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Jack M. Germain
Whether Intended or Accidental, Internet Traffic Rerouting Can Be Costly
11/14/18 5:00 AM PT | TechNewsWorld | 1081 Words

BGP is a decades' old technology that is not cryptographically secure, enabling these types of mistakes by third parties, which is what this incident most likely was, said Rick Moy, chief marketing officer at Acalvio .

"There have certainly been nefarious...

Jack M. Germain
Google Shows Off New Android Dev Tools
11/13/18 12:20 PM PT | LinuxInsider | 1621 Words

Smaller yet expanding devices may be more appealing to hackers than to consumers, warned Mike Banic, vice president of marketing at Vectra .

The number of Web searches performed on a mobile device has been increasing steadily. New mobile technology that makes...

Rob Enderle
Let's Create a TV Show to Fix Silicon Valley
11/12/18 10:52 AM PT | TechNewsWorld | 1953 Words

Startups have been creating employee hell in Silicon Valley. That was in the forefront of my mind as I read the...

Rob Enderle
It Is Well Past Time for Elections to Be Online
11/05/18 8:51 AM PT | TechNewsWorld | 1831 Words

Tomorrow a minority of those who are eligible will take time off, drive through traffic, and wait in lines to take...

Denis Pombriant
Oracle, the Hardware Company
10/31/18 5:00 AM PT | TechNewsWorld | 836 Words

New Form of Enterprise Computing?
Oracle introduced the Gen2 Cloud with these features and the name should be taken seriously; it's not simply marketing hype. Now the real question becomes whether or how fast the industry will adopt this strategy.

Rob Enderle
Crisis in Tech: Who Can Save Companies When Execs Go Off the Rails?
10/29/18 8:54 AM PT | TechNewsWorld | 1542 Words

Several us have become increasingly concerned about the lack of ethics on the part of market-leading companies at the moment. Kara...

Dan Breeden
6 Tactics to Bring Out the Superpowers in Retail SMBs
10/23/18 5:00 AM PT | E-Commerce Times | 1105 Words

Niche marketing is a proven effective tactic in all types of commerce, for many reasons, including the fact you can control your investment and laser-focus on a market segment to achieve sales. Small retailers have more limited budgets; the more you focus,...

Rob Enderle
The Rise of Activist Employees in the Tech Industry
10/22/18 5:00 AM PT | TechNewsWorld | 1593 Words

Things have been changing at an almost unprecedented rate with regard to power structures. The last time I saw this happen...

Sara Hicks
Black Friday/Cyber Monday Is Coming - and It's Only the Beginning
10/19/18 5:00 AM PT | E-Commerce Times | 1412 Words

That's often because there's no single source of truth for their data -- not for inventory, not for customer data, not for traffic, user experience or marketing metrics.

Imagine running an online storefront that doesn't share data with its Amazon marketplace storefront,...

Christopher J. Bucholtz
Sales and Marketing Sentiment: Feeling Is Perception Is Reality
11/16/15 10:59 AM PT | CRM Buyer | 927 Words

... a year ago, I conducted a survey that led to my company's first-ever Sales & Marketing Sentiment Study. The idea was to get inside the heads of people in sales and marketing and reveal their feelings about the way they worked, the...

Denis Pombriant
What's Driving Marketing's Renaissance?
04/08/13 5:00 AM PT | CRM Buyer | 686 Words

While we've all been fixated on social media , many companies -- both vendors and end customers -- have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company...

Denis Pombriant
Big Data for Marketing
02/13/13 8:34 AM PT | CRM Buyer | 838 Words

... marketing funnel is not exactly a new idea. Neither are sales or customer service, though all have morphed considerably from what they were more than a decade ago when CRM began. Sales and service evolved organically, making incremental changes as markets transformed...

Kristin Hambelton
Conversational Marketing: The Next Phase of Customer Engagement
03/25/11 5:00 AM PT | CRM Buyer | 985 Words

Enterprise marketing technology helped many marketers make the initial shift from basic single- and multi-channel approaches, to adopting cross-channel marketing strategies. Once a relatively nascent market, cross-channel marketing used to be discussed in terms of consistency and coordination, as well as the value...

Christopher J. Bucholtz
Why Is Sales-Marketing Alignment Getting Worse?
02/01/16 11:09 AM PT | CRM Buyer | 888 Words

... almost a quarter century removed from the coining of the phrase "sales and marketing alignment," a concept that dates back another 30 years. Businesses have been wrestling with the idea of coordinating two teams of people with different skill sets, ideas, personalities...

Christopher J. Bucholtz
The Rhyme and Reason of Sales and Marketing Tech Adoption
02/18/15 11:02 AM PT | CRM Buyer | 1052 Words

And marketing tossing leads over the wall!
Even marketing's in on it too -- they're lead scoring and poring through data for you!
They have their own software for scooping up leads
And campaigning campaigns to meet your lead needs!
But none...

Christopher J. Bucholtz
Sales and Marketing Aren't Aligned - but Their Problems Are
12/08/14 1:15 PM PT | CRM Buyer | 1081 Words

... numbers prove it: Sales and marketing just aren't playing well together in most organizations. A not-so-small industry has sprung up to attack the issue of sales/marketing alignment, but the problem is so deeply entrenched that it may never be fully eradicated. That's...

Christopher J. Bucholtz
The Terrifying Numbers Behind a Whopping Marketing Failure
11/17/14 4:47 PM PT | CRM Buyer | 846 Words

The numbers are particularly chilling around failure to implement lead scoring, a method that takes advantage of marketing automation and uses data and customer behavior to prioritize leads. The numbers show just how effective lead scoring is.

On average, organizations that...

Christopher J. Bucholtz
Shooting for Sales? Give Marketing the Right Weapons
10/10/14 5:14 PM PT | CRM Buyer | 1065 Words

In reality, it's becoming a productivity game: How can we make the sales people in our businesses as productive as possible? The key is to make marketing people as productive as possible, too -- which they're becoming, thanks to the advent of better...

Denis Pombriant
Marketing Automation Report Card
01/29/14 3:14 PM PT | CRM Buyer | 843 Words

... two years of fairly hectic activity in the marketing automation space, it might be useful to ask where all the commotion has gotten us. Once a captive of finance, which was concerned with reeling in marketing's costs and rationalizing expenses with known...

Denis Pombriant
Marketing's New Golden Age
09/05/12 5:00 AM PT | CRM Buyer | 820 Words

... is the golden age of marketing. I was tempted to write the second golden age since history sometimes seems to repeat but I am more of the Mark Twain school of history and he believed that history did not repeat itself...

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