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What the GDPR Means for Small US Etailers
June 21, 2018
Large corporations are not the only businesses governed by the European General Data Protection Regulation, or GDPR, which became effective last month. Small and mid-sized businesses also are subject to its provisions. The regulation applies to the processing of personal data of individuals in the EU by an individual, a company or an organization engaged in professional or commercial activities.
Salesforce Connects With Marketing
June 21, 2018
A good way to understand what Salesforce articulated at Connections 2018 is to recall the direction it set a few years ago, when CEO Marc Benioff said the company would develop most apps for the small screen first. Translated, that was a concession that handheld devices -- phones and tablets -- would become the primary devices we'd all use in business. So far that's been a good bet.
Companies Team to Give Hard-Pressed Sales Reps a Boost
June 20, 2018
Mobile sales and business-to-business e-commerce platform Handshake has teamed up with Square to provide easy B2B ordering and payments via an app that enables a seamless workflow between the two companies' products. Using the app, B2B sellers can accept all major credit cards and see their money deposited in their bank accounts in one to two business days.
How a Newsletter Can Boost Your Business
June 20, 2018
Newsletters are one of the primary means of communicating with both existing and potential customers. For small e-commerce business owners, however, putting together a regular newsletter may seem daunting. It might seem that creating and sending out a newsletter would involve spending more time and energy than you have, taking valuable resources away from sales and marketing.
Breach Litigation: A Growing Risk for E-Commerce Businesses
June 15, 2018
The expanding world of Internet commerce likely will generate a corresponding expansion of data breaches, resulting in more e-commerce businesses becoming the targets of consumer class action lawsuits. Breach litigation has become more prevalent as a result of a perceptible legal trend favoring consumers. Courts have tended to allow lawsuits based on a lower threshold for establishing injury.
Salesforce Adds Google Analytics Capabilities to Marketing Cloud
June 14, 2018
Salesforce has announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities. Marketers now can view consumer insights from both Marketing Cloud and Analytics 360 in a single journey analytics dashboard. If they see a high rate of browse abandons, they can create a tailored journey to re-engage them, for example.
What Ever Happened to Google Fiber?
June 14, 2018
A couple of years ago, one of the hottest new technologies was Google Fiber. Everyone wanted access to it. Every city wanted to be the next on the list to get it, because it would attract new citizens and encourage existing residents to stay. It was thought there would be an advantage to early cities -- my home town Atlanta was one of them. Google Fiber is an ultra-fast Internet service.
Tech Heavyweights Launch AI Global Marketplace
June 13, 2018
A group of data, technology, digital services and other organizations have launched the AI Global Marketplace, an app store that will host more than 2,000 high-value AI assets focused on customer engagement and process intelligence problems for the banking, insurance, healthcare and digital commerce markets. Software assets will be based on the Cognitive Agent Modeling and Execution Language.
How B2B Sellers Can Keep Buyers Engaged
June 12, 2018
The gap between B2B buyers and sellers has been growing. More than 70 percent of B2B buyers preferred to wait to engage a seller until the latter demonstrated a clear understanding of its needs, a CSO Insights survey found. Nearly 58 percent of buyers saw little difference among sellers, and more than 10 percent saw no difference at all among sellers.
Challenger Banking Picks Up Steam
June 8, 2018
No-fee mobile bank Chime recently announced a $70 million Series C funding round led by Menlo Ventures. With the Series C funding, the company has raised more than $100 million in total funding. Investors seem to have confidence in Chime's business model because "it's very clean with extremely low overhead," remarked Rob Enderle, principal analyst at the Enderle Group.
Cryptocurrency Basics for E-Commerce Businesses
June 4, 2018
With all the talk about cryptocurrencies, you might be wondering whether your e-commerce business should start accepting them as a form of payment. There is no simple answer to that question. It all depends on the type of business you have and your tolerance for volatility and risk. In any case, it's a good idea to understand what cryptocurrencies are and how they work.
There's a New AI-Based Data Service on the CRM Block
May 30, 2018
Cien this week released its AI-based Data Enhancement Services to help companies manage CRM records in Salesforce Sales Cloud implementations. Data Enhancement Services "is an optional standalone Cien offering for companies that aren't ready to start tackling their sales productivity traps and feel a more urgent need to augment their CRM data," noted Cien CEO Rob Käll.
Feds Open Probe Into Bitcoin Price Manipulation: Report
May 25, 2018
The DoJ and the CFTC have opened a joint criminal investigation into price manipulation of bitcoin and other cryptocurrencies, according to a report. The illicit tactics reportedly being investigated include spoofing and wash trading. Bitcoin's share prices have been fluctuating wildly over the past year, ranging from $1,800 to almost $20,000, leading to rumors of price manipulation.
ProsperWorks CEO Jon Lee: You're Going to Need Great Data
May 23, 2018
"There's this notion that software is primarily something you have to work for," said Jon Lee, CEO of ProsperWorks. "There's a lot of data entry, a lot of navigating screens and moving between different windows. Software as it was designed in the 1980s was a database for recording information. The trend you're seeing today is ... what if my software works for me?"
Middle Office or No-Man's Land?
May 20, 2018
It was once common knowledge that Apttus was the next big acquisition target on Salesforce's radar, until Salesforce decided to acquire another CPQ vendor to augment its Sales Cloud. In the two-ish years since, Apttus has nicely pivoted, diversifying its partner base and justifying its existence with a new strategy and nomenclature around what it calls the "middle office."
SCOTUS Opens Stalls for Online Sports Bettors
May 16, 2018
Hundreds of millions of dollars soon could start flowing into online betting emporiums due to a U.S. Supreme Court decision allowing states to regulate sports wagering. "Right now there's a tremendous black market for illegal, offshore sports book being offered to U.S. citizens," said Matthew Kalish, CRO of DraftKings. "We think it's in the range of $150 billion being waged that way right now."
