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Supercharging Customer Retention
July 26, 2021
AfterShip Cofounder and CPO Andrew Chan is an advocate of post-purchase engagement to boost customer retention. He advises that ensuring a convenient experience after purchase -- from shipping, tracking, returns, and reviews -- helps retailers sell more to happy, repeat consumers. We spoke with Chan to hear more about his strategies for supercharging customer retention.
Key Factors When Selecting and Setting Up an E-Commerce Platform
July 23, 2021
One of the fundamental choices that an e-commerce retailer must make is the platform they use to sell their goods and services, because it's not just a store -- it's a place to connect with customers and create a sense of the brand. We spoke with several e-commerce experts to get their take on how retailers can choose and customize platforms to get the right fit between product, culture, and customer.
Amazon Seller Acquisition Market Seeing Unprecedented Activity
July 13, 2021
For both tuned-in sellers and aggressive aggregates, business on Amazon is booming. Aggregators acquired more Amazon marketplace sellers in the last three months than the last two years, noted Ryan Gnesin, CEO of Elevate Brands, one of the most active Amazon seller aggregate organizations.
Creating Paths of Engagement for Effective E-Commerce Journeys
July 6, 2021
From an initial expression of interest, to a purchase, to receiving ongoing support and ultimately buying again, customers take a variety of journeys as they interact with brands. The more a company considers and plans for the paths its customers will follow, the more likely it is that the business will be able to design effective journeys for those customers.
B2C Marketers Plan To Double the Volume of Digital Messages
June 24, 2021
The post-pandemic era is bringing many changes to how the marketing industry interacts with messaging strategies and how marketers work. Chief among these changes is the technology they use and the frequency with which they visit company offices. But one essential industry staple is not changing. This element is the extent to which B2C marketers rely on digital messaging to engage customers and prospects.
The Emerging Tech Affect on HR Processes
June 11, 2021
With Covid, increased numbers of people have been working remotely, and many will continue to do so post-pandemic. This has fundamentally altered how work is done; not only by company staff, but by HR professionals. This societal shift, combined with the continued emergence of new digital technologies, means that the field of human resources is in the midst of radical evolution.
New AI Tools Help Level the Playing Field for Retailers
June 10, 2021
Artificial intelligence may well be the Holy Grail solution for more effective shopping optimization for merchants. The list is almost endless when you tally the potential uses. It can be anywhere, from classification issues like recommendations to search and merchandising personalization. It also aids retailers in things like optimization and visual modeling.
Coupon and Discount Advice to Encourage Online Sales
June 8, 2021
Everyone loves a deal, and e-commerce shoppers are no different. Coupons, discounts, and other offers can draw in new customers and build loyalty with existing ones. In fact, according to recent survey by Vericast, 83 percent of consumers bought at least one item in the last six months -- and 62 percent shopped with a brand for the first time -- because of a coupon or discount.
E-Commerce Tending to Health and Wellness Needs
May 25, 2021
Emerging from the pandemic, people are more concerned than ever before about their health and well-being. As a result, increasingly they're turning to digital solutions to address their needs. The E-Commerce Times talked with health and wellness experts from a variety of sectors for perspective on how e-commerce has been brought into service in this new -- and newly health-conscious -- world.
It Pays to Nurture Your Existing Customers
May 20, 2021
Important as it is to continually acquire new customers, it's every bit as vital for businesses to nurture existing clientele. The E-Commerce Times talked with several experts in customer engagement to get their thoughts about why it's critical to cultivate current customers -- and how to encourage them to stick around.
Why Health and Pharma Are Poised for E-Commerce Disruption
May 14, 2021
As the digital health space continues to expand, new opportunities are emerging that enable companies to act in the public good by making healthcare accessible online. Along with the emerging opportunities available in this industry it's important to understand the dynamics that have, historically, made it difficult to enter the health e-commerce space.
E-Commerce Opportunities Abound in Latin America, Despite Challenges
May 11, 2021
If you are looking to expand your sales territory and have not yet put Latin America on your bill of lading, you're missing a golden opportunity. Latin America offers the fastest-growing regional e-commerce marketplace in the world. Last year, the total retail e-commerce sales to the LATAM region grew 36.7 percent to $84.95 billion. That is still growing this year.
Software Business Driving US Jobs, GDP Growth
May 5, 2021
The software industry fueled jobs and GDP growth in the United States in 2020, according to a report by Software.org: the BSA Foundation. The software industry supported more than 15.8 million jobs in 2020. While the largest concentrations of software jobs remain in traditional tech hubs, such as Washington and California, other states have experienced greater job growth.
This New Online Marketplace Caters to Creators
April 28, 2021
TrovaPage helps creators and other entrepreneurs focus on marketing without detracting from their creativity. The internet marketplace provides a complete e-commerce platform that allows entrepreneurs to build, market, and bill for services. Users' businesses range from yoga instruction and guitar lessons, to small restaurants, personalized astrology, and nonprofits.
Digital Payments Lead March Toward a Cashless Society
April 22, 2021
From coin shortages and curbside operations to contactless transactions, how consumers pay for their purchases has been completely transformed during the pandemic. Marketers expect that transformation to continue and expand. It is not just family staples that are seeing a jump in consumer digital payment options. The retail and gaming sectors are also leading the digital charge.
