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The 5 Most Pressing Problems With Drone Delivery
June 10, 2019
Amazon plans to begin drone deliveries within the next several months. The drones have become far more capable, safer, and less noisy, but there are five other problems that will need to be addressed before this delivery method reaches its full potential. Now, don't get me wrong. I'm looking forward to drone delivery. Still, there are several things that will need to be addressed.
For Brands the Future Is Facebook
June 7, 2019
Mark Zuckerberg recently said that the future of Facebook is private. Interestingly, connecting the dots between all the announcements made at Facebook's 2019 developers conference draws a bright picture of what the future looks like for brands, small e-commerce stores, and new businesses using the Facebook family of apps. It includes a whole new world of opportunities.
7 Critical Skills for Running an E-Commerce Business
June 5, 2019
There are many benefits to running an e-commerce business, whether you operate purely online or not. Online transactions allow you to expand your reach and service more customers. However, there are challenges to conducting business online. Here are some specific skills that e-commerce business owners need to develop in order to be successful.
Stripe Offers SMBs Chargeback Fraud Relief
June 4, 2019
Payment processing company Stripe has launched Chargeback Protection, a machine learning-based system to limit the impact of fraudulent credit card transactions on merchants. A chargeback is a demand by a credit card provider for a retailer to make good on a fraudulent or disputed transaction by repaying the full purchase amount plus a chargeback fee.
The Importance of Strong Domain Security to Brand Value
June 3, 2019
Building and sustaining a brand has gotten more challenging. The global marketplace, empowered by the Internet, has delivered a raft of opportunities to businesses, but it also has opened the door for challenges. These challenges include increased competition as the result of a wider market, and increased possibilities for brand abuse. Added to that mix is the ever-present cyberthreat.
Leveraging Live Video Streaming, the Great Democratizer
June 1, 2019
When live streaming first started to roll out across multiple social media platforms, it remained pretty unclear how this new technology would interface with Internet users. More often a source for friends to include one another on events they're missing out on, frequent uses of live video streaming felt experimental in nature. What was it all about?
The Cannabis Rush: Where There's Smoke, There's E-Commerce
May 31, 2019
The budding online cannabis industry has a long way to go before it delivers bumper crops. The market for both recreational and medicinal cannabis has been plowed and pre-seeded by the previous underground market and the impetus of state laws legalizing its use. Still, the cannabis industry is almost invisible online, cloaked as it is in a broad ad and search engine blackout.
Amazon to Edge Out Small Wholesalers
May 30, 2019
Amazon has been reworking relationships with several of its long-time wholesale suppliers in a bid to cut costs, according to a report. The plan is to buy from larger companies instead of smaller businesses. Thousands of small suppliers that sell less than $10 million annually on Amazon's platform would lose bulk orders, while big brands like Procter & Gamble and Lego would benefit.
Getting Chatty With Chatbots
May 28, 2019
Chatbots are an important part of the e-commerce shopping experience. They answer questions, provide information, and help customers along in their buying journey. Though they may never replace human beings entirely, they are central to many e-commerce-related interactions. Because they can be everpresent, chatbots are vital for keeping customers and potential customers engaged with a brand.
Leveraging the Tools That Fuel E-Commerce Growth
May 25, 2019
E-commerce technologies have been innovating fast. It's no surprise, considering e-commerce in North America grew by 15 percent in 2018, to reach more than $500 billion. Today's e-commerce businesses need to stay ahead of the curve if they want to be the consumer's choice, as convenience and relevance remain king. Companies can stand out by deploying some of the latest technologies.
Where CEOs Go Wrong With Brand ID
May 24, 2019
Brand ID is key to every company's success and growth. Why then do so many senior executives at so many different companies screw it up? When you come up with a winning brand ID, it's OK to build on it and to change it for the better, but not for the worse. Customers buy from you based on your brand ID. If that changes, then customers may change their buying habits as well.
Better Customer Satisfaction Through AI-Enabled CRM
May 22, 2019
You don't have to be entrenched in the tech world to have heard the term, "artificial intelligence," but what is artificial intelligence, or AI, as it's commonly known? Simply put, AI is the simulation of human intelligence processes performed by machines or computer systems. Nowadays, AI is being used to carry out many jobs previously held by humans, but there's no need to panic.
EU's Counterattack on Junk News May Help Protect Elections
May 22, 2019
Government efforts to minimize the effects of junk and fake news circulating on social media ahead of this week's EU parliamentary elections may have succeeded, suggest results of a study conducted by Oxford University's Computational Propaganda Project. The European Commission undertook targeted actions to counter junk news last year.
Omnichannel Retail: Big Data Is Nice, Fast Data Is Necessary
May 18, 2019
Any retailer that wants to be competitive knows it must offer a seamless omnichannel experience to its customers. However, many retailers aren't aware that the key to powering that customer experience is IT system performance. Why? Omnichannel retailers must process, analyze and use huge amounts of data for a multitude of equally important functions.
Walmart Enters High-Stakes Next-Day Delivery Game
May 15, 2019
Walmart has announced free one-day delivery for 220,000 of its most-frequently purchased items. The service will be available first in Phoenix and Las Vegas, because "these locations are major metro markets served by our fulfillment center in Southern California ... where we expect strong customer adoption of our NextDay delivery offering," a Walmart spokesperson said.
