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OpenMethods, Next Caller Join to Streamline Call Routing
March 14, 2017
OpenMethods has announced an integration with Next Caller's Advanced Caller ID database that will let contact centers on the Oracle Service Cloud use real-time contextual data for more than 500 million landline, mobile and VoIP numbers to personalize and simplify their agent and customer interactions. OpenMethods integrates IVR and telephony data into the CRM package call center agents use.
IDG's New Pipeline Activator Aims to Get Sales Timing Right
March 13, 2017
IDG has launched Pipeline Activator, a global subscription-based service pinpointing verified projects and active sales prospects for those selling to enterprise IT. Pipeline Activator, the latest addition to IDG's ABM360 suite of account-based marketing services, provides sales and marketing teams with detailed insights on target companies actively researching products and services for purchase.
Google Nabs Kaggle to Stay Ahead of Data Science Curve
March 13, 2017
Data Science Community Kaggle will be joining Google Cloud, said Fei Fei Li, chief scientist of Google Cloud AI and machine learning, at last week's Google's Next '17 conference. The Kaggle community, which includes 800,000 data experts around the world, use the network to stay up to date on the latest innovations in data science and machine learning, according to Li.
What Do the Academy Awards, AWS and AI Have in Common?
March 10, 2017
As the tug of war between humans and machines escalates, we've become witnesses on nearly a daily basis to events that suggest there won't be an ultimate winner or loser in this existential battle for survival and supremacy. Just take two little human mistakes that recently received worldwide attention because of the power of today's technology to magnify their impacts on a global scale.
Salesforce FY18 Kickoff
March 9, 2017
Salesforce CEO Marc Benioff invited a select group of press, analysts and customers to a fiscal year kickoff presentation overlooking San Francisco and environs. It was held on the 23rd floor of one building that the company monopolizes, just across Mission Street from another that it is building and the bay beyond. It's a nice view. Salesforce starts its year in March.
HPE to Buy One-Time Rising Star Nimble for $1B Cash
March 9, 2017
Hewlett Packard Enterprise has inked a deal to acquire flash storage firm Nimble Storage, once viewed as a darling of Wall Street, for $12.50 a share in cash, or $1 billion. HPE also agreed to assume or pay out Nimble Storage's unvested equity awards, which are valued at $200 million. Upon completion of the deal, Nimble Storage will merge with a unit of HPE and become a subsidiary of the company.
Salesforce, IBM Kick Off New Artificial Intelligence Era
March 8, 2017
Salesforce CEO Marc Benioff and IBM CEO Ginni Rometty on Monday announced a global strategic partnership to deliver joint solutions leveraging artificial intelligence. Einstein, the AI that powers Salesforce applications, will be connected seamlessly with IBM's Watson AI platform. The integration is scheduled for availability in the second half, and pricing will be announced at that time.
New Rules
March 1, 2017
One of the foundational ideas of business is the Pareto analysis, which tries to identify the small portion of factors that are responsible for the majority of business results. You know -- 80 percent of profits come from 20 percent of the customer base, and similar observations. Vilfredo Pareto formulated a business classic that we now refer to simply as "the 80/20 rule."
Social Marketing Grows Up
February 23, 2017
Before there was experimental data to support various contentions, it made perfect sense to believe that the likes and endorsements posted to friends on social media would drive more business. After all, didn't we all subscribe to the idea that a disgruntled customer would tell many more people about a brand's shortcomings than a happy customer would sing its praises?
GE Digital VP Beena Ammanath: For Most Women, STEM Is an Uphill Battle
February 23, 2017
Beena Ammanath is VP for data and analytics at GE Digital. She has worked in the data analytics field for more than 20 years and serves as board director at ChickTech, a nonprofit dedicated to recruiting girls and women into the tech workforce and retaining them once they're there. Ammanath also serves on the Cal Poly Computer Engineering Program Industrial Advisory Board.
Could IBM's Watson Fix President Trump?
February 20, 2017
President Trump offers a good emulation for a future artificial intelligence system, suggests a column I read earlier this month, and his presidency may be an early warning of what could happen if we should fail to think through its training and information sources. Cathy O'Neil, the author of the piece, compares artificial intelligence to human intelligence that is mostly id.
Watson Joins Cybersecurity Warriors' Ranks
February 16, 2017
IBM this week announced Watson for Cyber Security, a powerful new ally for organizations that want to protect their data from Net marauders. The new offering bolsters the ability of information security pros to analyze the flood of information from the roughly 200,000 events that pour into their Security Operations Centers, or SOCs, every day. As much as 80 percent of it is unstructured data.
Output vs. Outcomes
February 14, 2017
How many times have we been lulled into complacency over getting a project or a product done but not necessarily well received, because it was someone else's gig? This is a great reminder that the job isn't done simply because we produce something and shove it out the door. It's also a cue to pay close attention to what our CRM systems tell us. Our concept of a product has changed.
Winning the Sales Talent War in the Big Data Era
February 8, 2017
Had a hard time hiring sales talent lately? You aren't alone. And guess what? It's only going to get worse! There are a lot of headwinds confronting sales recruiters these days. Among the strongest: The number of sales jobs is projected to grow 18.8 percent between 2010 and 2020, according to the Bureau of Labor Statistics -- so you're facing stiffer competition for talent.
Top CRM Blogs of 2016: Countdown, Part 2
January 24, 2017
There's something to be said for consistency. Baseball Hall-of-Famer Tony Gwynn hit over .300 19 years in a row. The swallows have returned to Mission San Juan Capistrano every year since 1812. Richard Belzer played Detective John Munch in nine different television series over 23 years. Doing things well for a long time should earn you some attention for your efforts.
