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Kristen Hanich
Top 5 Data-Driven Mobile Services for a Competitive Edge
01/12/18 12:37 PM PT | E-Commerce Times | 870 Words

Operators increasingly have been turning to targeted data-driven services in order to drive higher data usage and find new monetization strategies. Parks Associates recently released the industry report Mobile Data Services: Business Model Assessment , which includes an analysis of the top five data-driven...

Kristen Hanich
IoT and 5G: New Revenues, Use Cases, Value-added Services
01/08/18 3:11 PM PT | E-Commerce Times | 761 Words

Among the U.S. broadband households that participated in a Parks Associates survey, 6-9 percent reported ownership of a wearable camera in 1Q 2017, and 9 percent were likely to purchase a wearable camera in the 2017 holiday season.

5G-Driven IoT Use Cases...

Parks Associates
Competition and Regulation Threaten Sharing Economy Markets
03/27/17 1:03 PM PT | E-Commerce Times | 919 Words

Parks Associates ultimately expects more of these acquisitions and increasing market consolidation to occur as the sharing economy app market matures. The result of this market growth likely will have a lasting impact on traditional players, with some benefiting and others struggling to...

Brett Sappington
Evolution of the 4th Utility: Fixed Broadband
10/17/17 1:25 PM PT | E-Commerce Times | 1273 Words

More than 85 percent of U.S. homes have broadband service, according to Parks Associates , 93 percent of those have DSL, fiber or cable high-speed, fixed-line Internet services. The demand for high-speed fixed broadband is a key contributor to ongoing revenue and profitability for...

Heather Way
Real-Time Bidding: Greasing the Wheels of Digital Advertising
08/25/12 5:00 AM PT | E-Commerce Times | 1344 Words

RTB, as defined by Parks Associates , describes the automated process of buying and selling online display advertising in real time, and it incorporates enhanced solutions in targeting algorithms and data analytics in order to deliver better targeting, greater control and more granular campaigns.

Harry Wang
Wanted in Healthcare: More Wireless Devices for In-Home Patients
04/27/13 5:00 AM PT | E-Commerce Times | 919 Words

M2M Health Market Drivers
In the healthcare industry, M2M connectivity offers a variety of benefits, from improved care and lower costs to more efficient services. Parks Associates believes that the aging-in-place market and home-based diagnostic and monitoring market represent the two...

Patrice Samuels
Holistic Tech Support in a DIY World
02/23/13 5:00 AM PT | E-Commerce Times | 1346 Words

Parks Associates research finds 60 percent of U.S. broadband households now set up their home networks on their own, an increase of 11 percent from 2009. The DIY percentages are even higher for other devices, from smartphones to tablets, where the vast majority...

Harry Wang
Consumer Healthcare: Growing Importance of Patient Education and Communications Solutions
08/25/17 11:30 AM PT | E-Commerce Times | 903 Words

This recognition gives rise to what Parks Associates views as a second major trend: Care organizations will invest heavily in integrated patient engagement solutions that break the care setting silos, go beyond current state or diagnosis, or both. Solutions that break care setting...

Jennifer Kent
Trust and Value Will Bring IoT Home
09/17/15 12:55 PM PT | E-Commerce Times | 942 Words

U.S. vehicle owners living in broadband households reported using a variety of connected features in their vehicles, and many expressed interest in car-to-home crossover features, in a first-quarter 2015 consumer survey conducted by Parks Associates .

Behind the Wheel
The...

Harry Wang
Coordinated Care Models in Digital Health
05/25/13 5:00 AM PT | E-Commerce Times | 939 Words

The PCPCC actually calls PCMH "foundational to ACOs," a description with which Parks Associates agrees.

Growth Drivers of Coordinated Care Models
According to PCPCC's tally, there were more than 70 PCMH pilot programs up and running at the end of...

