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Denis Pombriant
Entering Marketing's Golden Age
03/02/11 5:00 AM PT | CRM Buyer | 791 Words

The economic drivers that I look at tell me that we are in an age of marketing or an age of buying, but not an age of selling. The major niches for things that people want to consume have been long established,...

Chris Bucholtz
Take Marketing Off Autopilot and Get Creative
04/19/17 5:00 AM PT | CRM Buyer | 1051 Words

... than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do so many B2B marketing efforts seem exactly the same? The reason, in part, is that some things work well. In nature, convergent...

Denis Pombriant
Sales Reach: A Marketing Tool for Reps
07/30/14 7:20 PM PT | CRM Buyer | 552 Words

While marketing automation has taken the industry by storm over the last couple of years, I don't know any business that generates all of the leads a sales person needs.

When I sold, companies did that -- it was called the phone...

Christopher J. Bucholtz
Fire, Aim, Ready: Is Your Marketing Approach on Target?
11/03/15 4:17 PM PT | CRM Buyer | 847 Words

Coordinated Content
Delivering targeted, valuable content to a highly segmented set of lists means a little more work on the front end -- demand generation will have to coordinate with content marketing more, for instance -- but in most cases...

Jeff Zabin
Recessionary Times Call for Recessionary Marketing
03/26/09 4:00 AM PT | CRM Buyer | 2846 Words

... dismal state of the economy is causing companies everywhere to reassess their marketing budgets to ensure that they're allocating their limited marketing funds in the most productive ways possible. In many cases, this means curtailing, postponing or even eliminating previously planned marketing...

Brian Deagan
Marketing Trends Add Fuel to the SaaS Development Fire
12/08/09 4:00 AM PT | E-Commerce Times | 1859 Words

Such is the case with the marketing trend of direct digital marketing -- relevant digital marketing communications that are addressable to a specific individual with an email address, a mobile phone number or a Web browser cookie. As direct digital marketing continues to...

Ian Michiels
8 Steps to Getting Sales and Marketing to Play Nice
07/02/09 4:00 AM PT | CRM Buyer | 1674 Words

... are dozens of webinars, seminars, research reports, whitepapers, and blog postings on the topic of sales and marketing alignment. Despite the endless flow of resources and suggestions, sales and marketing alignment continues to elude many organizations. Misalignment is often a byproduct of...

Ian Michiels
What Is Marketing Automation and Why Should You Care?
05/14/09 4:00 AM PT | CRM Buyer | 1447 Words

... term "marketing automation" is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define marketing automation , and you'll probably get 10 different answers. Are there marketing...

Jeff Zabin
Follow the Money With Marketing Dashboards
06/05/08 4:00 AM PT | E-Commerce Times | 1260 Words

... percent of marketing executives view return on marketing investment (ROMI) as a top driver compelling their organizations to track and measure marketing performance , according to a recent Aberdeen Group survey of 728 companies. This begs the question: Can the implementation of...

Ian Michiels
Closing the Loop on Marketing Strategies
05/22/08 4:00 AM PT | CRM Buyer | 1359 Words

... recent report from the Aberdeen Group explores the critical role closed-loop marketing plays in today's Best-in-Class organizations, and the dynamic shift in the tools, technologies and processes that support today's top-performing closed-loop marketing initiatives. Significantly, 88 percent of top-performing organizations indicated they...

Ian Michiels
Delivering Value With Marketing Asset Management
03/14/08 4:00 AM PT | CRM Buyer | 1330 Words

... proliferation of marketing channels and globalization remain key challenges for every organization. Digital content continues to expand at exponential rates as new marketing channels surface. CMOs and marketing executives are looking for ways to deliver more than simple asset repositories with content...

Ian Michiels
Is Sales and Marketing Tech Integration Worth the Trouble?
01/28/08 4:00 AM PT | CRM Buyer | 1645 Words

... proliferation of marketing channels represents a key challenge for every CMO seeking to optimize return on marketing investments. Today, the marketing department is tasked with maximizing return across dozens of marketing channels. Most organizations have become intimately familiar with the need to...

Ian Michiels
Acronym Ambiguity in the Marketing Automation Space
08/20/07 4:00 AM PT | CRM Buyer | 1271 Words

... does marketing resource management mean to you? Does it mean the same thing to your coworker? Your competitor? The vendors who sell these solutions? The acronyms used to define the marketing automation space -- MRM, MOM, EMM, DAM, etc. -- have undeniably...

Vivian Wagner
7 Tips for Highly Effective Content Marketing
10/23/17 1:35 PM PT | E-Commerce Times | 1164 Words

... is king, and nowhere is that more true than in content marketing. Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is the practice of sharing information your target audience...

Lisa Cramer
Debunking the Myths of Marketing Automation
09/15/11 8:46 AM PT | CRM Buyer | 1162 Words

... is a lot of hype around marketing automation, and it's for good reason. An effective marketing automation strategy and implementation can help drive more qualified leads, and therefore increase revenues and decrease sales cycle times. But many organizations fall into the trap...

Debbie Qaqish
Great Expectations: New Revenue Metrics for Today's CMO
07/23/11 5:00 AM PT | E-Commerce Times | 807 Words

... of power tools like marketing automation, marketers are able to contribute to revenue in a very measurable way. Expectations are high because of this capability -- like salespeople, marketers are now accountable for making a direct revenue contribution to the top line.

John Tenore
7 Reasons to Embrace MAM for 'Glocal' Marketing
07/18/11 5:00 AM PT | CRM Buyer | 899 Words

That's the value of Marketing Asset Management (MAM) in a world of multichannel marketing .

While many companies are leveraging MAM for just that sort of marketing today, many are also deriving tremendous benefits from MAM in more traditional marketing areas that...

Lisa Cramer
Fixing a Fundamentally Flawed Marketing-to-Sales Process
05/23/11 5:00 AM PT | CRM Buyer | 1022 Words

... long been discussed that marketing and sales need to "get along." But the reality is that marketing and sales actually need to work smoothly together along a defined lead management process. The lack of this cooperation costs companies more than wasted leads.

Chris Houpis
Optimizing Lead Management From Campaign to Close
03/15/11 5:00 AM PT | CRM Buyer | 620 Words

... June and August of 2010, Aberdeen surveyed more than 453 executives regarding their 2011 Marketing Executive's Agenda . The results regarding their most significant challenges were compelling: 61 percent of all companies stated that the difficult economic environment was the top pressure...

Kevin S. Ryan
9 Ways to Turn Up the Ringer on Mobile Marketing
01/21/11 5:00 AM PT | E-Commerce Times | 1209 Words

Meeting consumer demand at the precise moment of that demand is not just push marketing , either. The new mobile environment empowers consumers to initiate the interaction. Many marketers report that mobile marketing is generally more cost-effective than other marketing efforts and that...

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How do you feel about accidents that occur when self-driving vehicles are being tested?
Self-driving vehicles should be banned -- one death is one too many.
Autonomous vehicles could save thousands of lives -- the tests should continue.
Companies with bad safety records should have to stop testing.
Accidents happen -- we should investigate and learn from them.
The tests are pointless -- most people will never trust software and sensors.
Most injuries and fatalities in self-driving auto tests are due to human error.
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