Our Full-Service B2B Marketing Program Delivers Sales-Ready Leads Click to Learn More!
Welcome Guest | Sign In
ECommerceTimes.com

Results 41-60 of 9720 for marketing (0.006 secs).

Searching: Articles | Discussions

Sort by Date | Sort by Relevance

Rob Enderle
Why Are Tech Companies Trying to Kill Us?
11/13/17 10:56 AM PT | TechNewsWorld | 1577 Words

This is the question that keeps me up at night after seeing the news of Russian influence through social media ,...

John P. Mello Jr.
Marcher Malware Poses Triple Threat to Android Users
11/07/17 11:18 AM PT | TechNewsWorld | 769 Words

It's not unusual for malware to be released in a single country or region and then, depending on its success, expand to other countries, said Damien Hugoo, director of product marketing at Easy Solutions .

"We have seen many banking Trojans...

Rob Enderle
Dilbert vs. Trump: Why False Facts Have Power
11/06/17 10:25 AM PT | TechNewsWorld | 1648 Words

We've been having a lot of interesting weeks since the presidential election, making more than a few of us wish for...

Jeff Kagan
The Eve of the Self-Driving Revolution
11/02/17 3:06 PM PT | E-Commerce Times | 609 Words

Companies likely will use the same terminology in their marketing of many different offerings.

The self-driving trend represents a huge growth opportunity for the wireless industry -- for carriers like AT&T Mobility, Verizon Wireless , T-Mobile and Sprint, and handset makers like...

Rob Enderle
Fake News: Amazon Wants a Key to Your House
10/30/17 11:12 AM PT | TechNewsWorld | 1753 Words

I'm getting tired of headlines that present something you might want to do as something you'd have to be crazy to...

Jack M. Germain
AWS Offers Aurora Cloud DB Service Compatible With PostgreSQL
10/26/17 11:05 AM PT | LinuxInsider | 1049 Words

The support for PostgreSQL provides users with a winning combination, said Andy Ellicott, chief marketing officer at Crate.io .

PostgreSQL is one of the most widely used and supported databases in the world, he told LinuxInsider.

"With this enhancement to...

Rob Enderle
Fighting Off the Harvey Weinsteins of the World Through Technology
10/23/17 10:50 AM PT | TechNewsWorld | 1550 Words

Harvey Weinstein just went from most powerful man in Hollywood to punching bag -- and while he deserved this, perhaps greater...

Christopher J. Bucholtz
Sales and Marketing Sentiment: Feeling Is Perception Is Reality
11/16/15 10:59 AM PT | CRM Buyer | 927 Words

... a year ago, I conducted a survey that led to my company's first-ever Sales & Marketing Sentiment Study. The idea was to get inside the heads of people in sales and marketing and reveal their feelings about the way they worked, the...

Denis Pombriant
Big Data for Marketing
02/13/13 8:34 AM PT | CRM Buyer | 838 Words

... marketing funnel is not exactly a new idea. Neither are sales or customer service, though all have morphed considerably from what they were more than a decade ago when CRM began. Sales and service evolved organically, making incremental changes as markets transformed...

Kristin Hambelton
Conversational Marketing: The Next Phase of Customer Engagement
03/25/11 5:00 AM PT | CRM Buyer | 985 Words

Enterprise marketing technology helped many marketers make the initial shift from basic single- and multi-channel approaches, to adopting cross-channel marketing strategies. Once a relatively nascent market, cross-channel marketing used to be discussed in terms of consistency and coordination, as well as the value...

Christopher J. Bucholtz
The Rhyme and Reason of Sales and Marketing Tech Adoption
02/18/15 11:02 AM PT | CRM Buyer | 1052 Words

And marketing tossing leads over the wall!
Even marketing's in on it too -- they're lead scoring and poring through data for you!
They have their own software for scooping up leads
And campaigning campaigns to meet your lead needs!
But none...

Christopher J. Bucholtz
Sales and Marketing Aren't Aligned - but Their Problems Are
12/08/14 1:15 PM PT | CRM Buyer | 1081 Words

... numbers prove it: Sales and marketing just aren't playing well together in most organizations. A not-so-small industry has sprung up to attack the issue of sales/marketing alignment, but the problem is so deeply entrenched that it may never be fully eradicated. That's...

Denis Pombriant
Marketing Automation Report Card
01/29/14 3:14 PM PT | CRM Buyer | 843 Words

... two years of fairly hectic activity in the marketing automation space, it might be useful to ask where all the commotion has gotten us. Once a captive of finance, which was concerned with reeling in marketing's costs and rationalizing expenses with known...

Denis Pombriant
What's Driving Marketing's Renaissance?
04/08/13 5:00 AM PT | CRM Buyer | 686 Words

While we've all been fixated on social media , many companies -- both vendors and end customers -- have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company...

Denis Pombriant
Marketing's New Golden Age
09/05/12 5:00 AM PT | CRM Buyer | 820 Words

... is the golden age of marketing. I was tempted to write the second golden age since history sometimes seems to repeat but I am more of the Mark Twain school of history and he believed that history did not repeat itself...

Denis Pombriant
The Marketing Renaissance
04/20/11 5:00 AM PT | CRM Buyer | 848 Words

With that shift it becomes more important than ever to market well, and at a macro level that spells the rising importance of marketing automation . This might seem redundant, but it is not.

The Tone of the Times
When...

Denis Pombriant
Marketing and IT: Two Ships Passing
03/30/11 5:00 AM PT | CRM Buyer | 862 Words

Tactics
What I find somewhat ironic and interesting is that where IT is becoming more strategic and creative, departments like marketing are becoming more tactical and quantitative (which can drive strategy!). In interviews with Phil Fernandez (CEO of Marketo ), Bruce...

Christopher J. Bucholtz
Why Is Sales-Marketing Alignment Getting Worse?
02/01/16 11:09 AM PT | CRM Buyer | 888 Words

... almost a quarter century removed from the coining of the phrase "sales and marketing alignment," a concept that dates back another 30 years. Businesses have been wrestling with the idea of coordinating two teams of people with different skill sets, ideas, personalities...

Christopher J. Bucholtz
The Terrifying Numbers Behind a Whopping Marketing Failure
11/17/14 4:47 PM PT | CRM Buyer | 846 Words

The numbers are particularly chilling around failure to implement lead scoring, a method that takes advantage of marketing automation and uses data and customer behavior to prioritize leads. The numbers show just how effective lead scoring is.

On average, organizations that...

Christopher J. Bucholtz
Shooting for Sales? Give Marketing the Right Weapons
10/10/14 5:14 PM PT | CRM Buyer | 1065 Words

In reality, it's becoming a productivity game: How can we make the sales people in our businesses as productive as possible? The key is to make marketing people as productive as possible, too -- which they're becoming, thanks to the advent of better...

Previous 1 2 3 4 5 6 7 8 Next

Search for: In:

Facebook Twitter LinkedIn Google+ RSS
Of the following CES 2018 crowd pleasers, which do you consider the most important or desirable new tech?
Google Assistant -- voice-activated AI on displays everywhere
Helite's Hip'Air - a hip-protecting airbag belt for seniors
HTC Vive Pro - a VR headset with way better resolution and sound
Samsung's 'The Wall' - a modular TV with MicroLED for consumers
Sony's Aibo -- a lovable AI-powered robotic pet dog
Toyota's e-Palette -- a self-driving van for deliveries and more
Content Marketing on ALL EC