Salesforce has inked a deal to acquire marketing analytics company Datorama. The acquisition will give Marketing Cloud a power boost by expanding data integration and intelligence, according to Salesforce. The newly acquired tech will give marketers the ability to unlock insights across channels and data sources, providing a unified view that can help companies make smarter decisions, it added.

Microsoft Inspire is taking place this week, and a huge number of my personal friends and I were prebriefed on what the big announcements would be. Strangely, the embargo on the news lifted last week, so I'm not going to get in trouble for sharing some of the revelations. There are a number of interesting elements, including Microsoft's suddenly aggressive move to use Azure as an IoT host.

So far, the looming trade war is limited to actions and reactions related to durable things that trade throughout the global economy. Will that remain the battleground? Or should we expect greater contentiousness around services -- specifically, SaaS, and CRM in particular? Retaliation for U.S. trade initiatives so far has been aimed at things produced by Trump-leaning industries and states.

The close of Q2 ends the first wave of vendor customer events. Still to come this fall are Salesforce Dreamforce and Oracle OpenWorld -- and others -- but mercifully, we have the summer to digest all the information absorbed this spring and re-sync with our native time zones.For starters, CRM doesn't appear to be slowing down. As an industry, it's rated at about $35 billion in revenues.

Significant Q4 wins and earnings numbers reflect the strength of Oracle's resurgence as a cloud company. At its earnings call earlier this week, CEO Mark Hurd mentioned some big names -- including Johnson & Johnson, the Cleveland Clinic, Baylor University and AT&T -- that made significant commitments to Oracle in the quarter. For FY2018, total revenues were up 6 percent compared with fiscal 2017.

Although Oracle was one of the last major enterprise software vendors to move to the cloud, it has embraced the idea of creative destruction in breathtaking ways. With BYOL -- Bring Your Own License -- the company has inspired a movement of its traditional software customers to its infrastructure cloud. It continued the translation exercise with Oracle LaunchPad, a new online learning platform.

Suse has launched Suse Linux Enterprise 15, its latest flagship operating platform. SLE 15 bridges traditional infrastructure technologies with next-generation software-defined infrastructure, the company said. Suse Manager helps users meet management challenges created by technology advancements such as software-defined infrastructure, cloud computing and containers.

A good way to understand what Salesforce articulated at Connections 2018 is to recall the direction it set a few years ago, when CEO Marc Benioff said the company would develop most apps for the small screen first. Translated, that was a concession that handheld devices -- phones and tablets -- would become the primary devices we'd all use in business. So far that's been a good bet.

Worldwide IoT spending will total nearly $773 billion this year, IDC has predicted. The IoT will sustain a compound annual growth rate of 14.4 percent, and spending will hit $1.1 trillion by 2021, according to the firm's forecast. Consumer IoT spending will total $62 billion this year, making it the fourth largest industry segment, after manufacturing, transportation and utilities.

News flash: Private cloud economics can offer more cost efficiency than public cloud pricing structures. Private, or on-premises, cloud solutions can be more cost-effective than public cloud options, according to a report by 451 Research and Canonical. That conclusion counters the notion that public cloud platforms traditionally are more cost-efficient than private infrastructures.

In the old IT world, systems integration and consulting companies flourished, helping enterprises of all sizes across nearly every industry pull together a plethora of proprietary systems from a wide array of software and technology vendors. Despite the promises of the cloud, not much has changed. Yet, there are several important differences in today's IT services requirements that set them apart.

Red Hat has launched its Fuse 7 cloud-native integration solution and introduced Fuse Online, an alternative iPaaS. Red Hat Fuse is a lightweight modular and flexible integration platform with a new-style enterprise service bus to unlock information. It provides a single, unified platform across hybrid cloud environments for collaboration between integration experts, application developers and business users.

A significant percentage of IT systems are cloud-based, according to a recent survey. The cloud is a key enabler for emerging technology, suggests the CompTIA poll, which was conducted last month. Cloud computing was one of four trends respondents expected to feature heavily in IT conversations over the next 12 to 18 months, the survey found. Others were AI, the IoT and cybersecurity.

Cien this week released its AI-based Data Enhancement Services to help companies manage CRM records in Salesforce Sales Cloud implementations. Data Enhancement Services "is an optional standalone Cien offering for companies that aren't ready to start tackling their sales productivity traps and feel a more urgent need to augment their CRM data," noted Cien CEO Rob Käll.

Health services vendors have been partnering with various organizations to gain a foothold in the cloud and to test out their solutions. One of the cloud's major selling points is security -- but it is not as safe as it's made out to be. Google Cloud "recently announced a significant expansion in HIPAA compliance across our portfolio of cloud products," noted Google Cloud's Joe Corkery.

