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ECT News Community   »   E-Commerce Times Talkback   »   Re: Google Brings Machine Learning to Online Marketing Assessment



Re: Google Brings Machine Learning to Online Marketing Assessment
Posted by: David Jones 2017-05-28 22:25:46
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Google has unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions. Google is at an "inflection point," noted Sridhar Ramaswamy, SVP of ads and commerce, when it comes to the use of technology to measure online marketing effectiveness.


Re: Google Brings Machine Learning to Online Marketing Assessment
Posted by: LivyLuv 2017-05-30 08:31:03 In reply to: David Jones
Good article. I am quite eager to learn as much as possible about how to be an early adopter of machine learning to propel our ecommerce sales. Keep them coming!
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Why is Facebook taking so much more heat about data privacy than Google?
Google actually manages personal data more responsibly.
It's Facebook's turn now -- Google is next.
Google's data collection and sharing activities are less obvious.
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