Twitter had a data security problem last week that might sound trivial. Email addresses, phone numbers, and the last four digits of the credit cards used to buy ads on Twitter were left in browser cache after the transaction, and that cache was not secured. This may seem trivial, but the consequences could be far more significant than you might think. Let's explore how.

If you search for "why CRM fails" you get over three million results. Analysts report that close to half of all CRM projects fail and about 40 percent of CRM software purchased goes unused -- because sales teams don't want to use software that makes them glorified data entry clerks and still doesn't "work." As a CRM industry veteran, this ongoing failure rate hits close to home, and in my experience is much higher.

Being locked up at home can drive people a little nuts. Several technology products have been particularly helpful while sheltering in place, making this semi-forced timeout feel less like a punishment and more like something I could endure. The Atmoph Window 2, for example, looks like a picture on your wall, but inside the frame is a connected 27-inch 4K display that is tied to remote cameras.

In these trying times, kids have to deal with a lot of stuff they weren't prepared for: a significant loss of weeks of education, damaged GPAs, and no assurance they'll be going back in the fall. However, some schools were able to pivot because they already had implemented remote programs that were mature, easily implemented, and designed by teachers for teachers.

I'm a member of what is likely a reasonably sizable informal group of people who trained to be a CEO but declined the job -- in my case, several times. So I don't envy the position that Twitter CEO Jack Dorsey is in as he tries to figure out a way to do the right thing concerning the spread of false information and defend his company against an attack by the designated leader of the free world.

These are extraordinary times, in case you haven't noticed. One of my contentions these days is that CRM is penetrating society to a point that it is taking on an outsized role -- the "CRMification" of society. In economics we often see a disruptive innovation climb a ladder as it becomes something that society needs, as well as wants, until it becomes essential.

One of the exciting things that came out of Microsoft Build was that the company has been working to create virtual court solutions. If done right, a virtual system could fix a lot of court-related problems. It would allow judges to work around their schedules better and give attorneys improved access to online resources. It also might provide a way for jurors to improve their understanding.

CRMification is the process by which the culture absorbs CRM technology, processes and techniques to achieve some kind of new utility for getting things done better, faster and cheaper. Today we should add safer too. Another way to state it is that CRM is a disruptive innovation in the culture. The next normal will have something to do with CRM.

Nvidia just held its GTC event, and of the virtual keynotes I've seen so far, CEO Jensen Huang's was the best. That's because the company made the decision to cut it into segments, mostly under 16 minutes, so viewers didn't have to watch things they weren't interested in. Also, Jensen mixed up the content between the speaker, videos and static images, so it was interesting to watch.

Oracle appears to be undergoing a kind of resurgence during the coronavirus crisis. Financial analysts are saying nice things about its ability to pay dividends even in tough times. Its technology, which always has been good, is seeing an interesting uptick. All of this is buffing the company's image after years of, yes-but responses from the market.

IBM's outgoing CEO Ginni Rometty gave a compelling talk at IBM Think last week on how the company is fighting strategically for diversity. I know of only one other company, Cisco, that is taking a genuinely holistic, strategic view of the problem, resulting in a broad positive impact. The reason I can name only two companies is that most are taking a tactical approach.

Warren Buffet once said, "Only when the tide goes out do you discover who's been swimming naked." You can cover over a host of sins when times are good, but bad or unsafe practices will be exposed when times are rough. Time and experience have borne out the accuracy of this witticism in the financial arena -- and we're now seeing its applicability to the intersection of infosec and COVID-19.

You can reduce the story of CRM to a lot of things, especially its many component parts. Social networking, cloud computing and analytics are mentioned often. We don't need an exhaustive list, but if we stop there I think we miss a lot. To me CRM isn't about the parts, although like most people following the industry, I get a modicum of joy when a vendor adds something new to the toolbox.

Oracle and Zoom just entered a deal that for once is more about technological audacity than about dollars -- a partnership to host Zoom on Oracle Cloud Infrastructure. In just a few months -- basically since the beginning of the novel coronavirus pandemic -- Zoom has seen demand for its service grow from about 10 million daily meeting participants to more than 300 million.

Some of the troubling reports of corporate responses to COVID-19 include forced work in unsafe areas, not enough -- or any -- protection gear, massive layoffs and furloughs, and the sense that a critical mass of well-paid CEOs and politicians don't get that many people live paycheck to paycheck. There are exceptions though, and HP stands out, thanks to HR VP Tracy Keogh and CEO Enrique Lores.

