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Chris Bucholtz
Take Marketing Off Autopilot and Get Creative
04/19/17 5:00 AM PT | CRM Buyer | 1051 Words

... than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do so many B2B marketing efforts seem exactly the same? The reason, in part, is that some things work well. In nature, convergent...

Denis Pombriant
Sales Reach: A Marketing Tool for Reps
07/30/14 7:20 PM PT | CRM Buyer | 552 Words

While marketing automation has taken the industry by storm over the last couple of years, I don't know any business that generates all of the leads a sales person needs.

When I sold, companies did that -- it was called the phone...

Christopher J. Bucholtz
Fire, Aim, Ready: Is Your Marketing Approach on Target?
11/03/15 4:17 PM PT | CRM Buyer | 847 Words

Coordinated Content
Delivering targeted, valuable content to a highly segmented set of lists means a little more work on the front end -- demand generation will have to coordinate with content marketing more, for instance -- but in most cases...

Ian Michiels
What Is Marketing Automation and Why Should You Care?
05/14/09 4:00 AM PT | CRM Buyer | 1447 Words

... term "marketing automation" is perhaps one of the most widely used, ill-defined and ambiguous terms in the marketing and sales technology landscape. Ask 10 different people how they define marketing automation , and you'll probably get 10 different answers. Are there marketing...

Jeff Zabin
Recessionary Times Call for Recessionary Marketing
03/26/09 4:00 AM PT | CRM Buyer | 2846 Words

... dismal state of the economy is causing companies everywhere to reassess their marketing budgets to ensure that they're allocating their limited marketing funds in the most productive ways possible. In many cases, this means curtailing, postponing or even eliminating previously planned marketing...

Ian Michiels
Closing the Loop on Marketing Strategies
05/22/08 4:00 AM PT | CRM Buyer | 1359 Words

... recent report from the Aberdeen Group explores the critical role closed-loop marketing plays in today's Best-in-Class organizations, and the dynamic shift in the tools, technologies and processes that support today's top-performing closed-loop marketing initiatives. Significantly, 88 percent of top-performing organizations indicated they...

Ian Michiels
Is Sales and Marketing Tech Integration Worth the Trouble?
01/28/08 4:00 AM PT | CRM Buyer | 1645 Words

... proliferation of marketing channels represents a key challenge for every CMO seeking to optimize return on marketing investments. Today, the marketing department is tasked with maximizing return across dozens of marketing channels. Most organizations have become intimately familiar with the need to...

Ian Michiels
Acronym Ambiguity in the Marketing Automation Space
08/20/07 4:00 AM PT | CRM Buyer | 1271 Words

... does marketing resource management mean to you? Does it mean the same thing to your coworker? Your competitor? The vendors who sell these solutions? The acronyms used to define the marketing automation space -- MRM, MOM, EMM, DAM, etc. -- have undeniably...

Vivian Wagner
7 Tips for Highly Effective Content Marketing
10/23/17 1:35 PM PT | E-Commerce Times | 1164 Words

... is king, and nowhere is that more true than in content marketing. Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is the practice of sharing information your target audience...

John Tenore
7 Reasons to Embrace MAM for 'Glocal' Marketing
07/18/11 5:00 AM PT | CRM Buyer | 899 Words

That's the value of Marketing Asset Management (MAM) in a world of multichannel marketing .

While many companies are leveraging MAM for just that sort of marketing today, many are also deriving tremendous benefits from MAM in more traditional marketing areas that...

Justin Gray
Driving Revenue Across the Sales and Marketing Divide
09/14/10 5:00 AM PT | CRM Buyer | 1163 Words

... 80 percent of leads generated by marketing are never contacted by a sales person. What a frightening statistic, and what an enormous waste of time, money and resources. "The problem is not that marketing departments are delivering such high numbers of leads...

Peter Ostrow and Omer Minkara
Using Marketing Asset Management to Keep the Brand in Line
03/26/10 5:00 AM PT | CRM Buyer | 657 Words

... Asset Management (MAM) is an emerging category of Digital Asset Management (DAM) technology that has been developed exclusively for the marketing function. With a host of digital asset technology available, many generic DAM products lack workflow capabilities, dynamic collateral development, and the...

Brian Deagan
Marketing Trends Add Fuel to the SaaS Development Fire
12/08/09 4:00 AM PT | E-Commerce Times | 1859 Words

Such is the case with the marketing trend of direct digital marketing -- relevant digital marketing communications that are addressable to a specific individual with an email address, a mobile phone number or a Web browser cookie. As direct digital marketing continues to...

Jeff Zabin
Dialing Into Mobile Marketing
09/24/09 4:00 AM PT | CRM Buyer | 1261 Words

... marketing has at last emerged as an important part of the marketing mix. Through a confluence of technologies and standards related to mobile devices, including 3G networks and data packages, the mobile channel can now enable large-scale marketing activities capable of engaging...

Ian Michiels
8 Steps to Getting Sales and Marketing to Play Nice
07/02/09 4:00 AM PT | CRM Buyer | 1674 Words

... are dozens of webinars, seminars, research reports, whitepapers, and blog postings on the topic of sales and marketing alignment. Despite the endless flow of resources and suggestions, sales and marketing alignment continues to elude many organizations. Misalignment is often a byproduct of...

Jeff Zabin
Pulling the Trigger on Trigger Marketing
01/15/09 4:00 AM PT | CRM Buyer | 2100 Words

In marketing , triggers are used to automatically deliver targeted messages, offers, recommendations or other treatments to customers on an individual basis at the most optimal point in time, based on any number of factors. A growing number of chief marketing officers are...

Jeff Zabin
Follow the Money With Marketing Dashboards
06/05/08 4:00 AM PT | E-Commerce Times | 1260 Words

... percent of marketing executives view return on marketing investment (ROMI) as a top driver compelling their organizations to track and measure marketing performance , according to a recent Aberdeen Group survey of 728 companies. This begs the question: Can the implementation of...

Ned Madden
B2B in a Web 2.0 World, Part 2: Social Media Marketing
05/16/08 4:00 AM PT | E-Commerce Times | 1449 Words

Part 2 explores marketing 2.0.

Marketing 1.0: Promoting, buying and/or selling in a market.

Marketing 2.0 (aka social media marketing): Identifying, educating and influencing the Internet blogosphere, reputation aggregators, e-communities and social networks. Leveraging conversational online buzz to increase product anticipation...

Ian Michiels
Delivering Value With Marketing Asset Management
03/14/08 4:00 AM PT | CRM Buyer | 1330 Words

... proliferation of marketing channels and globalization remain key challenges for every organization. Digital content continues to expand at exponential rates as new marketing channels surface. CMOs and marketing executives are looking for ways to deliver more than simple asset repositories with content...

Andrew K. Burger
Marketing Automation Solutions for Startups, Part 1
10/25/07 4:00 AM PT | CRM Buyer | 867 Words

... effective marketing campaigns and finding the right marketing mix are primary concerns for any online retailer. They are especially important for startups and small to medium-sized businesses (SMBs) competing with larger and better established e-tailers, as well as the rapidly growing number...

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salesforce commerce cloud
Does it matter to you if products you purchase are manufactured in another country?
Yes, and I will pay more for a domestically produced product.
Yes, but my shopping decisions won't change anything, so I do what's best for me.
I care, but it's impossible to keep track of where everything is made.
I want the best quality and price, regardless of country of origin.
It depends on the country. Some are OK, some aren't.
It depends on the company. I'll buy from a reputable non-domestic brand.
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