Our Full-Service B2B Marketing Program Delivers Sales-Ready Leads Click to Learn More!
Welcome Guest | Sign In

Results 1-20 of 214 for "marketing automation" (0.014 secs).

Searching: Articles | Discussions

Sort by Date | Sort by Relevance

Richard Adhikari
AdRoll Creates New Division to Target B2B Marketers
02/28/18 9:33 AM PT | CRM Buyer | 612 Words

Users can connect their CRM or marketing automation system to RollWorks, and their data will be matched with AdRoll's pool of opt-in intent data.

RollWorks reporting provides transparency at the account and contact level. Its CRM and marketing automation connectors let users...

Richard Adhikari
Salesfusion Launches Spiffy New Marketing Automation Tool
01/17/18 3:14 PM PT | CRM Buyer | 666 Words

Salesfusion on Tuesday launched version 12 of its marketing automation solution. The company rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support "the easiest-to-use, most modern campaign creation tools available to marketers today," said Greg Vilines, Salesfusion's VP...

Denis Pombriant
CRM in 2018
01/03/18 12:08 PM PT | CRM Buyer | 994 Words

For instance, marketing automation today is a far cry from even the wildest imaginings of marketers at the beginning of the century.

Also, Oracle's introduction of its autonomous database and highly automated security (soon to be autonomous) further accelerate the general trends.

Richard Adhikari
New Google Service Makes Machine Learning More Accessible
01/18/18 1:46 PM PT | E-Commerce Times | 566 Words

Other Business Software
Vendors of CRM , marketing automation and sales force automation software that incorporates AI and ML technology need not fear Google Cloud AutoML, said Cindy Zhou, principal analyst at Constellation Research.

"Google just announced a renewed partnership...

Chris Bucholtz
The Top 20 CRM Blogs of 2017: Countdown, Part 1
01/22/18 2:58 PM PT | CRM Buyer | 2374 Words

Customer Experience Matrix
David Raab's somewhat cryptically named Customer Experience Matrix (its moniker is taken from a tool he developed to visualize marketing and operational interactions) is the smart person's guide to marketing automation , the changing approaches to marketing, and the...

Richard Adhikari
Nimble Mobile CRM Gets Desktop Browser Features
02/15/18 2:46 PM PT | CRM Buyer | 632 Words

Nimble Mobile CRM 3.0 "introduces the sales intelligence, sales enablement, and marketing automation features available in our Web app to mobile Office 365 and G Suite users," said spokesperson Jenna Dobkin.

"Our goal is to enable [users] to be as effective and...

Ian Michiels
What Is Marketing Automation and Why Should You Care?
05/14/09 4:00 AM PT | CRM Buyer | 1447 Words

Ask 10 different people how they define marketing automation , and you'll probably get 10 different answers. Are there marketing automation solutions? Is it a category? Is it a type of technology? Or is it just a bunch of hooey?

As an analyst,...

Ian Michiels
Acronym Ambiguity in the Marketing Automation Space
08/20/07 4:00 AM PT | CRM Buyer | 1271 Words

... does marketing resource management mean to you? Does it mean the same thing to your coworker? Your competitor? The vendors who sell these solutions? The acronyms used to define the marketing automation space -- MRM, MOM, EMM, DAM, etc. -- have undeniably become...

Richard Adhikari
Has Marketing Automation Started Making Sense?
08/21/17 3:06 PM PT | CRM Buyer | 656 Words

... marketing automation has a long way to go, suggest the results of a recent survey of more than 350 marketing professionals in the United States and Europe. Act-On Software commissioned Econsultancy to conduct the research for its State of B2B Marketing report released...

Lisa Cramer
Debunking the Myths of Marketing Automation
09/15/11 8:46 AM PT | CRM Buyer | 1162 Words

... is a lot of hype around marketing automation, and it's for good reason. An effective marketing automation strategy and implementation can help drive more qualified leads, and therefore increase revenues and decrease sales cycle times. But many organizations fall into the trap...

