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David Jones
Facebook's Move to Dial Back News Ratchets Up Drama
01/17/18 11:51 AM PT | E-Commerce Times | 669 Words

Further, publishers have complained that Facebook and Google have been hijacking their content and advertising dollars to the point that many digital media site valuations have nearly evaporated.

However, the change Facebook just announced represents a further blow to publishers, according...

Richard Adhikari
Demandbase Adds Conversion Solution to ABM Platform
01/15/18 2:58 PM PT | CRM Buyer | 598 Words

It leverages 3 billion monthly visits across the Demandbase customer network, crawls 400 T-bytes of Web pages, and analyzes 50 billion impressions on the platform's advertising stream.

The Conversion Solution lets users create multiple profiles to better align customers with the...

Rob Enderle
CES 2018: Spare Human Bodies, a $54K HTC Simulator and Intel's People-Chopping Cuisinart
01/15/18 10:57 AM PT | TechNewsWorld | 1929 Words

Replacement Human Bodies
There was a huge display advertising , I kid you not, replacement human bodies (sign me up, mine is clearly out of warranty).

The company is called "Psychasec," and the folks in the booth explained that...

Jeff Kagan
Verizon's Reawakening
01/05/18 7:00 AM PT | E-Commerce Times | 808 Words

It seems to be on a comeback trail, thanks to its new advertising campaign. Having followed the company for decades, I've noticed how all of a sudden, it is blowing its own horn again. This is what it should have been doing all...

John P. Mello Jr.
Big Players Scored in the E-Commerce Battles of 2017
01/02/18 11:45 AM PT | E-Commerce Times | 928 Words

It made headlines with its purchase of Whole Foods for $13.7 billion, and its advertising strategy, years in the making, began to bear fruit.

When Amazon gained dominance of product searches, advertisers began to take notice. That's because a search for product...

Vivian Wagner
Namogoo CEO Chemi Katz: Malware Can Ruin the Customer Journey
01/12/18 1:59 PM PT | CRM Buyer | 831 Words

For example, they can push the homepage down, and have advertising on the top.

Eventually, what the e-commerce business wanted on top of the fold can go to below the fold. All kinds of things that the e-commerce sites are working on...

Kristen Hanich
Top 5 Data-Driven Mobile Services for a Competitive Edge
01/12/18 12:37 PM PT | E-Commerce Times | 870 Words

Revenue models for mobile games typically include in-app purchases and advertising .

Mobile service providers traditionally have benefited from the popularity of mobile gaming by offering paid downloads from their own app stores, but the popularity of OS-bundled app stores such as...

David Jones
New Open Source Mobile OS Puts Privacy Front and Center
01/05/18 12:33 PM PT | LinuxInsider | 684 Words

"They want to know us as much as possible to sell advertising," Duval wrote in a post introducing eelo's Kickstarter campaign, which has more than doubled its goal with 14 days remaining.

"People are free to do what they...

Richard Adhikari
B2B Digital Ad Spending to Jump Next Year
12/18/17 2:53 PM PT | E-Commerce Times | 622 Words

However, advertisers' B2B digital ad budgets emphasize building a technology infrastructure to help execute -- and measure the effects of -- digital advertising , according to the report.

The most sophisticated B2Bs are focused on data collection and analysis. Machine learning,...

Vivian Wagner
7 Tips for Highly Effective Content Marketing
10/23/17 1:35 PM PT | E-Commerce Times | 1164 Words

"Stories are already engaging on an organic level, and they are a key advertising opportunity for today's brands. The ability to leverage the authentic format as an advertising platform is a chance for marketers to create content that feels a lot less...

David Jones
Amazon Denies Rumored Plans for Ad-Supported Prime Video Service
11/14/17 11:31 AM PT | E-Commerce Times | 645 Words

Support for Ad-Supported Content
Over-the-top viewing remains a powerful medium in terms of engagement with advertisers, according to a report the Interactive Advertising Bureau released Monday. After linear television, more viewers watch OTT programming than any other.

Fifty-six percent...

David Jones
Google and Amazon Square Off, Ignoring Customers in the Middle
12/07/17 11:47 AM PT | TechNewsWorld | 419 Words

YouTube depends on advertising revenue to make a profit, Enderle pointed out, and cutting off access is going to hurt Google more than Amazon.

More Than It Can Chew?
On the other hand, it could be Amazon's ambitions that...

John P. Mello Jr.
Risky Scripts Pose Threat to Web Surfers, Say Researchers
11/28/17 11:24 AM PT | TechNewsWorld | 1166 Words

"The Web provides all sorts of amazing technical capabilities that are designed to let users have rich experiences at websites," he observed, "but what's frustrating is that the advertising , profiling and tracking industries have discovered very quickly clever ways to track...

David Jones
Black Friday Shoppers Embrace Mobile, Set New Online Records
11/27/17 12:48 PM PT | E-Commerce Times | 1143 Words

Mobile is performing better this year because retailers have learned not to overload their sites with third-party elements such as tracking and advertising applications, said Mehdi Daoudi, CEO of Catchpoint .

"The mobile sites tend to be a little bit better...

Peter Suciu
Eavesdropper Vulnerability Exposes Hundreds of Mobile Apps
11/10/17 5:00 AM PT | TechNewsWorld | 847 Words

Appthority on Thursday warned that up to 700 apps in the enterprise mobile environment, including more than 170 that were...

John P. Mello Jr.
Facebook Messenger Jumps to Business Websites
11/08/17 5:00 AM PT | CRM Buyer | 758 Words

It can help Facebook gather more information about its users to support its advertising businesses. It can help drive Facebook's plans to extend the Messenger platform and grow its enterprise presence to drive further monetization. "Facebook has been ramping up its focus on...

Anthony Mitchell
Search Advertising Campaign Management
06/27/07 4:00 AM PT | E-Commerce Times | 3238 Words

... advertising is like an onion -- simple on the outside but increasingly complex inside. Online advertising is discussed today the way bandwidth was discussed during the 1990s. Everybody is talking about it, nobody can get enough of it and much of people...

Jack M. Germain
In Touch CEO Laura Betterly on the Art of Online Advertising
10/24/06 4:00 AM PT | E-Commerce Times | 1048 Words

... advertising , like many novelties that play on the Internet , at first grabbed a great deal of attention from businesses. Online advertising was the new fad, and many people predicted it would overtake traditional advertising forms. Now that the newness of...

Paul Korzeniowski
Cell Phones Emerge as New Advertising Medium
11/16/05 5:00 AM PT | TechNewsWorld | 949 Words

In addition, cell phones are quite popular among a prime advertising demographic: youth, including college and high school students. Many college students have abandoned wired connections for wireless ones, and a survey by The American Advertising Federation (AAF) found that 69 percent...

Dana Gardner
The Future of Advertising: There Is No Advertising
05/22/08 5:06 AM PT | E-Commerce Times | 1443 Words

... future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo. And Wall Street still has a hard time figuring out how much Google is worth, based on just those little text ads next...

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Of the following CES 2018 crowd pleasers, which do you consider the most important or desirable new tech?
Google Assistant -- voice-activated AI on displays everywhere
Helite's Hip'Air - a hip-protecting airbag belt for seniors
HTC Vive Pro - a VR headset with way better resolution and sound
Samsung's 'The Wall' - a modular TV with MicroLED for consumers
Sony's Aibo -- a lovable AI-powered robotic pet dog
Toyota's e-Palette -- a self-driving van for deliveries and more