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Results 1-20 of 48 for "CRM implementation" (0.001 secs).

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Mickey Patton
Is Weak Data Integrity Killing Your CRM?
08/29/18 5:00 AM PT | CRM Buyer | 1395 Words

To do this right involves asking the users of a CRM to prioritize which data is most important and how they want it used, which typically takes place during the CRM implementation process. By better understanding the data that is most important, and...

Khanchana Navakiran, Nishith Gupta & Khushbu Bhalla
Strategies for Smooth Social CRM Implementation, Part 2
09/19/11 9:06 AM PT | E-Commerce Times | 1046 Words

Strategies for Smooth Social CRM Implementation, Part 1 Based on an empirical study carried out on Fortune 1000 organizations' social CRM initiatives, a 7-E framework has been developed for a Social CRM strategy and implementation road map.

This "Vision to Value" road...

Khanchana Navakiran, Nishith Gupta & Khushbu Bhalla
Strategies for Smooth Social CRM Implementation, Part 1
09/09/11 11:48 AM PT | CRM Buyer | 1109 Words

Social CRM Strategic Imperatives
The most important strategic imperative for a successful social CRM implementation is an organizational culture and structure that is aligned with Customer 2.0. The social customer has evolved into a more mature, demanding, informed, willing and value-adding...

Erika Morphy
Keeping CRM Implementation Simple
10/29/07 4:00 AM PT | CRM Buyer | 766 Words

... too long ago, advice to keep a CRM implementation simple would have focused around due diligence for the application (you never buy a complex product unless absolutely necessary). It would have focused on negotiating the best deal with a systems integrator (these costs...

Maria Verlengia
CRM for the Small Business, Part 5: How to Save a Troubled Implementation
03/16/10 5:00 AM PT | CRM Buyer | 1111 Words

A successful CRM implementation starts with good preparation. It is a good idea to document the goals and objectives of the small business first and test the system with the users, Sheryl Kingstone, director of the enterprise research group at Yankee Group , told...

Tricia Bennett
Cloud CRM: Ready, Steady, Roll It Out
01/12/10 5:00 AM PT | CRM Buyer | 1022 Words

In the end, it is the end-users of an application who determine whether a CRM implementation truly delivers the promised value, and whether the relationship with a CRM vendor is sustained. To optimize the reception of a SaaS or Cloud solution, consider offering the...

Christopher J. Bucholtz
CRM Killer: The Inability to Acknowledge Issues Before Implementation
05/27/10 5:00 AM PT | CRM Buyer | 745 Words

As a result, the CRM implementation will end up focusing on the wrong issues, fixing things that aren't broken, leaving existing problems unaddressed, and leaving the employees wondering why they had to learn the new CRM system in the first place. Is it...

Corinne Bernstein
Onyx CRMExpress Eases Entry into CRM World
07/18/03 8:48 AM PT | CRM Buyer | 429 Words

Although flexibility is crucial, CRM implementation should not be taken lightly, Angelel noted. "There's been a lot of discussion in the industry over CRM's failure; that's why we put our implementation time at 90 days."

That amount of time is needed for...

Chris Bucholtz
Secrets for Speeding CRM Time to Value
02/21/13 5:00 AM PT | CRM Buyer | 915 Words

But before you can determine how rapidly you're gaining value from your CRM implementation , you need to understand what "value" means in the context of your company.

That means understanding your goals and the goals of your CRM initiative. Many CRM failures...

Elizabeth Millard
Hosted vs. In-House: An Enterprise Checklist
02/19/04 4:27 AM PT | CRM Buyer | 871 Words

As Gartner analyst Beth Eisenfeld told CRM Buyer: "A CRM implementation decision is largely determined by funding, benefits and operations. For the operations component, having a robust IT department is usually considered a must for in-house CRM."

The IT department not only...

Ajay Kapoor & Omesh Garg
The Role of CRM in Logistics Companies' IT Strategies, Part 2
12/12/11 5:00 AM PT | CRM Buyer | 918 Words

How an Advanced CRM Solution Can Benefit LSP
We will be delving deeper into CRM implementation for a large logistics provider with a focus on some of the most commonly desired functionality from a logistics industry perspective.

The most important...

Erika Morphy
Squeezing the Best Value out of CRM, Part 1
06/01/06 5:00 AM PT | CRM Buyer | 884 Words

A successful CRM implementation , Yankee Group CRM analyst Sheryl Kingstone tells CRM Buyer, requires that all three be considered at the same time.

Kingstone can always tell when a client has ignored the processes or data issues that must be part of...

Christopher J. Bucholtz
5 Worst Reasons for Pouring Resources Into CRM
10/14/10 5:00 AM PT | CRM Buyer | 893 Words

However, unless you have solid knowledge that this is the case, leaping into a CRM implementation may draw away resources and attention from other issues that are harming your business.

CRM can't make up for a somnambulant sales team, a lackluster product lineup...

John K. Higgins
The Retail Industry's CRM Implementation Problem
01/04/10 5:00 AM PT | CRM Buyer | 1145 Words

Cyber Monday may be the most visible symbol of the increasing use of e-commerce technology in the retail sector. On just...

Maria Verlengia
CRM for the Small Business, Part 6: How to Get Your Sales Staff to Buy In
03/23/10 5:00 AM PT | CRM Buyer | 1032 Words

Forward Thinkers
The level of resistance a CRM implementation meets also has something to do with the type of employees a company recruits. Successful adoption depends as much on the attitude of the staff toward change as it does on the...

Sandeep Walia
Usability: The Cornerstone of E-Commerce/CRM Convergence
06/26/09 4:00 AM PT | CRM Buyer | 1229 Words

The No. 1 Killer
Interestingly, many CRM implementation managers focus entirely on functionality and features when deciding on a new system, and give little regard to actual usability. It turns out that you can incorporate all the cutting-edge CRM features available...

Erika Morphy
CRM in Manufacturing, Part 2: An SAP Enterprise Implementation
10/09/06 4:00 AM PT | CRM Buyer | 833 Words

That is why the company decided to start with that particular piece of CRM implementation some five years ago, Bryan Blankley, the company director of CRM, tells CRM Buyer. "My background is in sales and marketing , and I was the one making the...

Richard Adhikari
With Gamification, CRM Is a Brand New Ball Game
10/27/17 5:00 AM PT | CRM Buyer | 803 Words

Why Gamification?
Gamification appears to be a solution to one of the biggest hurdles in CRM implementation -- persuading people to use the system.

Many sales professionals see administrative work as a time waster. One increasingly popular way to attract...

Christopher J. Bucholtz
5 Ways to Guarantee Sales Will Hate Your CRM
07/19/16 7:14 AM PT | CRM Buyer | 1298 Words

It puts the entire CRM implementation in danger as those integrations are planned and executed, because in the run-up to any integration work, much of the transfer of data will need to be done manually. That invites errors, redundancy -- and eventually, a desire...

Karthik Nagarajan, Ragesh Vellat & Anshul Tiwari
Cloud Computing and Enterprise CRM: The Way Forward
01/24/11 5:00 AM PT | CRM Buyer | 1441 Words

In the initial phases of CRM implementation , companies will likely prefer private clouds to public ones. Further, public clouds are not fully enterprise-focused. They are vulnerable to security breaches and are less appealing to organizations in which customer data is key to...

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