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5 Ways to Give E-Commerce Shopping That Personal Touch
September 5, 2017
Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts, and not so much about having a rich experience. Many consumers long for just that kind of experience -- one that's similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase. This is where e-commerce personalization tech comes in.
LG Unveils V30 Flagship With Super Camera, Sound Features
September 5, 2017
LG Electronics last week unveiled its latest flagship smartphone, the LG V30, at IFA 2017 in Berlin. Among the LG V30's innovations: an F1.6 aperture camera lens; a glass Crystal Clear Lens; the first OLED FullVision display; Cine Video mode for producing movie-quality videos; and the Point Zoom feature, which lets users zoom in on any subject anywhere in the frame.
Consumers' Embrace of Mobile Apps Is Limited to a Choice Few
August 31, 2017
Mobile app use has become a powerful habit among U.S. consumers, based on new research findings. An increasing number of users have been spending their time consuming video, music and social media on smartphones and other mobile devices, but many are reluctant to try new apps. A large percentage of mobile app users' time is spent on apps like Facebook, Snapchat, Twitter or Instagram.
Rise in Mobile Commerce Fuels Demand for Omnichannel Service
August 30, 2017
Omnichannel support and communications are becoming essential for brands, as consumers' increasing use of mobile devices to make purchases and access content fuels their demand to be able to connect with companies when and how they want. However, brands lack the necessary expertise and infrastructure, and are turning to mobile network operators, or MNOs, to acquire omnichannel capabilities.
Cyberthieves Train Their Sights on US Mobile Phone Customers
August 29, 2017
A relatively new form of cybercrime recently has been plaguing American consumers. Thieves have been hijacking mobile phone account numbers and then transferring services to a different device. Further, hackers have begun using mobile numbers to raid digital wallets and similar accounts. This type of theft has been successful even against the most sophisticated of consumers.
Apple to Sate iPhone Curiosity Sept. 12
August 29, 2017
Apple plans to refresh its iPhone, TV and watch lines at an event scheduled Sept. 12. In addition to upgrading its iPhone 7 models, the company is expected to debut the "iPhone 8" to celebrate the 10th anniversary of the brand. It reportedly will have an OLED display with barely any bezel, a fingerprint scanner at the rear of the phone, and support for facial recognition and wireless charging.
Google Connects Mobile Searchers to Depression Assessment Tool
August 25, 2017
The National Alliance on Mental Illness on Wednesday announced that Google on mobile now provides people who search for the term "clinical depression" with a direct link to the PHQ-9 questionnaire used by medical professionals in the United States to evaluate patients for the disorder. People can conduct a self-assessment by filling in the questionnaire online.
Ad Tech's Future Beyond Facebook and Google
August 24, 2017
Advertising technology, or ad tech, is a relatively new business segment. Both Google and Facebook have been very successful with this new advertising model. Going forward, will ad tech be important and rapidly expand to a wider segment, or will it be limited to the way certain companies show value and grow? Advertising has gone through wave after wave of change over the decades.
Samsung's Note8 Is Its Biggest Galaxy Phone Yet
August 24, 2017
Samsung has unveiled its Galaxy Note8 smartphone, positioning the oversized handset as the ideal choice for those who want to do bigger things. The new Android-powered device's larger Infinity Display features nearly bezel-less full-frontal glass and an edge-to-edge screen. The Note8 comes with an improved S Pen that will allow users to communicate in what the company called more "personal ways."
Walmart, Google Enter Voice-Shopping Fray
August 24, 2017
Walmart and Google, two of Amazon's biggest rivals, on Wednesday announced a partnership that will let customers use Google's Home speaker and a number of voice-assisted mobile devices to shop online at Walmart. Their mutual goal is to eat away at Amazon's dominant share in the e-commerce shopping space and the smart speaker space, in order to curb the growth of its giant ecosystem.
T-Mobile Starts Building Low-Band Wireless Network in the Sticks
August 22, 2017
T-Mobile last week announced that it has begun the long-anticipated rollout of its new 600-MHz LTE premium low-band spectrum network in Cheyenne, Wyoming, kicking off a massive rollout designed to provide wireless coverage to rural communities across the U.S. T-Mobile also plans to use the low-band spectrum to accelerate deployment of next-generation 5G mobile service.
Fulfilling the Omnichannel Shopping Imperative
August 16, 2017
The omnichannel approach has become a byword in customer service, but retailers need to do more to make it happen, based on a recent study. Researchers tested 57 metrics across desktop, mobile and in-store buying touchpoints to evaluate the end-to-end omnichannel experience at 30 popular and growing retailers. Here's the problem: E-commerce absolutely is killing brick-and-mortar stores.
It's a Whole New World With Alexa
August 7, 2017
Voice computing is replacing the graphical user interface, Shawn DuBravac, chief economist of the Consumer Technology Association, said early this year at CES. Digital assistants will be integrated into many household objects, he noted. About 5 million voice-activated digital voice products had been sold as of January, and Bravac estimated 5 million more would be sold this year.
Businesses Leverage Instagram Stories to New Heights
August 3, 2017
Instagram's Stories feature, which launched one year ago, has achieved widespread engagement among businesses that want to raise their brand awareness and expand their e-commerce penetration, the company said. The tool, launched in August 2016, allows users to create digital slide shows out of photos and videos in order to convey a story. More than 250 million daily active users are on Stories.
HomePod Devs Stumble Upon Next iPhone Design Clues
July 31, 2017
Developers combing through the code for the Apple HomePod have found clues to what appear to be features in the next generation of iPhones, and they tweeted their discoveries on Sunday. The firmware for HomePod, Apple's $349 smart speaker expected in December, apparently contains much of the codebase for future iPhones. One of the goodies in the HomePod's code is a new biometric method for unlocking an iPhone.
