysis of nearly 50 of the world's biggest brands found that Facebook collects more than 70 percent of all the data it can collect legally about someone using its service.
The Strive to Survive a COVID-19 Holiday Shopping Season
October 19, 2020
The upcoming holiday season is looking much different than anyone would have suspected this time last year. Forget about the customary long lines to buy gifts for loved ones and friends this year -- if you can even find a store that is open. All of these changes make it critical for marketers to adapt in an effort to recover lost sales and attract new customers.
Supply and Demand: A Moving Target for E-Tail Marketers
October 1, 2020
Marketers must adapt to changing circumstances. They also have to play better hunches when handling supply and demand issues. In this constantly changing marketplace, supply and demand are moving targets. So why are advertisers not fully capitalizing on the new situation? Many marketers have not yet figured out how to do so.
Virtual Travel Marketing's Cure for Wanderlust
September 25, 2020
While many people have been stuck at home during the pandemic, virtual travel marketing has emerged to help fill the void felt by those who yearn for faraway places. The E-Commerce Times caught up with some virtual travel experts to discover how they're using various technologies to give folks the opportunity to explore the world without leaving their homes.
The Ease and Risk of Buy Now Pay Later Plans
September 22, 2020
Buy now pay later, or "BNPL" services are growing in popularity during the pandemic as they enable consumers to pay for purchases over a short time with no interest and a small starting payment. However, money experts urge caution. Similar to credit cards, BNPL services can negatively impact credit scores and land people in debt or collections if not used properly.
A Unique Moment in Time for E-Commerce
September 14, 2020
E-commerce is experiencing rapid growth with no sign of slowing down. Retailers and brands are finding that the new normal in retail and e-tail marketing is much like trying to hit a moving target. They have to take a refined aim and build in some lead time. This marketing strategy requires businesses to adjust their digital infrastructure and tactics. Otherwise, they will miss the target as consumers prepare for their holiday marketing and ad campaigns.
How to Tailor an Optimal Q4 Retail Strategy
September 10, 2020
This year, with all of the uncertainty surrounding the global pandemic, many consumer markets are faced with the fear of steep declines of in-person shopping, thus leading to a potential downtick in sales. This may seem daunting, but it should also serve as ample inspiration to develop a Q4 retail strategy well in advance. Here are a few of the top strategies to adopt as we look ahead to this year's holiday shopping season.
Holiday Shopping Forecast: Less Spending, More Empathy
August 24, 2020
The 2020 holiday shopping forecast and consumer spending patterns well into next year will be marked by a pullback in spending, an increase in consumer expectations for brand behavior, and a focus on supporting small businesses. Marketers are advised to focus on brand values and trustworthiness to combat the continuing challenges retailers face in courting consumers across all generations.
Retailers to Consumers: Let's Get 'Phygital'
August 20, 2020
The pandemic has exposed one fundamental, seemingly contradictory reality: people like to shop online, but they also crave in-person experiences. This era has also made clear that there's an answer to this conundrum: to provide shopping experiences that combine both physical and digital elements. Also known as "phygital" experiences, these strive to give customers the best of both the online and in-person worlds.
Oracle Marketing
August 10, 2020
The emergency caused by the novel coronavirus is causing deep structural changes to how we do business. We don't sell or market the way we did before the virus, and it may be some time before we return to that model -- if indeed we ever do. Oracle's strategy centers around the CX Unity Customer Intelligence Platform, a data management platform that's central to marketers' activities.
Latest Shopping Trends Emphasize Need for Retail Marketing Foresight
August 4, 2020
Several recently-published reports and surveys tracking changes in consumer buying habits reveal a growing competition between old versus new shopping habits. The E-Commerce Times discussed the implications of these new consumer buying trends with marketing experts. The results show that e-commerce is overwhelmingly becoming the first choice for many consumers. However, some consumers are beginning to show renewed interest in returning to their previous shopping norms.
10 Types of Social Proof and What Makes Them Effective
August 3, 2020
Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strategies -- and how and why they work.
Panic Buying Sparks New E-Tail Strategies
July 23, 2020
Panic buying and competition for consumer attention between in-store and online transactions have created a brave new world of retail that is bound to continue into a post-pandemic reality. The E-Commerce Times reached out to several firms that guide brands on how to prepare for, and adapt to, changes in consumer behavior and product demand -- and what this means for the future of retail.
Salesforce Ups Its Marketing Game
July 21, 2020
Recent research shows that employees are well aligned with the directions and goals of their companies, and that they are competently led and respect their bosses; but the technologies they use leave a lot to be desired. This includes CRM, and too often the functionality that their currently installed CRM doesn't offer. Consequently, the changes Salesforce just introduced in its Marketing Cloud could not have been more timely.
Refocus Your Sales Strategy on the Phone Call
July 20, 2020
Getting a prospect on the line and talking to them directly matters. It's the ability to deliver the pitch with the right content, cadence, and care for your future clients' needs that makes a voice call so effective. It's not just salespeople who prefer a call -- 92 percent of all customer interactions happen over the phone. Simply put, that direct human connection creates the right environment to establish trust.
