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Brett Sappington
Evolution of the 4th Utility: Fixed Broadband
10/17/17 1:25 PM PT | E-Commerce Times | 1273 Words

In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens....

Brett Sappington
What's Next in the Volatile Pay-TV Services Market?
06/26/17 3:45 PM PT | E-Commerce Times | 676 Words

There has been an erosion in penetration of pay-TV subscriptions in the United States, traditionally one of the world's most lucrative...

Brett Sappington
The Great and Tragic Lives of OTT Video Service Providers
07/23/15 2:47 PM PT | E-Commerce Times | 902 Words

Being on the cutting edge is exciting... so long as you are not the one getting cut. The global expansion of...

Brett Sappington, Glenn Hower & Barbara Kraus
Making Sense of the Muddled In-Home Entertainment Market
02/20/15 5:00 AM PT | E-Commerce Times | 1001 Words

The global access and entertainment services marketplace continues its pace of dramatic change, as broadband services have achieved new levels of...

Brett Sappington
The Role of the UI in Video Discovery
04/28/14 5:40 AM PT | E-Commerce Times | 1136 Words

As the competition around video services has increased across all global markets, a common theme has arisen among the various players...

Brett Sappington
Appeasing Consumers' Insatiable Appetite for Online Video
03/03/14 5:00 AM PT | E-Commerce Times | 998 Words

At nearly 30 hours per week, video consumption in the average U.S. broadband household has increased approximately 29 percent since 2010....

Brett Sappington and Glenn Hower
TV Apps: New Markets, New Revenue Possibilities
12/28/13 5:00 AM PT | E-Commerce Times | 1158 Words

The TV industry has been quick to move into the app market, and these offerings may foster a new era for...

Brett Sappington
Cloud Atlas: Defining and Categorizing the Personal Cloud
02/02/13 5:00 AM PT | E-Commerce Times | 1009 Words

The definition and makeup of the "personal cloud" are areas of intense debate. A variety of companies with a stake in...

Brett Sappington
Gamification Brings In Serious Business
12/22/12 5:00 AM PT | E-Commerce Times | 1097 Words

More than just a marketing gimmick, gamification has the potential to inject new life into a variety of industries and broaden...

Brett Sappington
Continental Divide: The Forces Shaping Broadband in Western and Eastern Europe
02/24/12 5:00 AM PT | E-Commerce Times | 1070 Words

The global marketplace for broadband services is dynamic and growing. At the end of 2011, approximately 660 million households subscribed to...

John P. Mello Jr.
Xbox One X: More Speed, More Muscle
06/14/17 11:29 AM PT | TechNewsWorld | 944 Words

Traditionally, game content drives the purchase and upgrades of game consoles, explained Brett Sappington, director of research at Parks Associates . Sony leads the console market in exclusive game content, and nothing yet from E3 indicates that advantage to have changed.


Peter Suciu
Google May Crash Game Console Party
06/28/13 12:47 PM PT | TechNewsWorld | 924 Words

"The console is the device in the living room that is most often connected to the Internet," Brett Sappington, director of research at Parks Associates , told TechNewsWorld. "This is a smart move for Google, as they want to get connected to...

Katherine Noyes
Netflix Ponies Up for Better TWC Net Connection
08/21/14 10:05 AM PT | E-Commerce Times | 666 Words

'Someone Had to Pay That Bill'
Indeed, "ultimately Netflix has to have some type of peering agreement in order for its traffic to get through to consumers," said Brett Sappington, director of research for Parks Associates . "It's not really...

Katherine Noyes
Android TV Pegged for June Appearance
06/04/14 6:46 AM PT | LinuxInsider | 664 Words

'Google Embraces Risk'
Android TV "certainly shows Google's character as an organization," Brett Sappington, director of research for Parks Associates , told LinuxInsider.

"I don't know of any other organization that would take three tries to get it right,"...

Katherine Noyes
Qplay Puts a Personal Spin on Internet TV
02/26/14 10:50 AM PT | TechNewsWorld | 599 Words

'Other Players Have a Significant Lead'
Qplay's interface and social features "should be appealing" to users, Brett Sappington, director of research for Parks Associates , told TechNewsWorld.

The key, however, is always content, he added.

"If Qplay can...

Katherine Noyes
10 New Pilots Sweeten Amazon's Prime Proposition
02/07/14 11:01 AM PT | E-Commerce Times | 776 Words

'Young Families Are Big Users'
Amazon's approach of making the pilot episodes free and encouraging consumer feedback and interaction "should play well with audiences," Brett Sappington, director of research for Parks Associates , told the E-Commerce Times.

"The free...

David Jones
Are Smart TV Designs Taking Home Security for Granted?
02/15/18 10:54 AM PT | TechNewsWorld | 933 Words

Mounting Concerns
Security has been a growing concern with the increased use of smart television and video streaming devices, observed Brett Sappington, director of research at Parks Associates .

"For many years, there was no reason to hack a...

Enid Burns
Indie Games Play Starring Role at Gamescom 2013
08/21/13 11:07 AM PT | TechNewsWorld | 1125 Words

"Historically, titles have been a primary driver for game console adoption," said Brett Sappington, director of research at Parks Associates . "Even with all of the feature announcements, anticipation of the games available on the new platform will be crucial for market...

John P. Mello Jr.
X2 Marks the Spot for Comcast's Cloud TV Initiative
06/13/13 5:00 AM PT | E-Commerce Times | 679 Words

Nevertheless, all the fancy services in the world won't prevent some consumers from cutting their connection to Comcast, noted Brett L. Sappington, director of research at Parks Associates .

"The No. 1 reason why people cut the cord is that they...

John P. Mello Jr.
Sony Unveils Slew of New PlayStation Titles
06/15/16 9:18 AM PT | TechNewsWorld | 695 Words

"A lot of enthusiasts are looking forward to the PS4 VR, so it should be a hit during the holiday season," noted Brett L. Sappington, director of research at Parks Associates .

Sony's VR offering also has the potential to bring...

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How does the tech industry compare to other industries when it comes to diversity?
Tech firms have been working much harder than others to achieve diversity.
Tech is rife with sexism, racism, homophobia and other forms of discrimination.
The tech industry would be more inclusive if there were more qualified applicants.
Tech firms have made superficial efforts but they're mainly for show.
The push for diversity is a cultural fad, and there is no real problem.