Search and compare Web Designers and Developers to build, improve or rebrand your website.
Welcome Guest | Sign In
ECommerceTimes.com
5 Strategies for Collecting, Creating and Circulating Customer Testimonials
August 14, 2018
Most of us understand how overwhelming it can be moving to a new city. Surrounded by a host of options for dining, shopping, daycare, leisure time, auto mechanics and everything else under the sun, making an educated decision on where to go involves some groundwork. So what is there to do? Many of us will turn to a new coworker or neighbor for recommendations.
The Wiggly Line Between Journalism and PR
August 9, 2018
The line between journalism and public relations can be fuzzy, and news organizations have wrestled with that problem for some time. However, that line recently has become more blurred than ever, with some publications enlisting armies of nonprofessional scribes to satisfy an insatiable appetite for content. It's easy to understand why the problem has mushroomed.
AI-Driven Marketing Offers High Hopes to B2B Firms
August 8, 2018
Versium has announced a partnership with LiveRamp to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. The partnership will let companies perform online targeting of offline business professional data that often is housed within their own CRM systems. LiveRamp customers will get access to Versium's modeling engine.
5 Practical Tips for Crowdfunding Success
August 7, 2018
"Crowdfunding is more than just the money," remarked Justin Giddings, CEO of The Kickstarter Guy. "In some ways, it is the perfect laboratory to explore and develop the market viability of your project. If you can launch a new brand and attract thousands of people within a short time frame, it becomes a mile marker of the consumer readiness of the product."
Slide Over, Salesforce? Freshworks Scores $100M in Funding Round
August 1, 2018
Freshworks has secured $100 million in funding from Accel and Sequoia Capital India with the participation of CapitalG. That brings the total amount of capital raised since the firm's 2010 launch to $250 million. "The new funding will be used to invest in our platform and to continue scaling internationally," said Arvind Parthiban, Freshworks' director of marketing.
Televerde's Michelle Cirocco: Tech Enables Trust
July 31, 2018
"Everybody's using technologies like artificial intelligence, predictive analytics, marketing automation tools, search engine marketing and lead analytics tools," said Michelle Cirocco, head of global marketing for Televerde. "We're using all these tools and technologies to identify who we should communicate with, and we use them to set the stage for our marketing and demand-generation efforts."
New AI-Driven Strategy Aims to Heat Up B2B Sales
July 26, 2018
EverString, a San Mateo, California-based startup that offers artificial intelligence software for business-to-business sales, marketing and operations teams, hasy released FIRE, a four-point strategy to improve sales performance. The FIRE methodology is designed to unite and simplify the goals of sales and marketing teams. "FIRE" stands for Fit, Intent, Recency and Engagement.
Gamification and E-Commerce: Play Your Way to Success
July 23, 2018
Gamification is one of the hottest trends in the business world. Incorporating game elements can be a great way to engage customers and employees alike -- using an activity that has appealed to humankind since its beginnings. "Humans have been playing games for thousands of years. Some argue that games predate culture," said Brandon Marsala, creative director of content and strategy at Mindspace.
Data Partners Team Up to Get ABM Right
July 20, 2018
Openprise has announced new partnerships and a new service designed to streamline marketing automation and account-based marketing operations. The new partners offer capabilities such as reverse-IP lookup, business-to-personal-email address lookup, business data in the UK, and more in-depth business-to-consumer and business-to-business data capabilities.
The Pain and Potential of Making a 180-Degree Policy Shift
July 20, 2018
Photo-hosting service Photobucket in May quietly restored third-party hosting of photos, reversing its unpopular year-old policy that required users to pay nearly $400 for hosting privileges. Many irate users claimed their photos were "taken hostage." Hosted photos on blogs, forums and other sites were replaced by an image of a dial indicating the hosted data quota had been surpassed.
Marketing Partnership to Help Fine-Tune Targeting
July 18, 2018
Sonobi and LiveRamp have partnered to help marketers improve targeting. The partnership will let brands and agencies build media packages using the Sonobi JetStream multichannel ad platform and LiveRamp's identity resolution system. "Sonobi has a forecasting and planning engine that understands the visitation patterns of an individual user across the open Web," said CEO Michael Connolly.
Did Salesforce Need to Buy Datorama?
July 17, 2018
Salesforce has inked a deal to acquire marketing analytics company Datorama. The acquisition will give Marketing Cloud a power boost by expanding data integration and intelligence, according to Salesforce. The newly acquired tech will give marketers the ability to unlock insights across channels and data sources, providing a unified view that can help companies make smarter decisions, it added.
3 Smart Ways to Use Video in E-Commerce
July 16, 2018
Video is often how stories get told in the 21st century, so it's a good idea for e-commerce business owners to consider ways they can use this trend to their advantage. "Today we are constantly bombarded by content, and video is one of the best ways to cut through that noise," said Chris Lueck, CEO of FastSpring. "It pays to take the extra time and effort to incorporate video into your strategy."
Next Up, Game Consoles: Is There Anything Google Can't Do Badly?
July 9, 2018
It's interesting to compare Google and Amazon -- two of the most incredibly powerful companies in the world. Amazon brings out product after product, with more successes than failures. Google largely buys companies and then loses interest in what they do. Profit is built into Amazon's retail efforts, while Google largely lives off selling users' information and providing access to content.
What I Learned at the Conferences
July 7, 2018
The close of Q2 ends the first wave of vendor customer events. Still to come this fall are Salesforce Dreamforce and Oracle OpenWorld -- and others -- but mercifully, we have the summer to digest all the information absorbed this spring and re-sync with our native time zones.For starters, CRM doesn't appear to be slowing down. As an industry, it's rated at about $35 billion in revenues.
