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Erika Morphy
The Lowdown on QR Codes
12/18/12 5:00 AM PT | CRM Buyer | 612 Words

A year or so ago, digital marketers were head over heels, breathlessly in love with QR codes. Bearing a close resemblance...

Erika Morphy
Salesforce.com Pilots Tech for Team-Building
12/21/12 5:00 AM PT | CRM Buyer | 414 Words

Salesforce.com rolled out an integration between Sales Cloud and Work.com this week. The integration is currently available in pilot and...

Erika Morphy
CRM Product Profiles: The Year in Review
12/28/12 5:00 AM PT | CRM Buyer | 690 Words

CRM applications tend to embody a range of features, depending on the maker and the audience. Some applications are stripped-down...

Erika Morphy
Zurmo: Playing Games Is Serious Business
01/04/13 5:00 AM PT | CRM Buyer | 442 Words

Last summer, open source CRM provider Zurmo threw its hat into the CRM ring with a beta version of its particular...

Erika Morphy
2013: The Year of Mobile CRM, Part 1
01/08/13 5:00 AM PT | CRM Buyer | 625 Words

Mobile CRM is decidedly one of the hot trends for 2013, but just what new permutations can we expect as the...

Erika Morphy
The Steady Drumbeat of the Global M-Commerce Revolution
01/09/13 5:00 AM PT | E-Commerce Times | 709 Words

The next-gen e-commerce player is globally minded and logistically savvy, with an eye firmly fixed on the opportunities presented by mobile...

Erika Morphy
Zoho Update Gooses Sales Productivity
01/11/13 5:00 AM PT | CRM Buyer | 387 Words

Although Zoho routinely updates its CRM application every few months or so, its latest release is far from routine, according to...

Erika Morphy
2013: The Year of Mobile CRM, Part 2
01/15/13 5:00 AM PT | CRM Buyer | 653 Words

2013: The Year of Mobile CRM , Part 1 2013 is just two weeks old, but executives in the mobile...

Erika Morphy
Appboy Helps Devs Re-engage Lapsed Users
01/18/13 5:00 AM PT | CRM Buyer | 405 Words

What's the biggest customer-related problem for mobile app developers? A good guess is that it has something to do with one-time...

Erika Morphy
Keys to Successful Mobile CRM
01/22/13 5:00 AM PT | CRM Buyer | 670 Words

Mobile CRM is usually not a company's first foray into CRM. Before going mobile , a company usually has a SaaS-based...

Erika Morphy
CRMCulture Productivity Pack Puts Pivotal on Steroids
01/25/13 5:00 AM PT | CRM Buyer | 396 Words

CRMCulture is preparing to release its latest iteration of Productivity Pack for Pivotal CRM . (click image to enlarge)

Erika Morphy
Phablets Testing IT's Patience - and Ingenuity
01/29/13 5:00 AM PT | CRM Buyer | 743 Words

First there were smartphones. Then there were very small smartphones and, conversely, larger ones. And devices that folded in half. And...

Erika Morphy
With LiveOps, All Customer Channels Are Created Equal
02/01/13 5:00 AM PT | CRM Buyer | 432 Words

LiveOps this week debuted LiveOps Engage, a browser-based desktop agent app that centralizes myriad channels -- phone, email, live chat,...

Erika Morphy
NextPrinciples Makes Integration Paramount
02/11/13 5:00 AM PT | CRM Buyer | 427 Words

NextPrinciples has launched Insight-To-Action, a social analytics and engagement product that integrates with a handful of CRM applications. (click to...

Erika Morphy
The 2nd Screen's Super Bowl Coup
02/12/13 5:00 AM PT | CRM Buyer | 600 Words

It has been a week since the Super Bowl, but its lessons for marketers are becoming increasingly clear. At the top...

Erika Morphy
IntelliBuzz Helps Brands Keep an Eye on Social Media Mentions
02/15/13 5:00 AM PT | CRM Buyer | 487 Words

Intelliverse has rolled out a new cloud-based tool that monitors social media for brand mentions and responds when appropriate. (click...

Erika Morphy
HootSuite for Twitter Gives Advertisers a Souped-Up Dashboard
02/22/13 5:00 AM PT | CRM Buyer | 438 Words

HootSuite has incorporated paid advertising into its dashboard for the first time with the rollout of HootSuite Promoted Products integration...

Erika Morphy
Where Customers Go, Salesforce Service Cloud Follows
02/26/13 5:00 AM PT | CRM Buyer | 609 Words

Salesforce.com on Tuesday unveiled Salesforce Service Cloud Mobile, the first of a number of mobile computing initiatives planned for this year....

Erika Morphy
Demandbase Tech Targeting Trims B2B Marketing Waste
03/04/13 5:00 AM PT | CRM Buyer | 417 Words

Demandbase has incorporated a new filter in its Demandbase Company-Targeted Advertising platform. The filter, called "Technology Targeting," lets users target...

Erika Morphy
The Time of a Mobile Ad's Life, Part 1
03/05/13 5:00 AM PT | CRM Buyer | 639 Words

There is a long-standing debate in the email marketing community about timing -- that is, whether time of day makes a...

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