Sales teams are tasked with nurturing leads and driving them to a sale. In order to do this, they need to maintain a clear record of communication with each prospect. This is especially important as the customer journey requires several touchpoints. As customers get deeper into the journey, strategic face-to-face meetings must take place to generate real business outcomes.

There's been a lot of hype about blockchain over the past few years. Nowadays though, there are signs that we may be on the cusp of moving from the "blockchain will solve all your problems" segment of the hype cycle into the "blockchain may be useful for a few targeted applications" segment. Utility-based Darwinism is at work -- we're starting to see the less likely applications fall away.

Why have Microsoft and Apple been wasting the time of their users? My latest irritation concerns the disappearance of the Microsoft Word "Recent" folder from my MacBook. It was simply gone. Vanished. Poof. To make matters worse, this same thing has happened twice this month. From what I've heard, this problem has been occurring for many years. It just affects different users each time.

Oracle narrowly missed its number last quarter, so it was good to see the company come roaring back -- it made a lot of money. More importantly, many analysts have conceded that Oracle has reached a point in its infrastructure deployment where it can mount a serious challenge to other providers and supply the needed cloud services for its ERP and cloud database businesses.

Oracle has filed a suit in federal court over the $10 billion Pentagon JEDI contract to be awarded to a single vendor. Oracle claims that the single-vendor award is unfair and illegal, a claim it first filed with the GAO, or Government Accountability Office. The suit followed the GAO's denial of Oracle's claim. My first instinct was to call this legislative entrepreneurship.

Salesforce has announced the addition of IoT Insights to Field Service Lightning. The new tool permits signals from IoT devices to show up directly on Salesforce Service Cloud and Field Service Lightning mobile app consoles, alongside CRM data. Service organizations can draw on those IoT signals to anticipate and diagnose issues remotely, determine the source of the problem.

The hoopla over vertical market or industry CRM might be eclipsing a similar move that does the same kind of thing but with less fanfare. In the end, we might be discussing two iterations and just a difference of degree. The proliferation of CRM development platforms by companies like Microsoft, Oracle, and especially Salesforce, is changing how we regard core functionality.

Amazon recently disclosed its 2015 decision to scrap a recruitment tool used to hire talent, after finding that it had a bias against women. While this story has been covered sufficiently, there is a much greater story still to tell: A substantial amount of the AI technology that currently is used for recruitment and human resources purposes has been acting independently for some time.

The cloud computing landscape may look much different to enterprise users following the announcement earlier this week of IBM's agreement to acquire Red Hat. IBM plans to purchase Red Hat, a major provider of open source cloud software, for $34 billion. IBM will acquire all of the issued and outstanding common shares of Red Hat for $190 per share in cash, under terms of the deal.

With the holidays approaching, many resellers may think it's too late to set up or expand their marketplaces to take advantage of the holiday rush. That is not the case. If you leverage the right technology, you can accelerate the process of setting up your marketplace from weeks to hours, and never have to hold any inventory. For social influencers, e-commerce success can have an amplified effect.

Markets grow at the margins. This bit of sage advice was given to me at the start of my analyst career, and it has kept me in good nick for nearly two decades. Of course the focus has drifted over time but that's the point: The CRM market has evolved, and the job of an analyst is to make sense of the evolution. Oracle OpenWorld 2018 held in San Francisco this week is a laboratory for the margin.

For the last 20 years, CRM has occupied a preeminent niche in enterprise software. It has been the hip, up-and-coming solution in the front office, brimming with innovation and new approaches to some difficult problems. CRM applied basic database technology to a business' chaotic collection of customer data, streamlining business practices and boosting productivity in sales and service.

As markets mature, they trend toward oligopoly or even outright monopoly. There isn't much difference, because an oligopoly has several members instead of just one. Examples include electric power generation, an oligopoly made up of vertically integrated monopolies in most areas, and the airline industry -- an oligopoly made up of many airlines that may have monopolies in regional hubs.

Salesforce has been very good at skating to where the puck will be, to paraphrase the great Wayne Gretzky. As a result, the company has a long line of firsts, beginning with its initial disruption and continuing through its early adoption of social media and analytics. So it's no surprise that it is pursuing some very different issues now than it did almost 20 years ago -- or even five.

As if e-commerce companies didn't have enough problems with transacting securely and defending against things like fraud, another avalanche of security problems -- like cryptojacking, the act of illegally mining cryptocurrency on your end servers -- has begun. We've also seen a rise in digital credit card skimming attacks against popular e-commerce software such as Magento.

