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10 Types of Social Proof and What Makes Them Effective
August 3, 2020
Social proof is an individual influencer or group clout that gives "proof" to a product. It is based on the principle that people tend to follow and conform to an influential person or a majority. They do this to be validated -- a result of a need for safety. Here are 10 kinds of social proof strategies -- and how and why they work.
Congress vs. Big Tech: Breaking Up Is Hard (and Stupid) to Do
August 3, 2020
Like a lot of you, last week I watched the congressional testimony from the CEOs of Amazon, Apple, Facebook and Google -- and there were a lot of apparent things that were problematic. One is that there are folks in Congress that likely shouldn't be in Congress, and another is that each company has some serious issues they haven't dealt with.
Google's E-Commerce Push to Fill the 'Messy Middle'
July 31, 2020
Google's domination of the online ad market appears to have stalled since Amazon last year became the third-largest digital ad platform in the U.S. behind the Google-Facebook duopoly. This may have driven Google to accelerate its push into e-commerce, focusing on what it calls the "messy middle" -- the space in the customer journey between what triggers the purchase and the actual purchase itself.
Website Development Contracts, Part 5: Mediating Disputes
July 28, 2020
Contract disputes do arise from time to time. Whether the issue is early termination, delay of deliverables, breach of performance, or the like, it is best to plan for the worst and hope for the best. When there is a dispute, whether the contract contemplates this or not, either party should consider a legal process called mediation to avoid the time and cost of fighting in court or in arbitration.
Victory Gardens 2.0: Gardening in the Pandemic Era
July 27, 2020
The pandemic era has seen a resurgence of interest in growing, tending, and harvesting fruits and vegetables from one's own patch of land or city balcony. Home gardening offers a sense of security and independence. Even when the world has been upended, a home garden can provide a bit of food insurance. Many people are finding that gardening offers a way to take control of a situation that can sometimes feel chaotic and unpredictable.
Panic Buying Sparks New E-Tail Strategies
July 23, 2020
Panic buying and competition for consumer attention between in-store and online transactions have created a brave new world of retail that is bound to continue into a post-pandemic reality. The E-Commerce Times reached out to several firms that guide brands on how to prepare for, and adapt to, changes in consumer behavior and product demand -- and what this means for the future of retail.
Salesforce Ups Its Marketing Game
July 21, 2020
Recent research shows that employees are well aligned with the directions and goals of their companies, and that they are competently led and respect their bosses; but the technologies they use leave a lot to be desired. This includes CRM, and too often the functionality that their currently installed CRM doesn't offer. Consequently, the changes Salesforce just introduced in its Marketing Cloud could not have been more timely.
Refocus Your Sales Strategy on the Phone Call
July 20, 2020
Getting a prospect on the line and talking to them directly matters. It's the ability to deliver the pitch with the right content, cadence, and care for your future clients' needs that makes a voice call so effective. It's not just salespeople who prefer a call -- 92 percent of all customer interactions happen over the phone. Simply put, that direct human connection creates the right environment to establish trust.
Fitness Products Shatter Online Sales Records During Lockdown
July 20, 2020
As traditional gyms, fitness centers, and health and wellness studios shutter during COVID-19, technology has kicked in to provide a replacement or an alternative for growing numbers of online shoppers. Digital at-home exercise sessions and sales of home exercise and health equipment purchased online are fueling new consumer trends that could permanently supplant old shopping routines.
New E-Commerce Partnership Gives U.S. Merchants Access to LATAM
July 16, 2020
ShipStation on Wednesday announced a partnership with Mercado Libre, which is known as the "Amazon of Latin America" and has operations in 18 countries throughout the region. Mercado Libre is the fourth largest marketplace in the world in terms of visits per month, and the largest in Latin America. Its top markets are Brazil, Argentina, and Mexico.
How to Win at E-Commerce on the New Walmart.com
July 16, 2020
Walmart is embracing new strategies, partnerships, and infrastructure that have modernized its e-commerce platform and made it a more formidable rival to Amazon. In particular, three big factors are at play: enhanced content opportunities, the introduction of new fulfillment capabilities, and the introduction of self-service marketing tools.
Google Clamps Down on Ads for Spyware, Stalkerware
July 14, 2020
Advertising for software and hardware designed to stalk and spy on people will soon be banned on Google. Promotion of products or services that are marketed or targeted with the express purpose of tracking or monitoring another person or their activities without their authorization will be prohibited on the platform starting Aug. 11.
The Art of Sewing's Hi-Tech Revival
July 14, 2020
During the pandemic, increasing numbers of people have pulled out their sewing machines and knitting needles and gotten to work. A massive resurgence in sewing and crafts has taken place, as makers around the world have been sewing masks and creating other much-needed items for themselves and others.
Improving Company Performance
July 13, 2020
A recent study found that businesses across North America are led well and staffed with people who are engaged in what they're doing. But technology is barely adequate -- and because of this, managers should devote their attention to improving systems whenever they think about how to improve overall company performance.
Website Development Contracts, Part 4: Indemnification
July 13, 2020
A well-drafted indemnity clause can protect you in litigation ensuing from your violation of a website development contract which results in third-party claims against you and/or your vendor. Whether it is your vendor or a third party that initiates the lawsuit, you will want to know where the proverbial "buck" stops when the legal bills start to roll in.
Digital Fraud Flourishing During Pandemic: Report
July 9, 2020
If you conducted e-commerce transactions since the pandemic struck, you have probably been the target, or even a victim, of online fraud. A report from Sift titled "Q2 2020 Digital Trust & Safety Index" details a 109 percent increase in content abuse and growth of the fraud economy from January through May 2020.
