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Chris Bucholtz
Silo Buster: Salesforce Attacks the Data Sprawl Problem
09/25/18 5:30 AM PT | CRM Buyer | 878 Words

The advent of the cloud made it easy for sales, marketing and support to implement systems that unintentionally rebuilt the silos that CRM was supposed to knock down.

This has resulted in what could be called "data sprawl": The more customer data...

Earlier Stories
Rob Enderle
Women as CEOs: The Problems and the Promise
09/24/18 8:49 AM PT | TechNewsWorld | 2073 Words

A CEO must watch every aspect of a business, including sales, marketing, finance, manufacturing, operations and line functions.

The job requires that you have a lot of balls in the air at any one time. Further, if you want to keep...

Denis Pombriant
Oracle's Earnings Angst
09/22/18 5:00 AM PT | E-Commerce Times | 853 Words

It also would be a marketing headache. How do you trash the other guys for being slow on the database side and still let your apps run there?

Still, there are lots of examples of customers and apps that might not need...

John K. Higgins
Poor Website Designs Could Trigger Legal Actions
09/21/18 5:00 AM PT | E-Commerce Times | 1339 Words

... marketing has become so popular that e-commerce retail sales in the United States are on pace to double between 2009 and 2018, with sales amounting to US$127.3 billion in just the second quarter of 2018, according to an August 2018 update from...

Jim McGregor
In Technology We Trust... But Should We?
09/20/18 8:09 AM PT | TechNewsWorld | 845 Words

Since the industrial revolution, technology has changed society continually. Largely due to innovations in semiconductor electronics, software and computer technology, the...

Steve Woods
Utopia or Disaster? AI's Transformation of Sales
09/19/18 11:05 AM PT | CRM Buyer | 1506 Words

This, of course, is much harder than it sounds, as anyone in marketing or sales knows well.

Buyers are bombarded with information relentlessly and have equally rich access to information that they can look for on their own. Gone are the days...

Jack M. Germain
The Future of Open Source
09/19/18 5:00 AM PT | LinuxInsider | 2025 Words

Open source will continue to dominate the cloud and most server estates, predicted Howard Green, vice president of marketing for Azul Systems . That influence starts with the Linux OS and extends through much of the data management, monitoring and development stack...

Rob Enderle
Death Watch Begins for Google
09/17/18 10:29 AM PT | TechNewsWorld | 1475 Words

The European Union has been stretching its wings. In the shadow of Brexit, it apparently has decided it has the real...

Richard Adhikari
Apple Unveils Trio of New iPhones
09/13/18 10:24 AM PT | TechNewsWorld | 1013 Words

The Xs and Xs Max have a Super Retina screen, and the XR an LCD display, which Phil Schiller, Apple's SVP of worldwide marketing, called "the most advanced LCD display ever in a smartphone."

Apple SVP Phil Schiller introduces iPhone...

Jack M. Germain
Android Apps Riskier Than Ever: Report
09/12/18 12:08 PM PT | LinuxInsider | 2072 Words

Even if an app maker is conscientious about security and follows best practices, other vulnerable apps or malware on Android devices can put users at risk, noted Sam Bakken, senior product marketing manager at OneSpan .

"App makers need to protect...

Denis Pombriant
Sign of the Times
09/11/18 9:49 AM PT | CRM Buyer | 621 Words

A long time ago, a very underfunded Salesforce marketing team tried a similar stunt, disrupting Siebel user group meetings in Europe and America. Salesforce's attempts were intended to be humorous sendups of their much bigger rival. In one instance, a panel van with...

Olivier Schott
How Online Retailers Can Make the Most of Preorders to Maximize Sales
09/10/18 11:52 AM PT | E-Commerce Times | 1266 Words

Make It a Tentpole Event
Companies typically tap into preorder marketing strategies to support the release of a major product. You wouldn't want to spend months of effort ahead of a launch, or during one, to unveil a small accessory to...

Rob Enderle
To Resist Manipulation, Ask One Question
09/10/18 10:17 AM PT | TechNewsWorld | 1522 Words

Understanding Manipulation
Sales, marketing and politics -- in governments, companies and a lot of family dynamics -- are all about manipulation. Understanding the need to manipulate and being able to identify it are critical skills to becoming successful in most...

Kush Shrivastava
5 Tips for Creating a Gen-Z Friendly Website
09/08/18 5:00 AM PT | E-Commerce Times | 951 Words

Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32...

Vivian Wagner
Nimble CEO Jon Ferrara: The Beauty of the CRM Beast
09/06/18 11:53 AM PT | CRM Buyer | 1045 Words

... Ferrara is the founder and CEO of Nimble , a social sales and marketing CRM company based in Santa Monica, California. Nimble helps companies identify the right people for their businesses, with the goal of turning conversations into measurable outcomes. Its vision...

Katie May
6 Winning Shipping Strategies for E-Commerce SMBs
09/04/18 1:06 PM PT | E-Commerce Times | 1662 Words

This is where smart SMB owners can capitalize through a combination of online buyer data, data collection to further personalize down the funnel, and personalized marketing to build business.

4. Use buyer data to personalize the ordering experience.

You already...

Vivian Wagner
UberMedia CEO Gladys Kong: Success Is Data-Driven
09/04/18 11:51 AM PT | TechNewsWorld | 1018 Words

It could be something like where do I open a new store, or it could be that I just ran a marketing campaign -- and did it drive traffic to my store?

We provide data so that companies can make better decisions.

Rob Enderle
Of Course Google Is Biased
09/03/18 5:00 AM PT | TechNewsWorld | 2070 Words

Bias is a nasty beast. A market research class I took in graduate school focused on the identification and elimination of...

Rob Enderle
What If Electric Cars Fail Again?
08/27/18 11:05 AM PT | TechNewsWorld | 1780 Words

It appeared to be less a test than a gambit to piss off Elon Musk, but it did draw negative ink. (Tesla really needs to fund marketing.)

Speaking of Tesla, the firm is at high risk of going under, which --...

Denis Pombriant
Pulling a Thread
08/25/18 5:00 AM PT | CRM Buyer | 651 Words

... an emerging theme in sales and marketing that I expect will be important for a while and could influence some of the messaging associated with upcoming events like Salesforce's Dreamforce and Oracle's OpenWorld. Each company will have lots to say about security,...

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Freshsales - HiveXchange
Should more CEO positions be held by women?
Yes, qualified women have been excluded due to gender discrimination.
No, companies should not hire CEOs based on affirmative action.
Yes, women tend to have better temperaments and skills for the role.
No, few women are strong enough leaders for the role.
More women should be CEOs of companies that cater to women.
Women should not be CEOs of companies in male-dominated industries.