Harry Wang
In Search of the Killer Fitness App Business Model
10/20/12 5:00 AM PT | E-Commerce Times | 1064 Words

New technologies have an important role here, specifically mobile devices and fitness-related apps. Parks Associates ' consumer research indicates consumers actively seek motivation to improve their personal health and they desire technology , services, and social support to assist them in that process.

Jennifer Kent
Mobile Carriers Could Lose Premium Services Game
09/21/12 5:00 AM PT | E-Commerce Times | 1164 Words

Mobile VAS are premium mobile services that are not covered in voice or SMS/Internet data plans. Parks Associates estimates these services worldwide generated US$14.5 billion for mobile operators in 2011. As a percentage of data ARPU, they collectively accounted for less than 10...

Glenn Hower
4K Ultra HD: A New Era in Video Content
05/27/14 6:32 AM PT | E-Commerce Times | 1722 Words

Acronym Happy With penetration of flat-panel televisions exceeding 80 percent in 2013, consumers have familiarized themselves with TV-related terms like "HD" and "LED." However, most consumers have never heard of "4K" or "UltraHD." In fact, less than 20 percent of broadband homes indicate any level of familiarity with 4K, recent Parks Associates ...

Brett Sappington and Glenn Hower
TV Apps: New Markets, New Revenue Possibilities
12/28/13 5:00 AM PT | E-Commerce Times | 1158 Words

App Platforms and Use Cases
Consumers have adopted apps on their mobile devices in astounding numbers, both in terms of the number of people using apps and the number of apps used. Parks Associates finds that 86 percent of U.S. smartphone...

Jennifer Kent
Who's Who in the Tablet Market Melee
07/20/13 5:00 AM PT | E-Commerce Times | 1166 Words

Microsoft sold approximately 1 million Surface units in 2012, representing about 1 percent of the total market, based on Parks Associates estimates. Notably, Surface sales accounted for only one-quarter of all Windows-powered tablet sales in 2012, and the company recently announced it would be...

Heather Way
Grabbing the Mobile App Brass Ring
03/30/13 5:00 AM PT | E-Commerce Times | 1198 Words

As connected device penetration rises, so does consumer usage of content outside of traditional channels. Parks Associates estimates smartphone and tablet app downloads in North America will reach nearly 7 billion by the end of this year.

The availability of connected apps...

Harry Wang
Bringing Healthcare Home From the Hospital
12/01/12 5:00 AM PT | E-Commerce Times | 858 Words

Parks Associates is bullish about patient-centered care because, simply put, the healthcare industry has nearly run out of time and options to rein in escalating healthcare costs. The patient-centered care is the best option on the table, and it is a truly bipartisan...

Pietro Macchiarella
The Smart TV Transformation Is Under Way
07/28/12 5:00 AM PT | E-Commerce Times | 1261 Words

New Viewing Trends and Habits
Internet video viewing accounted for about 8 percent of all video consumption on the TV at the end of 2011, Parks Associates ' research found. New consumer viewing habits favor even greater adoption of online video...

Harry Wang
Consumer WiFi Use: No Letup in Sight
05/11/17 5:00 AM PT | E-Commerce Times | 657 Words

While half of consumers use less than 7 GB per month, data consumption is heavily skewed toward the upper end, recent Parks Associates research indicates. Among U.S. broadband households, mean data consumption is roughly 20 GB per month, with 14 GB used on WiFi...

Brett Sappington, Glenn Hower & Barbara Kraus
Making Sense of the Muddled In-Home Entertainment Market
02/20/15 5:00 AM PT | E-Commerce Times | 1001 Words

Industry leaders and Parks Associates analysts will discuss the changing entertainment and smart home markets at CONNECTIONS™ , in California this May, including: Among U.S. broadband households, the volume of Internet video consumption on a television doubled, from 1.6 hours per week in...

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Google Assistant -- voice-activated AI on displays everywhere
Helite's Hip'Air - a hip-protecting airbag belt for seniors
HTC Vive Pro - a VR headset with way better resolution and sound
Samsung's 'The Wall' - a modular TV with MicroLED for consumers
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