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How Social Selling Changed the Buyer's Journey
February 27, 2020
Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and the Internet of Things. The modern buyer does more research up front and online.
5 Tips to Get the Most Out of Amazon Vendor Negotiations
February 18, 2020
That time of year is upon us once again, and stress levels for Amazon vendors are starting to build. The arrival of spring means renegotiating your vendor terms with Amazon, which seem to grow stricter year-after-year. However, with more than 50 percent of all Amazon sales coming from third-party sellers, the pressure is also on for the other side of the table.
Latest E-Commerce Trend: The Rise of Shoppable Posts
February 11, 2020
There were 4,521,480,071 Internet users as of Dec. 1, 2019. A month later it was closer to 5 billion users. A decade ago there were fewer than a billion social network users. That's worldwide. That user growth has been a leading indicator of the rise of alternative social networking platforms. Marketers -- and consumers -- are always on the lookout for the newest thing with which to engage.
3 Amazon Trends to Watch in 2020
February 8, 2020
Over the last quarter-century, Amazon has transformed itself from an online bookseller into an e-commerce behemoth that's reshaping retail economics. In 2018, Amazon reported more than $232 billion in revenue -- a number that's sure to jump once 2019's final figures are released. Those eye-popping returns mean the online seller accounts for nearly 50 percent of all e-commerce revenue.
Televerde's Michelle Cirocco: 'Invest in Disempowered Populations'
January 20, 2020
The prison workforce development program run by Televerde delivers significant economic and cultural value, concludes a study recently conducted at Arizona State University's Seidman Research Institute. Televerde trains and employs incarcerated women, and it offers many of them employment when they leave prison. Televerde CSRO Michelle Cirocco spoke about the study and about the long-term benefits of Televerde's program.
4 Marketing Automation Tools for SMB Success in 2020
January 14, 2020
Marketing automation isn't a thing of the future -- it's very much a part of the here and now for small and midsized businesses across the world. However, many are unaware of a variety of marketing automation tools that can help SMBs reach customers in a timely and effective way. To compete with larger firms on customer reach, SMBs need to approach their marketing plan with a strategic mindset.
Lost at CES
January 9, 2020
CES is in full swing in Las Vegas this week, and the show for all things high-tech -- from gizmos and gadgets to cars and entertainment gear -- has attracted attendees from around the world. The first CES, or "Consumer Electronics Show" as it originally was known, took place in June 1967 in New York City. That first show attracted 17,500 attendees and more than 100 exhibitors.
4 Keys to a Winning Amazon Marketing Strategy
December 30, 2019
Research indicates that 66 percent of online shoppers start their product searches on Amazon, and Amazon shoppers behave differently than buyers on other online platforms and at brick-and-mortar stores. Amazon has set up its listings so that it is simple to "window shop" and compare competitive products. A brand must make sure to position its products in a way that shows how it is different from competitors in the marketplace.
How to Create a Content Marketing Strategy That Actually Works
December 21, 2019
Today's consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Added to this, they have become immune to traditional outbound marketing methods -- such as billboards and television advertisements -- and they expect brands and businesses to tailor their messages based on customers' individual preferences.
3 Steps to a Winning Google Shopping Strategy
December 14, 2019
The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt to big changes on Facebook's platform. They now have to reckon with the continued growth of Amazon, which is taking an ever-larger bite out of online advertising budgets. Even Google, long the alpha dog in digital marketing, is altering its approach with the changing times.
Apple Feature Forces Change in Online Ad Industry
December 11, 2019
Apple's Intelligent Tracking Prevention feature has made it difficult for online advertisers to use cookies to target Safari users. Third-party cookies "serve as the foundation for almost all advertising use cases," noted Jordan Mitchell, head of consumer privacy, identity and data at the IAB Tech Lab. The blocking "negatively affects the ability for brands to target audiences."
How to Turn First-Time Holiday Shoppers Into Repeat Buyers
December 10, 2019
More shoppers. Increased sales. Larger orders. This year's five-day stretch between Thanksgiving and Cyber Monday left echoing "cha-chings" ringing through the retail atmosphere. A record 190 million Americans shopped during Thanksgiving weekend, and they're not done yet. This will be the first year that every day in November and December will surpass $1 billion in online sales.
The New Era of Account-Based Marketing
December 7, 2019
B2B marketing is evolving -- and it's not just the industry itself. Vendor marketing efforts with customers can and should evolve as well. When you see a vendor selected repeatedly, or it officially earns a designation as a preferred vendor, it's a sign of marketing evolution. Most B2B marketing efforts begin from a cold start. Either a vendor is new or it is entering a new market.
For Some Sellers, Black Friday Was Beige
December 6, 2019
If Black Friday is the biggest sales day of the year, is it necessarily the best? For many small merchants, it seemed Black Friday was more beige than black. Black Friday is the biggest sales day of the year, but it's often dominated by massive merchants. For smaller businesses, there are other peak sales days that might be better suited to their unique positioning.
Dreamforce Points to New Disruption
December 4, 2019
There were more than 170,000 people at Dreamforce a couple of weeks ago, and many more watching from afar. Also, there were well over 2,000 sessions. Numerous announcements sprang from the big Salesforce event. Some announcements and sessions, like the Tim Cook fireside chat, stand out. Of the top six, I reckon that five were more about integration and working across vendor boundaries than CRM.
