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Richard Adhikari
Salesfusion Launches Spiffy New Marketing Automation Tool
01/17/18 3:14 PM PT | CRM Buyer | 666 Words

Salesfusion on Tuesday launched version 12 of its marketing automation solution. The company rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support "the easiest-to-use, most modern campaign creation tools available to marketers today," said Greg Vilines, Salesfusion's...

Richard Adhikari
Demandbase Adds Conversion Solution to ABM Platform
01/15/18 2:58 PM PT | CRM Buyer | 598 Words

Demandbase on Thursday launched its Conversion Solution, adding artificial intelligence-enabled intent data to its account-based marketing platform, which already incorporates targeting and engagement solutions. The Conversion Solution sends sales teams relevant and actionable alerts and insights across multiple channels in real time when...

Richard Adhikari
New Google Service Makes Machine Learning More Accessible
01/18/18 1:46 PM PT | E-Commerce Times | 566 Words

Other Business Software
Vendors of CRM , marketing automation and sales force automation software that incorporates AI and ML technology need not fear Google Cloud AutoML, said Cindy Zhou, principal analyst at Constellation Research.

"Google just announced a renewed...

Rob Enderle
CES 2018: Spare Human Bodies, a $54K HTC Simulator and Intel's People-Chopping Cuisinart
01/15/18 10:57 AM PT | TechNewsWorld | 1929 Words

OK, I hate CES. It really is a horrible event, largely because of the timing -- and particularly this year, Las...

Pam Baker
Winning Tactics for Marketing in the Micro-Moment
01/10/18 11:58 AM PT | E-Commerce Times | 1158 Words

Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know,...

Chris Bucholtz
3 Critical Things Sales Can Learn From IT
01/09/18 5:00 AM PT | CRM Buyer | 1030 Words

Finally, the unmanaged deployment of cloud applications for sales and marketing can create silos where data can be hidden.

That means that complete analysis can require a lot of work in preparing the data before any numbers can be run. That will...

Jeff Kagan
Verizon's Reawakening
01/05/18 7:00 AM PT | E-Commerce Times | 808 Words

It's about time! Verizon and The Wave The secret to success in the world of marketing, advertising and public relations is simply this: Create a positive wave of topics for the marketplace to talk about. Always be on the growth side of...

John P. Mello Jr.
E-Commerce Trends in 2018: Voice, Subscriptions, Personalization
01/04/18 10:53 AM PT | E-Commerce Times | 1008 Words

... mushrooming popularity of smart speakers like Amazon Echo and Google Home will fuel e-commerce in the coming year. "You're going to have a whole new frontier of commerce space driven through voice and brand recognition," said Michael Levine, marketing vice president at...

Denis Pombriant
CRM in 2018
01/03/18 12:08 PM PT | CRM Buyer | 994 Words

For instance, marketing automation today is a far cry from even the wildest imaginings of marketers at the beginning of the century.

Also, Oracle's introduction of its autonomous database and highly automated security (soon to be autonomous) further accelerate the general...

Richard Adhikari
6 Ways SMBs Can Meet Online Shoppers' High Shipping Expectations
12/22/17 5:00 AM PT | E-Commerce Times | 733 Words

"A retailer should focus on enhancing the customer experiences from selecting products through the final delivery," observed Louis DeJianne, director of retail marketing for UPS.

2. Be Innovative
One approach SMBs can take is to offer free shipping on...

Jeffrey M. Kaplan
Cloud Training to Boost Competitive Advantage Strategies
01/11/18 3:24 PM PT | E-Commerce Times | 1038 Words

Customer training and support are the operating expenses that most often have been shortchanged so they could invest as much money as possible in the product development, sales and marketing functions that drive cloud vendor revenue growth.

Technology Adoption Curve

Rob Enderle
The End of Silicon Valley
01/08/18 10:55 AM PT | TechNewsWorld | 1639 Words

If you haven't read last week's Vanity Fair article on the institutionalized sexual exploitation going on in tech companies, you should....

Peter Suciu
Tech to Watch in 2018: Cryptocurrency, AI, Wearables
01/02/18 1:55 PM PT | TechNewsWorld | 1499 Words

"This will be especially true in online marketing and digital media," he told TechNewsWorld.

However, hype may outpace reality in terms of what exactly computers can do, and many of AI's advances may be evident only behind the scenes.

"AI...

Rob Enderle
Who's More Dangerous - the Sexual Predator or the Enabler?
01/01/18 7:00 AM PT | TechNewsWorld | 745 Words

There are three groups of people involved in sexual harassment: the victims; the perpetrators/predators; and those who cover up or enable...

Richard Adhikari
6 Ways to Boost Your Mobile Commerce Performance
12/30/17 9:00 AM PT | E-Commerce Times | 840 Words

Increase Site Stickiness
"Mobile app users are more loyal, and when a user registers for an account within your app and starts exploring, you get access to their name, location, interests, behavior and more," said Joyce Solano, VP of global marketing ...

Rob Enderle
Ready Player One and the Troubled Future of VR
12/25/17 7:00 AM PT | TechNewsWorld | 738 Words

One of the issues with virtual reality is that expectations have been overset massively with TV shows like Star Trek: The...

David Jones
Zealot Loads Cryptocurrency Miner on Linux, Windows Machines
12/22/17 7:00 AM PT | LinuxInsider | 602 Words

A patch was issued in March, confirmed Sally Khudairi, vice president of marketing and publicity for The Apache Software Foundation .

Recommended Precautions
The increased use of open source applications and the growing popularity of cryptocurrency have created more...

Vivian Wagner
7 Tips for Highly Effective Content Marketing
10/23/17 1:35 PM PT | E-Commerce Times | 1164 Words

... is king, and nowhere is that more true than in content marketing. Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is the practice of sharing information your target audience...

Richard Adhikari
New Relationship Marketing Hub Aims to Goose Conversion Rates
11/03/17 5:00 AM PT | CRM Buyer | 578 Words

Optimove this week released a new version of its relationship marketing hub. Optimove 6.0 lets users automate targeted marketing campaigns for new visitors as precisely as they can for current customers, the company said. It combines Web analytics with look-alike data, machine learning,...

Richard Adhikari
New Integration Improves Engagement for B2B Marketers
11/17/17 5:00 AM PT | CRM Buyer | 608 Words

The integration will let enterprise B2B marketing teams analyze the impact of marketing investments on their companies' business, BrightFunnel said. They'll be able to accurately measure marketing attribution to pipeline and revenue across every marketing channel, campaign and initiative.

BrightFunnel provides analytics...

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Of the following CES 2018 crowd pleasers, which do you consider the most important or desirable new tech?
Google Assistant -- voice-activated AI on displays everywhere
Helite's Hip'Air - a hip-protecting airbag belt for seniors
HTC Vive Pro - a VR headset with way better resolution and sound
Samsung's 'The Wall' - a modular TV with MicroLED for consumers
Sony's Aibo -- a lovable AI-powered robotic pet dog
Toyota's e-Palette -- a self-driving van for deliveries and more