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David Jones
Most Marketers Struggle to Reach Targeted Customers
12/16/17 11:00 AM PT | E-Commerce Times | 592 Words

... percent of the digital marketing professionals who responded to a recent survey reported difficulty in reaching their target audiences with messaging and content. Only 19 percent of those surveyed were "very familiar" with how automation could help drive marketing campaigns, according to...

Richard Adhikari
B2B Tech Marketers Have Work Cut Out for Them
12/04/17 1:54 PM PT | E-Commerce Times | 708 Words

Decision Making Process
Among preferred marketing tactics, 40 percent of the decision makers ranked meeting marketers in person during the consideration phase of the purchase as their top preference. About 36 percent preferred recommendations of colleagues and friends, while 35...

Richard Adhikari
Data Modeling Is Key in New Customer Insight Platform
12/15/17 5:00 AM PT | CRM Buyer | 668 Words

The Advent of Sources
Heap's Sources analytics tool integrates with 18 third-party services to let users gain insights into the effectiveness of marketing campaigns and ads, for example, without needing to write code.

Sources offers the following capabilities: Captures...

John P. Mello Jr.
Facebook Messenger Jumps to Business Websites
11/08/17 5:00 AM PT | CRM Buyer | 758 Words

"Businesses are already marketing to consumers, particularly younger consumers, through channels like Messsenger, WhatsApp and Snapchat, so it's a natural extension to use them for service," he told CRM Buyer.

Marketing and service also can feed off each other.

"In...

Jim McGregor
The FCC Screwed Up! My Firsthand Experience Without Net Neutrality
12/19/17 7:22 AM PT | E-Commerce Times | 556 Words

As a high-tech industry analyst, I have worked from home for more than a decade. As someone who tracks new technology...

Richard Adhikari
B2B Digital Ad Spending to Jump Next Year
12/18/17 2:53 PM PT | E-Commerce Times | 622 Words

"B2B marketers are investing more in digital advertising so they can reach the right buyers in their preferred channels," said Joe Andrews, vice presideint of marketing at InsideView .

"You may want to warm up a prospect by selectively placing ads...

Richard Adhikari
E-Commerce Provides Fertile Ground for B2B Growth
11/19/17 9:00 AM PT | E-Commerce Times | 626 Words

Among the notable changes: Forty-two percent of respondents said the sales professional's role had morphed into the role of strategic trusted adviser; Thirty-nine percent said sales teams had shifted their offers to marketing or other departments; and Thirteen percent said sales teams had...

Kris Holt
Gadget Ogling: Special Deliveries, On-Demand Drinks, and Magical Masks
12/20/17 7:00 AM PT | TechNewsWorld | 603 Words

While it's without question a marketing gimmick (and, apparently, the 3G voice function will expire after six months), it has a decent aesthetic and should work just fine as a regular decanter.

At US$35, it's a decent deal. Just don't...

Rob Enderle
What Amazon's Abuse of Power Foreshadows for 2018
12/18/17 10:10 AM PT | TechNewsWorld | 1577 Words

Given how many big names have fallen over the last few weeks due to sexual misconduct, abuse and harassment, you'd think...

Richard Adhikari
Google Reveals What Searchers Wanted in 2017
12/14/17 10:33 AM PT | TechNewsWorld | 617 Words

A Few Surprises The findings "probably correlated with the marketing budgets of the various vendors," Jude told TechNewsWorld.

However, "I would have thought that some of the tech services -- connected home stuff, automatic backup services, etc. -- would have made the...

Chris Bucholtz
The Strange Bedfellows That Make Sales AI Work
12/11/17 3:45 PM PT | CRM Buyer | 1268 Words

At some point, the discussion about artificial intelligence and sales is going to mature. Too many people still think AI for...

Rob Enderle
The Tech Wars of 2018
12/11/17 10:57 AM PT | TechNewsWorld | 1579 Words

We are coming up to the end of the year, and it's a good time to look forward. Next week, I'll...

Denis Pombriant
Cool Effect
12/08/17 10:34 AM PT | CRM Buyer | 810 Words

Cool Effect, the sales platform for carbon offset projects, uses Marketing Cloud. Proyecto Mirador and the Uga stove project are both cookstove projects featured by Cool Effect that use Salesforce for data collection and stove tracking.

As an example, Proyecto Mirador, based...

Rob Enderle
The Return of Industrial Espionage and the Building New Wave of Scandals
12/04/17 9:57 AM PT | TechNewsWorld | 1175 Words

As powerful men drop like flies due to their inability to resist abusing their authority, it's clear that the problem is...

David Jones
Cyber Monday Sales Shoot the Moon
11/29/17 5:00 AM PT | E-Commerce Times | 741 Words

Blurred Lines
Cyber Monday outperformed Black Friday by 68 percent, with 12 percent year-over-year growth in both purchases and revenue, according to Rakuten Marketing, but the firm did not release actual numbers. Mobile revenue and purchases were up on...

Rob Enderle
The Fake News Fueling the Uproar Over Self-Driving Vehicles
11/27/17 7:00 AM PT | TechNewsWorld | 1847 Words

It may seem obvious that a major consequence of self-driving trucks would be a lot of unemployed truck drivers, but the...

John P. Mello Jr.
Facebook Messenger Promises Speedy Delivery of 4K Pics
11/21/17 12:01 PM PT | TechNewsWorld | 692 Words

"4K isn't just a marketing play to sell more displays, like 3D was. This next-generation format delivers higher resolution and crisper images, and it will eventually become the standard for all video," Forrester analyst Nick Barber wrote in a report released last...

Rob Enderle
BlackBerry: The Most Important Mobile Company of the Future?
11/20/17 11:24 AM PT | TechNewsWorld | 1513 Words

If you are like many, when you saw this headline you likely were surprised BlackBerry was still around. As BlackBerry phones...

Denis Pombriant
Revisiting Show Season
11/14/17 2:58 PM PT | CRM Buyer | 848 Words

Marketing is a rich area, with its newfound abilities to identify, target, hand off, score and journey map. Service has its own rich tool set, most significantly analytics married to multichannel abilities to take customers from beginning to end of a support...

David Jones
Real Human Interactions Beat Automation, Survey Says
11/13/17 1:59 PM PT | CRM Buyer | 625 Words

Interaction Balance
One of the key issues that companies face when considering the right mix of customer service options is balancing the expense of running a customer service infrastructure with the cost of staffing with live agents, said Cindy Zhou, principal analyst for digital marketing ...

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Of the following CES 2018 crowd pleasers, which do you consider the most important or desirable new tech?
Google Assistant -- voice-activated AI on displays everywhere
Helite's Hip'Air - a hip-protecting airbag belt for seniors
HTC Vive Pro - a VR headset with way better resolution and sound
Samsung's 'The Wall' - a modular TV with MicroLED for consumers
Sony's Aibo -- a lovable AI-powered robotic pet dog
Toyota's e-Palette -- a self-driving van for deliveries and more