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Content Analytics' VP Kenji Gjovig: There's Chum in the E-Commerce Waters
November 15, 2017
Content management is all about making sure that a product item page "has all of the information that a customer needs to buy an item or have a good experience with it afterwards," said Content Analytics VP Kenji Gjovig. "A content management system has the ability to set up new items, post images and video, and create a robust title and detailed item description."
Dreamforce Pivot
November 9, 2017
Dreamforce 2017 is in full swing this week in San Francisco, which means that Salesforce is changing, shedding a skin to reveal a new and improved creature. This time, rather than announcing a new cloud or a mountain of technology, the company seems focused on improving what it has and delivering a tighter and more powerful solution set for a future that's just emerging.
New Relationship Marketing Hub Aims to Goose Conversion Rates
November 3, 2017
Optimove has released a new version of its relationship marketing hub. Optimove 6.0 lets users automate targeted marketing campaigns for new visitors as precisely as they can for current customers, the company said. It combines Web analytics with look-alike data, machine learning, and AI from its retention ecosystem to make accurate predictions of future spend before customers make a purchase.
AI Integrations Help Sort Out Sales Signals
October 25, 2017
Clari, which develops software focusing on the opportunity-to-close, or OTC, process, on Wednesday announced integrations with DocuSign, Clearslide and Xactly. Clari's artificial-intelligence-powered OTC platform already integrates Google and Microsoft email and calendar activity, which gives sales teams immediate knowledge of sales reps' and prospects' behavior.
Fighting Off the Harvey Weinsteins of the World Through Technology
October 23, 2017
Harvey Weinstein just went from most powerful man in Hollywood to punching bag -- and while he deserved this, perhaps greater attention should go toward taking aggressive measures to prevent future Weinsteins -- and there will be future Weinsteins. We need to stop acting surprised when this stuff comes out and instead take stronger steps to prevent this kind of thing in the future.
Email Marketing Goes Hand-in-Glove With E-Commerce Shipping
October 20, 2017
ShippingEasy on Thursday launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. Among other things, it can set up a trigger to send an email to first-time buyers immediately after an order is downloaded -- customized with a logo and specific coupon code if desired.
AWS, Microsoft Offer New Open Source AI Framework
October 13, 2017
AWS and Microsoft have announced the availability of Gluon, an open source deep learning library for building AI neural networks. Gluon will make it easier for researchers to define machine learning models using a collection of prebuilt, optimized neural network components. It will enable software developers and enterprise users to manipulate machine learning models like any other data structures.
LogicHub CPO Monica Jain: Focus on Results
October 11, 2017
"I was always interested in analyzing the data," said LogicHub Chief Product Officer Monica Jain. "I was introduced to a company that was a pioneer in the market, and that's where my career in security started. I fell in love with security because it's all about finding and analyzing the data, and about crunching the data. That's how I started with security. I've never left it since then."
New BPM, CRM Features Aim to Speed Strategy Execution
September 30, 2017
Bpm'online has introduced software update 7.11 for its intelligent CRM and BPM platform, with more than 200 improvements designed to accelerate strategy execution. Among other features, it provides new machine learning capabilities and predictive algorithms that offer users relevant information and automation within a specific context based on analysis of historical data.
Red Hat, SAP Team on New Integrated Enterprise Linux Platform
September 28, 2017
Red Hat on Tuesday announced the launch of Red Hat Enterprise Linux for SAP Solutions, a new platform that combines two existing systems for analytics and data management into a single offering. The new platform combines the existing Red Hat Enterprise Linux for SAP Applications and Red Hat Enterprise Linux for SAP HANA into a single, consolidated platform.
Vivaldi CEO Claims Google Retaliated for Privacy Criticism
September 6, 2017
Vivaldi CEO Jon von Tetzchner, the brains behind both the new Vivaldi browser and the early Opera browser, has accused Google of retaliating against his company after he questioned its customer privacy practices. Vivaldi's Google Adwords campaigns mysteriously were suspended just two days after von Tetzchner's criticisms of Google's handling of customer data were published this spring, he said.
5 Ways to Give E-Commerce Shopping That Personal Touch
September 5, 2017
Shopping online can feel a bit impersonal. It's all about looking at screens and filling virtual carts, and not so much about having a rich experience. Many consumers long for just that kind of experience -- one that's similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase. This is where e-commerce personalization tech comes in.
EPIC Claims Google Violates Consumer Privacy in FTC Complaint
August 1, 2017
A new technology that Google uses to track billions of credit card transactions is unsafe, overly intrusive, and possibly in violation of federal law, according to a complaint EPIC filed Monday with the FTC. EPIC urged the FTC to investigate Google over its Store Sales Management program, criticizing it as unfair and deceptive to consumers, and lacking an easy way to opt out.
InsideView Launches Expert Consulting Service for B2B Marketers
July 31, 2017
InsideView has announced a consulting service to help B2B marketers implement account-based marketing. Expert Service, the first in the firm's planned series of InsideView Expert Services, delivers target market analytics and helps customers build a view of their total addressable market using a data visualization console. InsideView's TAM service is a blend of consulting, technology and data.
Facebook Launches 'Discover Growth' Global B2B Ad Campaign
July 20, 2017
Facebook on Wednesday launched "Discover Growth," a global ad campaign targeting B2B marketers. The 30-day U.S. ad campaign, which will target direct-response marketers as well as traditional brands, will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network.
