Partnerships may be playing the role usually reserved for M&A activity in the CRM world right now. Generally a company makes a purchase when it wants to capture the benefits of another business' R&D or established market base. However, at the moment it appears that the desirable targets are too big to swallow, and the result is more partnering between the big guys and the really big guys.

IBM and Maersk have announced a joint venture to create a platform based on Hyperledger Fabric 1.0, with the goal of creating huge efficiencies in the global supply chain. The goal is to use blockchain tech provide a more efficient method of standardizing shipping logistics. The partnership "has the potential to remake the shipping sector landscape," said Brian Behlendorf of The Linux Foundation.

The rumor that Amazon has set its sights on disrupting the pharmaceutical industry has gained greater currency recently, just months after the company set the grocery business on fire with its acquisition of Whole Foods, and in the midst of its widely publicized search for a second U.S. headquarters location. Amazon reportedly has taken major steps toward becoming a drug distributor and seller.

Apple and General Electric on Wednesday announced a new software development kit for iOS that enables developers to create applications for Predix, an Internet of Things platform made by GE. Applications developed with the new SDK could give industrial operators more insight and visibility into the performance of their equipment and operations on an iPhone or iPad.

Accenture Interactive and SAP Hybris have partnered to create a new platform that will let users build and curate end-to-end contextual, personalized customer experiences -- from marketing, e-commerce and offline shopping to customer service and loyalty management. The joint platform will target B2C and B2B firms in retail, telecommunications and resources.

Brightpearl, which offers a cloud-based retail management system for mid-sized retailers and wholesalers, on Wednesday launched a new Enterprise Partner Program. The company aims to build out its partner ecosystem to deploy an end-to-end management service for omnichannel retailers as an alternative to traditional enterprise resource planning systems.

Apruve last week announced a strategic alliance with Matrix Payment Systems to create a turnkey solution to mitigate the risk of advancing a revolving line of credit to business customers. Under the agreement, the companies will help businesses streamline the extension of credit with less financial risk and fewer back office overhead expenses. Both companies have dozens of customers.

Microsoft and Amazon this week announced a deal that will let their voice-controlled digital assistants, Cortana and Alexa, engage in cross-platform communications. Microsoft customers will be able to access Alexa voice commands by saying "Cortana, open Alexa" on any device that supports Cortana, which is available on millions of desktops, laptops, tablets and other devices.

Apple and Accenture on Tuesday announced a new partnership to develop iOS tools and services to help enterprises connect with their customers through iPads and iPhones. Accenture will create a dedicated iOS practice within Accenture Digital Studios, staffed by a range of visual and experience designers, programmers, data scientists and architects, as well as hardware and software designers.

Amazon kicked off the completion of its acquisition of Whole Foods Market with steep price cuts on some products. Among those now available at lower prices are Whole Trade bananas, organic avocados, organic large brown eggs, responsibly-farmed salmon and tilapia, organic baby kale and baby lettuce, animal-welfare-rated 85 percent lean ground beef, and organic Gala and Fuji apples.

Amazon's plan to buy Whole Foods Market has raised many new questions. If the company is successful in making the acquisition, and then successful in operating the business, it could transform the entire grocery industry. If we pull the camera back, we can see how success on the grocery side could foreshadow Amazon's success in many other parts of the retail environment.

Sage's Tuesday announcement of its agreement to buy Intacct prompts a multilayered look at the evolution of the cloud ERP space. Both companies are partners with Salesforce and have products based on the Salesforce platform. Each is a member of the AppExchange, and both are situated in the broad cloud ERP space, which has been receiving a lot of attention lately as the market seems to be moving en masse, albeit glacially, to the cloud.

Digital River has expanded its ties with Adobe Experience Manager to offer an end-to-end cloud commerce solution targeting the high-tech industry. The new solution, which is based on a 2015 agreement to integrate Digital River's cloud-based Global Commerce Platform with Adobe Experience Manager, offers brands a fresh approach for bolstering their direct channel strategy and competitive position.

Verizon last week completed its US$4.5 billion acquisition of Yahoo's operating business assets, merging it with its existing AOL business to create Oath. The new subsidiary encompasses more than 50 media and technology brands -- including HuffPost; Yahoo Sports, Finance and Mail; AOL.com; Makers; Tumblr; TechCrunch; Flickr; and Build Studios.

Amazon has inked a deal to acquire Whole Foods Market for close to $14 billion in cash. The agreement includes assumption of Whole Foods' net debt. Whole Foods will run as a wholly independent subsidiary of Amazon. It will continue to operate stores under its own brand and source products from vendors and partners. Cofounder John Mackey will continue in his role as Whole Foods' CEO.

