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Adobe Hones Target's Personalization Tools
March 29, 2018
Adobe this week introduced three features to its Target application in an effort to improve customer experiences through increased personalization: new Personalization Insights reports; Propensity score model comparisons; and Real-time customization models. These new features give users enhanced transparency and customization of Adobe Sensei-powered AI for personalization in Target.
How to Safeguard Your Firm's Online Reputation
March 28, 2018
When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpless as a victim of false accusations, ratings, or wrongful attacks on your company's character, however.
Zoho VP Rodrigo Vaca: AI Can Help Salespeople Seize the Moment
March 26, 2018
"The rise of artificial intelligence, for sales teams both internally and externally, is the biggest trend in the industry," observed Rodrigo Vaca, vice president of marketing for CRM at Zoho. If you think of CRM as the centerpiece for your company, and you marry that with the escalating amount of data that each company is gathering each day, ... you can do any sort of analysis on it."
Google Makes It Super Easy to Subscribe to Premium Content
March 23, 2018
Google has launched Subscribe with Google and several other journalism initiatives. Subscribe with Google lets consumers store credit card information with Google, which can be used to access participating publishers' subscription services. Google takes care of billing, payment security and account management. Subscribe with Google soon will be available for use with several launch partners.
Accent Launches CRM Supercharger Application
March 22, 2018
Accent Technologies has announced the release of its new CRM Supercharger application, which guides selling and sales performance by applying intelligent data analytics to sales and buyer engagement data. Like all of Accent's products, the Supercharger application is based on the Software as a Service model. It targets mid-sized to large business-to-business companies.
Squandering Customer Loyalty Is Risky Business
March 22, 2018
Customers often make investments in their relationships with the businesses they choose to patronize. There is plenty of competition, so companies must pay attention. It's only when a company respects and wants a customer as much as the customer wants the company that things will go well, and a long-term brand relationship will be created. However, too many companies focus only on themselves.
5 Steps to a Painless Checkout Process
March 21, 2018
Checking out is the heart and soul of the e-commerce experience. When it goes well, you've got happy customers who are likely to return. "Checkout is not only key to driving revenue -- it's key to user satisfaction, order size and retention," said Zephrin Lasker, head of ecommerce at Viber. "A good process can allow for optimal conversion, data collection and speed."
California Weighs Tough Net Neutrality State Law
March 19, 2018
A California legislator has fleshed out the details in legislation that would provide comprehensive Net neutrality protection. Sen. Scott Wiener last week offered an amended version of a bill he introduced earlier this year, which essentially prohibits ISPs from engaging in any practice that would manipulate or hinder consumer access to certain content, devices or services.
Walmart-Amazon Rivalry Turns Into Food Fight
March 16, 2018
Walmart said it would expand its Online Grocery Delivery service, currently available in six markets, to more than 100 metro areas across the U.S. Its plans call for covering more than 40 percent of U.S. households by the end of the year. Walmart will use more than 800 of its stores to fulfill orders, and it will add thousands of personal shoppers to the more than 18,000 already employed.
YouTube Aims to Put the Brakes on Online Conspiracies
March 16, 2018
YouTube intends to ramp up its efforts to combat conspiracy mongers, perhaps in response to the rash of conspiracy videos that trended following the school shooting in Parkland, Florida, last month. Among other things, YouTube will supply links to relevant Wikipedia pages and other credible websites to provide viewers with a counter narrative, according to CEO Susan Wojcicki.
Google to Weed Out Cryptocurrency Ads
March 15, 2018
Google has said it will stop serving ads for cryptocurrencies and related content in June. The ban includes, but is not limited to, initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets and cryptocurrency trading advice. Google also will bar aggregators and affiliates from serving ads for cryptocurrencies and related content. Facebook adopted a similar policy earlier this year.
Amazon Courts Medicaid Recipients With Deep Prime Discount
March 8, 2018
Amazon this week expanded its discounted Prime membership program, already available to EBT card holders, to include Medicaid recipients. Eligible customers can become Prime members for $5.99 a month, less than half the regular $12.99 monthly fee. The move -- another step in Amazon's efforts to reach underserved economic communities -- ratchets up its competition with Walmart.
Pega Enlists AI to Coach Sales Teams
March 8, 2018
Pegasystems has launched Pega Sales Coach, an AI-powered addition to Pega Sales Automation. Pega Sales Automation targets business-to-business and business-to-consumer companies. It can benefit firms with 100 employees as well as Fortune 500 enterprises with revenues of US$500 million and up, according to Chris Benedetto, Pega's director of product marketing for sales automation.
Where Blockchain Tech Offers the Most Promise
March 7, 2018
"Blockchain" is on everyone's lips in the tech industry, with vendors pushing it for everything from banking and finance to retail and apparel. "We're going to continue to see tech vendors trying to push blockchain as the solution to problems that may exist," said Rebecca Wettemann, VP of research at Nucleus Research. However, it may not be "a privacy-effective or cost-effective solution."
Voice Shopping Set to Skyrocket
March 6, 2018
The U.S. voice shopping market will rise from its current $2 billion valuation to $40 billion by 2022, according to a survey by OC&C Strategy Consultants. The trend is being driven by a surge in the number of homes using smart speakers, from the current 13 percent to 55 percent by 2022. It's likely that Amazon will continue to dominate this channel, the survey results suggest.
New AI-Powered Voice Tool Aims to Boost Sales
March 3, 2018
Zoho has unveiled Zia Voice, a conversational artificial intelligence chatbot for sales teams that works with Zoho CRM. Zia Voice lets sales teams analyze their Zoho CRM database for information such as new leads created, average deal revenue, or monthly forecasts. It analyzes interaction patterns and the progress of a lead or deal in the pipeline, and suggests the probability of closure.