SEO, SEM Rule Retailers' Marketing Budgets
July 21, 2017
Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions, suggests a study of 136 enterprise retailers. Enterprise retailers with at least $500 million in annual revenues participated in the study, which was a joint effort of Adam Software, an Aprimo company; WBR Digital; and ChannelAdvisor.
Facebook Launches 'Discover Growth' Global B2B Ad Campaign
July 20, 2017
Facebook on Wednesday launched "Discover Growth," a global ad campaign targeting B2B marketers. The 30-day U.S. ad campaign, which will target direct-response marketers as well as traditional brands, will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network.
Major Tech Firms Pressure FCC to Stay the Net Neutrality Course
July 18, 2017
The Internet Association, which represents 40 leading technology companies -- including Facebook, Google, Amazon and others -- on Monday filed comments with the FCC, urging it to maintain Net neutrality regulations enacted during the Obama administration. The rules have created a level playing field that has helped fuel innovation in the broadband Internet space, according to IA.
10th Anniversary iPhone Buzz: Late, Expensive, Possibly Awesome
July 18, 2017
With September fast approaching, speculation has begun to roil about the next generation of iPhones, particularly the iPhone 8, or whatever Apple decides to name its special 10th anniversary edition of its smartphone. However, fans aching to get their hands on the iPhone 8 may have to ache longer than those upgrading to the expected new iPhone 7s and 7s Plus models.
Consumers Are Ready to Embrace 'Futuristic' Payment Tech
July 14, 2017
As many as 80 percent of U.S. residents support frictionless payment methods and technologies, suggests a survey of 1,000 consumers Viewpost published this week. Among its other findings: Nearly 51 percent of survey participants were paid electronically through direct deposit, and 83 percent of respondents believed paper checks would be eliminated completely within the next 20 years.
With Echo Dot at Bat, Amazon Scores Prime Day Home Run
July 14, 2017
Amazon has hailed its third-annual Prime Day promotion as its single biggest global shopping event ever. Held earlier this week, it garnered an estimated $1 billion in sales, surpassing year-ago sales by 60 percent and beating the company's prior Black Friday and Cyber Monday records. More members joined Prime on this year's Prime Day than on any other single day in the company's history.
Microsoft Aims to Boost Internet Connectivity in US Heartland
July 11, 2017
Microsoft has unveiled an ambitious plan that would use technology found in the television white space spectrum to develop affordable broadband Internet access for at least 2 million consumers. The aim is to bridge the technology gap between urban and rural American communities. The spectrum is a currently unused portion in the 600 Mhz frequency range.
The United States of Amazon
June 26, 2017
Amazon's significant expansion into yet another market -- this time, grocery stores -- dominated many of my conversations last week. Clearly, Amazon warned us. I've been here before -- back in the 1990s, when Amazon was just books, I was running the company's e-commerce unit. I got into an argument with one of the analysts focused on Amazon, who believed the company wouldn't go beyond books.
The Best Wireless Service and Smartphone
June 8, 2017
During a recent grocery checkout conversation, the cashier asked me which was the best wireless service and best smartphone. This is a question I get frequently, and though it seems straightforward, it's difficult to answer. As I told the cashier, it depends. "On what?" she asked. That's when I realized that the industry's marketing doesn't answer the big question: "Which carrier is best for me?"
Apple's iOS 11 Makes Siri a More Natural Woman... and Man
June 6, 2017
New voices for Siri and peer-to-peer payments are among the new features in the next version of Apple's mobile device operating system iOS 11, previewed at the company's annual Worldwide Development Conference on Monday. "With the new operating system, Apple has doubled down on many of the applications it has developed for iOS," said Ross Rubin, the principal analyst at Reticle Research.
Plex Advances Cord-Cutting Case With Live OTA TV
June 2, 2017
Video streaming service Plex on Thursday announced the availability of a beta version of its Plex Live TV. The live-TV streaming launch follows last year's introduction of the Plex DVR, which provides users with free over-the-air access to 86 of Nielsen's 100 most watched shows in the United States. Plex Live TV currently is available only on Android TV and iOS devices.
Android Creator Launches a Phone of His Own
May 31, 2017
Essential, a company founded by Andy Rubin, the "father of Android," on Tuesday pulled off the wraps on a new high-end smartphone. The Essential Phone, priced at $699, includes radios for connecting to all major U.S. carriers. The unit has an almost edge-to-edge display -- there's a bit of bezel at the bottom of its screen -- that wraps around the 8-MP selfie camera at the front.
Google Brings Machine Learning to Online Marketing Assessment
May 26, 2017
Google earlier this week unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions.
Main Surface Pro Improvements Are Beneath the Surface
May 24, 2017
Microsoft on Tuesday announced a refresh of its Surface Pro tablet-laptop computer. Although Microsoft said the fifth generation of the unit has been redesigned from the inside out with more than 800 new custom parts, the Surface Pro looks similar to its predecessor. "If you were looking for a major redesign of Surface, this isn't it," said Ross Rubin, principal analyst at Reticle Research.
Getting Serious About Teen Smartphone Addiction
May 24, 2017
Parents don't need a poll to tell them their teenagers are addicted to smartphones. After all, smartphones are a permanent fixture rather than accessories on the visages of kids of all ages these days. Even so, polls move these everyday observances from anecdotal to official problem when the numbers tilt in that direction -- and a Common Sense Media poll hit full tilt.
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Which form of smartphone security do you rely on most?
Face ID or Fingerprint
Strong Password
App Locks
Storage Encryption
VPN with Public WiFi
I don't use any smartphone security tech.