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How to Soup Up Your Home WiFi With Multiple Repeaters and Access Points
May 21, 2020
Does flaky Internet connectivity have you scrounging for solutions? The COVID-19 pandemic increased our demand for Internet service due to working from home, online learning for kids, and video conferencing with colleagues and family members. For many people stuck at home, Internet connectivity issues became more troublesome in recent months. Use these tips to improve your WiFi performance.
Facebook Shops Seeks to Cash In on Online Bonanza
May 21, 2020
Facebook has announced Facebook Shops, which will let small businesses set up a single online store accessible from both Instagram and Facebook. Businesses can choose products they want to feature and customize the look and feel of their online shop. Consumers can find Facebook Shops on a business' Facebook page or Instagram profile, or through stories or ads.
4 Key E-Commerce Fulfillment Strategies During the COVID-19 Pandemic
May 18, 2020
It is true that the U.S. economy never has faced the challenges it faces now, but the implications for e-commerce and direct-to-consumers' fulfillment functions are particularly significant. This is clearly demonstrated by the federal government's determination that companies that ship goods directly to people's homes are an essential service and, as such, are permitted to continue operating.
Classroom of the Future: The Rise of Online Learning
May 14, 2020
By necessity, almost all education is happening online at the moment. However, the trend of online education likely will continue even after the COVID-19 pandemic is over. Online learning is often more convenient than in-person training, and because the methods and techniques for online education are evolving and improving, it quickly has become a preferred business tool.
Merchants: Adopting New Payment Technologies Is Easier Than You Think
May 11, 2020
Consumers increasingly demand seamless ways to purchase wherever they go, and they want their transactions to be quick, safe and, importantly, secure. The fact is, merchants must embrace new methods quickly or risk being left behind. Over the last decade, payment options have evolved in response to developments in technology and changing customer purchasing habits.
Salesforce Revamps Work.com to Help Businesses Address Pandemic
May 6, 2020
Salesforce has announced a new version of Work.com designed to help businesses function safely during the COVID-19 pandemic. "Work.com is a completely new initiative using an existing domain name that we previously owned," said Salesforce spokesperson Joel Steinfeld. "Our focus is on speed and moving as quickly as possible to help our customers, and Work.com is an optimal way to do that.
Google Meet Aims to Head Off Zoom
May 4, 2020
Google is integrating its Google Meet videoconferencing application with Gmail, and it already appears as an option in some users' accounts. It is making the service available to everyone for free in the coming weeks, on the Web and through mobile apps for iOS and Android. Users will be able to start or join Meet videoconferences from within Google Calendar as well.
How to Stay Safe on the Internet, Part 3: Drive the Black Hatters Mad
May 1, 2020
Like conventional criminals, criminal hackers choose easy, lucrative targets. One group in the crosshairs is made up of companies that have data on millions of users, such as private sector entities with a Web presence. Why go after one user at a time when data is collected in one place? Criminal hackers also like to hunt small organizations that have modest capital but weak information security.
New Shopify App Offers Local SMBs a Bridge to E-Commerce
April 30, 2020
Shopify has unveiled an app that lets users discover local businesses, receive relevant product recommendations from their favorite brands, check out effortlessly, and track all their online orders. It can gather and track orders automatically, but it also works without auto-tracking. Consumers can get a customized feed with deals, trending items and recommendations from their favorite stores.
Merchants Now Can List Products on Google Shopping for Free
April 22, 2020
Merchants soon will be able to sell products on Google Shopping at no charge. Previously, they had to pay per click, but the cost was not fixed. There was no minimum, but they had to set a maximum for ad spend and Google would stop displaying their ads once the maximum was reached. Starting next week, search results on the Google Shopping tab will consist primarily of free product listings.
8 Things New E-Commerce Entrepreneurs Need to Know
April 20, 2020
With something like 380 websites being created every minute, building an e-commerce shop can be a daunting task. It's easy to look at all of the success stories out there and think, "How could I possibly be that lucky?" However, the opportunity for growth in e-commerce is not slowing down. E-commerce sales are projected to grow 85 percent from their 2019 totals by 2022.
GitHub Expands Free Feature Access, Slices Other Costs
April 16, 2020
GitHub has lowered its pricing plans drastically and made its core features free for everyone, even for private development. GitHub CEO Nat Friedman announced a plan that has been in the works for some time, noting that the changes were not related to the pandemic. The new structure allows access to GitHub's private repositories with unlimited collaborators for all GitHub accounts.
We're the Adults in the Room
April 15, 2020
The U.S. Postal Service recently has been battered by a decline in the number of packages it delivers, partly caused by the coronavirus situation. It reportedly is losing $2 billion each month and will be "illiquid" by Sept. 30. The USPS is chartered to do the hard and often unprofitable work no one else wants to do, but the White House has rejected talk of a bailout for the service.
USPS Collapse Could Be Nightmare for Some Businesses
April 15, 2020
As a result of the pandemic, USPS, which has run at a loss for years, is even more cash-strapped. It expects to lose $2 billion each month during the pandemic. That prompted Postmaster General Megan Brennan to ask Congress for $50 billion in funds -- $25 billion to offset lost revenue from declining mail volume due to the pandemic, and another $25 billion for modernization.
