Social media has become the home of fake news, unscrupulous advertising, places to dole out abuse, and disseminate alternative history. Let's talk about what is likely to happen to social media companies; and how they might work to prevent that outcome. We'll close with the product of the week, a category-busting new smartwatch from OnePlus.

Certainly, the pandemic has caused some upheavals in American business -- and it's true that the record of progress in economics is littered with creative destruction. But the absolutist prognostications about the future of digital commerce taking over the world made me think "here we go again." Trees don't grow to the moon, retrenchment is common.

When technology is advancing very rapidly, the leading providers of an evolving class of products are on very different pages. I'm talking about Cisco and Microsoft -- and while neither's approach is wrong, neither is complete -- and together they can build what's needed for our hybrid workplace future. Let's talk about the advantages of a simulated workplace done right, and we'll close with the product of the week, a new graphics card from AMD.

As we slowly climb out of the Covid anis horribilis, advocates of the new normal (whatever that is) may wish to temper their prognostications about working from home or working from anywhere. While those are good ideas, and the new crop of CRM apps that support such hybrid work lives are genuinely cool, they might only demonstrate the deep functionality of CRM companies' platforms and not a social movement.

Pat Gelsinger's Intel is looking like the very different company it needs to be. It is more collaborative than combative, more strategic than tactical, with a far more effective plan than it has had since Andy Grove left the firm. Let's talk about how Gelsinger presents Intel as an execution and partnering powerhouse, and we'll close with the product of the week, a new set of headphones from Lenovo.

A cadre of tech giants have created the Rust Foundation. This is neither the first nor largest contribution to an open-source project by private tech vendors. Still, the creation of this new body marks another noteworthy instance in which proprietary software companies took the initiative to found and steward a nonprofit project. It's not groundbreaking, but it doesn't happen every day.

Nvidia is in the process of working through regulatory approvals to buy Arm from SoftBank -- a technology holding company with mixed success husbanding its acquisitions. Let's explore this acquisition, the most significant regulatory hurdles the effort needs to overcome, and what might result once the two firms are one. We'll close with the product of the week: Nvidia's GeForce Now.

Last week was particularly interesting. Microsoft had two big announcements with Mesh and Viva, while Huawei showcased a strategy for a universal OS that covers PCs, smartphones, tablets, TVs, and IoT devices to perfect integration across them all. Let's talk about both this week -- and work in Microsoft Mesh as the product of the week.

There is budding optimism about the future. COVID-19 cases and deaths are in decline, financial indicators are decent and trending up, and forecasters are predicting a booming economy. This involves a lot of buying and selling at both the business-to-business and business-to-consumer ends of the spectrum. So now might be a very good time to take inventory on plant, equipment and employees through the lens of CRM.

We are in the midst of what many are calling the Fourth Industrial Revolution. This is a time of disruption, massive change, opportunities, and significant risks. Fortunes will shift, companies will fail, and new companies will rise from the ashes. Let's look at where we are in this latest Industrial Revolution, and where we'll likely be when this wave ends in 10 to 40 years. We'll close with the product of the week, a new conferencing camera/speaker from Poly.

I participated in a group analyst event several weeks ago about companies converting their offices into collections of meeting rooms. We couldn't picture people who have been meeting remotely for so many months suddenly concluding that the long commute to and from the office was worth meeting in person; given they are now okay with using solutions like Webex or Microsoft Teams.

Jeff Bezos last week announced he will be stepping down from his role of CEO Amazon. Bezos is following Microsoft's lead and putting his cloud executive Andy Jassy in charge of the company. Given that Microsoft was exceedingly successful with putting Satya Nadella in the same role, it would seem that this would be a slam-dunk success. But the issue is that Amazon is not Microsoft.

Both marketing and loyalty had delayed starts in the CRM world, and both exhibited traits of confusion among those charged with their rollouts; strongly evidenced by a lack of specificity in the early applications that carried their badges. Loyalty is back in the spotlight now; as multiple vendors have entered the loyalty market as both startups and established businesses take a swing at the ball.

We still seem to do these remote activities as we did when we met in person. Streaming and video conferencing tools we are using still don't allow us to do what we once did face-to-face, but they have other advantages that aren't being utilized to make the experience better. Let's talk about who did a great job, and what worked at CES; and then what sucked at the event. We'll close with a look at a promised new vehicle from GM: the Cadillac Lyriq.

This might be a big year for CRM. I say might because I am not clairvoyant, and humility is on the resolutions list. CRM has gone through five 5-year cycles during the past few decades. That trend feels as old as SaaS at this point, and I think we're going to embark on a new cycle that will take roughly five years to reach fulfillment. The big question now is: "What will it be?"

