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Erika Morphy
Radian6: It's All About Listening to the Customer
12/09/11 5:00 AM PT | CRM Buyer | 547 Words

Radian6 Social Marketing Cloud has been released -- it's the first Radian6 product to come to market after the company's acquisition...

Erika Morphy
Zoho Offers CRM Users an Easy Way In
12/16/11 5:00 AM PT | CRM Buyer | 420 Words

Zoho has rolled out a major update to its CRM app, completely redesigning the user interface and adding new social...

Erika Morphy
Avaya Mobilizes Smooth Collaboration in IP Office 8.0
01/13/12 5:00 AM PT | CRM Buyer | 450 Words

Avaya has released its IP Office 8.0 -- the latest iteration of its trademark unified communications platform for small and...

Erika Morphy
Blackbaud Gears Up for Next Enterprise CRM Release
01/20/12 5:00 AM PT | CRM Buyer | 487 Words

This was a big week for the Nasdaq-listed Blackbaud : The company announced its plans to acquire Convio, which offers a...

Erika Morphy
New App Boosts Epicor's Tablet Chops in Retail Setting
01/27/12 5:00 AM PT | CRM Buyer | 460 Words

At the National Retail Federation's annual convention, Retail's BIG Show 2012 , Epicor debuted its latest mobile offering: the Epicor Retail...

Erika Morphy
Desk.com Makes Help Desks More Mobile, Social
02/03/12 5:00 AM PT | CRM Buyer | 448 Words

Salesforce.com unveiled a new customer service help desk tool this week. Desk.com works with customer requests delivered over a social...

Erika Morphy
Sports CRM App Helps Boston Red Sox Cater to Fans
02/13/12 5:00 AM PT | CRM Buyer | 569 Words

If you are a Boston Red Sox fan who splurges on luxury seats, don't be surprised if the organization suddenly seems...

Erika Morphy
Sage Uncomplicates USciences' Constituent Relationship System
02/17/12 5:00 AM PT | CRM Buyer | 465 Words

Three years ago, the University of the Sciences in Philadelphia was at a crossroads with its constituent relationship management system ....

Erika Morphy
Microsoft Dynamics Puts Analytics on Steroids
02/24/12 5:00 AM PT | CRM Buyer | 452 Words

When Microsoft's next service update to Microsoft Dynamics CRM is released in Q2 2012, users who rely on its business intelligence...

Erika Morphy
CallCopy Scores With Columbus Blue Jackets
03/09/12 5:00 AM PT | CRM Buyer | 490 Words

The Columbus Blue Jackets are a team in the National Hockey League, which means their revenue stream thrives -- or dies...

Erika Morphy
New Avaya Service Allows Selective Outsourcing of Communications Ops
03/16/12 5:00 AM PT | CRM Buyer | 456 Words

Avaya is formalizing an outsourcing service it has been offering select clients for the past year. The service, Avaya Communications...

Erika Morphy
Yesware Is All About Keeping Sales Simple
03/23/12 5:00 AM PT | CRM Buyer | 578 Words

Gmail sales productivity application Yesware does not align with any particular CRM vendor or industry or even sales methodology. That possibly...

Erika Morphy
inContact Smooths the Way for Better Customer Interactions
04/09/12 5:00 AM PT | CRM Buyer | 450 Words

Cloud contact center provider inContact has released the first of what will be three major upgrades to its flagship product this...

Erika Morphy
Sage Launches Mobile Payments Portal
04/13/12 5:00 AM PT | CRM Buyer | 446 Words

Sage is getting ready to enhance its mobile payments offerings. Next month, the company will roll out Sage Exchange.com, an...

Erika Morphy
Kana Bridges CRM-Social Listening Gap
04/23/12 5:00 AM PT | CRM Buyer | 607 Words

Kana Software has introduced a new service experience platform that combines CRM functionality with BPM , knowledge management, analytics and...

Erika Morphy
SugarCRM 6.5 Adds Just a Touch of Sweetener
04/27/12 5:00 AM PT | CRM Buyer | 633 Words

SugarCRM has just debuted a controlled release of version 6.5 of its flagship open source CRM offering. In many ways,...

Erika Morphy
Insidesales.com Aims to Keep Leads on the Front Burner
05/04/12 5:00 AM PT | CRM Buyer | 478 Words

Imagine walking into a department store on a Wednesday morning and spotting a pair of shoes you feel that you must...

Erika Morphy
Zoho Boosts Its Social Enterprise Creds
05/11/12 5:00 AM PT | CRM Buyer | 407 Words

(click image to enlarge) Zoho has enhanced its menu of offerings by incorporating social media into its customer support features....

Erika Morphy
Silverpop Gives SMBs More Social Media Pull
05/21/12 5:00 AM PT | CRM Buyer | 444 Words

Silverpop has been on the vanguard of old-school digital marketing providers -- that is, email marketing firms -- embracing social...

Erika Morphy
Salesforce.com Chatter Unlocks Doors to Enterprise Collaboration
05/25/12 5:00 AM PT | CRM Buyer | 398 Words

Salesforce.com is adding more functionality to its Chatter tool -- in this case, real-time communication capabilities. The two new features...

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Social media benefits my company the most by...
Allowing us to "control the narrative" by telling our own story.
Being able to target demographics that matter to us and nurturing those relationships.
Giving us a way to monitor our competitors.
Increasing our brand awareness.
Providing ways to advertise with a small budget.
None of the above. Social media is useless to my company.
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