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Sean Gordon
5 Strategies for Collecting, Creating and Circulating Customer Testimonials
08/14/18 12:03 PM PT | CRM Buyer | 1968 Words

This is what makes video testimonials such a critical facet of any business marketing plan. There's incredible brand value to be found in sharing real customer documentation of an experience with your product and service. With the explosion of social media branding,...

Peter Suciu
The Pain and Potential of Making a 180-Degree Policy Shift
07/20/18 5:00 AM PT | TechNewsWorld | 1502 Words

"When companies make major missteps in their policies or practices, they risk losing their most valuable asset -- customer trust," said Bram Hechtkopf, CEO at Kobie Marketing .

"You want best customers to be emotionally invested and passionate about your brand...

Jeff Kagan
Cover Up, Your Smart TV May Be Spying on You
07/18/18 10:25 AM PT | E-Commerce Times | 946 Words

You can get loads of user data for your marketing. However, if you are a consumer who cares about protecting your privacy, you feel invaded. Those are the two ends of the spectrum on the issue.

As a user, I don't...

Richard Adhikari
Galaxy Note9 Is Front and Center in Samsung's Connected World
08/10/18 9:58 AM PT | TechNewsWorld | 1111 Words

Samsung has been working with "a handful of partners" to provide more functionality on the S Pen and soon will open the SDK , announced Jonathan Wong, director of product marketing.

The S Pen is charged by placing it into...

Brett Sappington
Who's Your Buddy? The Evolution of OTT Video Partnerships
07/21/18 5:00 AM PT | E-Commerce Times | 1008 Words

For video services, partnering with an aggregator such as Amazon Channels offers increased visibility while minimizing risk and marketing costs.

Several factors have been driving the heightened push for partnerships, including high fragmentation of content, the success of bundling, polarization in subscriptions...

Richard Adhikari
Apple Unveils Trio of New iPhones
09/13/18 10:24 AM PT | TechNewsWorld | 1013 Words

The Xs and Xs Max have a Super Retina screen, and the XR an LCD display, which Phil Schiller, Apple's SVP of worldwide marketing, called "the most advanced LCD display ever in a smartphone."

Apple SVP Phil Schiller introduces iPhone...

Vivian Wagner
Nimble CEO Jon Ferrara: The Beauty of the CRM Beast
09/06/18 11:53 AM PT | CRM Buyer | 1045 Words

... Ferrara is the founder and CEO of Nimble , a social sales and marketing CRM company based in Santa Monica, California. Nimble helps companies identify the right people for their businesses, with the goal of turning conversations into measurable outcomes. Its vision...

Richard Adhikari
Slide Over, Salesforce? Freshworks Scores $100M in Funding Round
08/01/18 11:56 AM PT | CRM Buyer | 893 Words

Investment firm Tiger Global Management -- Freshworks' largest shareholder and an early backer -- led the company's Series B, C, D and E rounds of funding, noted Arvind Parthiban, Freshworks' director of marketing.

"The new funding will be used to...

Jim McGregor
The Transportation Revolution: Much More Than Self-Driving Cars
07/28/18 5:00 AM PT | TechNewsWorld | 918 Words

The autonomous car has thrown the automotive industry -- an industry that is notoriously slow to change -- into the forefront...

Vivian Wagner
Gamification and E-Commerce: Play Your Way to Success
07/23/18 5:00 AM PT | E-Commerce Times | 1077 Words

In addition to offering basic rewards programs, businesses can weave game psychology, principles and mechanics into all of their content, including their sales and marketing strategies.

"Advanced gamification is about adding value, serving the needs of the content, and achieving behavior...

Jack M. Germain
Android Apps Riskier Than Ever: Report
09/12/18 12:08 PM PT | LinuxInsider | 2072 Words

Even if an app maker is conscientious about security and follows best practices, other vulnerable apps or malware on Android devices can put users at risk, noted Sam Bakken, senior product marketing manager at OneSpan .

"App makers need to protect...

Denis Pombriant
Sign of the Times
09/11/18 9:49 AM PT | CRM Buyer | 621 Words

A long time ago, a very underfunded Salesforce marketing team tried a similar stunt, disrupting Siebel user group meetings in Europe and America. Salesforce's attempts were intended to be humorous sendups of their much bigger rival. In one instance, a panel van with...

Kush Shrivastava
5 Tips for Creating a Gen-Z Friendly Website
09/08/18 5:00 AM PT | E-Commerce Times | 951 Words

Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32...

Rob Enderle
Of Course Google Is Biased
09/03/18 5:00 AM PT | TechNewsWorld | 2070 Words

Bias is a nasty beast. A market research class I took in graduate school focused on the identification and elimination of...

Richard Adhikari
Mobile App Financing Startup Gets $6M Helping Hand
08/23/18 12:34 PM PT | E-Commerce Times | 1013 Words

"We renamed the business to have a more memorable and positive name," said Braavo Marketing Director Alexandra Northington.

The "Braavo" name "reflects better what we do -- provide performance-based financing," she told the E-Commerce Times.

The Series A funding follows...

Richard Adhikari
New B2B Tool Aims to Lower Overhead, Raise Profits
08/22/18 12:18 PM PT | CRM Buyer | 816 Words

"We sell to manufacturers that work most often through distributors," said Christopher Beaudin, director of marketing at Atlatl Software.

"They can provide this inside their Web experience to provide a smoother, easier portal for their sales teams," he told CRM Buyer.

Peter S. Vogel and Edward H. Block
Don't Be So Sure AI Is Cybersecurity's Silver Bullet
08/20/18 12:03 PM PT | E-Commerce Times | 839 Words

However with all the marketing hype found on the Internet, it is oftentimes difficult to understand when someone really is referring to AI or machine learning.

"I actually don't think a lot of these companies are using artificial intelligence," Malwarebytes CEO...

Rob Enderle
Nvidia's Convincing Unreality
08/20/18 11:05 AM PT | TechNewsWorld | 1624 Words

When I read the book Ready Player One , I really got excited about the future of virtual reality , but...

Rob Enderle
The Weird Mistakes Killing Tesla
08/13/18 11:06 AM PT | TechNewsWorld | 2106 Words

Tesla is trending to fail spectacularly. (CEO Elon Musk actually has an impressive failure history .) Tesla has been burning cash...

Ned Madden
At-Home Eldercare Goes High Tech
08/11/18 5:00 AM PT | TechNewsWorld | 2305 Words

The call came in less than an hour before the 8 a.m. shift was scheduled to start: A family emergency meant...

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What best describes your attitude toward social networks and politics?
The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
Almost every political post I see is skewed or totally fake.
Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.