Adaptive Intelligent Applications
January 18, 2017
At OpenWorld, Oracle jumped into the AI and machine learning space for its CX products, aka CRM, and other applications, like HCM, with an interesting difference -- a huge data store to help educate the algorithms that work for you. Machine learning depends on data about prior situations that the learning algorithms can use to get smart about a situation. Ten examples are good, 100 are better.
2016: The Year That Was
December 26, 2016
2016 really was a year like no other. We had yet another election defined by the misuse of analytics -- and folks seem to be getting worse rather than better at this. We had a rush to robotics, particularly self-driving cars, and some firms even leaped ahead to self-flying, people-delivering drones. We had a wave of fake news, mostly paid for by Google, because that company has no compass.
Radius CEO Darian Shirazi: Solve for Data Decay
December 19, 2016
"One of the interesting things about CRM and marketing automation is that most of these systems have poor data quality," said Radius CEO Darian Shirazi. "Typically, customers buy data lists or get inbound leads, and the information associated with those accounts, opportunities and leads ends up decaying quickly and being inaccurate. The problem is keeping that information up-to-date."
CrateDB Launches Machine Data Innovations
December 14, 2016
Crate.io has announced the general availability of the first non-beta release of CrateDB 1.0, an open source SQL database that enables real-time analytics for machine data applications. CrateDB is an SQL database alternative to NOSQL machine data management solutions. It gives mainstream SQL developers access to machine data applications that previously were available only using NoSQL solutions.
LinkedIn Begins New Chapter Under Microsoft's Wing
December 13, 2016
Microsoft last week closed its $26 billion acquisition of LinkedIn. LinkedIn will remain a separate company and Jeff Weiner will continue as its CEO, but he now reports to Microsoft CEO Satya Nadella. Integration of the companies' products is under way. Among many other things, a user's LinkedIn identity and network will be made available in Microsoft Outlook and the Office suite.
Aptean SVP Matt Keenan: CRM Needs to Be Intuitive
December 5, 2016
There are three significant trends in CRM right now, according to Matt Keenan, SVP of Aptean's product group. "The first is the rapid evolution of human-system interaction. Gone are the days of sitting in front of a laptop and interacting with CRM. Customers are looking for multiple channels. The way people are interacting with applications and data is evolving radically."
Qualitative Data - the Other Stuff
December 2, 2016
We've become obsessed with big data and analyzing it, though sometimes I think we get in our own way. The issue is that we preferentially collect quantitative data as if it were the only thing worth the time. In fact, quantitative data is but one kind of data, and the information it provides gives a one-dimensional view of the world. It's not wrong information -- just incomplete.
New Subscription Economy Index Is an Eye Opener
November 23, 2016
Since its founding in 2007, Zuora has been the champion of the subscription economy, as a differentiator for companies that sell products as services and have to bill and collect monthly rather than engaging in a single one-time transaction. Few people realize how complex it is to run a business that requires customers to pay little up front but more over time. The billing, finance and commerce implications can be profound.
AvePoint CEO TJ Jiang: Innovation Through Collaboration
November 3, 2016
The latest CRM trends "are part of the whole movement toward digitization of the workforce," said AvePoint CEO TJ Jiang. "We see much more integration and automation in the CRM space. We've been working, for instance, to digitize a social welfare organization, where caseworkers will go in the field to service underprivileged children. ... Historically, it's all been paper-based."
The End of Marketing
October 27, 2016
This is going to be political but you won't be able to tell which side I'm on. You might ask, why on Earth would I get involved even tangentially in politics right now? The simple answer is that it impacts CRM and I have a viewpoint -- but as I say, I'm not picking or revealing a side. I've been doing research in business agility lately -- a fascinating area that soon will impact CRM.
Social Media Analytics, Meet Big Brother
October 26, 2016
The ACLU recently uncovered evidence that led Twitter, Facebook and its Instagram subsidiary to stop sharing data with Geofeedia, a firm accused of improperly collecting social media data on protest groups, and sharing that information with numerous law enforcement agencies. Geofeedia, a developer of location-based analytics, had been marketing its technology to law enforcement agencies.
Aviso CEO K.V. Rao: Humans, Machines and Magic
October 14, 2016
"CRM is a mature industry, but it's fundamentally not moving the needle for the user, for the subscriber -- the sales rep or manager. It's fundamentally recording your activities, but it doesn't really let you commit with confidence to drive the right outcomes," said Aviso CEO K.V. Rao. Predictive analytics "can help you find the right content faster. That's what the state-of-the art is for sales.
Big Data and Analytics: Creating New Value
October 14, 2016
The massive amount of data available from connected devices creates an unprecedented opportunity for increased optimization of products and services -- and, consequently, revenue. The deep investment in big data gathering and analytics is fueled by an ability to create added value for companies based on actionable business insights, and for consumers by providing lifestyle benefits.
Rethinking Business Process Reengineering in the Cloud
October 12, 2016
Nearly 25 years ago, Michael Hammer and James Champy coauthored one of the most influential business books of the period, Reengineering the Corporation: A Manifesto for Business Revolution, anticipating some of the important changes that lay ahead. The corporate world was trying to cope with the growing pressures of globalization and the advent of personal computing.
Surviving the Internet's Troll Apocalypse
September 29, 2016
Social media has sharpened humans' age-old appetite for public shaming, providing a stage and unlimited seating for an endless stream of immorality plays. Those who share even the simplest identifying details about themselves are vulnerable to being pushed into the glare of the spotlight. Anonymity frees many individuals of the consequences they might face offline for being abusive to others.
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Which form of smartphone security do you rely on most?
Face ID or Fingerprint
Strong Password
App Locks
Storage Encryption
VPN with Public WiFi
I don't use any smartphone security tech.