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CRM in 2018
January 3, 2018
Figuring out the year ahead in CRM is tricky and getting more so. Making predictions has been more challenging for the last several years. We've seen an array of new technologies take root and blossom, but managers have had trouble figuring out how to adopt them. Those innovations have fueled a lot of anxiety in the C-suite about digital disruption, but each company's disruption is different.
Consumers Win Some, Lose Some in Privacy Legal Tussles
January 3, 2018
The Walt Disney Company's recent decision to purchase major assets of 21st Century Fox in a transaction valued at $52 billion underscores the huge potential for distributing information and entertainment via the Internet. The deal will allow the company to improve its direct-to-consumer offerings, Disney said when it disclosed the transaction early last month.
Big Players Scored in the E-Commerce Battles of 2017
January 2, 2018
Moves that allowed major e-commerce players to jockey for position both off and on the Internet made headlines in 2017. "The year was a triumph for market leaders," said Mike Comstock, a senior adviser at GrandCanals. "Leading companies like Amazon, Target and Walmart just got stronger, as they have the resources to either build or buy whatever they need to win."
6 Ways to Boost Your Mobile Commerce Performance
December 30, 2017
One thing the latest holiday sales season made crystal clear is that mobile commerce is on the rise. On Cyber Monday, mobile shopping totaled 47.4 percent of visits to retailers' websites, according to Adobe. However, etailers could do much more to milk the mobile shopping cow. "Traditional mobile sites aren't designed for the way people want to discover new products," said Qubit CEO Graham Cooke.
Globant CTO Diego Tartara: Building Trust Moment by Moment
December 29, 2017
A digital customer journey "starts from the actual need and goes all the way to the usage of the product or brand," said Globant CTO Diego Tartara. "The journey is not only the touchpoints with the digital tool. It has to do with the end-to-end relationship between a specific user and a brand or product." There are several components that go into an effective and innovative digital journey.
5 Ways Etailers Can Fight Chargeback Fraud
December 26, 2017
This holiday selling season may have been a good one for retailers, but every silver lining has a cloud. One shadow will be cast by chargeback fraud, which can occur when shoppers make purchases with a credit card and then request chargebacks from the issuing bank instead of from the merchant. "Merchants bleed $227 for every dollar lost to e-commerce fraud," said NuData's Robert Capps.
6 Ways SMBs Can Meet Online Shoppers' High Shipping Expectations
December 22, 2017
For many online shoppers, shipping has become a pivotal issue, and one of the worst things an etailer can do is allow a shipment to be late. On-time arrival is such a high expectation that many shoppers find late delivery worse than other notoriously disagreeable things, a recent DHL survey of 1,400-plus online shoppers suggests. Also, consumers want shipping to be free.
Gadget Ogling: Special Deliveries, On-Demand Drinks, and Magical Masks
December 20, 2017
BoxLock Home is a smart padlock designed to allow delivery persons to leave your packages in a secure place when you're not around. The driver scans the package and goes through a verification process to unclasp the lock and place your package inside the container. Of course, you'll get a notification when the process is complete. I'm not really sure I need it, but I'd rather not have a box lying in clear view of everyone on the street.
B2B Digital Ad Spending to Jump Next Year
December 18, 2017
B2B ad spending will increase 13 percent in 2018 to hit $4.6 billion from this year's estimated $4.07 billion, eMarketer has predicted. However, its proportion of all U.S. digital ad spending will remain unchanged at 4.9 percent, which implies growth in other digital ad spend areas as well. Desktops and laptops will continue to attract the bulk of B2B digital ad spend, according to eMarketer.
What Amazon's Abuse of Power Foreshadows for 2018
December 18, 2017
Given how many big names have fallen over the last few weeks due to sexual misconduct, abuse and harassment, you'd think I'd name 2017 as the year of power abuse. However, while I know a lot of folks think the issue is dying down, I don't see that at all. There are entire industries that have yet to be hit by this, and Congress hasn't even finished cleaning house or putting in place rules to prevent this activity.
