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Christopher J. Bucholtz
Analytics: The Tie That Binds Sales and Marketing
09/15/14 2:27 PM PT | CRM Buyer | 657 Words

There's an alternate name for those propeller-heads today -- they're called "the marketing department."

While it's healthy to have an ego about your capabilities as a sales person, it's not healthy to view advances in technology as an affront to your skills.

Denis Pombriant
Marketing Automation's Next Gig
04/24/14 5:25 PM PT | CRM Buyer | 629 Words

... you aren't sold on marketing automation yet, there's another reason to consider it before you end up down two touchdowns with three minutes to play. We usually think of marketing in its traditional role of new customer outreach, which is good but...

Kristen Gramigna
The Minimalist Guide to Inbound Marketing
03/31/14 11:54 AM PT | CRM Buyer | 718 Words

... marketing is an essential part of an online brand promotion strategy . It lets you target your audience directly and draw them in. Inbound marketing is the process of getting customers to come to your store before you try to sell them...

Denis Pombriant
The New Marketing
10/31/12 5:00 AM PT | CRM Buyer | 762 Words

... spent a day last week in Boston attending a conference called the " Inbound Marketing Summit " organized by my friend and former analyst Allen Bonde. Inbound marketing IMHO is taking off in some important dimensions. Inbound marketing is a cool idea...

Christopher J. Bucholtz
5 Ways Data Denial Hurts Marketing and Sales
10/06/14 1:26 PM PT | CRM Buyer | 1167 Words

... as other parts of business have reoriented around data, sales and marketing have been allowed to function as though they're black arts, with their practitioners going about their trades mysteriously, doing things for reasons only they know. Sometimes the result is a...

Christopher J. Bucholtz
4 Ways to Waste Great Marketing Opportunities
02/28/14 3:53 PM PT | CRM Buyer | 988 Words

The good news: It exposed a void in the mix that marketing automation rushed to fill. Marketing automation in tandem with CRM gives businesses the tools they need to build relationships. As any couples counselor will tell you, the key to successful relationships...

Denis Pombriant
It Was a Very Good Marketing, Partners and Platform Year
12/11/13 5:00 AM PT | CRM Buyer | 1005 Words

From my spot, it looks like marketing took a big step toward greater relevance in 2013, the importance of being a partner in an ecosystem increased -- as did the significance of software platforms -- and reports of CRM's demise were greatly exaggerated.

Denis Pombriant
Social Marketing: Right Idea for the Times
10/24/12 5:00 AM PT | CRM Buyer | 1249 Words

... might be tempted to consider social marketing just another idea in an endless stream of things dreamed up by the software industry -- and pundits like me -- to generate more business. Well, you'd be right about some of that, but I'd...

Denis Pombriant
Entering Marketing's Golden Age
03/02/11 5:00 AM PT | CRM Buyer | 791 Words

The economic drivers that I look at tell me that we are in an age of marketing or an age of buying, but not an age of selling. The major niches for things that people want to consume have been long established,...

Chris Bucholtz
Take Marketing Off Autopilot and Get Creative
04/19/17 5:00 AM PT | CRM Buyer | 1051 Words

... than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do so many B2B marketing efforts seem exactly the same? The reason, in part, is that some things work well. In nature, convergent...

Denis Pombriant
Sales Reach: A Marketing Tool for Reps
07/30/14 7:20 PM PT | CRM Buyer | 552 Words

While marketing automation has taken the industry by storm over the last couple of years, I don't know any business that generates all of the leads a sales person needs.

When I sold, companies did that -- it was called the phone...

Christopher J. Bucholtz
Fire, Aim, Ready: Is Your Marketing Approach on Target?
11/03/15 4:17 PM PT | CRM Buyer | 847 Words

Coordinated Content
Delivering targeted, valuable content to a highly segmented set of lists means a little more work on the front end -- demand generation will have to coordinate with content marketing more, for instance -- but in most cases...

Ian Michiels
8 Steps to Getting Sales and Marketing to Play Nice
07/02/09 4:00 AM PT | CRM Buyer | 1674 Words

... are dozens of webinars, seminars, research reports, whitepapers, and blog postings on the topic of sales and marketing alignment. Despite the endless flow of resources and suggestions, sales and marketing alignment continues to elude many organizations. Misalignment is often a byproduct of...

Ian Michiels
What Is Marketing Automation and Why Should You Care?
05/14/09 4:00 AM PT | CRM Buyer | 1447 Words

... term "marketing automation" is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define marketing automation , and you'll probably get 10 different answers. Are there marketing...

Jeff Zabin
Recessionary Times Call for Recessionary Marketing
03/26/09 4:00 AM PT | CRM Buyer | 2846 Words

... dismal state of the economy is causing companies everywhere to reassess their marketing budgets to ensure that they're allocating their limited marketing funds in the most productive ways possible. In many cases, this means curtailing, postponing or even eliminating previously planned marketing...

Ian Michiels
Closing the Loop on Marketing Strategies
05/22/08 4:00 AM PT | CRM Buyer | 1359 Words

... recent report from the Aberdeen Group explores the critical role closed-loop marketing plays in today's Best-in-Class organizations, and the dynamic shift in the tools, technologies and processes that support today's top-performing closed-loop marketing initiatives. Significantly, 88 percent of top-performing organizations indicated they...

Ian Michiels
Is Sales and Marketing Tech Integration Worth the Trouble?
01/28/08 4:00 AM PT | CRM Buyer | 1645 Words

... proliferation of marketing channels represents a key challenge for every CMO seeking to optimize return on marketing investments. Today, the marketing department is tasked with maximizing return across dozens of marketing channels. Most organizations have become intimately familiar with the need to...

Ian Michiels
Acronym Ambiguity in the Marketing Automation Space
08/20/07 4:00 AM PT | CRM Buyer | 1271 Words

... does marketing resource management mean to you? Does it mean the same thing to your coworker? Your competitor? The vendors who sell these solutions? The acronyms used to define the marketing automation space -- MRM, MOM, EMM, DAM, etc. -- have undeniably...

Vivian Wagner
7 Tips for Highly Effective Content Marketing
10/23/17 1:35 PM PT | E-Commerce Times | 1164 Words

... is king, and nowhere is that more true than in content marketing. Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is the practice of sharing information your target audience...

John Tenore
7 Reasons to Embrace MAM for 'Glocal' Marketing
07/18/11 5:00 AM PT | CRM Buyer | 899 Words

That's the value of Marketing Asset Management (MAM) in a world of multichannel marketing .

While many companies are leveraging MAM for just that sort of marketing today, many are also deriving tremendous benefits from MAM in more traditional marketing areas that...

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