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4 Keys to a Winning Amazon Marketing Strategy
December 30, 2019
Research indicates that 66 percent of online shoppers start their product searches on Amazon, and Amazon shoppers behave differently than buyers on other online platforms and at brick-and-mortar stores. Amazon has set up its listings so that it is simple to "window shop" and compare competitive products. A brand must make sure to position its products in a way that shows how it is different from competitors in the marketplace.
Using Technology to Fix the Flawed Impeachment Process
December 23, 2019
When the U.S. president was impeached last week, it surfaced the fact that impeachment, and particularly the removal of a U.S. president, is a process that doesn't work. Throughout U.S. history, there have been 45 presidents, and given that no one trains for that job, you'd figure several would have been removed for cause. However, impeachment has been attempted three times without a removal.
How to Create a Content Marketing Strategy That Actually Works
December 21, 2019
Today's consumers live in a digital world, which means they can retrieve all the information they desire at the touch of a button, putting them in control. Added to this, they have become immune to traditional outbound marketing methods -- such as billboards and television advertisements -- and they expect brands and businesses to tailor their messages based on customers' individual preferences.
Tech Firms Join Forces to Create Smart Home Connectivity Standard
December 19, 2019
Amazon, Apple, Google and the Zigbee Alliance are teaming up on a new Internet Protocol-based standard for smart home device connectivity. Connected Home over IP will be an open source project. A working group will define a specific set of IP-based networking technologies for device certification. The goal is to enable communication across smart home devices, mobile apps and cloud services.
Amazon Gives FedEx the Boot for Christmas
December 18, 2019
Amazon third-party sellers will not be able to ship Prime customers' orders using FedEx Ground and FedEx Home, as of Wednesday. "We have seen a drop in the delivery performance of FedEx Ground and FedEx Home ship methods for Seller Fulfilled Prime shipments," Amazon said. The restriction is temporary, although no exact date has been set for resuming FedEx Ground and FedEx Home for Prime orders.
Paving the Way for the Next Generation of CX Services
December 16, 2019
In order to deliver superior customer experience, companies should combine human talent with technology, including much-needed digital expertise, to turn their current revenue and growth strategies into customer satisfaction. The companies that truly succeed engage their customers and strengthen their brands. Technology has changed consumer and business needs and expectations.
3 Steps to a Winning Google Shopping Strategy
December 14, 2019
The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt to big changes on Facebook's platform. They now have to reckon with the continued growth of Amazon, which is taking an ever-larger bite out of online advertising budgets. Even Google, long the alpha dog in digital marketing, is altering its approach with the changing times.
The Ever-Changing Face of E-Commerce: 1995-2020
December 12, 2019
E-commerce doesn't look the same today as it did in 1995. A company called "eBay" burst onto the scene that year, and Jeff Bezos shipped Amazon's first book order. That unleashed a flood of online shopping, and businesses and consumers never looked back. In the past two and a half decades, e-commerce revolutionized industries such as retail and supply chain.
Apple Feature Forces Change in Online Ad Industry
December 11, 2019
Apple's Intelligent Tracking Prevention feature has made it difficult for online advertisers to use cookies to target Safari users. Third-party cookies "serve as the foundation for almost all advertising use cases," noted Jordan Mitchell, head of consumer privacy, identity and data at the IAB Tech Lab. The blocking "negatively affects the ability for brands to target audiences."
How to Turn First-Time Holiday Shoppers Into Repeat Buyers
December 10, 2019
More shoppers. Increased sales. Larger orders. This year's five-day stretch between Thanksgiving and Cyber Monday left echoing "cha-chings" ringing through the retail atmosphere. A record 190 million Americans shopped during Thanksgiving weekend, and they're not done yet. This will be the first year that every day in November and December will surpass $1 billion in online sales.
How to Take CPG Sales to the Next Level
December 10, 2019
Consumer packaged goods, or CPG, are the everyday items consumers use, such as food, beverages, clothes and household products. These products are ones that require regular replacement or replenishing. Due to the frequency of purchases and the low cost of switching brands, this market is extremely competitive. E-commerce is now a popular channel for purchasing these types of products.
The New Era of Account-Based Marketing
December 7, 2019
B2B marketing is evolving -- and it's not just the industry itself. Vendor marketing efforts with customers can and should evolve as well. When you see a vendor selected repeatedly, or it officially earns a designation as a preferred vendor, it's a sign of marketing evolution. Most B2B marketing efforts begin from a cold start. Either a vendor is new or it is entering a new market.
For Some Sellers, Black Friday Was Beige
December 6, 2019
If Black Friday is the biggest sales day of the year, is it necessarily the best? For many small merchants, it seemed Black Friday was more beige than black. Black Friday is the biggest sales day of the year, but it's often dominated by massive merchants. For smaller businesses, there are other peak sales days that might be better suited to their unique positioning.
Small Etailers: It's Not Too Late to Protect Your Holiday Revenue
December 5, 2019
As consumers start to tackle their holiday shopping lists, retailers are scrambling to finish preparations for what's likely to be a record-breaking year. Total sales could break through the $1.1 trillion mark for the first time in history. Cyber Monday alone racked up an estimated $9.4 billion in sales. Most merchants understand how significant this time of year is.
Dreamforce Points to New Disruption
December 4, 2019
There were more than 170,000 people at Dreamforce a couple of weeks ago, and many more watching from afar. Also, there were well over 2,000 sessions. Numerous announcements sprang from the big Salesforce event. Some announcements and sessions, like the Tim Cook fireside chat, stand out. Of the top six, I reckon that five were more about integration and working across vendor boundaries than CRM.
