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Chris Bucholtz
3 Critical Things Sales Can Learn From IT
01/09/18 5:00 AM PT | CRM Buyer | 1030 Words

If you're in sales, there are people in your organization you want to talk to, and others you may go out...

Chris Bucholtz
The Strange Bedfellows That Make Sales AI Work
12/11/17 3:45 PM PT | CRM Buyer | 1268 Words

At some point, the discussion about artificial intelligence and sales is going to mature. Too many people still think AI for...

Chris Bucholtz
4 Email Marketing Mistakes to Avoid
02/27/17 2:38 PM PT | CRM Buyer | 753 Words

It said, in part: "Dear Chris,
We've noticed you haven't been in as regularly in recent weeks. I understand there may be many reasons for not being able to make it in, but I just wanted to send a quick note to...

Chris Bucholtz
Toward a More Perfect CRM
06/26/14 6:03 PM PT | CRM Buyer | 796 Words

"Perfection is the enemy of completion" is a bastardization of a translation of the first line of a poem by Voltaire....

Christopher J. Bucholtz
Going Off-Script to Delight Customers
05/16/14 10:03 AM PT | CRM Buyer | 672 Words

I also know that, at the market where I shop, clerks are instructed to thank customers at the end of transactions by using their last names -- as in, "thank you, Mr. Bucholtz."

It's a way to try to mandate that...

Chris Bucholtz
Savvy Marketers Don't Ditch the Non-Digital
06/20/17 3:25 PM PT | CRM Buyer | 1257 Words

A good motto for modern marketing would be, "When in doubt, check the data." Perhaps an even better one would be,...

Chris Bucholtz
Managing Commissions to Boost Sales Productivity
06/05/17 1:04 PM PT | CRM Buyer | 759 Words

Ask salespeople and they'll tell you: They don't have enough time in the day to sell. That's not because the laws...

Chris Bucholtz
3 Ways Your Sales Organization Should Prepare for AI
05/16/17 8:38 AM PT | CRM Buyer | 821 Words

A company in the CPQ (configure, price, quote) space last year announced an artificial intelligence feature for its solution. AI is...

Chris Bucholtz
Take Marketing Off Autopilot and Get Creative
04/19/17 5:00 AM PT | CRM Buyer | 1051 Words

More than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do...

Chris Bucholtz
Translating Website Visits Into Quality Leads
03/30/17 11:26 AM PT | CRM Buyer | 785 Words

Back in the day -- like, 1993 -- every company had to have a website because it was the thing you...

Chris Bucholtz
Trust: Why Financial Services Should Embrace DoL's Fiduciary Rule
03/24/17 10:36 AM PT | CRM Buyer | 866 Words

When the U.S. Department of Labor issued its fiduciary rule last year, it set financial advisers, insurers and agents into a...

Chris Bucholtz
The Right Sales Technology Buys Time to Turn B Players Into A Players
02/24/16 6:00 AM PT | CRM Buyer | 964 Words

In sales, A-B-C does not simply refer to the Alec Baldwin scene in Glengarry Glen Ross . It's the system that...

Chris Bucholtz
Debunking the Lead Numbers Myth
09/29/14 5:00 AM PT | CRM Buyer | 805 Words

Sales people love leads. They want lots of them, and they want them now. The more leads, the more money --...

Chris Bucholtz
Don't Rebuild Those Silos!
03/28/13 5:00 AM PT | CRM Buyer | 779 Words

It's hard to overstate the impact that the arrival of Software as a Service had on the CRM world. Spearheaded by...

Chris Bucholtz
The Perils of Making Up Your Social Media Policy as You Go
03/21/13 5:00 AM PT | CRM Buyer | 856 Words

Social media and its close relative, social CRM , allow you to connect with customers in new and meaningful ways, on...

Chris Bucholtz
Unlike Buzzwords, Relationships Will Always Be in Vogue
03/07/13 5:00 AM PT | CRM Buyer | 904 Words

The jargon of an industry is a good indicator of where the mindset of that industry is at any particular moment....

Chris Bucholtz
Secrets for Speeding CRM Time to Value
02/21/13 5:00 AM PT | CRM Buyer | 915 Words

We all know about the idea of total cost of ownership, or TCO, and the concept of return on investment, or...

Chris Bucholtz
3 Bad Habits to Unlearn for SCRM Success
02/14/13 5:00 AM PT | CRM Buyer | 1139 Words

For the better part of six years, we pundits have been urging businesses to get social. Social CRM (SCRM) even has...

Chris Bucholtz
5 Business Lessons to Learn From PR Flacks
02/07/13 5:00 AM PT | CRM Buyer | 1379 Words

As a journalist covering technology , you get bombarded with material from PR people trying to get you to write about...

Christopher J. Bucholtz
Winning the Sales Talent War in the Big Data Era
02/08/17 2:04 PM PT | CRM Buyer | 1234 Words

Had a hard time hiring sales talent lately? You aren't alone. And guess what? It's only going to get worse! There...

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Of the following CES 2018 crowd pleasers, which do you consider the most important or desirable new tech?
Google Assistant -- voice-activated AI on displays everywhere
Helite's Hip'Air - a hip-protecting airbag belt for seniors
HTC Vive Pro - a VR headset with way better resolution and sound
Samsung's 'The Wall' - a modular TV with MicroLED for consumers
Sony's Aibo -- a lovable AI-powered robotic pet dog
Toyota's e-Palette -- a self-driving van for deliveries and more