Amazon Buys Ring to Make Homes, Deliveries More Secure
March 2, 2018
Amazon has agreed to buy Ring for $1 billion, the companies have disclosed. Ring users already could use the Echo Show to see and hear visitors at the front door. The deal means Ring can further its "mission to reduce crime in neighborhoods by providing effective yet affordable home security tools to our neighbors that make a positive impact on our homes, our communities and the world," Ring said.
Mobile Pay, Smart Speaker Brand Confusion Means No Winners
March 1, 2018
Google Pay launched last week, becoming the latest entry in the world of master-brand confusion. The new Google Pay combines features of Android Pay and Google Wallet, brands that each had different brand relationships with customers. That means the master brand message, which should be simple and clean, and which Google should have been building all along, is shaky at best.
5 Podcast Pluses for E-Commerce SMBs
February 28, 2018
Podcasting is one of the hottest media trends. Almost everyone, it seems, has a podcast these days. Should e-commerce business owners jump on this bandwagon? Can podcasting really boost the bottom line? If you do decide to make a podcast, do your best to make it exceptional. That means having good audio quality, excellent content, a unique voice, and a strong sense of audience and purpose.
AdRoll Creates New Division to Target B2B Marketers
February 28, 2018
AdRoll has announced RollWorks, a new division that will provide business-to-business marketers with highly targeted, personalized marketing at scale across multiple channels and devices. The result of a corporate restructuring, RollWorks will focus specifically on B2B marketing, while the AdRoll business unit will focus on the company's legacy products for e-commerce SMBs.
FutureProof Retail President Di Di Chan: Combine Your Strengths
February 27, 2018
FutureProof Retail aims to redefine the in-store checkout experience. "From the consumer point of view, when you go shopping you have people who help you and service you, and you walk away happy," said President Di Di Chan. "What we're doing is bringing the online offline, to centralize that service. It's not just the top VIP shopper who can enjoy that experience -- everyone can."
5 Effective Ways SMB Etailers Can Battle Fraud
February 26, 2018
Fraud is a major concern for 72 percent of businesses, according to Experian's Global Fraud and Identity Report. More than 5,500 consumers and 500 business executives in 11 markets around the world participated in the survey. The situation has not been improving, as six out of 10 businesses experienced the same losses to fraud as they did a year ago -- or more.
FCC's Final Rule on Net Neutrality Sparks Legal Challenges
February 23, 2018
The Federal Communications Commission on Thursday officially published its Net neutrality rollback order in the Federal Register, triggering a flurry of legal actions and Capitol Hill scrambling to stop it before it takes hold. The order, which goes into effect on April 23, reverses an Obama era rule requiring that broadband access be regarded as a utility.
AI's Malicious Potential Front and Center in New Report
February 22, 2018
As beneficial as AI can be, it has its dark side, too. That dark side is the focus of a new 100-page report. AI will be used by threat actors to expand the scale and efficiency of their attacks, it predicts. They will employ it to compromise physical systems and to broaden their privacy invasion and social manipulation capabilities. Novel attacks are to be expected.
Google Pay to Challenge Apple, Amazon
February 21, 2018
Google has launched its long-anticipated Google Pay app, which combines the features of the former Android Pay and Google Wallet into one platform, with new benefits designed to accelerate mobile payment use and retailer participation. The change, first announced last month, represents a bid to expand the use of Google's growing ecosystem to take on both Apple and Amazon in the e-commerce space.
3 Cybersecurity Threats SMB Etailers Should Not Ignore
February 16, 2018
Some small e-commerce website operators may think their relative obscurity offers protection, but the fact is that SMBs are especially vulnerable to cyberattacks and malware. "Very often small businesses don't feel vulnerable to cyberthreats because they assume cybercriminals prefer to launch attacks on large companies," said Stephanie Weagle, VP of Corero.
Google Launches Offensive Against Annoying Ads
February 15, 2018
Google's Chrome Web browser has begun blocking some of the Net's most annoying types of ads. Chrome's built-in ad filter blocks ads based on standards devised by the Coalition for Better Ads, an industry group whose membership roster includes Google, Facebook, Microsoft, Procter & Gamble, Unilever and The Washington Post. The group aims to improve consumer experiences with advertising.
Can Amazon Scale Its Own B2B Shipping Service?
February 13, 2018
Amazon has been plotting its next big move to control its logistics chain, with a new service called "Shipping with Amazon" in the works and reportedly scheduled to launch within weeks. It initially will pick up goods from third-party sellers that already work with Amazon and deliver them to customers. The service eventually will expand to merchants that currently do not work with Amazon.
Account Scoring Tool Helps Companies Home In on Best Targets
February 13, 2018
DataFox has launched Account Scoring, a new product to help businesses and financial firms find and prioritize optimum target clients. DataFox offers clients data on more than two million companies to help them prioritize existing prospect accounts, as well as discover new companies to add to their CRM systems as potential high priorities, said CMO Mike Dorsey.
Intel's Fake 5G Olympic Hail Mary
February 12, 2018
If there ever were a time when perception Trumped reality, this would be it. So much of what we see these days that looks real just isn't. I can connect a lot of this back to Steve Jobs, who was the master at this in the tech world. However, I'm worried that too many people don't realize that there were several times Steve missed jail by the skin of his teeth, largely because he did amazing work under pressure.
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What should be the role of adaptive accessories, like Microsoft's Xbox Adaptive Controller, in video game competitions?
Anyone should be able to use them in any context, including in competitions.
Only people with physical limitations should be allowed to use them in competitions.
They should be banned entirely in competitions due to the potential for unfair advantage.
Their use should be limited to special competitions set up for gamers with disabilities.