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Steve Woods
Utopia or Disaster? AI's Transformation of Sales
09/19/18 11:05 AM PT | CRM Buyer | 1506 Words

This, of course, is much harder than it sounds, as anyone in marketing or sales knows well.

Buyers are bombarded with information relentlessly and have equally rich access to information that they can look for on their own. Gone are the days...

Jack M. Germain
The Future of Open Source
09/19/18 5:00 AM PT | LinuxInsider | 2025 Words

Open source will continue to dominate the cloud and most server estates, predicted Howard Green, vice president of marketing for Azul Systems . That influence starts with the Linux OS and extends through much of the data management, monitoring and development stack...

Richard Adhikari
Apple Unveils Trio of New iPhones
09/13/18 10:24 AM PT | TechNewsWorld | 1013 Words

The Xs and Xs Max have a Super Retina screen, and the XR an LCD display, which Phil Schiller, Apple's SVP of worldwide marketing, called "the most advanced LCD display ever in a smartphone."

Apple SVP Phil Schiller introduces iPhone...

Rob Enderle
Death Watch Begins for Google
09/17/18 10:29 AM PT | TechNewsWorld | 1475 Words

The European Union has been stretching its wings. In the shadow of Brexit, it apparently has decided it has the real...

Olivier Schott
How Online Retailers Can Make the Most of Preorders to Maximize Sales
09/10/18 11:52 AM PT | E-Commerce Times | 1266 Words

Make It a Tentpole Event
Companies typically tap into preorder marketing strategies to support the release of a major product. You wouldn't want to spend months of effort ahead of a launch, or during one, to unveil a small accessory to...

Katie May
6 Winning Shipping Strategies for E-Commerce SMBs
09/04/18 1:06 PM PT | E-Commerce Times | 1662 Words

This is where smart SMB owners can capitalize through a combination of online buyer data, data collection to further personalize down the funnel, and personalized marketing to build business.

4. Use buyer data to personalize the ordering experience.

You already...

Rob Enderle
To Resist Manipulation, Ask One Question
09/10/18 10:17 AM PT | TechNewsWorld | 1522 Words

Understanding Manipulation
Sales, marketing and politics -- in governments, companies and a lot of family dynamics -- are all about manipulation. Understanding the need to manipulate and being able to identify it are critical skills to becoming successful in most...

Rob Enderle
What If Electric Cars Fail Again?
08/27/18 11:05 AM PT | TechNewsWorld | 1780 Words

It appeared to be less a test than a gambit to piss off Elon Musk, but it did draw negative ink. (Tesla really needs to fund marketing.)

Speaking of Tesla, the firm is at high risk of going under, which --...

Richard Adhikari
Ad Targeting Tool Leverages Real-World Relationships to Influence Buying Decisions
08/24/18 11:52 AM PT | CRM Buyer | 845 Words

The number of connections matters as well, suggested Calynn Krieger, SVP of strategy and marketing at AdTheorent.

"Conversion rates for in-market individuals who had six-plus connections who were also served advertisements outperformed by over 33 percent the conversion rates for in-market...

Denis Pombriant
Pulling a Thread
08/25/18 5:00 AM PT | CRM Buyer | 651 Words

... an emerging theme in sales and marketing that I expect will be important for a while and could influence some of the messaging associated with upcoming events like Salesforce's Dreamforce and Oracle's OpenWorld. Each company will have lots to say about security,...

Abhijit Shanbhag
From Browser to Buyer: How Smart Solutions Are Transforming E-Commerce
08/24/18 9:58 AM PT | E-Commerce Times | 1112 Words

The latest technologies herald a movement toward individual, tailored marketing. Unlike past advertisements, which aimed for blanket appeal, advanced marketing solutions can pinpoint customer desires and accurately foreground products for every single user.

This method can be incredibly effective, with...

Vivian Wagner
UberMedia CEO Gladys Kong: Success Is Data-Driven
09/04/18 11:51 AM PT | TechNewsWorld | 1018 Words

It could be something like where do I open a new store, or it could be that I just ran a marketing campaign -- and did it drive traffic to my store?

We provide data so that companies can make better decisions.

Vivian Wagner
Nimble CEO Jon Ferrara: The Beauty of the CRM Beast
09/06/18 11:53 AM PT | CRM Buyer | 1045 Words

... Ferrara is the founder and CEO of Nimble , a social sales and marketing CRM company based in Santa Monica, California. Nimble helps companies identify the right people for their businesses, with the goal of turning conversations into measurable outcomes. Its vision...

Jack M. Germain
Android Apps Riskier Than Ever: Report
09/12/18 12:08 PM PT | LinuxInsider | 2072 Words

Even if an app maker is conscientious about security and follows best practices, other vulnerable apps or malware on Android devices can put users at risk, noted Sam Bakken, senior product marketing manager at OneSpan .

"App makers need to protect...

Denis Pombriant
Sign of the Times
09/11/18 9:49 AM PT | CRM Buyer | 621 Words

A long time ago, a very underfunded Salesforce marketing team tried a similar stunt, disrupting Siebel user group meetings in Europe and America. Salesforce's attempts were intended to be humorous sendups of their much bigger rival. In one instance, a panel van with...

Kush Shrivastava
5 Tips for Creating a Gen-Z Friendly Website
09/08/18 5:00 AM PT | E-Commerce Times | 951 Words

Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32...

Rob Enderle
Of Course Google Is Biased
09/03/18 5:00 AM PT | TechNewsWorld | 2070 Words

Bias is a nasty beast. A market research class I took in graduate school focused on the identification and elimination of...

Richard Adhikari
Mobile App Financing Startup Gets $6M Helping Hand
08/23/18 12:34 PM PT | E-Commerce Times | 1013 Words

"We renamed the business to have a more memorable and positive name," said Braavo Marketing Director Alexandra Northington.

The "Braavo" name "reflects better what we do -- provide performance-based financing," she told the E-Commerce Times.

The Series A funding follows...

Richard Adhikari
New B2B Tool Aims to Lower Overhead, Raise Profits
08/22/18 12:18 PM PT | CRM Buyer | 816 Words

"We sell to manufacturers that work most often through distributors," said Christopher Beaudin, director of marketing at Atlatl Software.

"They can provide this inside their Web experience to provide a smoother, easier portal for their sales teams," he told CRM Buyer.

Richard Adhikari
AI-Driven Marketing Offers High Hopes to B2B Firms
08/08/18 10:36 AM PT | E-Commerce Times | 1159 Words

When those attributes are matched to an enterprise's internal data and used in Versium's machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said.

The partnership will "extend companies' reach and ability to target...

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