Alteryx CCO Olivia Duane Adams: Women Do Think Differently
July 14, 2017
Analytics is "about having a sense of curiosity -- the ability to look at data and say, 'what is it telling me?'" said Olivia Duane Adams, chief customer officer at Alteryx. "I define analytics as 'the ability to ingest any and all relevant sources of data that might help answer a question being asked.' Analytics is the ability to use all the data you have to answer a question."
SugarCRM Launches Hint, 1st in Relationship Intelligence Line
June 28, 2017
SugarCRM has launched Hint, the first in its new line of relationship intelligence products. Hint users can enter a few contact details about a person with whom they want to connect, and Hint automatically will search social sources on the Web for information. That data, along with other details from a company's internal files, will be served up to the user in a side-panel view.
Savvy Marketers Don't Ditch the Non-Digital
June 20, 2017
A good motto for modern marketing would be, "When in doubt, check the data." Perhaps an even better one would be, "When not in doubt, check the data to see if you should be." There's never been a time when we've had such an ability to compile, collate, analyze and understand marketing data. It's not possible to get by on intuition -- even if it's rooted in deep experience and personal knowledge.
Deep Root Analytics Downplays Giant Voter Data 'Oops'
June 20, 2017
A data contractor working on behalf of the Republican National Committee earlier this month allowed the personal data of 198 million voters to be exposed online, marking the largest ever leak of voter data in history. Deep Root Analytics exposed 1.1 terabytes of sensitive information -- including names, home addresses, dates of birth, phone numbers and voter registration information.
Alphabet Jumps on the $1K-a-Share Train
June 5, 2017
Alphabet shares reached a new record high on Monday, surpassing the $1,000 benchmark just a week after Amazon accomplished the feat. Investors placed bets that Google's core search and emerging AI technology will help maintain the company's dominance over rivals. The stock price surged after securities analyst Andy Hargreaves advised investors to get out of Apple and invest in Alphabet.
Building a Sales Team by the Numbers
May 30, 2017
I don't know why more subscription vendors don't do this. Subscription companies collect mountains of data from their customers, and analyzing the aggregations can deliver profound insights virtually for free. Yet too often subscribers are reluctant to let their data be stripped of identifying characteristics and used for research. Too bad, because there's gold in that big data.
Google Brings Machine Learning to Online Marketing Assessment
May 26, 2017
Google earlier this week unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions.
How Deep Learning Could Fix Trump and Healthcare
May 22, 2017
Nvidia earlier this month launched a massive new push for intelligent machines, including what is likely the most expensive volume workstation in the world designed for this purpose. IBM, which has a tight relationship with Nvidia, launched a quantum computing processor that has a good chance of massively increasing the speed and intelligence of thinking systems.
Veeva Offers Cross-Stack Customer Insights
May 12, 2017
Veeva Systems earlier this week announced Veeva CRM MyInsights, a new cloud-based data visualization capability producing tailored insights within Veeva CRM. MyInsights lets users of tablets or other mobile devices access, analyze and visualize information in real time. It includes fixed reporting for sales and activity data and a new, customizable HTML5/JavaScript framework.
AI Is Still in Its Formative Years
May 4, 2017
The convergence of algorithmic advances in multilayer neural networks, the evolution of PC graphics processing units as massively parallel processing accelerators, and the availability of massive data sets fueled by the Internet and widely deployed sensors -- big data -- has enabled a renaissance in software neural network modeling techniques commonly referred to as "deep learning," or "DL."
Translating Website Visits Into Quality Leads
March 30, 2017
Back in the day -- like, 1993 -- every company had to have a website because it was the thing you did! A website was something new, fresh and shiny, and it allowed the marketing team to reach more people than ever before. It was on the Internet, which automatically made your company seem cool. It was totally rad! Within about 18 moths, though, everyone had a website and the novelty wore off.
Blockchain: CRM's Next Frontier
March 22, 2017
We've seen a parade of technologies coming into the front office since 2000, including browser-based cloud computing, social media, mobile technology, workflow, journey mapping, and big data and analytics. It's typical that at first there's only a tenuous relationship between the technology and CRM's original mission, but over a short time innovators adopt and commercialize the innovation.
Outreach CEO Manny Medina: Selling Success
March 21, 2017
Making sales account-based is "the ability to take an account and use a holistic approach when dealing with it," said Manny Medina, CEO of Outreach. "You use a combination of marketing and sales to get to that account. It's giving a name to something people already do, and it creates an alignment between sales and marketing. You [target] top companies that you know for a fact are open to you."
Why Tech Can't Help Donald Trump and Most CEOs
March 20, 2017
The new president is making almost the identical mistake President Obama made during his first two years. Trump has picked a major entitlement to hang his hat on -- the same major entitlement, healthcare -- and shortly will discover what most CIOs know: You don't mess with anything that touches everybody. The likely outcome will be that like Obama, Trump will lose the house in the next election.
Analytics and Workflow
March 15, 2017
There's a big difference between B2C and B2B analytics that no vendors seem to be addressing, and it involves the consumption model. I recently spoke with K.V. Rao, founder and chief strategy officer of Aviso, an analytics company focused on sales, and his unabashed opinion is that "if you're trying to expose insights and make things consumable, you have to address workflow."
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What effect is social media having on the current discussion of sexual misconduct?
It's enabling many more people to engage in serious discussions.
It's functioning mostly as an echo chamber.
It's giving everyone a voice.
It's creating much more divisiveness.
It's enabling a cultural re-education.
It's making my news feed so unpleasant I'm staying away.