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Katherine Noyes
Viral Marketing: A Plague or a Cure?
06/26/07 4:00 AM PT | E-Commerce Times | 1360 Words

Viral techniques on the Web today include encouraging users to forward not just e-mails, but also links to blogs, YouTube videos or MySpace posts.

As with most Internet communications, the costs are low and the speed and ease factor are high.

John P. Mello Jr.
The Social Web's Meager Promise for Retail Marketing
07/05/07 4:00 AM PT | E-Commerce Times | 713 Words

While advice from friends has great influence on a shopper's buying decisions, the report notes, a "friend" is not necessarily any unknown person who happens to post on their MySpace page about some jeans they just bought.

For that reason, it...

Fred J. Aun
Nielsen//NetRatings Starts the Clock on Web Metrics
07/10/07 1:04 PM PT | E-Commerce Times | 844 Words

To illustrate, it noted that YouTube visitors spend more time per page than those checking out MySpace pages. "While MySpace may be able to serve more ads because of its number of page refreshes, the time spent ratio is an important comparison of...

Walaika Haskins
Loose-Lipped Facebookers Tell All to ID Thieves
08/14/07 1:09 PM PT | TechNewsWorld | 1178 Words

Other sites such as MySpace also ask for personal data, but it is optional and is not searchable, while the information on Facebook is searchable. The amount of data users fill in is a vestige of the site's original mission to provide a...

Katherine Noyes
Search Engine Wars - A Shifting Battle Plan?
09/01/07 1:30 AM PT | E-Commerce Times | 1210 Words

"We think the next frontier is in query boxes that aren't necessarily on the main search engine , such as searches within MySpace," he explained. "There's a tremendous opportunity in this area. The fact is, all of us search daily on...

Erika Morphy
Web 2.0 Portal to Link CRM Job Seekers
09/13/07 4:00 AM PT | CRM Buyer | 378 Words

MySpace.com for CRM
The site's goal is to increase industry competency for the CRM professional, Hartley said. The integrated platform will allow CRM professionals to network with peers, much as people do on Facebook or MySpace.com, to develop their...

John P. Mello Jr.
Social Networks: Eying a Baby Boomer Bonanza
09/14/07 8:30 AM PT | TechNewsWorld | 650 Words

Venture Money
Since that time, Boomer-oriented Web sites have mushroomed, and the coffers of venture capitalists, looking for the next MySpace , have opened to them.

This month, for example, VantagePoint Ventures reportedly led a $16.5 million round of...

Erika Morphy
MySpaceTV Resuscitates Left-for-Dead TV Series
09/13/07 1:57 PM PT | TechNewsWorld | 408 Words

An important factor propelling that eventuality is the development of such portals as MySpace and YouTube . "These are Web sites that are very easy places to navigate and post content," she noted.

In earlier years, independent content developers had to...

Walaika Haskins
Apple's Place in the Social Networking Landscape
09/25/07 4:00 AM PT | TechNewsWorld | 1270 Words

However, as the success of iTunes and social networking sites such as MySpace and Facebook have shown, companies wishing to create a compelling environment can do so by bringing the youngsters music and a place to congregate.

"The target demographic for most...

Keith Regan
Microsoft May Start Tilling Fertile Facebook Soil
09/25/07 9:38 AM PT | E-Commerce Times | 786 Words

That would put the value of the networking site , which attracts an older and more business-focused audience than the youth-oriented MySpace , at somewhere around $10 billion.

Hot Internet Real Estate
If the deal is consummated, and the report...

Walaika Haskins
Facebook's Child Safety Practices Put to Test
09/25/07 4:22 PM PT | TechNewsWorld | 725 Words

The perception is that Facebook is a safer playground than MySpace , Weide said, since it is generally though to attract a more serious and mature crowd than MySpace.

"Because it was originally for college kids and they knew the connections...

Keith Regan
NJ Nabs 41 in Online Child Porn Sweep
10/05/07 3:03 PM PT | E-Commerce Times | 819 Words

As with that sting, the N.J. investigation apparently involved tracking users through postings to sites such as MySpace and others where individuals' profiles would contain references to children. Last week, Milgram subpoenaed social networking site Facebook , seeking to cross-check its membership...

Fred J. Aun
Web, Media Giants Seek Silver Bullet for Protecting Copyrights Online
10/19/07 9:32 AM PT | E-Commerce Times | 850 Words

Key to the plan's effectiveness is technology that will determine if content being posted to Web sites, such as MySpace and Veoh , is copyright protected.

The companies -- CBS , Dailymotion , Fox Entertainment , Microsoft , MySpace, NBC Universal ,...

Fred J. Aun
Hulu Hoopla Heightens With Public Beta
10/29/07 1:20 PM PT | E-Commerce Times | 816 Words

In addition to being viewable at its own site, Hulu is partnering with AOL , Comcast , MSN , MySpace and Yahoo so the same programming will be available from those sites.

Users can grab and embed episodes for use on...

Erika Morphy
Developers Key to Winning Soc Net Throwdown
11/02/07 9:26 AM PT | TechNewsWorld | 872 Words

Partners that have signed on range from Friendster to Plaxo to Salesforce.com -- and, most notably, in the last 24 hours, MySpace and Bebo . For the moment, interest in the OpenSocial rollout is highest among developers -- and, of course, competitors. The...

Erika Morphy
Yahoo Kickstarts Business Networking Wars
11/05/07 3:11 PM PT | TechNewsWorld | 592 Words

... MySpace and Facebook are the clear winners -- so far -- in the social networking wars, but Yahoo has fired an opening salvo in what may be the next heated skirmish: business and employment networking. Yahoo's Kickstart is meant to help college...

Philip Jacob
The Key to Shopping 2.0 Success: Empowering Customers
11/30/07 4:00 AM PT | E-Commerce Times | 1482 Words

The growth of social networking sites like Facebook and MySpace has created a whole generation of consumers accustomed to being at the center of their own worlds. Facebook, for example, serves as a personal CNN.com, providing a news feed of everything that's happening...

Walaika Haskins
News Corp. Gets Religion
12/04/07 2:19 PM PT | E-Commerce Times | 562 Words

The purchase expands the media mogul's marketing and advertising reach into a demographic that provides the company with a balance to its other online properties such as MySpace . Beliefnet, founded in 1999, offers users information and devotional tools on nearly every major...

Erika Morphy
Facebook Sez Sorry
12/05/07 3:02 PM PT | TechNewsWorld | 1040 Words

Creepy Contact
"As a Facebook fan, I find the actual page layout more agreeable than MySpace, on which I also have an account," said Sean Miller, president of Scriblerus Press, a 501c3 nonprofit that hosts Kunkelfruit Wiki . A...

Dana Gardner
Targeted E-Marketing: Finding the Sweet Spot
12/26/07 4:00 AM PT | E-Commerce Times | 1522 Words

And News Corp. gaga over MySpace . And Viacom beside itself because it has no such functional base yet.

Controlled circulation is coming to the Web on one level via social networks, mostly for consumer goods and services -- sort of what...

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