Oracle's Drive to Automate
May 13, 2018
Oracle -- or could we say "Autoracle"? -- has introduced more autonomous products, generally in keeping with what I see as a build-out of an information utility. The products include Autonomous Analytics, Autonomous Integrations, Autonomous Builder code generation and free premium service. The autonomous products broadly leverage a variety of analytics and machine learning tools.
Senate Action on Net Neutrality Could Change the Debate
May 11, 2018
All 49 members of the Senate Democratic caucus have expressed support for a resolution to save Net neutrality, introduced Wednesday by Sen. Ed Markey, D-Mass, under the Congressional Review Act. The CRA is a legislative tool that lets Congress reverse federal regulations via a simple majority vote. For the resolution to become law, it also would need support from a majority of House members as well as the president's signature.
Fresh Funds Help BorderX Open Chinese E-Commerce Market to West
May 10, 2018
BorderX Lab, which was founded in 2014 by three former Google computer scientists, has raised $20 million in a financing round led by Kleiner Perkins. BorderX Lab offers the Beyond App mobile marketplace solution to facilitate cross-border e-commerce for global brands and merchants seeking access to the burgeoning Chinese consumer market. Beyond App is available for Android and iOS.
How to Come Up With a Logo That Speaks Volumes About Your Business
May 7, 2018
A key part of any business' marketing strategy is its logo. Your logo is the public face of your company, the mark that will appear on everything from apps and websites to stationery and stickers. Making sure that your logo captures the spirit and purpose of your brand is vital. "A company needs a logo to stand out from the crowd," said 99designs' Pamela Webber.
HubSpot Connects With Shopify, Workplace by Facebook
May 6, 2018
HubSpot has rolled out platform integrations with Shopify and Workplace by Facebook, which are designed to support the marketing and sales efforts of SMBs. The Shopify integration lets e-commerce marketers sync specific merchant sales data from Shopify into HubSpot for use as a marketing signal; segment users based on products, deals and order history; and follow up on abandoned shopping carts.
New Video-Making Tool Targets B2B Sales Pros
May 4, 2018
Consensus, which offers a Software as a Service platform for intelligent video demo automation, this week released Consensus Snap, a Chrome plug-in for business-to-business sales teams. Snap enables sales reps to record, send and track personalized screenshot video demos on the fly. Users can activate the screen recording or webcam features of Consensus Snap to record anything on their screens.
Publishers Protest Google's 'Troubling' GDPR Policy
May 2, 2018
Four trade groups representing 4,000 publishers have blasted Google's approach to compliance with Europe's upcoming GDPR. The new rules are set to take effect at the end of the month. Under its new GDPR-compliant policy, Google, as a provider of digital advertising services to publishers, will have sole control over data sent to it by publishers or collected from publishers' websites.
Platform Logic
May 1, 2018
For some time, it has been my impression that in the CRM market, all -- or at least most -- of the good ideas have been taken. It's been a long time since we've seen a new systemic approach to front-office business. It's even been a long time since we've seen a major innovation at the department level. CRM itself was a systemic innovation in the last decade of the last century.
AI-Based Customer Data Platform Supports ABM Operations
April 28, 2018
Lattice Engines, a provider of account-based marketing tools driven by AI, has announced the launch of Lattice Atlas, calling it the first customer data platform for ABM. The new platform synchronizes all customer data across a single, integrated view, making it easier for customers to see their data, no matter the source. Customers often have to view data across multiple tools and workflows.
Amazon's Latest Delivery Scheme Involves Handing Over Your Car Keys
April 25, 2018
Amazon has added a new option to its Amazon Key service for Prime members: in-car delivery, which allows drivers to place packages inside a locked trunk or elsewhere in a car that is parked in a publicly accessible area. The Amazon Key In-Car delivery service is available at no extra charge to millions of Amazon Prime members who drive certain cars.
Google Puts a Lid on Mysterious 'Self-Spamming'
April 24, 2018
Users of Google's Gmail have been receiving spam that appears to have been sent from their own accounts. Google said it was aware of a spam campaign impacting a "small subset of Gmail users" and was taking measures to protect against it. The attackers used forged email headers to make it appear that users were sending emails to themselves, which led to those emails appearing in their sent folders.
A Home Robot Could Be Amazon's Next Gamble
April 24, 2018
Amazon could bring a home robot to market as early as 2019. Codenamed "Vesta," after the Roman goddess of home and family, the project is several years old, but hiring for it recently has ramped up with an eye toward placing prototypes in employees' homes this year. The robot could be a mobile smart speaker. Some versions of the product apparently have cameras and computer vision software.
5 Ways to Build Community Around Your Brand
April 24, 2018
Building a community around a brand is an important part of being successful in e-commerce. "Community solidifies the relationship between your brand and your customer," said e-commerce consultant Ian Rhodes. "It creates loyalty. Whilst the majority of retail brands are seeking people to buy from them, the community-minded brand invites people to buy into their brand."
Honesty Proves Best Policy for Closing B2B Deals: Study
April 23, 2018
Vendors have a better shot at closing deals for large-scale B2B software purchases when they are upfront and honest about the quality of their products, a new study suggests. There is a bit of a trust gap between what is promised in negotiations for these deals and what actually is provided, indicates the poll of more than 650 technology vendors and buyers.
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What do you think of commercial spaceflight?
It's the best hope for advancing space exploration.
It's little more than a hobby for billionaires.
It will result in highly profitable new industries, like space mining.
It will dramatically increase space junk and pollution.
It will offer the opportunity to establish a new way of life in space colonies.
It should be heavily regulated by governments.
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