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David Jones
Demandbase Debuts ABM Analytics for Optimal Marketing Performance
04/18/18 10:38 AM PT | CRM Buyer | 543 Words

The new tech, part of the company's account-based marketing platform, leverages its account identification technology to help marketers analyze performance from advertising to pipeline and revenue figures. "Artificial intelligence gives business-to-business marketers a clear view into the behavior of their target accounts," said...

Peter Suciu
Microsoft, Facebook, Oracle Among 34 Firms to Join Cybersecurity Tech Accord
04/18/18 9:23 AM PT | TechNewsWorld | 1038 Words

"The agreement is probably best seen as a blend of PR, marketing and corporate vision," said Charles King, principal analyst at Pund-IT .

Coming during the RSA security conference and a week after Mark Zuckerberg's congressional testimony, the announcement arrives as...

Vivian Wagner
HubSpot Sales Exec Brian Signorelli: Get Your Prospects to Call You
04/15/18 5:00 AM PT | CRM Buyer | 1286 Words

I didn't really see the value of a CRM until I saw what you can do when you connect outside systems, like marketing, to CRM.

When you connect all the marketing data you have and plug that information into CRM, it...

Jim McGregor
What Should We Expect From AI?
04/12/18 7:00 AM PT | TechNewsWorld | 731 Words

Fear mongering about killer robots and the recent deaths connected with Uber and Tesla autonomous vehicles have rekindled concerns about artificial...

David Jones
McAfee's Upgraded Cloud Security Protects Containers
04/17/18 11:26 AM PT | LinuxInsider | 567 Words

Expanded Capabilities
McAfee CWS is designed to help server security administrators on point for both private and public cloud data center environments, said Dave Bull, director of product marketing at McAfee. Infrastructure as a Service has grown rapidly, he noted,...

Rob Enderle
Facebook and Google Could Be Nationalized in 5-10 Years
04/16/18 10:42 AM PT | TechNewsWorld | 1771 Words

After reading Facebook CEO Mark Zuckerberg's testimony, and viewing some video clips of his appearances before Senate and House committee hearings...

Jack M. Germain
New RHEL Locks In Hybrid Cloud Growth
04/12/18 11:25 AM PT | LinuxInsider | 1419 Words

RHEL 7.5 is a great step forward, said Howard Green, vice president of marketing at Azul Systems .

Red Hat is the dominant enterprise Linux vendor, accounting for well over 60 percent of the enterprise Linux market, he told LinuxInsider.

...

Richard Adhikari
CRM Tops Software Sales Charts Worldwide
04/11/18 9:54 AM PT | CRM Buyer | 659 Words

Breaking Down Gartner's Findings
"Lead Management integrates business process and technology to close the loop between marketing and direct or indirect sales channels, and to drive higher-value opportunities through improved demand creation, execution and opportunity management," Poulter said.

Voice...

Richard Adhikari
Adobe Hones Target's Personalization Tools
03/29/18 11:01 AM PT | CRM Buyer | 656 Words

"There's been a big push for embedding AI in apps such as marketing, but also concerns about user confidence with black box recommendations," she told CRM Buyer.

Personalization Insights will launch in beta this spring. The propensity score model comparison...

Vivian Wagner
Zoho VP Rodrigo Vaca: AI Can Help Salespeople Seize the Moment
03/26/18 11:05 AM PT | CRM Buyer | 855 Words

... Vaca is vice president of marketing for CRM at Zoho. In this exclusive interview, Vaca shares his enthusiasm over the marriage of artificial intelligence and CRM.

Zoho Vice President
Rodrigo Vaca

CRM Buyer: What are some of the most significant...

Richard Adhikari
4 Ways SMB Etailers Can Manage Facebook Fears
04/03/18 11:03 AM PT | E-Commerce Times | 804 Words

Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month.

Seventy-one percent of 351 U.S. businesses with 500 employees or less used...

Richard Adhikari
Model-Based Structure: Key to Success in a Data-Driven World
04/10/18 5:00 AM PT | E-Commerce Times | 900 Words

CRM and sales software vendors have begun offering products that help sales and marketing teams adhere closely to their company's model.

"It's an existential issue," said Mac Steele, director of product at Domino .

"According to a recent McKinsey survey,...

Vivian Wagner
5 Steps to a Painless Checkout Process
03/21/18 10:53 AM PT | E-Commerce Times | 731 Words

"Making the checkout process as simple and fast for customers as possible is one of the most important elements of your website," said Eric Marotta, director of product marketing for CloudCraze .

"If your checkout process is too long or cumbersome,...

Denis Pombriant
Beyond CRM
04/10/18 7:00 AM PT | CRM Buyer | 843 Words

Of course, many marketing organizations still have not internalized these ideas. Their output resembles pasta on a wall, because the technology has made it so inexpensive to spray and pray.

With each new revelation of a data breach, the business community shudders...

Rob Enderle
Turning Social Media From a Problem Into a Solution
04/09/18 10:56 AM PT | TechNewsWorld | 1605 Words

The shooting incident that took place last week at YouTube had less to do with guns than with the failure of...

Jack M. Germain
Bluestar Gives Arch Linux a Celestial Glow
04/05/18 10:40 AM PT | LinuxInsider | 1366 Words

This bare-bones website makes it easy to surmise that Bluestar is a startup developer with little or no marketing savvy. This first impression could be a deal breaker. So could the lack of easy access to the download page. Trust me, though.

Rob Enderle
The Power of Social Media and the Coming Repeal of the 2nd Amendment
04/02/18 11:00 AM PT | TechNewsWorld | 1807 Words

One of the most powerful political organizations in the United States is the National Rifle Association. The president of the United...

Rob Enderle
Chaos Threatens Tech Takeover
03/26/18 10:29 AM PT | TechNewsWorld | 1753 Words

The tech world experienced more insanity last week. We finally got confirmation from AMD that the CTS Labs security report was...

Chris Bucholtz
The Top 20 CRM Blogs of 2017: Countdown, Part 1
01/22/18 2:58 PM PT | CRM Buyer | 2374 Words

Customer experience, customer engagement and content marketing are vying with artificial intelligence , Internet of Things and bots to elbow CRM to the back of the stage. CRM is still back there, though -- and it's CRM that glues these disparate trends and...

Rob Enderle
Intel's Fake 5G Olympic Hail Mary
02/12/18 10:45 AM PT | TechNewsWorld | 1807 Words

IBM, back in the 1990s, had the best marketing organization in tech. Its CEO, the only one hired from outside the company, came from Nabisco. While he didn't know squat about technology, he really understood that perception Trumped reality.

So, when he...

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Why is Facebook taking so much more heat about data privacy than Google?
Google actually manages personal data more responsibly.
It's Facebook's turn now -- Google is next.
Google's data collection and sharing activities are less obvious.
Facebook is a scapegoat for the entire tech industry.
Google is more powerful than Facebook.