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Top CRM Blogs of 2018: Countdown, Part 2
January 18, 2019
The Top 10 blogs on our top 20 list are written by people well known to CRM professionals. There's a reason for that: In order to understand and appreciate the discipline of CRM, you must be a person who values other people, and part of valuing people is being able to communicate with them. As a result, these bloggers bring a unique combination of insight and personality to their posts.
Let Your Data Do the Forecasting
January 16, 2019
Decision makers in any sales organization know that forecasting correctly is both art and science. To predict the unforeseen successfully, you must use every piece of logic and reasoning available to help you make your predictions reality. When developing a strategic forecasting approach, your business needs to take a number of items into consideration simultaneously -- and that is no easy feat.
Salesforce and the Machine
January 15, 2019
There's been way too much obsessing about how artificial intelligence and machine learning will eliminate jobs. For example, 60 Minutes recently ran a feature about AI venture capitalist Kai-Fu Lee, one of many stories predicting the elimination of jobs and a dystopian takeover of the world, or so it seems, by machines. Lee is a persuasive voice.
Top CRM Blogs of 2018: Countdown, Part 1
January 10, 2019
After several years of instability on this list, 2018 saw things settle down a bit. In past years, blogs would make the list for a flurry of great posts one year, then fizzle the next. Sometimes, bloggers would change careers and their CRM content would dry up. Once in a while, a great blogger would get hired by a major vendor and see his or her output bent to fit the corporate line.
The Teetering Social Empire
January 9, 2019
Disruptive innovations are only disruptive for as long as it takes competition to develop and thus create a market. Worse, for the disruptor, the niche it created can spawn other niches. Social networking provides a vivid example. First, there were networking sites that could help you find a job or a sales lead. Then there were social sites whose purpose was simply, well, networking.
Microsoft, Kroger Ring Up Retail as a Service
January 9, 2019
Microsoft and Kroger announced a collaboration on Retail as a Service to equip stores with Kroger Technology products that run on Microsoft Azure. The technology utilizes the IoT, connectivity, the cloud, and data collection and analysis to improve both customer experiences and store bottom lines. Two stores will pilot a smart technology system connected by IoT sensors, running on Microsoft Azure.
Creating New Customer Experiences: 6 Retail Technology Predictions for 2019
January 8, 2019
As e-commerce has gained serious momentum over the past 10 years, there have been dire predictions about the impending death of brick-and-mortar retail. The narrative has been framed largely as "technology is killing retail," but the reality is not quite so simple. While technology undoubtedly has transformed the retail landscape, it also has been pushing the industry forward.
4 Retail Tech Trends to Watch in 2019
January 3, 2019
Year over year, we see the numbers. In 2017, e-commerce represented 49 percent of all total retail growth, up 16 percent. If this year's $119.99 billion holiday shopping season spend indicates anything, it's that 2018 is projected to be yet another banner year for commerce. Online shopping will hit unprecedented, never-before-seen rates of growth, and it'll be all thanks to technology.
The Economics of E-Commerce Chargeback Fraud
January 2, 2019
E-commerce fraud is an ongoing problem for online merchants and credit card companies. It has been growing at twice the rate of e-commerce sales. Identity theft traditionally has been one of the most common sources of e-commerce fraud, but online merchants increasingly have been suffering more from chargeback fraud, which requires them to absorb the costs of disputed credit card transactions.
Chinese Scammers Game Amazon to Boost Sales
December 18, 2018
Chinese sellers have been using a number of underhanded techniques to boost their global rankings and profits on Amazon, according to a report. Grabbing the high ground on a search results page is critical for any seller trying to rise above the din created by the more than 500 million products offered on Amazon, which is why some sellers feverishly search for ways to get an edge in the rankings.
E-Commerce Success Strategies: Think Local, Not Global
December 14, 2018
The borderless promise of e-commerce doesn't mean one size fits all. Your business can have customers from around the globe, but if you want to keep them and grow, it is crucial to understand local shopper preferences and behaviors, and be able to respond to them. Without localization, you won't have an effective go-to-market strategy, and your opportunity for growth will stall.
Wix Launches 20-Product CRM Suite for SMBs
December 13, 2018
Wix has launched Ascend, a CRM suite consisting of 20 products, including tools for site promotion, cross-channel customer interaction management, intuitive search engine optimization, content creation for social media channels, lead capture, and the ability to respond to queries automatically. Its chat-centric interface allows real-time interactions with customers.
Pichai Puts Kibosh on Google Search Engine for China
December 12, 2018
Google is not working on a bespoke search engine that caters to China's totalitarian tastes, and it has no plans to develop one, CEO Sundar Pichai told lawmakers on Capitol Hill. "Right now, we have no plans to launch in China," he told members of the U.S. House Judiciary Committee at a public hearing on Google's data collection, use and filtering practices.
No Time Like the Present to Get Up to Speed on Sales Tax Laws
December 11, 2018
Americans are used to hearing the refrain, "We pay the sales tax," from mattress sellers and car dealerships during big sales weekends. The phrase, "You pay the sales tax," however, is something we're all going to become a lot more familiar with in the wake of the Supreme Court's ruling in South Dakota v. Wayfair. That's because the Wayfair decision reverses a precedent set in 1967 and upheld in 1992.
Location Data Selling Threatens Consumer Privacy
December 11, 2018
Selling location data collected by mobile phones has become a lucrative business, according to a report that noted location advertising sales are expected to reach $21 billion this year. At least 75 companies receive anonymous, precise location data from applications with the location services feature activated. Several of those outfits claim to track 200 million mobile devices in the U.S.