How to Win at E-Commerce on the New Walmart.com
July 16, 2020
Walmart is embracing new strategies, partnerships, and infrastructure that have modernized its e-commerce platform and made it a more formidable rival to Amazon. In particular, three big factors are at play: enhanced content opportunities, the introduction of new fulfillment capabilities, and the introduction of self-service marketing tools.
Google Clamps Down on Ads for Spyware, Stalkerware
July 14, 2020
Advertising for software and hardware designed to stalk and spy on people will soon be banned on Google. Promotion of products or services that are marketed or targeted with the express purpose of tracking or monitoring another person or their activities without their authorization will be prohibited on the platform starting Aug. 11.
Prime Day Uncertainty a Dilemma for Amazon Sellers
July 2, 2020
One of the e-tail world's most pressing questions is: When will Amazon have its Prime Day sale this year? Perhaps a better question is: Will Prime Day happen at all? Amazon so far is not telling. If Prime Day 2020 takes place in the fall, the biggest deal days of the e-commerce industry could happen within several weeks of each other.
The Trail to the Platform
July 1, 2020
Some years ago, Marc Benioff told me he was not interested in developing back office apps that would compete with SAP and Oracle in the ERP and finance market. Many people, myself included, looked askance at that idea and wondered out loud how the company would continue to grow because, hey, there's front office and back office and nothing else right? Nope.
B2C Marketers Grapple With Personalization Tactics
June 29, 2020
Marketers at B2C companies realize that personalization is key to business, but they are having problems implementing personalization strategies, according to a recent survey by Adweek Intelligence in association with IBM Watson Advertising. "Defining personalization has to start, stop and be continuously refined through the sole lens of the customer," Liz Miller, a principal analyst at Constellation Research advised.
Twitter Apologies for Data Security Incident
June 24, 2020
Twitter on Tuesday notified business clients that their personal information, including email addresses, phone numbers, and the last four digits of their credit card numbers may have been compromised. Self-serve advertisers that viewed billing information on ads.twitter.com or analytics.twitter.com were affected. The issue occurred prior to May 20, 2020. However, Twitter only notified customers about it on June 23.
Let's Rethink Our Relationship With CRM
June 24, 2020
If you search for "why CRM fails" you get over three million results. Analysts report that close to half of all CRM projects fail and about 40 percent of CRM software purchased goes unused -- because sales teams don't want to use software that makes them glorified data entry clerks and still doesn't "work." As a CRM industry veteran, this ongoing failure rate hits close to home, and in my experience is much higher.
How Will Retailers Survive This Time of Crisis?
June 9, 2020
The COVID-19 pandemic will be one of the defining events of our lifetime. The economic consequences will last years and forever change consumer behavior. Over the last 30 years, experts have been studying the slow burn of consumer adoption of new technologies. Never have we witnessed adoption rates accelerate to the degree we saw in the last 60 days in e-commerce and video-conferencing.
Brave Browser Caught Redirecting URLs for Cash
June 9, 2020
A browser that has received plaudits for privacy protection has been exposed for redirecting Web searches to make money. Brave, a browser with some 15 million monthly users, has been redirecting searches for cryptocurrency companies to links that produce revenue for the browser's owners through advertising affiliate programs. Brave CEO Brendan Eich said the company would correct the "mistake."
How to Create Valuable Customer Conversations
May 28, 2020
A pandemic, economic uncertainty and social distancing -- what a kerfuffle we are in. As marketing leaders, it's an incredibly difficult time to direct our teams. Yet, while we're all figuring out how to juggle emotions, families, dogs, toilet paper shortages, and a calendar full of conference calls, the revenue team has to press on in building pipeline and establishing predictable growth.
How to Adapt Your Customer Service When Crisis Strikes
May 8, 2020
Customer service doesn't have to suffer while your company goes through a difficult transition. In fact, 78 percent of consumers said they stopped doing business with a company because of poor customer service. Now is the time to show your most valuable buyers how you'll keep them informed, updated and respected throughout this crisis by adapting your practices to the moment.
New Shopify App Offers Local SMBs a Bridge to E-Commerce
April 30, 2020
Shopify has unveiled an app that lets users discover local businesses, receive relevant product recommendations from their favorite brands, check out effortlessly, and track all their online orders. It can gather and track orders automatically, but it also works without auto-tracking. Consumers can get a customized feed with deals, trending items and recommendations from their favorite stores.
Google Tightens Reins on Advertisers
April 24, 2020
Google soon will require all advertisers to prove their legitimacy, regardless of the advertising content. All advertisers will have to verify their identity, submit personal IDs and business verification documents, said John Canfield, Google's director of product management for ads integrity. Google began requiring political advertisers to verify their identity in the runup to the 2018 elections.
See More Articles in Marketing Section >>
Digital River - Start Here. Sell Anywhere.
Which of these technology gifts would you most like to receive?
Portable Power Charger
Remote Video Monitoring System
Smart Speaker
Smart Thermostat
Smart Watch
Streaming TV Player
Video Doorbell
VR Gaming Headset
WiFi Signal Booster
Wireless Earbuds / Headphones
Women in Tech
Forrester names NICE inContact CXone a leader in cloud contact center software