Contact tracing is a big job, like trying to drain an ocean with a teaspoon. It involves finding people who have been exposed to the coronavirus and testing them to determine if they are infected or are carriers. Public health officials then can take necessary steps to prevent the virus' spread. It's a perfect fit for CRM, and Salesforce's core technology is coming to the forefront.

The reason governments had to shut down economies is that in the face of a pandemic, we could not tell who was sick and who was not. While widespread testing followed by a vaccine eventually will curb this virus, what about the next one? As we have seen, it takes months to develop tests and remedies for a new disease and more than a year to develop a vaccine.

The U.S. Postal Service recently has been battered by a decline in the number of packages it delivers, partly caused by the coronavirus situation. It reportedly is losing $2 billion each month and will be "illiquid" by Sept. 30. The USPS is chartered to do the hard and often unprofitable work no one else wants to do, but the White House has rejected talk of a bailout for the service.

Some states defaulted to mail-in ballots some time ago, and their elections are unconstrained by the pandemic. However, in many parts of the U.S. the prevailing attitude is that the Web lacks enough security for elections. That seems odd, given that we now use the Internet to manage our finances, our healthcare, our businesses, our travel -- and now our shopping, including for food.

The Samsung Galaxy Chromebook is now available to buy -- but the $999 price tag for its one-of-a-kind configuration may cause an internal struggle between want and need. Samsung introduced the high-end Chromebook early this year, positioning it as the flagship Chromebook to meet potential demand for a more useful and powerful multipurpose premium mobile device.

Life as we knew it before the coronavirus is gone forever, and many changes will manifest in the pandemic's aftermath. How will it impact privacy laws around the globe? No one knows for sure, and we will not know until after the coronavirus is behind us. Cybercriminals long have been taking advantage of the Internet, and now the spread of COVID-19 has sped up their evil work.

People don't trust their governments for a good reason. Governments lie to them regularly. In the ongoing COVID-19 event, we in the U.S. initially were told that there was little risk. The first 15 people who came to the U.S. with the virus soon would get well. We were advised to go about our day -- and many people did. They got on planes, departed for cruises, and went about their lives.

Adobe just announced what it calls the first digital economy index. It seems like it's modeled after other indices usually kept by the federal government to measure economic output and consumption. The Adobe index captures only consumer consumption behavior though. Some of its insights include new shopping behavior, such as which products have become hot items or decreased in popularity over time.

While stuck at home, many of us are burning through online content very rapidly. One of the things that's become painfully apparent is that TV shows that typically have live audiences suddenly have become almost unwatchable. In the context of the COVID-19 virus and our sudden need to view events remotely, coming up with ways to make audiences feel engaged has never been more critical.

These days are either the most trying time for encouraging employee engagement or the best we could expect. With so many people working remotely, many businesses need extra ways to communicate with the rank and file, and this might present a prime opportunity to try new things. We make a big deal of engaging the customer, and in most CRM circles engagement outranks simple customer experience.

Edge conditions and the change they drive are fascinating. Some people use the word "margin" because it's at the margin that things change. A situation exists more or less in equilibrium with the rest of its environment until in one way or another the stresses become so great that change happens. We have lots of metaphors, like "tipping point" and "the straw that broke the camel's back."

Steps can be taken to mitigate the threat of spreading the coronavirus to folks who are sheltering at home. In many cases delivery drivers don't seem to have any protection, and if it's necessary to sign for something, customers are expected to touch a stylus or a screen that has been used by others. Drivers should be practicing social distancing, setting down packages at least six feet away.

Life goes on, though I keep thinking about the coronavirus and its impact on business, which is substantial. I am wondering if it's time to count our blessings even as we remain vigilant. At this point the number of active cases in the U.S. is still small, relative to the population, though the bug has an annoying ability to do math in the form of exponential spread.

We are up to our armpits in COVID-19, also known as "coronavirus," concerns. While the technology market could be devastated by it, there are several things tech players could do to mitigate the damage. Aside from having people work from home and stand six feet apart, the industry could take several innovative steps to mitigate the first manageable pandemic in the world's history.

Someday a future Monty Python comedy troupe will reprise the plague scene from the Holy Grail in which a character pushes a cart through a street shouting "Bring out your dead!" only to discover one who isn't dead yet. What will be funny about our era? Perhaps it will have something to do with overreacting to the situation by reordering society, as some have suggested.