Most Marketers Struggle to Reach Targeted Customers
December 16, 2017
Sixty percent of the digital marketing professionals who responded to a recent survey reported difficulty in reaching their target audiences with messaging and content. Only 19 percent of those surveyed were "very familiar" with how automation could help drive marketing campaigns, according to Ytel. Fifty-eight percent of those surveyed said they liked to use phones for marketing.
Data Modeling Is Key in New Customer Insight Platform
December 15, 2017
Heap has introduced a new feature set for its autonomous customer insight platform. Non-destructive data modeling allows users to define and model new insights without touching the raw data structure, resulting in faster iteration and speeding up productivity. Virtual event definitions let users retroactively update metrics on the fly wherever they are used.
FCC Votes 3-2 to Upend Net Neutrality
December 14, 2017
The FCC on Thursday voted 3-2 to repeal Obama-era Net neutrality rules that prevented ISPs from blocking, throttling or otherwise giving preferential treatment to customers. Backers of the repeal characterized it as promoting greater technological innovation and freedom to conduct business. FCC Chairman Ajit Pai spearheaded the reversal of the Title II Net neutrality regulations.
Google Reveals What Searchers Wanted in 2017
December 14, 2017
The iPhone 8 and iPhone X ranked No. 2 and No. 3 respectively in overall searches on Google this year, and No. 1 and No. 2 respectively in the consumer tech search category on the Google Trends Year in Search 2017 list released Tuesday. Bitcoin ranked No. 2 in global news searches, and "how to buy bitcoin" ranked No. 3 among how-to searches on Google in 2017.
Internet Pioneers Urge Cancellation of Net Neutrality Repeal Vote
December 13, 2017
A group of 21 leading technology pioneers, including Apple Computer cofounder Steve Wozniak and World Wide Web inventor Tim Berners-Lee, signed an open letter to key congressional leaders asking them to pressure FCC Chairman Ajit Pai to cancel Thursday's planned vote to repeal Net neutrality. The process is severely flawed, they argued, and a rules repeal poses an imminent threat to the Internet.
New B2B Payments Platform Reaches Across Borders
December 12, 2017
Nanopay has unveiled a new platform that will let companies process business-to-business payments between bank accounts across borders. The platform is currently in private beta. It will become generally available in February, initially enabling cross-border payments between Canada and the United States. Cross-border payments with India and China will be added in Q2.
The Strange Bedfellows That Make Sales AI Work
December 11, 2017
At some point, the discussion about artificial intelligence and sales is going to mature. Too many people still think AI for sales will resemble C-3PO, a bumbling assistant that gets in the way more often than not, or the Hal 9000, subverting the sales process in ways that endanger the very existence of the sales person. As the discussions mature, the reality is becoming clearer.
Bitcoin Surges Past $16K: Will the Bubble Burst?
December 7, 2017
Cryptocurrency bitcoin soared to $16,777 on Thursday, reaching a market capitalization of $274 billion, according to Bloomberg's composite of exchanges. That was up from just $10,000 last week, and up some 1,500 percent from the beginning of 2017. The latest price increases have come as bitcoin increasingly has been recognized as a legitimate form of currency.
Net Neutrality Battle Lines Drawn as FCC Vote Looms
December 5, 2017
FCC Chairman Ajit Pai's long-brewing plan to repeal Net neutrality has the broadband, telecom and entertainment worlds at loggerheads. The commission's expected Dec. 14 vote could result in a complete rewrite of the script for the Internet's competitive landscape and consumer protection models. The repeal of Net neutrality would end restrictions imposed by the Obama administration in 2015.
3 Ways to Buff Up Your Website and Do More Business
December 4, 2017
Let's face it: Your website is central to your e-commerce business. Upgrading your website is one of the most important things you can do to bring in new customers and sell more products. Sometimes, though, it's difficult to know exactly how to improve your site. To help you out with that dilemma, here are three ways to refresh your website and boost your business without breaking the bank.