Online Shopping Gets Real: The Rise of Interactive Product Visualization
May 13, 2019
The shopper's desire to touch, feel, see and hear is what interactive product visualization is all about. In a world dominated by digital interfaces, interactive product visualization gives consumers the opportunity to experience, see, and understand products before buying them. Interactive product visualization brings products closer to the people interested in purchasing them.
Amazon Touts Small Biz Success on Its Platform
May 8, 2019
Third-party gross physical merchandise sales on Amazon, made primarily by SMBs, accounted for more than half the units sold in the company's stores and totaled more than $160 billion in 2018, according to Amazon's 2019 SMB Impact Report. SMBs selling on Amazon created about 1.6 million jobs worldwide, up from 900,000 in 2017. Amazon gave startups more than $500 million in AWS credits in 2018.
Einstein Analytics for Financial Services
May 7, 2019
It's not that Salesforce has introduced more artificial intelligence apps for its Einstein analytics tool set -- this time for financial services -- that's important. It's that the clear trend now emerging is that you can't really have an industry market solution-set without analytics tuned to the vertical. There are at least two ways to do analytics.
4 Advanced Ways Brands Use Data to Increase Online Sales
May 6, 2019
Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points. They have a constant stream of visitors to help them optimize every image, ad and product description.
Small Biz Reaps Major Benefits With Oracle Autonomous Database
May 4, 2019
Drop Tank is a small company in footprint -- it started with only 22 people -- but it has an outsized mission: to provide loyalty and discount programs to thousands of gasoline retailers. It has been decades since gas stations offered incentives to purchase their products. Last time, in the 1960s, retailers routinely would offer silverware, glassware and china with fill-ups.
The Critical Role of Artificial Intelligence in Payments Tech
May 2, 2019
Long an obsession of science fiction writers, "artificial intelligence" in the modern era of fast-paced technological innovation is a term that is as ubiquitous as it is nebulous. For the payments technology industry, however, the term describes advanced analytical technology that has an outsized potential to improve the payments ecosystem for banks, payments processors, merchants and consumers.
Facebook's Ad Library API Draws Fire
May 1, 2019
Facebook has come under fire for its Ad Library API, which lets users perform customized keyword searches of all active and inactive ads related to politics or issues of national importance stored there. Released in beta last summer, the archive became available to everyone in March, following pressure from Mozilla ahead of the EU's upcoming parliamentary elections.
How to Succeed With Micro-Influencer Marketing
April 30, 2019
Influencer marketing continues to build steam, and more companies, large and small are getting involved. As powerful and as helpful as influencers can be, it's important to realize that not every influencer is right for every company. Selection of the right influencers to work with your company and your brand is an important key to success. Let's face it -- people don't trust companies.
5 Ways to Personalize B2B E-Commerce
April 29, 2019
For B2B sellers, keeping pace with customer expectations is anything but easy. Accustomed to the simplicity and convenience that has become common across B2C transactions, buyers expect more from B2B sellers than ever before. Make the most of a growing B2B e-commerce market by considering the unique needs and preferences of each customer. Avoid funneling customers into a complicated buyer journey.
How a Route Planner Can Streamline E-Commerce Operations
April 27, 2019
With jam-packed delivery schedules, driver shortages, and impatient millennials who refuse to wait three days for their goods, it's clear that running an e-commerce company is not an easy walk in the park. It seems the "Amazon effect" is only growing stronger and stronger. Retail e-commerce sales are projected to surpass $735 billion in 2023. With this growth, naturally, come several challenges.
What Social Can Learn From CRM
April 25, 2019
There's been a chorus of calls from all corners for social media regulation -- from pundits like me to the halls of Congress and even from Facebook CEO Mark Zuckerberg himself. The social media community seems tied up in knots over what to do about the abuse happening within their communities, but if you look elsewhere you might see signs of solutions that could solve some fundamental problems.
How Customer Expectations Contribute to Fraud and Losses
April 25, 2019
Contemporary online retail enables faster, smoother and more profitable interactions between consumers and merchants. Individuals can shop and make purchases at any time, from any location, with the help of the devices resting in their pockets. Plus, with innovations like same-day shipping, IoT-connected devices, and much more, it's never been easier to be a consumer.
FAA Greenlights Wing Aviation Drone Deliveries
April 25, 2019
The Federal Aviation Administration has given its first air drone delivery certification in the United States to Alphabet's Wing Aviation, paving the way for the service to begin commercial package delivery in Blacksburg, Virginia. "This is an important step forward for the safe testing and integration of drones into our economy," said U.S. Department of Transportation Secretary Elaine Chao.
E-Commerce Branding in the Time of Amazon
April 23, 2019
I recently made two major additions to my life -- a second dog and a lake house. On weekends, I need to transport all my stuff and my two dogs to the lake, so I decided to upgrade my SUV to a larger model with an additional row of seats and more cargo space. When I began looking around at available models, I was stunned. The amount of competition in the SUV marketplace is astounding.
How to Get Smarter About Influencer Marketing
April 22, 2019
Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennials have been abandoning traditional media channels and instead becoming increasingly invested in social media. However, marketers may find that PPC ads may not reach the desired performance levels.
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Which type of cybersecurity threat concerns you the most?
Theft of my personal assets
A serious privacy invasion affecting me or a close family member
Reputation damage affecting my business
Child pornography, drug and weapon sales, and other Dark Web crimes
Activities that might compromise free and fair elections
A life-threatening attack on the nation's infrastructure