The idea that CRM products should be priced according to the utility they deliver sounds good, but it raises a lot of questions too. With value pricing, you might expect the cost of CRM to rise and fall as a business gets more or less use and value from its investment, but who gets to determine the value received and, while we're at it, what is the right measure of value?

While the pandemic has been painful, it has caused things to accelerate in several areas impressively rapidly. Two of those areas are robotics and artificial intelligence, which we'll see adapted broadly this decade with a considerable bump in 2021. Let's talk about all of that this week, and we'll close with the first product of the week in 2021, the Somnofy AI Sleep Monitor.

TechNewsWorld columnist Rob Enderle looks back at all of the Products of the Week he selected during the year and picks the one that made the most significant impression to crown the Product of the Year. Let's look at the contenders that made the initial cut, and then he'll rank the top four products leading up to the 2020 Product of the Year.

Sometime in the 2030s PCs and phones will merge, if they hadn't already. In the 2040s people and personal technology will merge as humans and robotics evolve into hybrids of each other. Since we're approaching the end of 2020, let's talk about what's on the way over the next three decades, and build up to what's in store for personal communications technology in 2050.

Qualcomm last week launched its Snapdragon 888 platform which will show up in premium phones next year. This promises to take the high-end of Android smartphones to levels of performance they've never seen before. Let's talk about what is coming to market in Android phones -- and likely iPhones -- next year, because you've got to believe Apple watched this launch and is now furiously working to create similar functions.

When we decided on a plug-in hybrid, after a lot of research it narrowed down to three with the right balance of performance and efficiency. Those were the Audi Q5 e, the BMW X3 Plug-in Hybrid, and the Volvo XC60 Recharge. Let's walk through what we ended up with, and why, because it wasn't at all what we expected.

Last week Apple announced a partial pivot away from x86 to ARM with one of those claims so outrageous it could have only come from Apple. The company claimed its new ARM-based PCs would outperform 98 percent of those already in the market. No proof points, no material examples, no listed benchmarks. Just "trust us," this processor optimized for smartphones is magically better than processors designed to run PCs.

Healthcare is a mess, not just here in the U.S., but in most countries. Some of the biggest problems in this data-rich era are the lack of interoperability and fact-based advice. Two companies that stand out as aggressively trying to fix this are IBM and Microsoft. Let's contrast IBM's and Microsoft's healthcare efforts this week -- and we'll close with my product of the week: the most advanced electric motorcycle on the market.

Powerful events and product launches by Cisco, Lenovo, Microsoft, and Qualcomm promise to make our future brighter. From more effective courts and legislators, to flexible and intelligent robots, to tools we can use to improve remote productivity, to validation that our justice system works -- last week was remarkable.

We're moving at an impressive rate to create virtual worlds, but we have missed several critical elements. Now HP has taken a considerable step to usher us to a future where we really can mostly exist in a virtual, rather than real, office environment; and not only get more done, but be safer as well.

The fact is that people tend to judge us by our appearance. For a lot of folks on video calls, that appearance has degraded sharply this year. Wrinkled clothing, no makeup, partial beards, hair on men down to their shoulders, and work locations that are sloppy, dingy and dark. These all have become everyday experiences on video calls. A few vendors recently showcased new tech to address how we look and sound in online meetings.

Once upon a time, it seemed no organization had its finger on the pulse of technology more than research consulting firm Gartner. Global corporations, technology companies, and the investment community have trusted Gartner for insights and analysis across a range of market sectors. But today, that leading position has eroded, and the merits of one of the company's most widely known and used tools, the "Magic Quadrant," has lost its relevance.

Like a lot of you, last week I watched the congressional testimony from the CEOs of Amazon, Apple, Facebook and Google -- and there were a lot of apparent things that were problematic. One is that there are folks in Congress that likely shouldn't be in Congress, and another is that each company has some serious issues they haven't dealt with.

Our infrastructure wasn't set up to suddenly shift massive amounts of traffic from companies to homes. Exacerbating this are cable networks with shared capacity because they were built with the idea that most folks wouldn't be using them at the same time. 5G might be the only realistic way to deal with these issues on a sustained basis.

I've been covering video conferencing since before we called it video conferencing. It has been an exciting and somewhat painful technology to watch because it seemed like everyone in the segment fundamentally didn't understand that if you don't have interoperability and didn't focus on ease of use, it wouldn't work. Let's talk this week about why Microsoft Teams is trending to be the new standard for video collaboration.