EU Digital Czar to Probe Facebook's and Google's Data Wrangling
December 3, 2019
The European Union has launched a probe into how Google and Facebook gather, process, use and monetize data for advertising purposes. The European Commission has begun distributing questionnaires as part of a preliminary investigation into Google's and Facebook's data practices. Facebook and Google join Amazon as targets of the EU's "digital czar," Margrethe Vestager.
The Rise of D2C
November 18, 2019
Direct-to-consumer commerce, or D2C, is on the rise. Increasingly, consumers are expecting to interact directly with the companies that market and manufacture products. "Direct-to-consumer commerce has been enhanced by the explosion of the Internet. E-commerce provides a more convenient and frictionless buying experience," said Peter Edlund, chief solutions evangelist at DiCentral.
The Rise of Technology in Scaled Event Marketing Programs
November 11, 2019
The amount of data we create each day is astronomical. The digital universe likely will reach 44 zettabytes in 2020 -- 40 times more bytes than there are stars existing in the observable universe. To say that's a lot of data is a colossal understatement -- but is this truly surprising? After all, we can take phone calls from watches and stream music from refrigerators.
Harnessing Visual AI to Boost E-Commerce Sales
October 26, 2019
Each person interprets an image in countless subjective ways, based on individual biases. However, when searching for a product on the Internet, most people prefer accuracy over multiple interpretations of a single object. Putting the appropriate tags on images ensures better searchability for users. Doing this manually, though, can be inefficient and prone to errors.
FTC Targets Fake Influencer Metrics, Fake Reviews
October 23, 2019
The FTC announced settlements of a series of fraudulent marketing charges against two high-profile firms. The actions taken make it clear that anyone who engages in similar illegal behavior will face enforcement action, the FTC said. In the first case, Devumi agreed to settle the FTC's first-ever complaint challenging the sale of fake indicators of social media influence.
Ring! Ring! Your Presentation Is Calling, and It Wants an Update
October 22, 2019
Mobile phones have come a long way since Zack Morris lugged his brick of a cellphone around the halls of Bayside High School in Saved by the Bell. If Zack had one of today's smartphones, he'd be texting Kelly on WhatsApp, posting pictures of himself and A.C. on Instagram, and trolling Screech on Twitter. Today's smartphones have become essential to human communication.
Creating Brand Loyalty in the Era of Now
October 21, 2019
Not so long ago, marketing usually meant gathering some demographic data, placing ads in selected print and broadcast media, stuffing mailboxes with direct mail, plastering the countryside with billboards, and more recently, bombarding the universe with spam. Marketers no longer can focus on delivering static messages, regardless of how "targeted" or "multichannel" they may be.
5 Important Lessons Brands Can Learn From Apple
October 15, 2019
I'll admit it, it was love at first sight when I purchased my first MacBook. It was my iPhone that prompted my decision to give up years of PC efficiencies and dive head first into learning a new operating system, but familiarity had kept me complacent for too long. Still, I remember the excitement of unpacking my new laptop. It struck me then that Apple knew me better than I knew myself.
Getting Ahead of the Digital Marketing Evolution Curve
October 7, 2019
Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the major focus of businesses interactions -- and transactions -- both online and in person. Digital marketing now is fundamental to the success of your business. Why is digital marketing so important? Simply put, it is the last remaining channel for content that consumers can trust.
Amazon Rewrites the Conquest Advertising Textbook
September 17, 2019
You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars online. You usually buy Clif Bars, so you type the brand name into Amazon search -- but just as you're about to click the "Buy Now" button, you notice an ad for Quest Nutrition bars at the top of the search page. The bars look appetizing.
What's Wrong With Apple?
September 16, 2019
Apple held its huge product announcement event last week, and what once had people besides themselves with excitement has become a near pointless program of copied features and missed expectations. It is a shame to watch -- much like it was when Apple fired Steve Jobs. It appears that the firm has forgotten what Steve did to turn Apple into a unique company.
Want to Maximize Holiday Sales? Define 3 Key Audiences Now
September 13, 2019
Holiday shoppers spent more money on online purchases last year than ever before -- a whopping $126 billion from Nov. 1 through Dec. 31. That was a 16.5 percent increase from the previous year. If the steady upward trajectory of online holiday spending is any indication, 2019 promises to be another record year. Is your business ready to claim its piece of the massive holiday pie?
New Insightly Marketing Platform Modernizes Legacy CRM
September 10, 2019
Insightly has announced the availability of Insightly Marketing, which integrates marketing, sales and project management into a single platform to support dynamic customer journeys. The company also released the results of the Insightly Marketing Study it conducted last month probing trends and challenges in customer relationship management marketing.
Samsung May Have New Foldable Phone in Wings
September 4, 2019
Samsung's first-generation foldable phone isn't expected until later this month, but reports of a second-generation device to be released in early 2020 already have started appearing online. The next-generation model is rumored to be a luxury phone that folds into a square. Already dubbed the "Galaxy Fold 2" in some reports -- it will have a clamshell design.
Verizon Steps Up Fight Against Rampant Robocalls
August 29, 2019
Verizon, the No. 1 mobile carrier in the United States, this week introduced a free version of its robocall-blocking app, which will be standard on all new Android devices. The company further announced that it will auto-enroll eligible Android users to its Call Filter service and block what are seen as "high-risk" calls. This includes calls from numbers that have been reported as fraudulent.
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Amazon Advertising: Strategies to Drive Success
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