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Jack M. Germain
Linux Skills Most Wanted: Open Source Jobs Report
06/21/18 10:27 AM PT | LinuxInsider | 1675 Words

"It is the way most new software is being built, particularly infrastructure software that is broadly applicable across many industries and use cases," said Howard Green, vice president of marketing at Azul Systems .

People who work on open source projects...

Denis Pombriant
Salesforce Connects With Marketing
06/21/18 7:00 AM PT | CRM Buyer | 963 Words

This is in line with the idea of giving people the same kinds of experiences at work that they have in their personal lives. Marketing Cloud Interaction Studio might be the trickiest thing to get right, and in some ways may be the...

Jack M. Germain
Crate.io Releases Commercial Machine Data Platform
06/20/18 10:57 AM PT | LinuxInsider | 1535 Words

The Machine Data Platform is Crate.io's first major commercial venture following last year's initial steps toward selling services around its free database, noted Andy Ellicott, chief product and marketing officer at the company.

Crate.io has reached several critical fiscal and technical milestones...

Vivian Wagner
How a Newsletter Can Boost Your Business
06/20/18 5:00 AM PT | E-Commerce Times | 840 Words

"It's important to connect with customers at multiple points, and email is a great way to reach a range of people," said Margaret Hamner, senior marketing manager for email marketing at MailChimp .

"It's effective, efficient, and easy to personalize based...

Richard Adhikari
The IoT's Perplexing Security Problems
06/19/18 9:57 AM PT | E-Commerce Times | 949 Words

"Often IoT devices are added to the network without the direct knowledge of IT," noted Bob Noel, director of strategic relationships and marketing for Plixer .

"Companies need to pay attention to the deployment of IoT devices, which are regularly put...

Rob Enderle
Cisco, Dell, and the Race to Make a Better World
06/18/18 10:43 AM PT | TechNewsWorld | 1716 Words

To say we live in troubled times would be an understatement. It often feels like the politicians and executives who surround...

Richard Adhikari
Salesforce Adds Google Analytics Capabilities to Marketing Cloud
06/14/18 11:06 AM PT | CRM Buyer | 656 Words

... on Wednesday announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities, including the following: View consumer insights from both Marketing Cloud and Analytics 360 in a single journey analytics dashboard to...

John P. Mello Jr.
Sony Trains Spotlight on a Few Good Games
06/13/18 9:29 AM PT | TechNewsWorld | 896 Words

Sony's presentation echoed a marketing approach that's worked well for the company in the past, noted Enderle.

"They are going to focus on a few top titles and make buyers lust after them. This has traditionally been a successful path to...

Richard Adhikari
How B2B Sellers Can Keep Buyers Engaged
06/12/18 11:21 AM PT | E-Commerce Times | 875 Words

Vendors have to be open and authentic in their own marketing assets and interactions with prospects, she cautioned. They also have to leverage information sources buyers already find influential and trustworthy.

"Connect buyers with your customers," Neumann suggested. "Most every buyer...

John P. Mello Jr.
Microsoft Goes All-In With Gaming
06/12/18 10:40 AM PT | TechNewsWorld | 1039 Words

"We've been thrilled to see the positive impact Xbox Game Pass is having on the gaming ecosystem, including increasing the number of titles gamers play nearly 40 percent, and increasing gameplay hours by almost 20 percent," said Mike Nichols, chief marketing officer...

Vivian Wagner
CRMDialer President Dimitri Akhrin: Raw Data Is No. 1 Thing
06/12/18 5:00 AM PT | CRM Buyer | 717 Words

Dimitri Akhrin is president of CRMDialer . In this exclusive interview, Akhrin addresses

Rob Enderle
Nvidia May Be Lone Rider on Next Big Technology Wave: Robotics
06/11/18 9:39 AM PT | TechNewsWorld | 1351 Words

Dell's most forward-looking people spoke about the future at Dell World a few weeks ago. One of the sessions I...

Vivian Wagner
G2 Crowd VP Heather Reed: Go After the Prize
06/09/18 5:00 AM PT | TechNewsWorld | 947 Words

I worked for a while at an upscale retirement community, doing marketing, and from there, I kept diving into various industries.

After leaving T-Mobile, I moved into a startup B2B event management and marketing company, working right alongside the tech sector.

Richard Adhikari
Challenger Banking Picks Up Steam
06/08/18 5:00 AM PT | E-Commerce Times | 597 Words

Mobile is the fastest-growing channel for digital banking, said Don Bergal, chief marketing officer at Avoka.

"We've seen hard evidence in recent months of a tipping point with more mobile openings than desktop digital," he told the E-Commerce Times.

The...

Denis Pombriant
SAP Discovers CRM
06/06/18 7:00 AM PT | CRM Buyer | 772 Words

For most of the early days, the vendors scrambled to integrate their apps into a coherent whole, supporting customer-facing processes in sales, marketing, customer service, field service and help desk . Back in the day, companies merged trading stock instead of cash...

Jack M. Germain
Red Hat Launches Fuse 7, Fuse Online for Better Cloud Integration
06/05/18 7:00 AM PT | LinuxInsider | 1444 Words

By taking advantage of capabilities in Red Hat OpenShift Container Platform, Fuse offers greater productivity and manageability in private, public or hybrid clouds, said Sameer Parulkar, senior product marketing manager at Red Hat.

"This native OpenShift-based experience provides portability for services...

Rob Enderle
Avoiding Career Death by Twitter
06/04/18 7:00 AM PT | TechNewsWorld | 1330 Words

The most popular show on ABC was canceled last week because the star of the show, Roseanne Barr -- known for...

Jim McGregor
Qualcomm and Huawei: More Partners Than Rivals
05/31/18 7:00 AM PT | TechNewsWorld | 677 Words

As a follow-on to my column about the impacts of the political battle between the United States and China ( The...

Richard Adhikari
The Cloud's Hazy Security
05/31/18 5:00 AM PT | E-Commerce Times | 902 Words

"The state of security in the public cloud is fairly mature," said Don Meyer, head of product marketing, data center, at Check Point .

However, a number of factors have made cloud security problematic: Failure of companies using the cloud...

Jeff Kagan
The Wireless Industry's Two-Horse Race
05/30/18 5:00 AM PT | E-Commerce Times | 669 Words

They would combine the marketing of T-Mobile and the spectrum of Sprint. Further, T-Mobile may follow the AT&T DirecTV success story later this year with its own similar service.

Mobile Industry Up and Comers
Google's Project Fi entered the wireless...

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