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John P. Mello Jr.
Polar Flow Fitness App Exposes Soldiers, Spies
07/10/18 5:00 AM PT | TechNewsWorld | 884 Words

"The default on these things is to share information," said Willy Leichter, vice president of marketing at Virsec .

"If you allow it to share your location, it's almost never clear where that information is going," he told TechNewsWorld.

"Once...

Rob Enderle
Intel's 'CEO Problem' Is Its Board
07/02/18 5:00 AM PT | TechNewsWorld | 2451 Words

Tech companies have been going through a lot of CEOs of late. Prior to its split, HP had a revolving door...

John K. Higgins
Trump Promotes Technology Business Management for Federal IT Acquisitions
06/28/18 9:51 AM PT | E-Commerce Times | 1102 Words

If the use of TBM improves the way federal agencies acquire and manage IT, all providers will benefit in marketing their equipment, software or services to the government.

Also, providers with specific TBM capabilities could obtain contracts geared to the implementation of...

Richard Adhikari
IBM's Watson Enlisted for B2B Sentiment Analysis
06/27/18 11:12 AM PT | CRM Buyer | 588 Words

IBM had it long before Watson was its marketing albatross," she told CRM Buyer.

Sentiment analysis "has evolved to be more sophisticated and cost-effective, and there are varying levels of effectiveness of such solutions," Wettemann pointed out. "It's really table stakes by...

Jack M. Germain
Suse Linux Enterprise 15 Bridges Traditional, Software-Defined Systems
06/26/18 10:53 AM PT | LinuxInsider | 1710 Words

They can touch every other product," said Raj Meel, global product and solution marketing manager at Suse.

Evolving Needs
Enterprise users typically have to contend with a mix of IT infrastructures. Architecturally, they have a quagmire to navigate, Meel told...

Rob Enderle
The Best Defense Against Fake News in Social Media
06/25/18 9:00 AM PT | TechNewsWorld | 1413 Words

By now most of you know that the last presidential election had more to do with Russia and Facebook than pure...

Jack M. Germain
Linux Skills Most Wanted: Open Source Jobs Report
06/21/18 10:27 AM PT | LinuxInsider | 1675 Words

"It is the way most new software is being built, particularly infrastructure software that is broadly applicable across many industries and use cases," said Howard Green, vice president of marketing at Azul Systems .

People who work on open source projects...

Richard Adhikari
Salesforce Adds Google Analytics Capabilities to Marketing Cloud
06/14/18 11:06 AM PT | CRM Buyer | 656 Words

... on Wednesday announced integrations between its Marketing Cloud and Google Analytics 360 that equip marketers with a broad range of new capabilities, including the following: View consumer insights from both Marketing Cloud and Analytics 360 in a single journey analytics dashboard to...

Rob Enderle
Could BlackBerry Displace Apple?
04/30/18 10:22 AM PT | TechNewsWorld | 1983 Words

By the way, I don't think this is because Apple's products suck -- it is because it has lost the demand-generation and marketing capabilities that Jobs drove and funded.

That is not an uncommon problem, by the way. A textbook CEO mistake...

Chris Bucholtz
AI May Be Secret Weapon to Retain Sales Talent
05/09/18 9:59 AM PT | CRM Buyer | 950 Words

An organization might even set up a "churn scoring" system, similar to what is done for marketing, that can weigh the churn chances for every salesperson on an ongoing basis and allow managers to focus their retention efforts on those who...

Richard Adhikari
HubSpot Connects With Shopify, Workplace by Facebook
05/06/18 5:00 AM PT | CRM Buyer | 643 Words

HubSpot this week rolled out platform integrations with Shopify and Workplace by Facebook, which are designed to support the marketing and sales efforts of small and mid-sized businesses.

The Shopify integration, which is now live and available free of charge to shared...

Vivian Wagner
How a Newsletter Can Boost Your Business
06/20/18 5:00 AM PT | E-Commerce Times | 840 Words

"It's important to connect with customers at multiple points, and email is a great way to reach a range of people," said Margaret Hamner, senior marketing manager for email marketing at MailChimp .

"It's effective, efficient, and easy to personalize based...

David Jones
AI-Based Customer Data Platform Supports ABM Operations
04/28/18 5:00 AM PT | CRM Buyer | 606 Words

Lattice Engines , a provider of account-based marketing tools driven by artificial intelligence , on Thursday announced the launch of Lattice Atlas, positioning it as the first customer data platform for ABM. The new platform synchronizes all customer data across a single, integrated...

Vivian Wagner
How to Come Up With a Logo That Speaks Volumes About Your Business
05/07/18 10:13 AM PT | E-Commerce Times | 797 Words

... key part of any business' marketing strategy is its logo. Your logo is the public face of your company, the mark that will appear on everything from apps and websites to stationery and stickers. Making sure that your logo captures the spirit...

Brad Russell
Insurance and the Consumer IoT
04/30/18 11:36 AM PT | E-Commerce Times | 1110 Words

In light of these challenges, insurance companies have begun developing both short-term and long-term IoT strategies: Short-term plans tend to focus on raising consumer awareness, generating measurable results for marketing and sales, and deepening customer engagement to pave the way for future...

John P. Mello Jr.
Microsoft Goes All-In With Gaming
06/12/18 10:40 AM PT | TechNewsWorld | 1039 Words

"We've been thrilled to see the positive impact Xbox Game Pass is having on the gaming ecosystem, including increasing the number of titles gamers play nearly 40 percent, and increasing gameplay hours by almost 20 percent," said Mike Nichols, chief marketing officer...

Vivian Wagner
G2 Crowd VP Heather Reed: Go After the Prize
06/09/18 5:00 AM PT | TechNewsWorld | 947 Words

I worked for a while at an upscale retirement community, doing marketing, and from there, I kept diving into various industries.

After leaving T-Mobile, I moved into a startup B2B event management and marketing company, working right alongside the tech sector.

Jim McGregor
Qualcomm and Huawei: More Partners Than Rivals
05/31/18 7:00 AM PT | TechNewsWorld | 677 Words

As a follow-on to my column about the impacts of the political battle between the United States and China ( The...

Richard Adhikari
Cloud Health Services, Part 2: Privacy and Security
05/23/18 9:50 AM PT | E-Commerce Times | 933 Words

The Perennial Bugbear
The move to electronic medical record systems has made patient records vulnerable to cyberattacks, and the rapid rise in healthcare-related Internet of Things devices "has created a new and large attack surface," said Bob Noel, director of strategic relationships and marketing ...

Richard Adhikari
Fresh Funds Help BorderX Open Chinese E-Commerce Market to West
05/10/18 10:05 AM PT | E-Commerce Times | 643 Words

It offers fully localized product content, extensive marketing tailored to the local market, international payment options, international logistics and customs handling, and in-app customer service.

BorderX claims more than 3 million shoppers, and 70 percent of sales comes via original content.

...

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How does the tech industry compare to other industries when it comes to diversity?
Tech firms have been working much harder than others to achieve diversity.
Tech is rife with sexism, racism, homophobia and other forms of discrimination.
The tech industry would be more inclusive if there were more qualified applicants.
Tech firms have made superficial efforts but they're mainly for show.
The push for diversity is a cultural fad, and there is no real problem.