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Pega Enlists AI to Coach Sales Teams
March 8, 2018
Pegasystems has launched Pega Sales Coach, an AI-powered addition to Pega Sales Automation. Pega Sales Automation targets business-to-business and business-to-consumer companies. It can benefit firms with 100 employees as well as Fortune 500 enterprises with revenues of US$500 million and up, according to Chris Benedetto, Pega's director of product marketing for sales automation.
New AI-Powered Voice Tool Aims to Boost Sales
March 3, 2018
Zoho has unveiled Zia Voice, a conversational artificial intelligence chatbot for sales teams that works with Zoho CRM. Zia Voice lets sales teams analyze their Zoho CRM database for information such as new leads created, average deal revenue, or monthly forecasts. It analyzes interaction patterns and the progress of a lead or deal in the pipeline, and suggests the probability of closure.
AI's Malicious Potential Front and Center in New Report
February 22, 2018
As beneficial as AI can be, it has its dark side, too. That dark side is the focus of a new 100-page report. AI will be used by threat actors to expand the scale and efficiency of their attacks, it predicts. They will employ it to compromise physical systems and to broaden their privacy invasion and social manipulation capabilities. Novel attacks are to be expected.
Account Scoring Tool Helps Companies Home In on Best Targets
February 13, 2018
DataFox has launched Account Scoring, a new product to help businesses and financial firms find and prioritize optimum target clients. DataFox offers clients data on more than two million companies to help them prioritize existing prospect accounts, as well as discover new companies to add to their CRM systems as potential high priorities, said CMO Mike Dorsey.
There May Be Gold in Them Thar Podcasts
February 2, 2018
User engagement with podcasts has been steadily increasing, and many listeners actually prefer longer-format content, based on results of Apple's Podcast Analytics reported this week. The service, which Apple launched late last year, gives podcasters a way to track performance metrics including number of listeners, total time listened and time per device.
Amazon, Berkshire Hathaway, JP Morgan Aim to Untangle Employee Healthcare Knot
February 1, 2018
Three corporate giants on Tuesday announced they were banding together to provide healthcare for their 1.1 million employees. The companies -- Amazon, Berkshire Hathaway and JP Morgan Chase -- plan to form a company "free from profit-making incentives and constraints" in order to improve employee satisfaction with their healthcare coverage as well as reduce costs.
Alphabet's New Chronicle Promises to Speed Threat Data Analysis
January 30, 2018
Alphabet has launched Chronicle, a new cybersecurity venture, following two years of development at the Alphabet X research lab. Chronicle will include VirusTotal, a Google-owned cybersecurity and intelligence platform and malware intelligence service. The idea behind Chronicle stems from the fact that many companies receive many more security alerts per day than they can handle.
Google's Ad Mute Option Could Be a Valuable Messaging Tool
January 26, 2018
Google on Thursday announced a new feature that will let users mute so-called "reminder ads" in third-party apps and websites that are powered by its ad engine. It plans to expand this feature to its own services, including Gmail, YouTube and Google Search, in the coming months. The new tool is the latest addition to Google's dashboard for ad controls.
Self-Service AI Aims to Grease the Wheels for B2B Sales Teams
January 26, 2018 has released a self-service version of its artificial intelligence sales execution and sales forecasting platform for B2B sales teams. The system provides enterprise-grade AI to sales teams in less than five minutes, according to the company. Like the regular platform, the self-service version is offered as a service.
Salesfusion Launches Spiffy New Marketing Automation Tool
January 17, 2018
Salesfusion has launched version 12 of its marketing automation solution. It rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support "the easiest-to-use, most modern campaign creation tools available to marketers today," said Greg Vilines, VP of product and engineering. It provides enterprise-grade power and features without the typical price tag, he added.
Demandbase Adds Conversion Solution to ABM Platform
January 15, 2018
Demandbase has launched its Conversion Solution, adding AI-enabled intent data to its ABM platform, which already incorporates targeting and engagement solutions. It sends sales teams relevant and actionable alerts and insights across multiple channels in real time when one of their accounts is in the news, visiting their company's website, or demonstrating interest in their products.
3 Critical Things Sales Can Learn From IT
January 9, 2018
If you're in sales, it's likely there are people you want to talk to, and others you may go out of your way to avoid. You might be excited to talk to the CMO -- or not so excited -- based on the leads you recently worked. You might avoid the people from finance, but you might enjoy conversing with your comp plan administrator. However, there's one group of people you may never even consider.
CRM in 2018
January 3, 2018
Figuring out the year ahead in CRM is tricky and getting more so. Making predictions has been more challenging for the last several years. We've seen an array of new technologies take root and blossom, but managers have had trouble figuring out how to adopt them. Those innovations have fueled a lot of anxiety in the C-suite about digital disruption, but each company's disruption is different.
Consumers Win Some, Lose Some in Privacy Legal Tussles
January 3, 2018
The Walt Disney Company's recent decision to purchase major assets of 21st Century Fox in a transaction valued at $52 billion underscores the huge potential for distributing information and entertainment via the Internet. The deal will allow the company to improve its direct-to-consumer offerings, Disney said when it disclosed the transaction early last month.
Globant CTO Diego Tartara: Building Trust Moment by Moment
December 29, 2017
A digital customer journey "starts from the actual need and goes all the way to the usage of the product or brand," said Globant CTO Diego Tartara. "The journey is not only the touchpoints with the digital tool. It has to do with the end-to-end relationship between a specific user and a brand or product." There are several components that go into an effective and innovative digital journey.