Get Ready for the New E-Commerce Normal
April 14, 2020
Retailers around the world are adjusting their business models in the face of COVID-19 social distancing requirements. Two consumer reports on shopping pattern changes during the pandemic offer two main findings: a) It is crucial for merchants to create ways to connect with new and long-term customers; and b) Consumers can not fully solve the empty shelf problem through buying online.
eBay Lends Hand to Bring SMB Merchants Online
April 3, 2020
eBay is waiving seller fees and providing other initiatives to help shuttered retailers move online, as the COVID-19 pandemic threatens to wipe out Main Street. The e-commerce giant on Thursday announced the launch of its Up & Running accelerator program, designed specifically to help the 70 percent of small businesses that lack any online presence to make the transition to e-commerce.
Marketing on Amazon 101
March 23, 2020
More than 20 million individuals visit Amazon every month, making the platform the top e-commerce website in the U.S. Today's consumers don't use Amazon solely to make purchases -- they use the marketplace to check prices, discover new products, and research items they might want to buy. Amazon continues to dominate the shopping journey, and a reported 66 percent of consumers turn to Amazon first.
Facebook Pledges Funds for SMBs in Face of Shutdowns
March 19, 2020
Facebook has announced a $100M commitment of cash grants and ad credits to help as many as 30,000 eligible small businesses in 30 countries where the company operates. The program can help SMBs maintain their workforces, meet rent costs, connect with more customers, and cover operational costs. In addition, Facebook has earmarked $1 million in grants to local news organizations covering COVID-19.
Podcasting Around the Virus - and Beyond
March 10, 2020
Several conferences I was scheduled to attend have been canceled in the past week. All of the sponsors cited an abundance of caution in the face of the unknown consequences of coronavirus transmission and outright COVID-19 pneumonia. That's all to the good, but we need to get business done even in the face of the virus, because business has to propel itself forward or individual companies wither.
4 Ways to Optimize Your Brand's Amazon Advertising
March 10, 2020
Way back in 1995, Amazon made its first-ever customer sale. Within two short months, Amazon was selling $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, and more than 54 percent of all product searches occur on Amazon. In other words, Amazon has replaced Google as the No. 1 search engine for products.
E-Commerce Deliveries: How to Master the Last Mile
March 6, 2020
If you're an online retailer, congratulations are in order. Online holiday sales grew 18.8 percent in 2019 compared with 2018, according to Mastercard. Armed with new systems and processes -- as well as lessons from the past -- etailers were able to fulfill more orders than in previous years. E-commerce business leaders are already thinking ahead to the 2020 holiday season.
RSA, COVID-19 and Risk
February 26, 2020
Two things are happening simultaneously: The RSA Security Conference is in full swing and so is COVID-19. It's a strange juxtaposition. There is geographic proximity in that the conference is going on undeterred just a few blocks from where the mayor declared a state of emergency, during the event, due to the ongoing spread of the virus. There's also topical alignment.
The Truth About Documents and SMB Security
February 22, 2020
There's a major myth about "going paperless." A paperless office doesn't mean that paper is outright banned. There likely will be a need for physical paper in business for a long time, so don't throw out your printer just yet. Rather, being paperless means being able to embrace a shift from traditional paperwork processes to those that take advantage of documents that can be in a digital state.
3 Important Factors for Long-Term E-Commerce Success
February 20, 2020
You've heard all the reasons why businesses fail: lack of capital, poor product execution, or too much competition seem to be the most frequent excuses. Lately, it's become more common to hear about retail stores closing due to competition with online stores and marketplaces such as Amazon. However, what makes an e-commerce store successful in the long term?
New Windows 7 Bug a Real Turnoff
February 11, 2020
For the second time since Windows 7 reached the end of support on Jan. 14, a bug is causing trouble for users still clinging to the operating system. The first bug, related to setting a wallpaper image, turned desktops black. This new bug prevents Windows 7 users from shutting down or rebooting their computers. Microsoft's Windows 7 support now is limited to eligible paid plans.
5 Ways to Optimize B2B Customer Experiences
February 10, 2020
You just started your Software as a Service company. With hard work and dedication, you've created a solid product that solves the challenges your business-to-business customers face on a daily basis. With any new product, questions arise on how to get the most from it. Your customers want the best experience possible, and they turn to you to deliver that experience.
Uber Tests Plan to Let Drivers Set Their Own Fares
January 22, 2020
Uber has launched a pilot program in California that lets drivers in Santa Barbara, Palm Springs and Sacramento set their own fares for airport rides. Drivers can set a fare multiple on Uber's base, time, and distance rates for UberX and UberXL trips, according to the company. Drivers can increase the fare in 10 percent jumps up to five times Uber's base price.
The Million Dollar Hidden Opportunity for E-Commerce SMBs
January 18, 2020
Every successful, long-term business has a common denominator in training as it relates to online sales customer contacts. Notice I said "long-term." A great product or unique marketing effort can fall short when a customer contacts an employee who is ill-equipped to respond. Some 72 percent of online shoppers will return up to 10 percent of their purchases, according to the UPS Pulse study.
Google Snaps Up Pointy to Help Main Street Stores Get Online
January 16, 2020
Google has inked a deal to acquire 6-year-old Ireland-based firm Pointy for $163 million. Pointy provides a $900 box with built-in cellular connectivity, which lets brick-and-mortar retailers list their stock online. It plugs into the retailer's barcode scanner and automatically obtains accurate product names and images for display on a Web page hosted by Pointy.
Adobe Offers Experience Manager as Cloud Service
January 15, 2020
Adobe has announced the availability of Adobe Experience Manager as a Cloud Service for B2B and B2C companies of all sizes. The service provides "a globally scalable, agile and secure digital foundation that optimizes marketer and developer workflows across the entire content lifecycle," said Haresh Kumar, director of product marketing for Adobe Experience Manager.
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