Visa this week announced the Visa Ready Program for Business Solutions, a strategic framework to help ensure that tech companies integrating with Visa's B2B payment services and data solutions meet the company's standards and are market ready. The program lets Visa's tech partners quickly integrate and approve various Visa B2B payments solutions, including enhanced data, virtual card integration, payables automation, and payment controls.

SoftBank on Thursday announced that it will acquire robotics company Boston Dynamics from Alphabet, parent company of Google. SoftBank Robotics is the company's subsidiary that focuses on the development, sales and maintenance of humanoid and service robots. "Smart robotics are going to be a key driver of the next stage of the information revolution," said SoftBank CEO Masayoshi Son."

Microsoft on Thursday said it has agreed to buy a Hexadite, which incorporates artificial intelligence in its automated responses to cyberthreats. The acquisition will help bolster the company's efforts to help commercial Windows 10 customers deal with advanced attacks on their networks, Microsoft said. The acquisition will include Hexadite's endpoint security automated remediation.

Pegasystems has deepened its 7-year-old relationship with Amazon AWS, and also has teamed up with Microsoft Azure, company officials told Pegaworld attendees on Tuesday. The deals are part of a series of planned partnerships aimed at giving Pega's clients choice in their cloud environment and avoiding lock-in. Pega last month inked an agreement to deliver Pega software on Pivotal Cloud Foundry.

Facebook last week signed agreements with several content firms -- among them Vox, Buzzfeed, ATTN and Group Nine Media, according to reports. The deals are widely viewed as part of the company's strategy to attract millennials to its live-streaming Web content. Facebook will offer multi-tiered programming, according to a report that cited sources familiar with the plans.

The Softbank Vision Fund has closed its first major funding round raising more than $93 billion in capital from the Gulf states, as well as tech stalwarts Apple, Qualcomm and others. Softbank, which last fall launched the fund with backing from the Public Investment Fund of Saudi Arabia, said it has received new commitments from the Mubadala Investment Fund from the United Arab Emirates.

Charter Spectrum has announced it will resell Comcast's Xfinity Mobile wireless service to customers inside its region. The good news is that this deal lets Charter get quick access to wireless without competing with Comcast. Comcast and Charter Communications last week said they had reached an "operational agreement" about working together.

CFOs have a new 800-pound gorilla sitting in the corner, as if they needed another one. Actually, the really lucky ones who oversee operations in Europe and the U.S. will have two. ASC 606 and IFRS 15 are new accounting rules that describe in great detail how subscription vendors should recognize revenue beginning in December 2018, and we should all care about them.

Twitter has announced a partnership with Bloomberg to launch a 24-hour streaming news service -- one of a dozen new content deals Twitter has entered to drive user engagement. CEO Jack Dorsey and a group of top executives announced the slate of programming agreements -- which include concerts from Live Nation, sports from Major League Baseball and the WNBA, and a morning news show from BuzzFeed.

Salesforce has entered an alliance with QuintilesIMS aimed at helping life sciences companies move treatments from clinical phases to commercial applications more effectively. QuintilesIMS, formed last year through the merger of healthcare data provider IMS Health and medical research firm Quintiles Transnational, is one of the world's largest integrated healthcare services companies.

Verizon on Monday confirmed reports that it will rebrand its AOL and Yahoo businesses under a new entity called "Oath." AOL CEO Tim Armstrong delivered the message via a tweet. The rebranding is part of a plan to reinvest millions into the legacy digital content companies with the aim of creating a major new platform. The "Yahoo" and "AOL" names will live on under the overarching Oath brand.

Imagination on Monday announced that Apple would no longer use its intellectual property, and the company's stock sank faster than a bottomless boat on the news. Apple planned to discontinue its use of the company's IP in new products in 15 months to two years, ending the companies' license and royalty agreement, Imagination said. Those royalties account for about half the company's revenue.

It's mud season here in New England -- that time of year when everything merges into an amorphous mess. The gray sky merges with a gray landscape made into slop by continual rains and dirty gray melting snow. It's hard to tell where one thing ends and another begins. Eventually the sun comes out and dries everything, the sky becomes distinct from the horizon, plants bloom, and order is restored.

Amazon has agreed to buy Souq.com, the leading online retailer in the Middle East, reportedly edging out rival Emaar Malls' $800 million offer. Terms of the agreement were not disclosed, but Amazon reportedly agreed to pay less for Souq than Emaar had offered. Souq, led by cofounder and CEO Ronaldo Mouchawar, claims to be the largest online retail and marketplace platform in the Arab world.

Marc Lore, CEO of Walmart eCommerce U.S., on Tuesday discussed the company's plans to launch a new venture, called "Store No. 8," which will operate as a Silicon Valley incubator for new online stores. The move reflects Walmart's ambition to catch up to Amazon in the e-commerce retail space. Lore unveiled the plans at the annual Shoptalk conference in Las Vegas.