Corinne Bernstein
Charting a Course Toward Marketing Automation
07/23/03 4:00 AM PT | CRM Buyer | 727 Words

In fact, analysts expect marketing automation to emerge as the next major area of CRM spending as both the market and the technology evolve.

Even in turbulent business conditions, economic arguments can be made for marketing automation because it is fairly easy to...

Jeff Pedowitz
The True Nature of Marketing Automation
09/23/11 5:00 AM PT | CRM Buyer | 635 Words

Talk about a misnomer. Marketing automation is not science. It is a badly coined term that describes the automation of push marketing . The name is often associated with a class of cloud software that helps marketing become more efficient and effective. Marketing automation...

Denis Pombriant
Marketing Automation's Next Gig
04/24/14 5:25 PM PT | CRM Buyer | 629 Words

... you aren't sold on marketing automation yet, there's another reason to consider it before you end up down two touchdowns with three minutes to play. We usually think of marketing in its traditional role of new customer outreach, which is good but no...

Erika Morphy
Marketing Automation: A Well-Oiled Machine That's Ready to Roll
10/05/09 4:00 AM PT | CRM Buyer | 803 Words

That it is relevant to marketing automation is illustrative of some important changes that have been under way in this space over the past year or so.

For example, traditional marketing automation areas, such as email marketing, have become commoditized.

Growing Demand...

Dom Lindars
Turning Your Company Web Site Into a Marketing Automation Tool
03/05/09 4:00 AM PT | CRM Buyer | 826 Words

Enter the next generation of marketing automation . Today there's absolutely no reason that a subpar Web presence should undermine your marketing efforts, and by leveraging available technology you can personalize your site so that customers get the information they want and can...

Denise J. Deveau
LeadLife Gives Marketing Automation Web 2.0 Chops
11/07/11 5:00 AM PT | CRM Buyer | 814 Words

LeadLife Solutions has released a second-generation marketing automation product that combines a Web 2.0 user interface with a visual campaign builder designed to make marketing automation easier for companies. The new solution provides an easy-to-use alternative to complex marketing automation offerings, the company said.

Corinne Bernstein
DoubleClick Makes Moves in Marketing Automation
06/24/03 4:00 AM PT | CRM Buyer | 495 Words

DoubleClick , which took a giant step into the campaign-management business with its November 2002 acquisition of Protagona, is seeking to make major strides in marketing automation by adding analytics and real-time capabilities to its software . The company's mission is to make marketing...

Richard Adhikari
New Checklist Guides B2B Marketing Automation Platform Purchases
09/15/17 12:56 PM PT | CRM Buyer | 611 Words

Four Quadrant this week released its Marketing Automation Buyer's Checklist for companies seeking to purchase a B2B marketing automation platform, or MAP. The checklist has eight major categories for evaluation and more than 35 subcategories. It lists more than 100 questions buyers should ask...

Erika Morphy
Salesfusion Bumps Up Lead Scoring in New Marketing Automation Release
03/10/14 10:16 PM PT | CRM Buyer | 651 Words

Salesfusion has released a new version of its marketing automation platform enhanced with the lead-scoring capabilities it acquired earlier this year with the acquisition of LoopFuse. The end result of this newly integrated product is a marketing automation application that has predictive lead scoring...

Erika Morphy
Bislr Brings a Bunch of New Tools for Easier Marketing Automation
09/16/13 5:00 AM PT | CRM Buyer | 620 Words

... this year Bislr launched with an impressive goal for a startup: It wanted to do for marketing automation what Steve Jobs and Apple did for mobile . That is, it wanted to take an arguably still clunky, expensive and difficult-to-use piece of enterprise...

1 2 3 4 5 6 Next

Search for: In:

Facebook Twitter LinkedIn Google+ RSS
How do you feel about accidents that occur when self-driving vehicles are being tested?
Self-driving vehicles should be banned -- one death is one too many.
Autonomous vehicles could save thousands of lives -- the tests should continue.
Companies with bad safety records should have to stop testing.
Accidents happen -- we should investigate and learn from them.
The tests are pointless -- most people will never trust software and sensors.
Most injuries and fatalities in self-driving auto tests are due to human error.