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Marissa Allen
4 Ways SMBs Can Compete With Amazon on Cyber Monday
10/12/18 5:00 AM PT | E-Commerce Times | 1257 Words

Increasingly, Amazon is not just a selling platform but rather an advertising opportunity. Consumers make purchase decisions based on research conducted there, making Amazon ad space highly valuable.

Competing with Amazon is inevitable. As the largest e-commerce retailer in the U.S.,...

Maxwell Finn
How I Grew My E-Commerce Business From 0-$100K in Less Than 4 Months
10/05/18 5:00 AM PT | E-Commerce Times | 1829 Words

Nothing is more powerful than word-of-mouth advertising . People don't camp outside Apple stores for days to shell out $1,000 just because they want a new phone. There are plenty of great phones at a fraction of the price, available with little to...

Josh Neblett
How to Position Your Brand for Holiday Success on Amazon
10/08/18 9:40 AM PT | E-Commerce Times | 1815 Words

MAP it out.
A Minimum Advertising Price (MAP) policy helps safeguard your brand image and maintain legitimate pricing among official retailers. Your legal counsel can review your MAP policy to confirm it complies with state and federal laws. Once reviewed, share...

John P. Mello Jr.
ACLU Sues Facebook for Facilitating Gender-Biased Job Recruitment
09/19/18 9:03 AM PT | E-Commerce Times | 1046 Words

"Sex-segregated job advertising has historically been used to shut women out of well-paying jobs and economic opportunities," said Galen Sherwin, senior staff attorney at the ACLU Women's Rights Project.

"We can't let gender-based ad targeting online give new life to a...

Vivian Wagner
UberMedia CEO Gladys Kong: Success Is Data-Driven
09/04/18 11:51 AM PT | TechNewsWorld | 1018 Words

TNW: What are some of the recent trends in mobile advertising and location-based marketing?

Kong: Mobile advertising and location-based marketing are getting more and more data-driven, both in targeting and analyzing results. Advertisers are trying to understand more about the consumer's...

John P. Mello Jr.
The Wiggly Line Between Journalism and PR
08/09/18 5:00 AM PT | E-Commerce Times | 1160 Words

The rise of the "advertorial," or "native advertising," is an example of that. It is the practice of packaging advertising in a format that looks like editorial content, creating the illusion of earned public relations.

Advertorials succeed in misleading people, in...

Richard Adhikari
The Thrill Is Gone for Many Facebook Users
09/06/18 10:21 AM PT | E-Commerce Times | 878 Words

Privacy Problems
Facebook depends on advertising for revenues, and "must correlate a lot of personal information to target advertising," Jude pointed out. "Many people aren't comfortable with that."

Pew's May survey about user behavior in the past 12 months...

John P. Mello Jr.
Senators Bash Google at Russian Election Meddling Hearing
09/06/18 5:00 AM PT | TechNewsWorld | 1083 Words

Arrogance or Dodging Questions? Google dodged the hearing either because it was "arrogant" or because it did not want answer questions about a Google Transparency Project report that revealed how easy it is for Russian troll farms to buy advertising on the service,...

Richard Adhikari
Google One Paid Storage Now Open to All US Users
08/17/18 11:59 AM PT | E-Commerce Times | 1000 Words

"The fundamental controlling principle of everything Google does is related to advertising," noted Frost's Jude. "Google will claim that access to customer data helps it defray the cost of the service through targeted advertising."

What Google One Offers Users

Richard Adhikari
Facebook Goes Into High Gear to Fight Election Meddling, Fake News
09/14/18 9:41 AM PT | E-Commerce Times | 984 Words

To date, Facebook has taken the following steps: Identified and removed fake accounts ahead of elections in various countries; Taken down foreign influence campaigns from Russia, Iran, Mexico and Brazil trying to influence elections abroad; Attacked economic incentives to spread misinformation; Worked more closely with governments -- including in Germany, the United States and Mexico -- to improve security during elections; and Set a new standard for transparency in the advertising ...

Kush Shrivastava
5 Tips for Creating a Gen-Z Friendly Website
09/08/18 5:00 AM PT | E-Commerce Times | 951 Words

Old-fashioned, over-the-top advertising hype turns them off. They're looking for information and a reason to stay on your site.

Time to Reconsider?
To engage next-generation customers, refresh your thinking these five ways:

1. Stop thinking of your site as...

Richard Adhikari
Ad Targeting Tool Leverages Real-World Relationships to Influence Buying Decisions
08/24/18 11:52 AM PT | CRM Buyer | 845 Words

AdTheorent's ML Platform
AdTheorent's award-winning machine learning platform, which was developed in-house, analyzes "over one million advertising impressions per second, constantly scoring impression opportunities and serving ads only to those impressions most likely to drive an advertiser's unique campaign key...

Abhijit Shanbhag
From Browser to Buyer: How Smart Solutions Are Transforming E-Commerce
08/24/18 9:58 AM PT | E-Commerce Times | 1112 Words

So, the last -- but likely largest -- element to discuss is the impact these technologies have on advertising and customer experience.

The latest technologies herald a movement toward individual, tailored marketing. Unlike past advertisements, which aimed for blanket appeal, advanced marketing...

Denis Pombriant
The Social Utility 2
08/07/18 11:49 AM PT | CRM Buyer | 858 Words

We know this -- but it's only true because Facebook hasn't graduated from the advertising model.

Other models could be employed that could help shape the dynamic, such that advertisers wouldn't be using social to force feed their markets. The franchise model...

Denis Pombriant
Wheat and Chaff
07/31/18 11:25 AM PT | CRM Buyer | 1128 Words

What all of this has in common is social's business model of collecting data and selling targeted advertising . The business model doesn't work anymore, or perhaps it works too well. The flip side of the model is that vendors give away...

Peter Suciu
How Online Businesses Must Comply With New California, EU Privacy Laws
07/27/18 5:00 AM PT | E-Commerce Times | 1597 Words

"It's chiefly aimed at data brokers and large processors of data such as Google , Facebook and other online advertising and marketing companies," he noted. "Any company doing business in California or using California citizens' data will have to...

James Kiernan
Interactive Advertising Goes Retro
08/15/02 12:18 PM PT | E-Commerce Times | 752 Words

While it's still very stimulating to discuss wireless advertising and experiment with complex targeting technologies, we're now seeing more interactive media professionals talking about GRPs (gross rating points). A couple of years ago, you would have expected an interactive guru to think that...

Anthony Mitchell
Search Advertising Campaign Management
06/27/07 4:00 AM PT | E-Commerce Times | 3238 Words

... advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people...

Jack M. Germain
In Touch CEO Laura Betterly on the Art of Online Advertising
10/24/06 4:00 AM PT | E-Commerce Times | 1048 Words

... advertising , like many novelties that play on the Internet , at first grabbed a great deal of attention from businesses. Online advertising was the new fad, and many people predicted it would overtake traditional advertising forms. Now that the newness of...

Paul Korzeniowski
Cell Phones Emerge as New Advertising Medium
11/16/05 5:00 AM PT | TechNewsWorld | 949 Words

In addition, cell phones are quite popular among a prime advertising demographic: youth, including college and high school students. Many college students have abandoned wired connections for wireless ones, and a survey by The American Advertising Federation (AAF) found that 69 percent...

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What best describes your attitude toward social networks and politics?
The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
Almost every political post I see is skewed or totally fake.
Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.