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Erika Morphy
Marketo Expands Its Social Horizons
06/04/12 5:00 AM PT | CRM Buyer | 422 Words

The way people and companies decide what to buy is changing, becoming intractably intertwined with social recommendations, noted Sanjay Dholakia, SVP...

Erika Morphy
Elements CRM for iOS Doesn't Stint on Functionality
06/08/12 5:00 AM PT | CRM Buyer | 481 Words

Ntractive , the developer of Elements CRM, a cloud-based CRM app for Macs only, has expanded its product line to...

Erika Morphy
Hearsay Social's Content Exchange Keeps the Conversation Flowing
06/18/12 5:00 AM PT | CRM Buyer | 468 Words

By now, it has been drilled into most marketers' heads: Social media is all about conversation -- a two-way conversation....

Erika Morphy
Nimble CRM Ties Up All the Loose Social Ends
06/25/12 5:00 AM PT | CRM Buyer | 633 Words

A year ago, Nimble CRM launched with a simple idea: If one application could bring together a contact's social media profile,...

Erika Morphy
Act-On Insight Lets Businesses See How They're Seen Online
06/29/12 5:00 AM PT | CRM Buyer | 605 Words

Marketing automation provider Act-On Software has added a unique feature to its product lineup that allows users to track, compare, and...

Erika Morphy
The List Builds Big Media Database Onto SugarCRM Foundation
07/06/12 5:00 AM PT | CRM Buyer | 747 Words

The List , a provider of lead generation software for media buyers and marketers, is adding CRM functionality to its...

Erika Morphy
Kana Makes a Move in Customer Experience Space
07/17/12 5:00 AM PT | CRM Buyer | 670 Words

Kana plans to build out its customer service experience management bona fides with its recent acquisition of contact center provider Ciboodle...

Erika Morphy
Fiitfu Puts Follow-Up Front and Center
07/24/12 5:00 AM PT | CRM Buyer | 596 Words

When Mary-Jane Mehlenbacher left the corporate world to have her daughter, she didn't realize she would be leaving behind network marketing...

Erika Morphy
Yardi CRM for Real Estate: Integration, Integration, Integration
07/27/12 5:00 AM PT | CRM Buyer | 614 Words

When Yardi CRM launched in the fall of 2010, it was targeting what it saw as a lack of industry-specific CRM...

Erika Morphy
Awareness Helps Social Marketers Know the Score
08/10/12 5:00 AM PT | CRM Buyer | 639 Words

Awareness has enhanced its social marketing automation suite, Social Marketing Hub, with a new feature called "social scoring." The feature...

Erika Morphy
Zoho Digs Deeper With Marketing Campaigns
08/17/12 5:00 AM PT | CRM Buyer | 434 Words

Zoho has been speedily turning out applications to complement its core platform. Earlier this spring, for instance, it introduced Zoho...

Erika Morphy
Blackbaud Offers Nonprofits Sharper Prospecting Tools
08/31/12 5:00 AM PT | CRM Buyer | 406 Words

Blackbaud has enhanced its CRM app for nonprofits with completely redesigned prospect and research capabilities. It is the company's second...

Erika Morphy
The Rise of Self-Service Mobile CRM
09/04/12 5:00 AM PT | CRM Buyer | 486 Words

Increasingly, CRM vendors -- and their customers -- are recognizing the value of applying mobile technologies to the self-service piece of...

Erika Morphy
Sage Act Hones Social, Mobile Tools for Small-Biz Marketers
09/10/12 5:00 AM PT | CRM Buyer | 407 Words

Sage North America has rolled out Sage Act 2013, a new iteration of its flagship application that has been enhanced...

Erika Morphy
Mobile CRM's Tricky Back End
09/11/12 5:00 AM PT | CRM Buyer | 896 Words

Want to extend your company's CRM presence in the mobile world easily and effortlessly? Vendors are lining up to help --...

Erika Morphy
Aprimo Shows Reps More Cross-Sell, Upsell Possibilities
09/17/12 5:00 AM PT | CRM Buyer | 415 Words

Aprimo has released its second app for Salesforce.com's AppExchange, called "Aprimo Service to Sales." It is an inbound marketing app...

Erika Morphy
Mobile CRM's Golden B2B Side
09/18/12 5:00 AM PT | CRM Buyer | 852 Words

Without a doubt, mobile CRM has become a must-have deployment in the B2C world. Expect that trend to move into the...

Erika Morphy
Bizo Gives Social a Twirl in B2B Target Marketing
09/24/12 5:00 AM PT | CRM Buyer | 425 Words

Bizo , an online marketing provider that focuses specifically on the business segment, has introduced two new apps that refine...

Erika Morphy
Moxie Boosts Self-Service With Widgets, Crowdsourcing
10/01/12 5:00 AM PT | CRM Buyer | 431 Words

Moxie Software recently released two separate, albeit highly complementary, CRM self-service applications. Knowledge Spaces lets user embed self-serve elements throughout...

Erika Morphy
Mobile CRM Gets Gamified
10/02/12 5:00 AM PT | CRM Buyer | 622 Words

CRM is a mature software category with a decades-plus history of development and evolution. Still, one important problem remains unsolved:...

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