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Richard Adhikari
Wix Launches 20-Product CRM Suite for SMBs
12/13/18 11:43 AM PT | CRM Buyer | 870 Words

"With the launch of Ascend, we are expanding our market by offering management tools, marketing and promotion capabilities," said Wix CEO Avisai Abrahami. "Ascend is the next iteration in a long line of products, informed by our data and designed with our...

Erich Litch
E-Commerce Success Strategies: Think Local, Not Global
12/14/18 5:00 AM PT | E-Commerce Times | 1715 Words

It's a determining factor in the buying decision, and it's a good way to establish a level of trust and comfort that no amount of marketing or promotion can provide.

In addition to increased conversions, card purchases transacted with the combination of...

Rob Enderle
Apple's Self-Destructive Qualcomm, China Strategies
12/17/18 10:52 AM PT | TechNewsWorld | 1733 Words

The reasons behind Apple's fight against Qualcomm seem as poorly founded as President Trump's reasons for wanting a wall. Pretty much...

Peter Suciu
BlackBerry Makes Autonomous Vehicle Play
12/13/18 5:00 AM PT | TechNewsWorld | 1303 Words

"Vehicles need to be able to securely communicate with other vehicles, infrastructure and a plethora of smart devices," said Mark Wilson, chief marketing officer at BlackBerry, during a press call on Monday.

The future of autonomous vehicles will rely on a...

Robert Passikoff
10 Brand and Marketing Trends to Watch in 2019
12/07/18 9:40 AM PT | E-Commerce Times | 1758 Words

Following are 10 trends that will have direct consequences to the success -- or failure -- of your 2019 branding and marketing initiatives.

1. Real People, Real Profits
How consumers define "value" is already complex and is only going...

Norty Cohen
Did Marketers Underestimate Their Competition in 2018?
12/05/18 10:40 AM PT | E-Commerce Times | 1188 Words

That's not new news after a decade of the smartphone's existence, but one of today's biggest marketing mistakes is underestimating what people are doing with those phone checks.

With Maslow's guidance, it's clear we are reinforcing our need to belong, checking...

Rob Enderle
Who's Winning the Latest Tech Industry Battles?
12/10/18 11:02 AM PT | TechNewsWorld | 2462 Words

December has become consistent with the Chinese curse, "May You Be Born In Interesting Times." We are up to our armpits...

Peter Suciu
End of the Line for Microsoft Edge?
12/07/18 5:00 AM PT | TechNewsWorld | 1332 Words

IE effectively became legacy, with compatibility with IT apps but little else, and Edge was slated to move against Google's Chrome browser but with zero market share to start -- and still free, so marketing funding was well below what was needed for...

Rob Enderle
Quirky but Useful Gifts: Rob Enderle's 2018 Personal Tech Product Guide
12/03/18 10:09 AM PT | TechNewsWorld | 2327 Words

This is the time of year for a product guide, and this year I thought I'd list my favorite unusual products...

Richard Adhikari
Facebook Staffers Once Brainstormed Ways to Sell User Data: Report
11/30/18 5:00 AM PT | TechNewsWorld | 1050 Words

The bank maintained that it never had a minimum marketing spend or target agreement with Facebook.

Taking Care of Business
The documents at the center of the WSJ story "reflect internal conversations where we were trying to build a...

Rob Enderle
Tesla vs. Jaguar: The First Real Electric Car Track Shootout
11/26/18 8:42 AM PT | TechNewsWorld | 1536 Words

I'm a longtime Jaguar fan. I've owned a ton of them over the years, and I've had both good and bad...

Denis Pombriant
Reining In Social Media Without Crippling It
11/23/18 9:40 AM PT | E-Commerce Times | 1023 Words

I see this as a professional grade user, someone who works in sales or marketing or politics or who-knows-what and needs to communicate to thousands or millions of followers. This isn't big brother, but more an acknowledgment that with great power comes...

Rob Enderle
10 Ways to Avoid Losing Your Retirement to a Scam
11/19/18 9:24 AM PT | TechNewsWorld | 1808 Words

A news item that surfaced last week was particularly interesting and personal for me. Several years ago, my wife and I...

Darryl Praill
How E-Commerce SMBs Can Step Up Sales Engagement
11/01/18 5:00 AM PT | E-Commerce Times | 2684 Words

... engagement" is a term that has been popping up more and more in the sales and marketing world. It's not a new concept, but the premise around its application has matured over the last few years. So, what is it? Good question.

Michele PW
The 4 Best Ways to Get Customers to Pay Attention
11/14/18 9:29 AM PT | CRM Buyer | 1840 Words

But, believe it or not, there's opportunity in all that clutter, and if you approach your marketing and visibility right, you can easily rise to the top. However, it does require work and commitment. So, if you don't mind rolling up your sleeves...

Maxwell Finn
How I Grew My E-Commerce Business From 0-$100K in Less Than 4 Months
10/05/18 5:00 AM PT | E-Commerce Times | 1829 Words

By following the right steps, I was able to grow Startup Drugz from zero to US$100,000 in less than four months with the use of Facebook marketing and automated sales funnels. After six months, I was hitting a $500K run rate. By taking...

Chris Bucholtz
Silo Buster: Salesforce Attacks the Data Sprawl Problem
09/25/18 5:30 AM PT | CRM Buyer | 878 Words

The advent of the cloud made it easy for sales, marketing and support to implement systems that unintentionally rebuilt the silos that CRM was supposed to knock down.

This has resulted in what could be called "data sprawl": The more customer data...

Rob Enderle
Women as CEOs: The Problems and the Promise
09/24/18 8:49 AM PT | TechNewsWorld | 2073 Words

A CEO must watch every aspect of a business, including sales, marketing, finance, manufacturing, operations and line functions.

The job requires that you have a lot of balls in the air at any one time. Further, if you want to keep...

Ed Kennedy
The Resurrection of SoLoMo for Today's Brick-and-Click Shoppers
11/02/18 5:00 AM PT | E-Commerce Times | 1441 Words

New Take on an Older Marketing Trend
The acronym "SoLoMo" seems dated in 2018. Interest in the term peaked in 2014 but then declined as the idea of omnichannel took off .

The reasoning underlying the once-popular concept remains...

Amit Bhaiya
5 Tech Advances That Can Deepen Customer Engagement
10/11/18 5:00 AM PT | E-Commerce Times | 1421 Words

Problems arise when marketing tactics fail to attract either type, which is why customer engagement is so critical in today's hypercompetitive e-commerce environment. It should be no surprise that customers prefer companies that treat them as valued individuals. It is also no secret...

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salesforce commerce cloud
Would you move to a tech hub like San Francisco or Seattle if you were offered a high-paying, career-building job?
Absolutely. I already live in a tech center and I enjoy being where the action is.
No. I live in (or have lived in) a tech-forward city, and I'd rather live elsewhere.
I'd be tempted, but I'm worried about the cost of living.
I doubt it, as I don't like the reputation for decadence in those cities.
I would if I didn't have so many ties where I currently live.
Why bother? With telecommuting you can live and work anywhere.
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