Tax Benefits That Can Help Small Tech and Entrepreneurs Now
April 15, 2021
This year's revised federal tax code plus new Covid-19 initiatives provide additional incentives for startup companies, as well as small and medium-sized businesses. If you received a Paycheck Protection Program (PPP) loan, you may qualify to have that indebtedness forgiven; and other tax incentives this year provide new deductions to lower your tax bill.
The Growing Gig Economy
April 14, 2021
With an increasing amount of workers turning to part-time, freelance, and contract work for a variety of reasons, a growing number of businesses are now based on the gig economy model. The E-Commerce Times spoke with several experts familiar with the ins and outs of the gig economy to find out what's evolving and changing in this burgeoning field.
Made in China, Sold on Amazon: The Numbers are Skyrocketing
March 30, 2021
One of the most successful direct-to-consumer shopping outlets for China-based vendors outside of China's own Alibaba e-commerce platform is Amazon. This trend has been accelerating for years. China-based sellers represented 75 percent of new sellers on Amazon in January, according to a new report. Since March 2020, more than half of new Amazon sellers in the U.S. are from China.
E-Gift Cards Fitting the Bill for Consumers, Retailers
March 25, 2021
Consumer shopping patterns continue to settle into new options after holiday digital and e-gift card sales soared at the close of last year. Convenience was a large part of the changing consumer trend to favor gifts cards, along with the fact that more families are now living distributed lives. Both situations make the e-gift process more attractive to consumers.
The Role of Marketing Attribution in the New Age of E-Commerce
March 24, 2021
When it comes to marketing strategies, nothing is more important than analyzing and measuring the actual effectiveness, influence, and ROI of every campaign. Understanding the contribution of every channel and the customer conversion process enables marketers to adapt and adjust accordingly. Let's discuss what marketing attribution is; and how it can help e-commerce companies grow their businesses.
Arts and Culture's Virtual Survival Story: The Show Must Go On
March 23, 2021
The arts have seen a shift in the last year away from in-person gatherings, but that doesn't mean that performances, showings, and other creative activities have stopped. Rather, they've been transformed, becoming increasingly virtual and digital. We spoke with experts in the arts, design, and marketing to see how these fields have changed and might continue to evolve.
2021 Will Bring Big Changes to Amazon and Its Sellers
March 16, 2021
Today, more than 60 percent of consumers start their online shopping searches on Amazon. That trend is unlikely to change, as consumers have grown accustomed to the new normal of digital purchasing. As we look ahead into 2021 and beyond, here is what will take place in the Amazon e-commerce ecosystem that every brand needs to know.
How to Rebuild Trust After E-Commerce Blunders
March 10, 2021
One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers' shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts. For retailers who drop the ball with errors such as inaccurate product feeds and promised products that never arrive, it's redo time.
Mirror Image Solutions
March 8, 2021
Two CRM vendors made news recently. Zoho had an analyst conference that reminded us that many businesses don't benefit enough from verticalized suites; and Microsoft introduced several vertical industry systems, including one for nonprofits. One could say that Zoho and Microsoft displayed mirror image solutions in some ways. Let's take closer look.
Social Commerce Is Changing How Brands Sell Online
March 4, 2021
For brands that haven't yet tried social selling, 2021 is the time to start. Social commerce offers brands the ability to reach new audiences on platforms consumers already use and trust. Moreover, because it streamlines the sales process by allowing people to discover your brand and make purchases without leaving the platform, social commerce can boost revenue.
WFH Era Puts Emphasis on Ergonomics
March 2, 2021
Now that so many people work from home, ergonomic workspaces, furniture, and design have become a key concern when setting up a home workplace or company offices of the future. Alongside this demand is an escalation of online sales in the home furnishings industry. The E-Commerce Times spoke with several ergonomic and e-commerce experts to get their perspective on this trend.
Apple's New Privacy Framework Pressures the Digital Ad Market
February 26, 2021
Apple's plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear. ATT requires apps to get a consumer's authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation Research, told the E-Commerce Times that "at least 40 percent of consumers will say no."
Shifting Shopping Trends Push Retailers to Rethink Marketing
February 25, 2021
Shopping trends are expanding as the pandemic's effect on e-commerce continues, forcing retailers to adapt their marketing strategies to meet new consumer expectations and demands, according to a new report. Consumer adoption of digital shopping is driving increased use of user-generated content, new private labels, and access to product sampling.
Fake Review Schemes Conning Online Shoppers
February 18, 2021
Online shoppers beware: a fast-selling marketplace of fake reviews is trying to lure you into buying products on major digital store sites and social media outlets. This latest review scam involves an under-wrap false review network operating among Amazon sellers. Trading in phony reviews may or not be legal, but such practices are clearly unethical and will have repercussions if discovered, warns Amazon.
WFH Shift a Virtual Boon to Decluttering Pros
February 17, 2021
Decluttering has become a popular pastime of late. With everything from online consultants to organizing apps available, those who want to clean up their act have never been in a better position to do so. Similar to other traditionally in-person services, home organizing practitioners have set up virtual shops to connect with clientele in the new normal.
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Which review rating influences you most when researching a business?
5 Stars - I want to know what others found amazing.
4 Stars - I want to find out why it's liked for the most part, but not without faults.
3 Stars - I want to understand why the business is neither loved nor hated.
2 Stars - I want to learn why the weaknesses outweigh the strengths.
1 Star - I want to know why anybody says they are completely dissatisfied with the business.
Make It Big 2021