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Chris Bucholtz
For Great Customer Experiences, Design Great Employee Experiences
10/16/18 11:25 AM PT | CRM Buyer | 1037 Words

"Customer experience" is the great watchword of 2018 -- and it was a great watchword in 2017 and 2016, too. Eighty-five...

Chris Bucholtz
5 Reasons the Sales A-Player's Era Is Ending
09/28/18 5:00 AM PT | CRM Buyer | 1125 Words

Sales talent for a long time has been broken up into three groups: A-players, B-players and C-players. Everyone loves the A-players...

Chris Bucholtz
Silo Buster: Salesforce Attacks the Data Sprawl Problem
09/25/18 5:30 AM PT | CRM Buyer | 878 Words

I have never been a big fan of the term "360-degree view of the customer" for a couple of reasons, but...

Chris Bucholtz
4 Email Marketing Mistakes to Avoid
02/27/17 2:38 PM PT | CRM Buyer | 753 Words

It said, in part: "Dear Chris,
We've noticed you haven't been in as regularly in recent weeks. I understand there may be many reasons for not being able to make it in, but I just wanted to send a quick note to...

Chris Bucholtz
Toward a More Perfect CRM
06/26/14 6:03 PM PT | CRM Buyer | 796 Words

"Perfection is the enemy of completion" is a bastardization of a translation of the first line of a poem by Voltaire....

Chris Bucholtz
AI May Be Secret Weapon to Retain Sales Talent
05/09/18 9:59 AM PT | CRM Buyer | 950 Words

Much of the discussion around sales and artificial intelligence has been outwardly focused. It's exciting to think about using AI to...

Chris Bucholtz
Are You Engineering the Customer Experience Out of Your Business?
02/20/18 2:32 PM PT | CRM Buyer | 882 Words

Automation. Robots. Technology taking our jobs. I defy you to pick up a business magazine and avoid this topic -- it...

Chris Bucholtz
The Top 20 CRM Blogs of 2017: Countdown, Part 2
01/31/18 5:00 AM PT | CRM Buyer | 2596 Words

The Top 20 CRM Blogs of 2017: Countdown, Part 1 Where does the discipline of CRM begin? We have a...

Chris Bucholtz
The Top 20 CRM Blogs of 2017: Countdown, Part 1
01/22/18 2:58 PM PT | CRM Buyer | 2374 Words

Something very interesting is happening in the world of CRM blogs: CRM is becoming less and less of a subject. Oh,...

Chris Bucholtz
3 Critical Things Sales Can Learn From IT
01/09/18 5:00 AM PT | CRM Buyer | 1030 Words

If you're in sales, there are people in your organization you want to talk to, and others you may go out...

Chris Bucholtz
The Strange Bedfellows That Make Sales AI Work
12/11/17 3:45 PM PT | CRM Buyer | 1268 Words

At some point, the discussion about artificial intelligence and sales is going to mature. Too many people still think AI for...

Christopher J. Bucholtz
Going Off-Script to Delight Customers
05/16/14 10:03 AM PT | CRM Buyer | 672 Words

I also know that, at the market where I shop, clerks are instructed to thank customers at the end of transactions by using their last names -- as in, "thank you, Mr. Bucholtz."

It's a way to try to mandate that...

Chris Bucholtz
To Drive Change, Let Your Customers Be the Messengers
06/30/18 5:00 AM PT | CRM Buyer | 791 Words

Before I was a parent, I was a youth leader for high school-age young people. As individuals, they had unique personalities,...

Chris Bucholtz
Savvy Marketers Don't Ditch the Non-Digital
06/20/17 3:25 PM PT | CRM Buyer | 1257 Words

A good motto for modern marketing would be, "When in doubt, check the data." Perhaps an even better one would be,...

Chris Bucholtz
Managing Commissions to Boost Sales Productivity
06/05/17 1:04 PM PT | CRM Buyer | 759 Words

Ask salespeople and they'll tell you: They don't have enough time in the day to sell. That's not because the laws...

Chris Bucholtz
3 Ways Your Sales Organization Should Prepare for AI
05/16/17 8:38 AM PT | CRM Buyer | 821 Words

A company in the CPQ (configure, price, quote) space last year announced an artificial intelligence feature for its solution. AI is...

Chris Bucholtz
Take Marketing Off Autopilot and Get Creative
04/19/17 5:00 AM PT | CRM Buyer | 1051 Words

More than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do...

Chris Bucholtz
Translating Website Visits Into Quality Leads
03/30/17 11:26 AM PT | CRM Buyer | 785 Words

Back in the day -- like, 1993 -- every company had to have a website because it was the thing you...

Chris Bucholtz
Trust: Why Financial Services Should Embrace DoL's Fiduciary Rule
03/24/17 10:36 AM PT | CRM Buyer | 866 Words

When the U.S. Department of Labor issued its fiduciary rule last year, it set financial advisers, insurers and agents into a...

Chris Bucholtz
The Right Sales Technology Buys Time to Turn B Players Into A Players
02/24/16 6:00 AM PT | CRM Buyer | 964 Words

In sales, A-B-C does not simply refer to the Alec Baldwin scene in Glengarry Glen Ross . It's the system that...

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What best describes your attitude toward social networks and politics?
The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
Almost every political post I see is skewed or totally fake.
Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.