To Drive Change, Let Your Customers Be the Messengers
June 30, 2018
Before I was a parent, I was a youth leader. As individuals, teens had unique personalities, skills and stories, but one thing that was universal was the effect that parental communication had on them. Whether it was a criticism, a suggestion, or merely a bit of helpful information, the teens tended to look down on it, or even become hostile toward the messenger.
7 Keys to Global E-Commerce Success
June 26, 2018
If you operate an e-commerce company, the world is at your fingertips, and global markets offer the enticing promise of increased visibility and sales. "International expansion is a great way to mitigate risk and reliance on a single market for all your sales," noted Chris Vincent, global CEO of Practicology. How to get started may seem murky, though.
Salesforce Connects With Marketing
June 21, 2018
A good way to understand what Salesforce articulated at Connections 2018 is to recall the direction it set a few years ago, when CEO Marc Benioff said the company would develop most apps for the small screen first. Translated, that was a concession that handheld devices -- phones and tablets -- would become the primary devices we'd all use in business. So far that's been a good bet.
How a Newsletter Can Boost Your Business
June 20, 2018
Newsletters are one of the primary means of communicating with both existing and potential customers. For small e-commerce business owners, however, putting together a regular newsletter may seem daunting. It might seem that creating and sending out a newsletter would involve spending more time and energy than you have, taking valuable resources away from sales and marketing.
Salesforce Adds Google Analytics Capabilities to Marketing Cloud
June 14, 2018
Salesforce has announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities. Marketers now can view consumer insights from both Marketing Cloud and Analytics 360 in a single journey analytics dashboard. If they see a high rate of browse abandons, they can create a tailored journey to re-engage them, for example.
How to Come Up With a Logo That Speaks Volumes About Your Business
May 7, 2018
A key part of any business' marketing strategy is its logo. Your logo is the public face of your company, the mark that will appear on everything from apps and websites to stationery and stickers. Making sure that your logo captures the spirit and purpose of your brand is vital. "A company needs a logo to stand out from the crowd," said 99designs' Pamela Webber.
HubSpot Connects With Shopify, Workplace by Facebook
May 6, 2018
HubSpot has rolled out platform integrations with Shopify and Workplace by Facebook, which are designed to support the marketing and sales efforts of SMBs. The Shopify integration lets e-commerce marketers sync specific merchant sales data from Shopify into HubSpot for use as a marketing signal; segment users based on products, deals and order history; and follow up on abandoned shopping carts.
Platform Logic
May 1, 2018
For some time, it has been my impression that in the CRM market, all -- or at least most -- of the good ideas have been taken. It's been a long time since we've seen a new systemic approach to front-office business. It's even been a long time since we've seen a major innovation at the department level. CRM itself was a systemic innovation in the last decade of the last century.
AI-Based Customer Data Platform Supports ABM Operations
April 28, 2018
Lattice Engines, a provider of account-based marketing tools driven by AI, has announced the launch of Lattice Atlas, calling it the first customer data platform for ABM. The new platform synchronizes all customer data across a single, integrated view, making it easier for customers to see their data, no matter the source. Customers often have to view data across multiple tools and workflows.
5 Ways to Build Community Around Your Brand
April 24, 2018
Building a community around a brand is an important part of being successful in e-commerce. "Community solidifies the relationship between your brand and your customer," said e-commerce consultant Ian Rhodes. "It creates loyalty. Whilst the majority of retail brands are seeking people to buy from them, the community-minded brand invites people to buy into their brand."
Hybrid Messaging Key to Upselling Success: Report
April 21, 2018
Companies that aim to upsell their existing customers should develop a hybrid message that reinforces their existing relationships while providing an incentive to break the status quo, suggests a new study. Corporate Visions previously has commissioned studies on how to shake prospective customers' status quo bias to persuade them to consider your products or services.
Demandbase Debuts ABM Analytics for Optimal Marketing Performance
April 18, 2018
Demandbase officially announced ABM Analytics during its annual ABM Innovation Summit. The new tech, part of the company's account-based marketing platform, leverages its account identification technology to help marketers analyze performance from advertising to pipeline and revenue figures. "AI gives B2B marketers a clear view into the behavior of their target accounts," said CMO Peter Isaacson.
Facebook Peddles Future Behavior Data to Advertisers
April 17, 2018
Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they haven't yet made. The data the new service taps is aggregated and anonymized.
HubSpot Sales Exec Brian Signorelli: Get Your Prospects to Call You
April 15, 2018
A number of trends have taken hold in the CRM space, according toHubSpot Sales Exec Brian Signorelli. "One of the first things that stands out to me is that, ironically, despite all the money that is spent on CRM overall, sales reps aren't spending that much time there," he said. "Instead, reps are using all these tools that are connected in some way to CRM, like email or sales acceleration."
The Danger of Underestimating Your Brand's Value
April 5, 2018
A solid brand is key to business success, but over the years I have seen many companies try to commit suicide by killing the brand identities they spent so many years and so much money creating. Many are now gone. Others are still around, but in a weakened position. You must give the customer a compelling, emotional reason to want to be connected to your company.
See More Articles in Marketing Section >>
Facebook Twitter LinkedIn Google+ RSS
Which tech social media influencer has the greatest influence on your thinking?
Blogger Robert Scoble
Facebook's Mark Zuckerberg
Recode's Kara Swisher
Tech Evangelist Guy Kawasaki
Tesla and SpaceX's Elon Musk
Twitter's Jack Dorsey
Someone else