The cloud offers a host of potential uses, according to the healthcare industry and academic medical center representatives who participated in a Healthcare Information and Management Systems Society survey. Application hosting was the top use, identified by 90 percent of the respondents. Disaster recovery and backup, and hosting application data were among other uses cited.

U.S.-based providers of e-commerce resources, including cloud services, must release foreign-held customer information to law enforcement agencies under a new law. Providers have strongly objected to releasing customer information residing outside the U.S. for fear of violating the privacy laws of other countries. The providers noted a potential "staggering" loss of international customers.

Oracle -- or could we say "Autoracle"? -- has introduced more autonomous products, generally in keeping with what I see as a build-out of an information utility. The products include Autonomous Analytics, Autonomous Integrations, Autonomous Builder code generation and free premium service. The autonomous products broadly leverage a variety of analytics and machine learning tools.

Microsoft and Red Hat introduced OpenShift on Azure at Red Hat Summit 2018 in San Francisco. This release is the first fully managed, easy-to-use version of OpenShift in the cloud, the companies said. The fully managed integration of OpenShift on Azure means that Microsoft and Red Hat will join to engineer, operate and support the platform. That combined support will keep it up-to-date.

Microsoft CEO Satya Nadella has sounded a call for computing to empower everyone. "The world is becoming a computer," Nadella said in the opening keynote address at Build 2018, the company's premiere event for developers in Seattle. "Computing is getting embedded in every person, place and thing. That's the opportunity that we have. It's in some sense endless," he added.

Fitbit and Google on Monday announced a new partnership on healthcare. Fitbit will develop consumer and enterprise health solutions that will use Google's new Cloud Healthcare application programming interface. Fitbit also will move to the Google Cloud Platform to innovate and advance its products and services. Fitbit will leverage Google Cloud's infrastructure and security features.

For some time, it has been my impression that in the CRM market, all -- or at least most -- of the good ideas have been taken. It's been a long time since we've seen a new systemic approach to front-office business. It's even been a long time since we've seen a major innovation at the department level. CRM itself was a systemic innovation in the last decade of the last century.

Smart home and consumer IoT solutions promise significant opportunities for the insurance industry in terms of reducing costs, alleviating risks, deepening customer engagement, and creating new services and revenue streams. There are many barriers ahead to overcome, but given the tremendous upside, insurance companies have begun attacking these challenges with a multi-tiered strategy.

Canonical has released the Ubuntu 18.04 LTS platform for desktop, server, cloud and Internet of Things use. Its debut followed a two-year development phase that led to innovations in cloud solutions for enterprises, as well as smoother integrations with private and public cloud services, and new tools for container and virtual machine operations.

Google has rolled out a number of new features designed to make its G Suite collaboration and productivity apps more efficient and safer to use. G Suite currently has more than 4 million paying business customers. The updates include a new design, enhanced security and AI components, and better integration of G Suite apps -- including Gmail, which is getting a brand new look.

Microsoft has opted to use its own version of a Linux operating system instead of Windows 10 to drive its new Azure Sphere solution for securely connecting Internet of Things devices. Microsoft introduced Azure Sphere last week at the RSA security conference in San Francisco. Azure Sphere is a platform that connects microcontroller units, or MCUs, embedded in cloud-connected devices.

McAfee has introduced its Cloud Workload Security v5.1, which represents the first solution for open source containers. McAfee CWS v5.1 secures Docker workload and servers in public and private cloud environments by quarantining infected workloads and containers in a single click. McAfee CWS addresses "key security, compliance and governance requirements," said SVP Rajiv Gupta.

After nearly a decade of company building, Zuora last week went public, valuing itself on the open market at roughly US$2 billion after gaining 43 percent on its first day of trading. Those outlines don't reveal the importance of Zuora generally, and subscription billing systems in particular, to the rapid evolution of the subscription economy and CRM.

Smart homes are here. Although not every home is tricked out with the latest technologies, they're no longer a rarity. For example, a hefty 41 percent of the respondents to an online survey conducted last year said they already owned smart home devices. Sales of smart refrigerators and washing machines more than doubled in 2017, and they will constitute more than half the global market by 2021.

You've seen the ad: A family is vacationing out of town and the parents suddenly wonder if the house is locked up properly. They use their smartphone to remotely activate the smart locks and security system. Or this one: Someone rings the doorbell or merely approaches a home, and the homeowner uses a smartphone to speak through the video doorbell system, even when not at home.