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David Jones
Demandbase Debuts ABM Analytics for Optimal Marketing Performance
04/18/18 10:38 AM PT | CRM Buyer | 543 Words

The new tech, part of the company's account-based marketing platform, leverages its account identification technology to help marketers analyze performance from advertising to pipeline and revenue figures. "Artificial intelligence gives business-to-business marketers a clear view into the behavior of their target accounts," said...

John P. Mello Jr.
Facebook Peddles Future Behavior Data to Advertisers
04/17/18 10:14 AM PT | E-Commerce Times | 625 Words

... has developed a new advertising service designed to predict the future behavior of consumers, The Intercept reported Friday, after viewing a confidential document describing the offering. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016.

...

Peter Suciu
Disney Debuts ESPN+ Streaming Sports Service
04/13/18 5:00 AM PT | TechNewsWorld | 797 Words

It features limited advertising . There are no display ads and no pre-roll ads with ESPN+ exclusive content; however ads will appear in the natural advertising breaks of live events.

The ESPN app is available for Android , iOS, Apple TV, Chromecast,...

Pam Baker
Reining In Data-Crazed Tech Companies
04/16/18 11:43 AM PT | E-Commerce Times | 1230 Words

Facebook also promised to increase transparency and impeove vetting of its political advertising and news providers.

Is that enough?

Promises, Profits and Patriotism
"Facebook and other technology firms are thus far proposing to fix the problem via self-regulation...

David Jones
Lawmakers Lean In on Facebook
04/13/18 9:22 AM PT | E-Commerce Times | 1125 Words

In order to access a service, users give immediate consent to share information without reading or understanding what they're permitting, and their data then is used for market research or advertising , or just sold for profit.

"Should we apply a standard...

Richard Adhikari
Google Makes It Super Easy to Subscribe to Premium Content
03/23/18 5:00 AM PT | E-Commerce Times | 597 Words

Locking In Ad Customers
"Once again, this is a way to leverage Google's strength in search to sell not only advertising , but now new, fresh content," said Michael Jude, research manager at Stratecast/Frost & Sullivan .

"The next...

Richard Adhikari
Model-Based Structure: Key to Success in a Data-Driven World
04/10/18 5:00 AM PT | E-Commerce Times | 900 Words

Companies in the United States will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven, Internet Advertising Bureau projections indicate. It's not just a matter of harvesting data...

Richard Adhikari
Snapchat May Risk Connecting Apps, Despite Facebook Uproar
03/31/18 8:00 AM PT | TechNewsWorld | 668 Words

"Access to data on user behavior is key to targeted advertising," said Michael Jude, research manager at Stratecast/Frost & Sullivan .

"The name of the game in social media is monetizing user data creatively," he told TechNewsWorld. Third-party access "is...

David Jones
New Firefox Extension Builds a Wall Around Facebook
03/28/18 11:09 AM PT | LinuxInsider | 661 Words

Last week Mozilla halted advertising on Facebook.

"Mozilla's new browser extension for Facebook offers an intriguing solution for a seemingly insoluble problem,' said Charles King, principal analyst at Pund-IT .

Facebook's central business model relies on the selling of user data...

Peter Suciu
Google's Ad Mute Option Could Be a Valuable Messaging Tool
01/26/18 12:22 PM PT | E-Commerce Times | 610 Words


"Google is taking brave steps into the politics of advertising these days," said Josh Crandall, principal analyst at Netpop Research .

"They are releasing their Chrome based Adblock Plus and now have announced ad controls," he told the E-Commerce Times.

Peter Suciu
There May Be Gold in Them Thar Podcasts
02/02/18 12:55 PM PT | E-Commerce Times | 1058 Words

Directed Advertising
The analytics findings should come as good news to advertisers, who have faced increased fragmentation from traditional delivery challenges in recent years.

Podcasts could have the potential to reach target audiences in a way that radio and...

John P. Mello Jr.
Google to Weed Out Cryptocurrency Ads
03/15/18 3:57 PM PT | E-Commerce Times | 726 Words

"People believe they're getting stock, not a crypto token," said Carolina Abenante, founder of NYIAX , an advertising exchange.

Some ICOs are packaged in a way that makes them look like an IPO, she told the E-Commerce Times.

Although Google...

John P. Mello Jr.
Google Launches Offensive Against Annoying Ads
02/15/18 12:08 PM PT | E-Commerce Times | 810 Words

The group was formed to do something to blunt consumers' bad experiences with advertising on the Web, said CBA spokesperson Brendan McCormick.

"A big symptom of that was ad blocking around the world where consumers were trying to get rid of...

John P. Mello Jr.
Google Offers New Mobile Story Tech to Publishers
02/14/18 5:00 AM PT | TechNewsWorld | 795 Words

One drawback to this early version of the format is the absence of advertising support.

"We're all asking for it, and Google is thinking seriously about it," Buckley told TechNewsWorld.

"Advertising in the long run for this format is going...

David Jones
YouTube Aims to Put the Brakes on Online Conspiracies
03/16/18 11:32 AM PT | TechNewsWorld | 602 Words

The lion's share of digital advertising has been gobbled up by Facebook and Google, leading to severe economic distress for the journalism...

Hunter Sappington
The VR Experience: Challenges for a Growing Market
03/10/18 5:00 AM PT | E-Commerce Times | 783 Words

VR's unique capability to promote user interaction through highly immersive content provides untapped potential in terms of storytelling, advertising , the practice of medicine, business, travel and much more. Virtual reality headsets are now available at increasingly attainable prices, and many consumers have...

Richard Adhikari
AdRoll Creates New Division to Target B2B Marketers
02/28/18 9:33 AM PT | CRM Buyer | 612 Words

AdRoll's Strategy
"Over the past few years, AdRoll has expanded their product set and offerings beyond core digital advertising to include features supporting ABM, prospecting and personalization," Zhou pointed out.

AdRoll last spring launched ABM capabilities with AdRoll ABM...

Vivian Wagner
FutureProof Retail President Di Di Chan: Combine Your Strengths
02/27/18 12:09 PM PT | TechNewsWorld | 1037 Words

With a lot of print advertising , the messages don't offer a connection. I'm even paying Hulu and Pandora to not have ads. There needs to be a new channel to reach people.

As people are shopping with their phones, that's...

David Jones
Facebook Is Gobbling Less of Users' Time
02/01/18 3:24 PM PT | TechNewsWorld | 833 Words

The problem is that nobody has figured out quite how to monetize those apps, which means Facebook will face lower advertising yield as its members increasingly go to them, according to Mulligan.

However,Facebook has been showing an increase in monthly and...

Mick Brady
Resist: Don't Sign That AT&T Contract
02/01/18 5:00 AM PT | CRM Buyer | 1165 Words

Within a couple of days -- before my new service was established -- I received a mailer from AT&T advertising the same service I'd just signed up for, but dangling a $200 reward card as bait.

Based on that offer, I...

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Why is Facebook taking so much more heat about data privacy than Google?
Google actually manages personal data more responsibly.
It's Facebook's turn now -- Google is next.
Google's data collection and sharing activities are less obvious.
Facebook is a scapegoat for the entire tech industry.
Google is more powerful than Facebook.