Building Supply Chain Resilience During a Global Disruption
July 8, 2020
As a result of the severe business disruptions brought about in recent months by the pandemic, many businesses have been reconsidering how to retool their supply chain to build in more resiliency. From digitizing the supply chain to developing more local and regional components, businesses are finding new and innovative ways to strengthen their capacity to keep moving forward during crisis.
Uber Eats Postmates for $2.6B, Bolsters Ground Game
July 7, 2020
Uber is looking to food delivery for rescue from falling revenues caused by people staying at home because of the pandemic. Gross bookings for Uber Rides have decreased by three percent year over year, the company noted in its Q1 2020 financial report. On July 6, Uber announced that it's acquiring on-demand food delivery service PostMates for $2.65 billion. The deal is expected to close in Q1 2021.
Prime Day Uncertainty a Dilemma for Amazon Sellers
July 2, 2020
One of the e-tail world's most pressing questions is: When will Amazon have its Prime Day sale this year? Perhaps a better question is: Will Prime Day happen at all? Amazon so far is not telling. If Prime Day 2020 takes place in the fall, the biggest deal days of the e-commerce industry could happen within several weeks of each other.
The Trail to the Platform
July 1, 2020
Some years ago, Marc Benioff told me he was not interested in developing back office apps that would compete with SAP and Oracle in the ERP and finance market. Many people, myself included, looked askance at that idea and wondered out loud how the company would continue to grow because, hey, there's front office and back office and nothing else right? Nope.
The Changing Dynamics of Essential Product Sourcing
July 1, 2020
The heart of the manufacturing world was the first region to feel the effects of the pandemic. While we have seen some stabilization, many challenges remain in terms of pricing, reliability, and the supply chain itself. Let's take a closer look at these challenges to better understand how best to navigate sourcing essential products from Asia in the current landscape.
E-Commerce Dominates 'New Normal' Retail
June 30, 2020
Shoppers are starting to come back to their favorite brick and mortar storefronts as the pandemic restrictions allow consumers to exit from lockdown. But the impact of COVID-19 has etched some far-reaching changes in the retail industry that will not set back the strides online shopping has gained since March. That is a conclusion clearly visible in research published last week by TrustRadius.
B2C Marketers Grapple With Personalization Tactics
June 29, 2020
Marketers at B2C companies realize that personalization is key to business, but they are having problems implementing personalization strategies, according to a recent survey by Adweek Intelligence in association with IBM Watson Advertising. "Defining personalization has to start, stop and be continuously refined through the sole lens of the customer," Liz Miller, a principal analyst at Constellation Research advised.
Website Development Contracts, Part 3: Important Cloud and SLA Considerations
June 25, 2020
The cloud is an essential component of all e-commerce sites. Not all clouds, however, are created equal. The key thing here is reliability. Making sure that the cloud service and Service Level Agreement (SLA) are right for your business may not be clear before you enter into a website development contract.
Twitter Apologies for Data Security Incident
June 24, 2020
Twitter on Tuesday notified business clients that their personal information, including email addresses, phone numbers, and the last four digits of their credit card numbers may have been compromised. Self-serve advertisers that viewed billing information on ads.twitter.com or analytics.twitter.com were affected. The issue occurred prior to May 20, 2020. However, Twitter only notified customers about it on June 23.
Let's Rethink Our Relationship With CRM
June 24, 2020
If you search for "why CRM fails" you get over three million results. Analysts report that close to half of all CRM projects fail and about 40 percent of CRM software purchased goes unused -- because sales teams don't want to use software that makes them glorified data entry clerks and still doesn't "work." As a CRM industry veteran, this ongoing failure rate hits close to home, and in my experience is much higher.
Time to Beef Up Your Algorithms
June 18, 2020
Accuracy means getting the right answer. Precision is about getting the right answer time after time. In a CRM situation an algorithm that gets the right answer is accurate and nice (we got the deal!) but if the business process supported by CRM has a lot of returns or unhappy customers, it's not very precise.
Sellers Prep for Continued Storm of E-Commerce Activity
June 18, 2020
Online sales are projected to surge even after America reopens for business. "One of the first things companies will need to do is make sure their technology infrastructure is equipped to handle the increase in traffic," Ryan Gellis, Founding Partner at RMG Media, told the E-Commerce Times. "The best marketing campaigns are only as good as the weakest infrastructure to support them."
Amazon's Distance Assistant Keeps Workers Aware of Proper Social Spacing
June 17, 2020
Amazon is rolling out a system that combines artificial intelligence and augmented reality to help workers maintain social distancing in the workplace. The new system has been deployed at a handful of Amazon buildings, but the company plans to deploy hundreds of the units in the coming weeks. Augmented reality is used to create a magic-mirror-like tool that enables workers to see their physical distance from each other.
New Walmart-Shopify Partnership Stirs E-Commerce Waters
June 16, 2020
A new e-commerce partnership could bring 1,200 Shopify small business sellers to the Walmart Marketplace this year. Walmart's top e-commerce priority for years was to build a marketplace customers would trust. The company has joined forces with Shopify, an all-in-one commerce platform used by more than 1 million businesses, to open the Walmart Marketplace to its sellers, said VP Jeff Clementz.
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Forrester names NICE inContact CXone a leader in cloud contact center software
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Salesforce Industries Summit
Forrester names NICE inContact CXone a leader in cloud contact center software