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Rob Enderle
How AI Could Fix What Seems Unfixable
10/01/18 10:31 AM PT | TechNewsWorld | 1440 Words

Like many of you I watched last week's Senate Judiciary Committee hearings, and I was struck by the fact that they...

Denis Pombriant
Oracle's Earnings Angst
09/22/18 5:00 AM PT | E-Commerce Times | 853 Words

It also would be a marketing headache. How do you trash the other guys for being slow on the database side and still let your apps run there?

Still, there are lots of examples of customers and apps that might not need...

Jack M. Germain
The Future of Open Source
09/19/18 5:00 AM PT | LinuxInsider | 2025 Words

Open source will continue to dominate the cloud and most server estates, predicted Howard Green, vice president of marketing for Azul Systems . That influence starts with the Linux OS and extends through much of the data management, monitoring and development stack...

Rob Enderle
Death Watch Begins for Google
09/17/18 10:29 AM PT | TechNewsWorld | 1475 Words

The European Union has been stretching its wings. In the shadow of Brexit, it apparently has decided it has the real...

Olivier Schott
How Online Retailers Can Make the Most of Preorders to Maximize Sales
09/10/18 11:52 AM PT | E-Commerce Times | 1266 Words

Make It a Tentpole Event
Companies typically tap into preorder marketing strategies to support the release of a major product. You wouldn't want to spend months of effort ahead of a launch, or during one, to unveil a small accessory to...

Richard Adhikari
AI-Driven Marketing Offers High Hopes to B2B Firms
08/08/18 10:36 AM PT | E-Commerce Times | 1159 Words

When those attributes are matched to an enterprise's internal data and used in Versium's machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said.

The partnership will "extend companies' reach and ability to target...

Katie May
6 Winning Shipping Strategies for E-Commerce SMBs
09/04/18 1:06 PM PT | E-Commerce Times | 1662 Words

This is where smart SMB owners can capitalize through a combination of online buyer data, data collection to further personalize down the funnel, and personalized marketing to build business.

4. Use buyer data to personalize the ordering experience.

You already...

Dan Baird
What Your CRM Data May Not Be Telling You
08/04/18 5:00 AM PT | CRM Buyer | 1050 Words

... ability to collect massive amounts of data represented a huge leap forward in customer service and communication when customer relationship management first hit the market as a marketing, sales and data management tool. However, CRMs weren't a holy grail. Data management...

Richard Adhikari
Marketing Partnership to Help Fine-Tune Targeting
07/18/18 11:01 AM PT | CRM Buyer | 813 Words

It lets users "streamline the marketing process by linking channels from Sonobi's marketplace with unique consumer IDs from LiveRamp," she told CRM Buyer. "Scale and breadth are really important in this space, so this benefits both."

The partnership "should give marketers...

Rob Enderle
To Resist Manipulation, Ask One Question
09/10/18 10:17 AM PT | TechNewsWorld | 1522 Words

Understanding Manipulation
Sales, marketing and politics -- in governments, companies and a lot of family dynamics -- are all about manipulation. Understanding the need to manipulate and being able to identify it are critical skills to becoming successful in most...

Rob Enderle
What If Electric Cars Fail Again?
08/27/18 11:05 AM PT | TechNewsWorld | 1780 Words

It appeared to be less a test than a gambit to piss off Elon Musk, but it did draw negative ink. (Tesla really needs to fund marketing.)

Speaking of Tesla, the firm is at high risk of going under, which --...

Vivian Wagner
Televerde's Michelle Cirocco: Tech Enables Trust
07/31/18 5:00 AM PT | TechNewsWorld | 1050 Words

... Cirocco is head of global marketing for Televerde , a company focusing on business-to-business demand generation and inside sales solutions. Televerde staffs a portion of its contact centers with incarcerated women, providing them with training and helping them find career opportunities after...

Richard Adhikari
New AI-Driven Strategy Aims to Heat Up B2B Sales
07/26/18 12:28 PM PT | CRM Buyer | 1018 Words

EverString , a San Mateo, California-based startup that offers artificial intelligence software for business-to-business sales, marketing and operations teams, on Wednesday released FIRE, a four-point strategy to improve sales performance. The FIRE methodology is designed to unite and simplify the goals of sales...

Richard Adhikari
Data Partners Team Up to Get ABM Right
07/20/18 9:21 AM PT | E-Commerce Times | 948 Words

Openprise on Wednesday announced new partnerships and a new service designed to streamline marketing automation and account-based marketing operations. The newly announced third-party data partners for the Openprise Data Marketplace are Dun & Bradstreet, Oceanos, DiscoverOrg, KickFire, Acxiom , Cognism and People Data...

Richard Adhikari
Ad Targeting Tool Leverages Real-World Relationships to Influence Buying Decisions
08/24/18 11:52 AM PT | CRM Buyer | 845 Words

The number of connections matters as well, suggested Calynn Krieger, SVP of strategy and marketing at AdTheorent.

"Conversion rates for in-market individuals who had six-plus connections who were also served advertisements outperformed by over 33 percent the conversion rates for in-market...

Vivian Wagner
5 Practical Tips for Crowdfunding Success
08/07/18 10:26 AM PT | E-Commerce Times | 1106 Words

"If you can launch a new brand and attract thousands of people within a short time frame, it becomes a mile marker of the consumer readiness of the product," Giddings said. "Plus, it's just good marketing. If a product is ever...

Denis Pombriant
Pulling a Thread
08/25/18 5:00 AM PT | CRM Buyer | 651 Words

... an emerging theme in sales and marketing that I expect will be important for a while and could influence some of the messaging associated with upcoming events like Salesforce's Dreamforce and Oracle's OpenWorld. Each company will have lots to say about security,...

Abhijit Shanbhag
From Browser to Buyer: How Smart Solutions Are Transforming E-Commerce
08/24/18 9:58 AM PT | E-Commerce Times | 1112 Words

The latest technologies herald a movement toward individual, tailored marketing. Unlike past advertisements, which aimed for blanket appeal, advanced marketing solutions can pinpoint customer desires and accurately foreground products for every single user.

This method can be incredibly effective, with...

Sara Hicks
How to Plan Your E-Commerce and SEO Migration
07/30/18 10:59 AM PT | E-Commerce Times | 1339 Words

Some platforms may include basic SEO features, but the bulk of the work is up to your digital marketing expert to assess, implement and verify. You absolutely cannot avoid this and expect your new shiny platform to retain and migrate your SEO...

Vivian Wagner
UberMedia CEO Gladys Kong: Success Is Data-Driven
09/04/18 11:51 AM PT | TechNewsWorld | 1018 Words

It could be something like where do I open a new store, or it could be that I just ran a marketing campaign -- and did it drive traffic to my store?

We provide data so that companies can make better decisions.

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What best describes your attitude toward social networks and politics?
The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
Almost every political post I see is skewed or totally fake.
Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.