SMBs Enjoy Online Surge on Small Business Saturday
December 3, 2019
While many retailers mull the takeaway from this year's Black Friday Cyber Monday shopping event, others may be more interested in the action that took place on Saturday. Online shoppers on Saturday spent $3.6 billion dollars at both large and small retailers, reflecting 18 percent year-over-year growth and setting a new sales record for the day, according to Adobe Analytics.
EU Digital Czar to Probe Facebook's and Google's Data Wrangling
December 3, 2019
The European Union has launched a probe into how Google and Facebook gather, process, use and monetize data for advertising purposes. The European Commission has begun distributing questionnaires as part of a preliminary investigation into Google's and Facebook's data practices. Facebook and Google join Amazon as targets of the EU's "digital czar," Margrethe Vestager.
Crowdsourcing, Drones, and Why I'll Never Buy a Bugatti
December 2, 2019
Amazon has taught me I don't have to wait for my next two-pack of ravioli cutter stamps, so if you can't get them to me in under two hours, I know someone else who can. It's 2019, and customers want what they want, when they want it. The global last-mile market is expected to hit $55.2 billion by 2025, up from the current $30.2 billion, and it's no wonder.
Tapping AI for a Future of Better, Faster, Cheaper Gift Shopping
December 2, 2019
If you are like me, every Christmas you dread shopping because figuring out what everyone wants is a bit of a nightmare. You don't know what folks want in your price range. If you find out, there is no easy way to be sure they haven't bought it themselves, or that someone else didn't get it for them. Choosing sizes and colors adds to the nightmare. These problems aren't limited to Christmas.
Thanks, Analysts, for Doing a High Risk, Low Reward Job
November 25, 2019
I'd like to dedicate this column to the analysts out there who are fighting the good fight -- who are risking their careers, reputations, and sometimes even their lives to do the right thing, often without credit, and knowing that doing the right thing can exact incredible personal costs. Being an analyst, I'm often reminded that other jobs depend on my doing my job right.
Why a Single Source of Truth Often Isn't
November 21, 2019
This week, Salesforce used its annual Dreamforce mega-show to make a host of announcements, ranging from contact center partnership with Amazon to a smart speaker tool for sales. For the most part, the keynote featured practical applications of Salesforce technology. Some Dreamforces focus on the highly aspirational; others focus on the ways to attain those aspirations. This year is the latter.
Keeping the 'Service' in SaaS
November 20, 2019
In today's highly competitive B2B software industry, it's not enough to staff a call center and sit back and wait for customers to reach out when they need you -- it's imperative that you take the initiative. When customers have so many solution vendors to choose from, service becomes a strategic differentiator to set your company apart from the crowd.
You Might Owe Cryptocurrency-Related Taxes
November 20, 2019
Got your attention? We thought so. In a recently published Notice, the IRS seems to be offering some cautionary advice about the legal risks associated with using cryptocurrencies to avoid capital gains taxes. Likely displeased by the use of cryptocurrencies to avoid reporting capital gains, the IRS may be signaling its intent to crack down on cryptocurrency trading activity.
The Rise of D2C
November 18, 2019
Direct-to-consumer commerce, or D2C, is on the rise. Increasingly, consumers are expecting to interact directly with the companies that market and manufacture products. "Direct-to-consumer commerce has been enhanced by the explosion of the Internet. E-commerce provides a more convenient and frictionless buying experience," said Peter Edlund, chief solutions evangelist at DiCentral.
Google to Shame Slow-Loading Websites
November 13, 2019
Google plans to use performance badges to warn users of slow-loading websites ahead. It will consider historical load latencies first, and later may expand to signal the likelihood that a page will load slowly based on the user's device and network conditions. The criteria will become increasingly stringent over time. The long-term goal is to use badging to rate qualities beyond speed.
'Nightingale Project' to Turn Over Millions of Medical Records to Google
November 13, 2019
A venture between Google and Ascension, one of the largest healthcare providers in the United States, will give the tech giant access to the sensitive medical information of as many as 50 million patients in 21 states. Its venture with Google, called "The Nightingale Project," would enable it to improve the experience of patients, consumers, providers and associates, Ascension said.
The Rise of Technology in Scaled Event Marketing Programs
November 11, 2019
The amount of data we create each day is astronomical. The digital universe likely will reach 44 zettabytes in 2020 -- 40 times more bytes than there are stars existing in the observable universe. To say that's a lot of data is a colossal understatement -- but is this truly surprising? After all, we can take phone calls from watches and stream music from refrigerators.
Calling All Retailers - Ready or Not, CCPA Is on Its Way
November 9, 2019
We're just a few short months away from the California Consumer Privacy Act going into effect. The regulation brings privacy rights to residents in California and gives them control of their personal information and how companies can use it. Any business that sells to a California resident needs to be CCPA-compliant. Nearly every brick-and-mortar store nowadays has an e-commerce site.
UPS Chalks Up Another Drone Delivery First
November 8, 2019
UPS has announced the first two revenue-generating residential deliveries of prescribed medicines to consumers. Its drone delivered the prescription medications from a CVS pharmacy in Cary, North Carolina, to a consumer's home, and to a customer in a retirement community. The drone flew autonomously but was monitored by a remote operator who could intervene if needed.
Data Brokers' Secret Scores Can Cripple Consumers
November 6, 2019
Many businesses have been using secret scores created by data brokers to determine how much to charge consumers, whether to allow purchase returns, and what level of service to offer, among other things. "Most consumers will never know when they are the victim of a secret surveillance score," noted Laura Antonini, policy director at the Consumer Education Foundation.
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Amazon Advertising: Strategies to Drive Success
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Salesforce is a Leader in the Gartner Magic Quadrant 2019 for Digital Commerce