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Rob Enderle
Who's Winning the Latest Tech Industry Battles?
12/10/18 11:02 AM PT | TechNewsWorld | 2462 Words

December has become consistent with the Chinese curse, "May You Be Born In Interesting Times." We are up to our armpits...

Robert Passikoff
10 Brand and Marketing Trends to Watch in 2019
12/07/18 9:40 AM PT | E-Commerce Times | 1758 Words

Following are 10 trends that will have direct consequences to the success -- or failure -- of your 2019 branding and marketing initiatives.

1. Real People, Real Profits
How consumers define "value" is already complex and is only going...

Peter Suciu
End of the Line for Microsoft Edge?
12/07/18 5:00 AM PT | TechNewsWorld | 1332 Words

IE effectively became legacy, with compatibility with IT apps but little else, and Edge was slated to move against Google's Chrome browser but with zero market share to start -- and still free, so marketing funding was well below what was needed for...

Norty Cohen
Did Marketers Underestimate Their Competition in 2018?
12/05/18 10:40 AM PT | E-Commerce Times | 1188 Words

That's not new news after a decade of the smartphone's existence, but one of today's biggest marketing mistakes is underestimating what people are doing with those phone checks.

With Maslow's guidance, it's clear we are reinforcing our need to belong, checking...

Rob Enderle
Quirky but Useful Gifts: Rob Enderle's 2018 Personal Tech Product Guide
12/03/18 10:09 AM PT | TechNewsWorld | 2327 Words

This is the time of year for a product guide, and this year I thought I'd list my favorite unusual products...

Richard Adhikari
Facebook Staffers Once Brainstormed Ways to Sell User Data: Report
11/30/18 5:00 AM PT | TechNewsWorld | 1050 Words

The bank maintained that it never had a minimum marketing spend or target agreement with Facebook.

Taking Care of Business
The documents at the center of the WSJ story "reflect internal conversations where we were trying to build a...

Rob Enderle
Tesla vs. Jaguar: The First Real Electric Car Track Shootout
11/26/18 8:42 AM PT | TechNewsWorld | 1536 Words

I'm a longtime Jaguar fan. I've owned a ton of them over the years, and I've had both good and bad...

Denis Pombriant
Reining In Social Media Without Crippling It
11/23/18 9:40 AM PT | E-Commerce Times | 1023 Words

I see this as a professional grade user, someone who works in sales or marketing or politics or who-knows-what and needs to communicate to thousands or millions of followers. This isn't big brother, but more an acknowledgment that with great power comes...

Rob Enderle
10 Ways to Avoid Losing Your Retirement to a Scam
11/19/18 9:24 AM PT | TechNewsWorld | 1808 Words

A news item that surfaced last week was particularly interesting and personal for me. Several years ago, my wife and I...

Jack M. Germain
Users Rate 'Creep Factor' in New Privacy-Security Product Guide
11/16/18 11:57 AM PT | E-Commerce Times | 1364 Words

Useful or Not
Mozilla's approach to consumer education may not get the hoped-for results, but anything to build awareness helps, said David Ginsburg, vice president of marketing at Cavirin . Although typical consumers have a low chance of being breached,...

Michele PW
The 4 Best Ways to Get Customers to Pay Attention
11/14/18 9:29 AM PT | CRM Buyer | 1840 Words

But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top. However, it does require work and commitment. So, if you don't mind rolling up your sleeves...

Jack M. Germain
Whether Intended or Accidental, Internet Traffic Rerouting Can Be Costly
11/14/18 5:00 AM PT | TechNewsWorld | 1081 Words

BGP is a decades' old technology that is not cryptographically secure, enabling these types of mistakes by third parties, which is what this incident most likely was, said Rick Moy, chief marketing officer at Acalvio .

"There have certainly been nefarious...

Jack M. Germain
Google Shows Off New Android Dev Tools
11/13/18 12:20 PM PT | LinuxInsider | 1621 Words

Smaller yet expanding devices may be more appealing to hackers than to consumers, warned Mike Banic, vice president of marketing at Vectra .

The number of Web searches performed on a mobile device has been increasing steadily. New mobile technology that makes...

Rob Enderle
Let's Create a TV Show to Fix Silicon Valley
11/12/18 10:52 AM PT | TechNewsWorld | 1953 Words

Startups have been creating employee hell in Silicon Valley. That was in the forefront of my mind as I read the...

Jim McGregor
IBM Dons Red Hat for Cloudy Future
11/09/18 9:07 AM PT | LinuxInsider | 534 Words

IBM's deal to acquire Red Hat caught everyone by surprise when it was announced less than two weeks ago. While concerns...

Madhav Durbha
6 Ways Retailers Can Hold Their Own in the Microbrand Revolution
11/08/18 10:37 AM PT | E-Commerce Times | 1652 Words

With a combination of free and paid applications on its platform, it aims to lower market barriers to entry, offering a fully functional retail operating system that is integrated with social media marketing tools.

Microbrands also have the advantage of lean supply...

Denis Pombriant
Above the Funnel No More
11/07/18 10:55 AM PT | CRM Buyer | 704 Words

The popular lingo sometimes used to describe this is trying to gather information "above the funnel." This means capturing data and turning it into information that marketers can use to drive interest, even if they can't turn a marketing qualified lead, or MQL,...

Jeff Kagan
Can Sprint Get Out of Its Own Way?
11/07/18 10:02 AM PT | E-Commerce Times | 931 Words

T-Mobile needs Sprint's spectrum, and Sprint needs T-Mobile's marketing ability in order to grow. It's a match made in heaven.

5G: the Next Wireless Revolution
The companies have agreed to merge -- the only question is whether the proposed...

Rob Enderle
It Is Well Past Time for Elections to Be Online
11/05/18 8:51 AM PT | TechNewsWorld | 1831 Words

Tomorrow a minority of those who are eligible will take time off, drive through traffic, and wait in lines to take...

Ed Kennedy
The Resurrection of SoLoMo for Today's Brick-and-Click Shoppers
11/02/18 5:00 AM PT | E-Commerce Times | 1441 Words

New Take on an Older Marketing Trend
The acronym "SoLoMo" seems dated in 2018. Interest in the term peaked in 2014 but then declined as the idea of omnichannel took off .

The reasoning underlying the once-popular concept remains...

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Does it matter to you if products you purchase are manufactured in another country?
Yes, and I will pay more for a domestically produced product.
Yes, but my shopping decisions won't change anything, so I do what's best for me.
I care, but it's impossible to keep track of where everything is made.
I want the best quality and price, regardless of country of origin.
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