10 Brand and Marketing Trends to Watch in 2019
December 7, 2018
Metrics matter. In business they measure sales, they measure profits, they measure brand health. Marketers measure their reputations, their ad recall, and their shares-of-market. They measure tweets and shares and all sorts of social networking outreach. With all their measuring, marketers haven't yet located the silver bullet, but really smart marketers have caught the glint.
Google Hasn't Kept Promise to Stop Bubble-Wrapping Users: Report
December 6, 2018
Google hasn't released consumers from its filter bubble -- the package of personalized search results it delivers -- despite having promised to do so, according to study results from DuckDuckGo. Most participants saw results unique to them, the researchers found, which could not be explained by changes in location, time, by being logged into Google, or by Google testing algorithm changes.
Did Marketers Underestimate Their Competition in 2018?
December 5, 2018
There's one competitor we underestimated this year. It's slowly draining the attention of every human on the planet. It plays into almost all human needs -- as they are defined by the Maslow Hierarchy. It's the rectangular status-seeking device in your hands. That's right. It's your smartphone. Maslow's needs start with the basics. Starting at the bottom of the pyramid, we all need food and water.
How to Use a VPN for Safer Online Shopping
December 4, 2018
With the holidays fast approaching, are you looking to buy presents online? The holiday season has become synonymous with online shopping. This isn't really surprising as physical stores usually attract crowds of deal hunters. This often conjures up images of throngs of people waiting in line outside the store, some even camping out. This activity is tolerable for some and even fun for others.
Amazon Comprehend Medical Makes Sense of Scattered Healthcare Data
November 29, 2018
Amazon has announced Amazon Comprehend Medical, a language processing service that lets users gather information -- such as a patient's medical condition and medication dosage, strength and frequency -- from sources including doctors' notes, clinical trial reports, hospital admission notes and patient health records. Most health and patient data currently is stored as unstructured medical text.
DoJ Takes Down Online Ad Fraud Ring, Indicts 8
November 29, 2018
The DoJ has revealed an unsealed indictment of eight defendants for crimes related to their involvement in widespread digital advertising fraud. The DoJ alleges the eight individuals were behind two global schemes, 3ve and Methbot, which stole tens of millions of dollars through a scam that used fake Web traffic and fake websites to reap ad view revenue from unwitting advertisers.
Transforming Customer Insights Into Actionable Intelligence
November 28, 2018
From technology innovation to the workplace, the business landscape has been evolving rapidly, and companies now are tasked with adapting to fast change in a world of digital transformation. There is one element that will remain a constant requirement for success: meeting the needs of customers and delivering a quality experience. Nurturing customer relationships is vital for a company's success.
The Unsustainability of Black Friday and Cyber Monday for E-Commerce
November 28, 2018
Black Friday made its debut sometime in the 1960s as the day to help retailers move from the red to the black in profits. The day-after-Thanksgiving shopping extravaganza has grown well beyond its roots since then. Last year, at the peak of Black Friday, shoppers were spending nearly $1 million per minute. However, the origins of Black Friday were pre-Internet.
How to Choose a B2C E-Commerce Suite
November 27, 2018
In order to grow, brick-and-mortar stores realize they must use their digital touchpoints to enhance their customers' in-store experiences. Online retailers recognize they need to separate themselves from the pack through faster and more informative shopping experiences. And omnichannel sellers and brands are aware they need to provide their customers with a seamless, cross-channel experience.
Solid Cross-Border Strategies for International Growth
November 19, 2018
International e-commerce has become more pervasive and sophisticated in recent years. In 2017, 1.66 billion people worldwide purchased goods online. During the same year, global e-retail sales amounted to $2.3 trillion, and that figure could grow to $4.48 trillion by 2021. E-commerce providers must continue to innovate to ensure they take full advantage of opportunities outside their home market.
Users Rate 'Creep Factor' in New Privacy-Security Product Guide
November 16, 2018
The Mozilla Foundation is expanding a campaign begun last year to help consumers buy safe, secure connected toys and mobile gadgets this holiday season. Mozilla's 2018 edition Privacy Not Included buyers' guide offers an assessment of the privacy and security qualities of 70 products, ranging from connected teddy bears and smart speakers to game consoles and smart home gadgets.
The 4 Best Ways to Get Customers to Pay Attention
November 14, 2018
I don't have to tell you how difficult it is to find and attract customers online. With millions and millions of businesses all vying for attention, the Internet has quickly turned into a very crowded place. But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top.
Black Friday Deal Sprawl Grows
November 13, 2018
Although retailers are slating some outstanding deals for Black Friday, the shine of the once-feverish shopping day has diminished, as product discounts have started to appear earlier and earlier in the holiday season. Discounts formerly found exclusively on Black Friday -- and on its online equivalent, Cyber Monday -- gradually have migrated to earlier in the fall.
6 Ways Retailers Can Hold Their Own in the Microbrand Revolution
November 8, 2018
The holiday shopping season is kicking off! It is only a matter of time before carols and bright lights greet us in malls and shopping centers. One popular item on many of this year's wish lists is the Velvet Lip Kit. To fulfill this particular wish, givers can skip the crowds and the checkout lines. They can skip the retail stores all together, at least for this one item, by ordering it through Kylie Jenner's direct-to-consumer online channel.
Cryptohackers Breach StatCounter to Steal Bitcoins
November 8, 2018
Hackers planted malware on StatCounter to steal bitcoin revenue from Gate.io account holders, according to Eset researcher Matthieu Faou, who discovered the breach. The malicious code was added to StatCounter's site-tracking script last weekend, he reported. The malicious code hijacks any bitcoin transactions made through the Web interface of the Gate.io cryptocurrency exchange.
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