Data Modeling Is Key in New Customer Insight Platform
December 15, 2017
Heap has introduced a new feature set for its autonomous customer insight platform. Non-destructive data modeling allows users to define and model new insights without touching the raw data structure, resulting in faster iteration and speeding up productivity. Virtual event definitions let users retroactively update metrics on the fly wherever they are used.
The Strange Bedfellows That Make Sales AI Work
December 11, 2017
At some point, the discussion about artificial intelligence and sales is going to mature. Too many people still think AI for sales will resemble C-3PO, a bumbling assistant that gets in the way more often than not, or the Hal 9000, subverting the sales process in ways that endanger the very existence of the sales person. As the discussions mature, the reality is becoming clearer.
B2B Tech Marketers Have Work Cut Out for Them
December 4, 2017
Product reliability and ease of use are key for B2B technology marketers, suggests a recent survey of technology product and service decision makers in the U.S. Four hundred B2B tech buyers participated in the survey, conducted for Lavidge by WestGroup Research. Overall, 68 percent cited reliability as the most critical criterion in their purchase decisions; 64 percent said ease of use was key.
CPQ's Other Life
November 30, 2017
Configure, Price, Quote systems have a name problem. When they debuted, their basic functions gave a name to the category that was self-explanatory, and it fit well. As with any good idea in technology, however, frequent use brought with it demand for more functionality that quickly outstripped the technology's charter -- a happy problem.
Content Analytics' VP Kenji Gjovig: There's Chum in the E-Commerce Waters
November 15, 2017
Content management is all about making sure that a product item page "has all of the information that a customer needs to buy an item or have a good experience with it afterwards," said Content Analytics VP Kenji Gjovig. "A content management system has the ability to set up new items, post images and video, and create a robust title and detailed item description."
Dreamforce Pivot
November 9, 2017
Dreamforce 2017 is in full swing this week in San Francisco, which means that Salesforce is changing, shedding a skin to reveal a new and improved creature. This time, rather than announcing a new cloud or a mountain of technology, the company seems focused on improving what it has and delivering a tighter and more powerful solution set for a future that's just emerging.
New Relationship Marketing Hub Aims to Goose Conversion Rates
November 3, 2017
Optimove has released a new version of its relationship marketing hub. Optimove 6.0 lets users automate targeted marketing campaigns for new visitors as precisely as they can for current customers, the company said. It combines Web analytics with look-alike data, machine learning, and AI from its retention ecosystem to make accurate predictions of future spend before customers make a purchase.
AI Integrations Help Sort Out Sales Signals
October 25, 2017
Clari, which develops software focusing on the opportunity-to-close, or OTC, process, on Wednesday announced integrations with DocuSign, Clearslide and Xactly. Clari's artificial-intelligence-powered OTC platform already integrates Google and Microsoft email and calendar activity, which gives sales teams immediate knowledge of sales reps' and prospects' behavior.
Fighting Off the Harvey Weinsteins of the World Through Technology
October 23, 2017
Harvey Weinstein just went from most powerful man in Hollywood to punching bag -- and while he deserved this, perhaps greater attention should go toward taking aggressive measures to prevent future Weinsteins -- and there will be future Weinsteins. We need to stop acting surprised when this stuff comes out and instead take stronger steps to prevent this kind of thing in the future.
Email Marketing Goes Hand-in-Glove With E-Commerce Shipping
October 20, 2017
ShippingEasy on Thursday launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. Among other things, it can set up a trigger to send an email to first-time buyers immediately after an order is downloaded -- customized with a logo and specific coupon code if desired.
AWS, Microsoft Offer New Open Source AI Framework
October 13, 2017
AWS and Microsoft have announced the availability of Gluon, an open source deep learning library for building AI neural networks. Gluon will make it easier for researchers to define machine learning models using a collection of prebuilt, optimized neural network components. It will enable software developers and enterprise users to manipulate machine learning models like any other data structures.
LogicHub CPO Monica Jain: Focus on Results
October 11, 2017
"I was always interested in analyzing the data," said LogicHub Chief Product Officer Monica Jain. "I was introduced to a company that was a pioneer in the market, and that's where my career in security started. I fell in love with security because it's all about finding and analyzing the data, and about crunching the data. That's how I started with security. I've never left it since then."
New BPM, CRM Features Aim to Speed Strategy Execution
September 30, 2017
Bpm'online has introduced software update 7.11 for its intelligent CRM and BPM platform, with more than 200 improvements designed to accelerate strategy execution. Among other features, it provides new machine learning capabilities and predictive algorithms that offer users relevant information and automation within a specific context based on analysis of historical data.
Red Hat, SAP Team on New Integrated Enterprise Linux Platform
September 28, 2017
Red Hat on Tuesday announced the launch of Red Hat Enterprise Linux for SAP Solutions, a new platform that combines two existing systems for analytics and data management into a single offering. The new platform combines the existing Red Hat Enterprise Linux for SAP Applications and Red Hat Enterprise Linux for SAP HANA into a single, consolidated platform.
Vivaldi CEO Claims Google Retaliated for Privacy Criticism
September 6, 2017
Vivaldi CEO Jon von Tetzchner, the brains behind both the new Vivaldi browser and the early Opera browser, has accused Google of retaliating against his company after he questioned its customer privacy practices. Vivaldi's Google Adwords campaigns mysteriously were suspended just two days after von Tetzchner's criticisms of Google's handling of customer data were published this spring, he said.
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How do you feel about accidents that occur when self-driving vehicles are being tested?
Self-driving vehicles should be banned -- one death is one too many.
Autonomous vehicles could save thousands of lives -- the tests should continue.
Companies with bad safety records should have to stop testing.
Accidents happen -- we should investigate and learn from them.
The tests are pointless -- most people will never trust software and sensors.
Most injuries and fatalities in self-driving auto tests are due to human error.