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David Jones
California Weighs Tough Net Neutrality State Law
03/19/18 3:17 PM PT | E-Commerce Times | 614 Words

The bill also bans misleading marketing practices. It requires that ISPs that contract with the state or get public money for broadband infrastructure buildout, as well as firms that apply or hold state licenses, must adhere to these rules.

"SB 822...

Rob Enderle
Fake News Has Become an Existential Threat
03/19/18 11:27 AM PT | TechNewsWorld | 1705 Words

The scene in A Few Good Men with Jack Nicholson going off on handling the truth has been coming to mind...

Peter Suciu
Google Opens Maps APIs and World Becomes Dev Playground
03/17/18 11:30 AM PT | LinuxInsider | 827 Words

However, "as the market for location-based games becomes more crowded, it will be difficult for games to compete if they do not feature well-known brands or do not have a sizable marketing budget," suggested SuperData's Rogers.

"Games that use real-world locations...

Richard Adhikari
Salesforce Offers SMBs a Bunch of Essentials
03/16/18 5:00 AM PT | CRM Buyer | 671 Words

Sixty-six percent of the SMB staff who participated in Salesforce research indicated they were personally responsible for at least three areas of their business, noted Marie Rosecrans, SVP for SMB marketing at Salesforce.

Only 26 percent of their organizations had one...

John P. Mello Jr.
Google to Weed Out Cryptocurrency Ads
03/15/18 3:57 PM PT | E-Commerce Times | 726 Words

"They'll find other ways to get the word out that don't require paid advertisements, which aren't necessarily the best way to run a marketing campaign anyway," he told the E-Commerce Times.

The ban isn't likely to have much impact on Google...

Rob Enderle
I Have Seen Technology's Future
03/12/18 10:58 AM PT | TechNewsWorld | 2275 Words

With the collapse of the Intel Developer Forum , Nvidia's GPU Technology Conference has become the strongest event showcasing the near-term...

Richard Adhikari
Pega Enlists AI to Coach Sales Teams
03/08/18 7:00 AM PT | CRM Buyer | 647 Words

It can benefit firms with 100 employees as well as Fortune 500 enterprises with revenues of US$500 million and up, according to Chris Benedetto, Pega's director of product marketing for sales automation.

Pega also offers a version of the sales automation product...

Rob Enderle
Most Companies Have No Idea Where They Are Going
03/05/18 10:57 AM PT | TechNewsWorld | 1819 Words

Dell recently collaborated with the Institute for the Future -- an interesting think tank largely driven by futurists, which focuses...

Richard Adhikari
New AI-Powered Voice Tool Aims to Boost Sales
03/03/18 11:00 AM PT | CRM Buyer | 611 Words

"This is what makes it conversational," said Rodrigo Vaca, VP of marketing for Zoho CRM.

Users can customize Zia Voice to learn the sales terminology used in their company and perform relevant actions. Also, sales teams can set up the flow...

Vivian Wagner
5 Podcast Pluses for E-Commerce SMBs
02/28/18 12:20 PM PT | E-Commerce Times | 673 Words

"Podcasting allows you to build rapport and trust at scale in a way that blogging, paid traffic and other online marketing can't match," said Youderian. "When someone gets used to hearing your voice in their car, ears or home week-in and week-out,...

Richard Adhikari
AdRoll Creates New Division to Target B2B Marketers
02/28/18 9:33 AM PT | CRM Buyer | 612 Words

AdRoll on Tuesday announced RollWorks, a new division that will provide business-to-business marketers with highly targeted, personalized marketing at scale across multiple channels and devices. The result of a corporate restructuring, RollWorks will focus specifically on B2B marketing, while the AdRoll business unit...

Vivian Wagner
FutureProof Retail President Di Di Chan: Combine Your Strengths
02/27/18 12:09 PM PT | TechNewsWorld | 1037 Words

From a marketing point of view, I remember in high school I used to sell those coupon books. Or getting Sunday comics and coupons in newspapers -- we'd spend hours finding the best coupon. Today, you get a long receipt with a...

Richard Adhikari
5 Effective Ways SMB Etailers Can Battle Fraud
02/26/18 1:57 PM PT | E-Commerce Times | 766 Words

Many sophisticated attack patterns are used repeatedly on SMBs, noted Vanita Pandey, VP of product marketing at ThreatMetrix .

"Hackers are getting craftier and layering their efforts to make them harder to detect," she told the E-Commerce Times. "In this heightened...

Rob Enderle
Real Danger and Dangerous Distraction - AI to the Rescue?
02/26/18 10:16 AM PT | TechNewsWorld | 1714 Words

The shooting at the school in Florida was devastating, and it appears clear that Russia has been manipulating public opinion in...

Richard Adhikari
Customer Experience Revolution Ahead: Gartner
02/24/18 11:00 AM PT | CRM Buyer | 680 Words

By 2020, Alvarez said, we can expect to see the following changes: 25 percent of customer service and support operations will have integrated virtual customer assistant or chatbot technology across engagement channels; 20 percent of large enterprises will have evaluated and adopted augmented, virtual and mixed reality immersive solutions; and 30 percent of all B2B companies will have employed artificial intelligence to augment at least one of their primary sales processes. "These trends confirm companies will need to continuously evolve and meet their customers where they are and prefer to be, to effectively do business with them," said Mike Asebrook, director of product marketing ...

Kris Holt
Gadget Ogling: A Different Sort of Activity Tracker and a Smartwatch for Kids
02/21/18 2:36 PM PT | TechNewsWorld | 804 Words

If the engineers spent as much time working on the device as the marketing teams spent coming up with the name, it doesn't exactly inspire confidence, but I'll give them the benefit of the doubt.

The watch features colorful bricks -- don't...

Richard Adhikari
Broken Corporate Processes Degrade Customer Experience: Survey
02/21/18 9:27 AM PT | CRM Buyer | 670 Words

Marketing: Tough Administrative Haul
Another area of inefficiencies occurs in partner marketing, which recently has become more important for many companies.

A survey of 100 senior U.S. marketing executives conducted last fall by WorkSpan found the following: 78...

John P. Mello Jr.
Russian Twitter Trolls Exploit Florida School Shooting
02/21/18 5:00 AM PT | TechNewsWorld | 715 Words

Exploiting high-profile events to advance an agenda is a common tactic of all Internet trolls, noted Edward Roberts, director of product marketing at Distil Networks .

"Timely news is used because it feels trustworthy and current," he told TechNewsWorld.


Chris Bucholtz
Are You Engineering the Customer Experience Out of Your Business?
02/20/18 2:32 PM PT | CRM Buyer | 882 Words

Automation. Robots. Technology taking our jobs. I defy you to pick up a business magazine and avoid this topic -- it...

Rob Enderle
Silicon Valley's Corrupt Underbelly: It's Far Worse Than We Thought
02/19/18 10:55 AM PT | TechNewsWorld | 1965 Words

After addressing the topic of sexual harassment and misconduct in Silicon Valley last month, I finally got my hands on a...

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How do you feel about accidents that occur when self-driving vehicles are being tested?
Self-driving vehicles should be banned -- one death is one too many.
Autonomous vehicles could save thousands of lives -- the tests should continue.
Companies with bad safety records should have to stop testing.
Accidents happen -- we should investigate and learn from them.
The tests are pointless -- most people will never trust software and sensors.
Most injuries and fatalities in self-driving auto tests are due to human error.
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