B2B Tech Marketers Have Work Cut Out for Them
December 4, 2017
Product reliability and ease of use are key for B2B technology marketers, suggests a recent survey of technology product and service decision makers in the U.S. Four hundred B2B tech buyers participated in the survey, conducted for Lavidge by WestGroup Research. Overall, 68 percent cited reliability as the most critical criterion in their purchase decisions; 64 percent said ease of use was key.
CPQ's Other Life
November 30, 2017
Configure, Price, Quote systems have a name problem. When they debuted, their basic functions gave a name to the category that was self-explanatory, and it fit well. As with any good idea in technology, however, frequent use brought with it demand for more functionality that quickly outstripped the technology's charter -- a happy problem.
Cyber Monday Sales Shoot the Moon
November 29, 2017
Online sales hit a new record of $6.59 billion on Cyber Monday -- a 17 percent increase from last year's sales for the day -- making it the largest online shopping day in history, based on Adobe Analytics data. Mobile shopping also broke records, starting with the channel's first-ever $2 billion sales day. Smartphone shopping accounted for more than 21 percent of e-commerce revenue.
Risky Scripts Pose Threat to Web Surfers, Say Researchers
November 28, 2017
A popular technique used by website operators to observe the keystrokes, mouse movements and scrolling behavior of visitors on Web pages is fraught with risk. The technique offered by a number of service providers uses scripts to capture the activity of a visitor on a Web page, store it on the provider's servers, and play it back on demand for a website's operators.
Black Friday Shoppers Embrace Mobile, Set New Online Records
November 27, 2017
U.S. retailers crossed a historic new threshold over Thanksgiving weekend as consumers set new records for e-commerce activity and embraced mobile shopping like never before. The record-breaking $5.03 billion spent online on Black Friday -- a 17 percent increase -- was in line with expectations. Consumers spent about $43.42 billion on e-commerce holiday shopping from Nov. 1 to Nov. 26.
Everybody Talks About CX, but Nobody Does Anything About It
November 21, 2017
Customer experience quality didn't improve in the retail industry this year, despite keen competition among online retailers, according to Forrester's U.S. 2017 Customer Experience Index. The three top-ranked etailers came within fractions of a point of each other. Among the industries Forrester examined, online retail was the only one in which no brands kept the same position as last year.
E-Commerce Provides Fertile Ground for B2B Growth
November 19, 2017
Business-to-business firms view increased online activity as an effective way to boost their growth, according to a new report from CloudCraze. Eighty-nine percent of the 400-plus B2B decision makers CloudCraze surveyed in the United States and Europe expected digital commerce would help their businesses grow. E-commerce has altered the role of sales teams, the CloudCraze survey also suggests.
New Integration Improves Engagement for B2B Marketers
November 17, 2017
BrightFunnel this week announced the integration of its BrightFunnel Revenue Intelligence Suite with Microsoft Dynamics. The integration will let enterprise B2B marketing teams analyze the impact of marketing investments on their companies' business. They'll be able to accurately measure marketing attribution to pipeline and revenue across every marketing channel, campaign and initiative.
Google Gives Job Searchers Salary, Location Details
November 16, 2017
Google on Wednesday announced the addition of new functionality for its recently launched job search portal, including features that display salary range and street-level location information. Salary information -- among the things users have requested most, according to Google -- will improve the likelihood of matching qualified applicants with the jobs they desire.
Content Analytics' VP Kenji Gjovig: There's Chum in the E-Commerce Waters
November 15, 2017
Content management is all about making sure that a product item page "has all of the information that a customer needs to buy an item or have a good experience with it afterwards," said Content Analytics VP Kenji Gjovig. "A content management system has the ability to set up new items, post images and video, and create a robust title and detailed item description."
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It's terrific -- I don't want people making money from harassing me.
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