I have never been a big fan of the term "360-degree view of the customer," mostly because you never can have a complete view of your customers. It's simply impossible. Things happen that you don't capture in the data, as CRM guru Paul Greenberg has pointed out. They get divorced, their dog dies, they get a really nice birthday gift. Those things can affect customers' buying behavior.

OK, this is looking somewhat predictable. Oracle reported $9.20 billion in Q1 revenue, or $0.03 per share, against consensus estimates in the $9.24 to $9.29 range. In other words, it missed its number. How concerning is this? Excuse me while I yawn. It's important all right, but no reason to get crazy. Still, some representatives of the widows and orphans who own the stock went into a tizzy.

Dreamforce continues to bear down on the world like a hurricane slowly approaching from across the ocean -- in a good way, if that makes any sense. Salesforce has pumped new products into the market that will serve as the focus of at least part of the discussion. The company recently introduced improvements or whole new products for the SMB market, philanthropy and financial services.

"The reality of relationships is that people buy from people they like, know and trust," said Nimble CEO Jon Ferrara. "In the old days, before we ever engaged in selling, we made a connection by looking at books, things on the shelves, that kind of thing. Today, we're doing that more and more electronically. Social is the perfect way to know more about somebody, and that's actually your job."

American companies spend an enormous amount of money on training. Spending reached more than $90 billion in 2017, an increase of over 32 percent from 2016. It's unlikely that even a small share of the billions spent on training last year were devoted to educating and motivating employees to regularly and accurately input data into a company's CRM. Maybe it should have been.

In the competitive IT world, vendors must be alert to major changes within the potential customer base. The U.S. government increasingly has been using its status as the world's single largest IT customer to acquire products and services at competitively favorable costs. U.S. government spending for a combination of legacy IT operations and new projects has reached some $90 billion annually.

The City of Sunrise Firefighters' Pension Fund has sued Oracle, alleging that its executives lied about the company's successes in the cloud and engaged in coercion and threats to sell its cloud products, "creating an unsustainable model that fell apart." The plaintiff apparently is seeking class-action status for the suit. Oracle has called the suit meritless and said it would defend against it.

SugarCRM has agreed to acquisition by Accel-KKR, a leading technology-focused private equity firm. Although the announcement calls the deal "a significant investment," what typically happens when private equity moves in is that venture capital moves out. Private equity likes to own everything and thus have greater control. In basketball terms, Sugar just got a big rebound and a new shot clock.

The Document Foundation has announced the availability of its second major release this year, LibreOffice Fresh 6.1, with enhanced editing on Desktop, Cloud and Mobile platforms. One of its most significant new features is Notebookbar, an experimental UI option that resembles the ribbon interface popular with Microsoft Office users. The Fresh release targets both early adopters and power users.

IBM and currency trading utility CLS have announced a new platform that enables financial institutions to deploy, share and consume services on a hosted blockchain network. Nine financial institutions have agreed to participate in the initial launch of the platform, which is sort of an app store for solutions that use distributed ledger technology, also known as "blockchain."

Google has announced the rebranding and expansion of its Cloud Launcher platform. Going forward, it will be known as the "Google Cloud Platform Marketplace," or "GCP Marketplace." It will offer production-ready commercial Kubernetes apps, promising simplified deployment, billing and third-party licensing. Google's goal is to make containers accessible to everyone, especially the enterprise.

Microsoft has announced a new version of its Skype messaging app, along with a warning that previous versions of the software will be disabled after Sept. 1. "As we roll out improvements, there comes a time when we must shut down older services and application versions," wrote the Skype Team in an online post. "This is done to ensure that all customers have the best possible Skype experience."

Microsoft Inspire is taking place this week, and a huge number of my personal friends and I were prebriefed on what the big announcements would be. Strangely, the embargo on the news lifted last week, so I'm not going to get in trouble for sharing some of the revelations. There are a number of interesting elements, including Microsoft's suddenly aggressive move to use Azure as an IoT host.

TrueCommerce has announced the integration of its unified commerce solutions with Shopify, a cloud-based, multichannel commerce platform. Shopify powered more than 600,000 merchants across 175 countries as of last August. The new offering will give Shopify merchants a unified scheme for greater integration across all commerce channels within a business' systems and supply chain network.

Significant Q4 wins and earnings numbers reflect the strength of Oracle's resurgence as a cloud company. At its earnings call earlier this week, CEO Mark Hurd mentioned some big names -- including Johnson & Johnson, the Cleveland Clinic, Baylor University and AT&T -- that made significant commitments to Oracle in the quarter. For FY2018, total revenues were up 6 percent compared with fiscal 2017.