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Rob Enderle
Nvidia's Convincing Unreality
08/20/18 11:05 AM PT | TechNewsWorld | 1624 Words

His concept, called "multi-bounce recursive ray tracing," could lead to real-looking objects, but it would require a super computer for every single pixel rendered. Say you have 4K pixels on a screen -- it would require 4,000 supercomputers to render a frame of...

Richard Adhikari
AI-Driven Marketing Offers High Hopes to B2B Firms
08/08/18 10:36 AM PT | E-Commerce Times | 1159 Words

Versium's LifeData Predictive Lead Score service, launched in 2016, is a self-service solution that lets marketing professionals, agencies and application providers rapidly build predictive models and visualize a marketing campaign's projected performance without requiring expertise or experience in data science.


Vivian Wagner
Televerde's Michelle Cirocco: Tech Enables Trust
07/31/18 5:00 AM PT | TechNewsWorld | 1050 Words

... Cirocco is head of global marketing for Televerde , a company focusing on business-to-business demand generation and inside sales solutions. Televerde staffs a portion of its contact centers with incarcerated women, providing them with training and helping them find career opportunities after...

Sean Brown
How to Flip Micro E-Commerce Companies
07/09/18 10:41 AM PT | E-Commerce Times | 985 Words

The first thing you'll need to do is implement some automated marketing and lead generation assets on the site. Most will come with an email list that you'll want to grow, but if there isn't one, you'll want to create it. You...

John P. Mello Jr.
Next-Generation 7nm Chips Headed for Fall iPhones: Report
05/24/18 5:00 AM PT | TechNewsWorld | 655 Words

"It's hard to judge right now, because Qualcomm hasn't announced anything yet, but I'd expect Apple's lead to be less than six months," Kevin Krewell, principal analyst at Tirias Research , told TechNewsWorld.

"Everyone is going to have these chips eventually,"...

Vivian Wagner
3 Smart Ways to Use Video in E-Commerce
07/16/18 11:25 AM PT | E-Commerce Times | 998 Words

"Everyone talks about the millennials changing the landscape of commerce," remarked Liz Pekarek, marketing team lead for ecomdash , a multichannel e-commerce management software provider based in Charlotte, North Carolina.

"Really, there is a new generation to think about -- Generation...

Jack M. Germain
Linux Skills Most Wanted: Open Source Jobs Report
06/21/18 10:27 AM PT | LinuxInsider | 1675 Words

"In my job, a lot of effort is spent explaining how to craft comments to a pull request that is not offensive and can lead to actual progress. It should not be surprising, but candidates that are pleasant human beings have a...

Denis Pombriant
Is Philanthropy Becoming Sexy?
07/20/18 11:17 AM PT | CRM Buyer | 941 Words

How important is that? You might be surprised to know that studies show the millennial generation wants greater participation in charitable causes, and even wants employers to participate in, if not lead, the charge.

Today, some people even make job decisions...

Jack M. Germain
WhiteSource Rolls Out New Open Source Security Detector
05/24/18 10:24 AM PT | LinuxInsider | 1642 Words

The "true" signals are the alerts that represent a vulnerability that actually can be exploited and lead to a real security breach. The cybersecurity market deals with this issue on a daily basis.

"Security analysts are flooded with logs and alerts...

John Vanderpool
Outsourcing Lead Generation: Who Do You Trust?
02/02/10 5:00 AM PT | CRM Buyer | 845 Words

Successful lead generation requires a methodical plan, and the discipline to execute the plan effectively over time. Rarely does a sales blitz work without a consistent, longer-term execution.

Consistency is where most small-to-mid size organizations fail in their lead-generation efforts.

Dan McDade
10 Ways to Magnify Lead-Generation Results
06/21/11 5:00 AM PT | CRM Buyer | 1158 Words

... you knew you could apply a number of best-in-class lead generation processes proven to close five times more deals than average processes, would you do it? Seems like a no brainer, doesn't it? But in reality, many companies continue to implement lead...

Scott Painter
Car Sales Lead Generation: Broken for Consumers, Broken for Dealers
09/15/08 4:00 AM PT | E-Commerce Times | 1180 Words

But, in most cases, to get a price quote -- or, more accurately, the promise of a price quote -- they're forced to submit their contact information to automotive lead generation Web sites, which turn around and sell it to multiple dealers. So,...

Erika Morphy
Demandbase Applies Web 2.0 Tricks to Lead Generation
08/28/08 4:00 AM PT | CRM Buyer | 609 Words

... Demandbase has planted its own stake in the rapidly emerging next-gen lead generation and lead conversion space with the introduction this week of Demandbase Central. A Software as a Service platform , Demandbase Central consists of sales and marketing applications, as well...

Chris Houpis
Optimizing Lead Management From Campaign to Close
03/15/11 5:00 AM PT | CRM Buyer | 620 Words

As a result, nearly half of the Best-in-Class companies have used technology to automate their campaigns and measure their results, while nearly 40 percent of all other Best-in-Class respondents are planning to deploy solutions within the next 12 months as a central, core component of a multi-channel, multi-touch marketing lead ...

Andrew Boyd and Ian Michiels
Sales and Marketing Alignment: One Lead, One View, One Result
10/18/07 4:00 AM PT | CRM Buyer | 705 Words

... need more leads!" cries the sales manager . "What happened to the ones we gave you last month?" replies the marketing manager. "Those leads were lousy" retorts the increasingly frustrated sales manager... and so goes the never-ending lead "quality vs. quantity" debate...

Lisa Cramer
Debunking the Myths of Marketing Automation
09/15/11 8:46 AM PT | CRM Buyer | 1162 Words

Reality Check
Hmm ... well, as a vendor that sells a lead management solution, including marketing automation technology , we'd love to espouse those myths as real-life events, but the reality is there are no silver bullets, and although some...

Lisa Cramer
Want Credibility, Marketers? You've Got to Earn It
10/13/11 5:00 AM PT | CRM Buyer | 1290 Words

However, with the limited ability of most companies these days to throw money into lead generation or into hiring more sales reps, the cost of this misalignment is steeper now than ever before.

Therefore, it's time for marketing's role to evolve.

Chris Bucholtz
Translating Website Visits Into Quality Leads
03/30/17 11:26 AM PT | CRM Buyer | 785 Words

Building and maintaining the website itself became the objective -- and too often, the mechanisms to gather lead information from the website were neglected.

A Buyer's Journey
Marketers today have a far better grasp on the need to harness their...

Dan McDade
How to Get Out of Lead Purgatory
10/25/10 5:00 AM PT | CRM Buyer | 738 Words

The Problem
With marketing focused on lead generation and sales geared toward closing business , these functionally divergent groups are often out of alignment. Marketing doesn't understand why more leads are not followed up by sales, while sales has been...

Doug Camplejohn
6 Ways to Hone Your Lead-Scoring Skills
07/25/14 1:25 PM PT | CRM Buyer | 723 Words

That's a great start, but did you know that most marketing qualified leads, or MQLs -- more than 94 percent by some estimates -- don't convert to paid customers? That doesn't mean your sales and marketing information systems aren't doing their job, but it could mean they're not optimized for lead ...

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