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ECT News Community   »   CRM Buyer Talkback   »   Re: iBeacon: It's Time for Mobile Marketers to See the Light

Re: iBeacon: It's Time for Mobile Marketers to See the Light
Posted by: Erika Morphy 2014-02-14 12:13:03
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Never mind the Seattle Seahawks completely smoking the Broncos -- Super Bowl XLVIII may go down in history as the turning point for iBeacon. Apple's iBeacon is an indoor positioning system based on Bluetooth Low Energy technology. Its proximity-detection capabilities enable it to send relevant information -- including, most enticingly, targeted ads -- to a mobile device. Although Apple debuted iBeacon with the release of iOS 7 last June, it has largely been overlooked by marketers and retailers. That is changing, however.

Re: iBeacon: It's Time for Mobile Marketers to See the Light
Posted by: famullar 2014-02-14 12:36:32 In reply to: Erika Morphy
Nothing so lyrical has been written about work since Marx (in "The German Ideology") described a communist society that "makes it possible for me to ... hunt in the morning, fish in the afternoon, rear cattle in the evening, criticize after dinner."

Pelosi's vision is equally idyllic except for one thing: The taxes of the American factory worker -- grinding away dutifully at his repetitive mind-numbing job -- will be subsidizing the voluntary unemployment of the artiste in search of his muse. A rather paradoxical position for the party that poses as tribune of the working man.

In the reductio ad absurdum of entitlement liberalism, Jay Carney was similarly enthusiastic about this Obamacare-induced job loss. Why, Obamacare creates the "opportunity" that "allows families in America to make a decision about how they will work, and if they will work."

If they will work? Pre-Obama, people always had the right to quit work to tend full time to the study of butterflies. It's a free country. The twist in the new liberal dispensation is that the butterfly guy is to be subsidized by the taxes of people who actually work.

In the traditional opportunity society, government provides the tools -- education, training and various incentives -- to achieve the dignity of work and its promise of self-improvement and social mobility. In the new opportunity society, you are given the opportunity for idleness while living parasitically off everyone else. Why those everyone elses should remain at their jobs -- hey! I wanna dance, too! -- is a puzzle Carney has yet to explain.
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What should be done about UFOs?
World governments should cooperate to address a potential planetary threat.
The DoD should investigate -- they could signal a hostile nation's tech advances.
The government should reveal what it already knows.
The government probably has good reasons for secrecy and should be trusted on this.
Wealthy corporate space-age visionaries should take the lead.
Nothing. Studying UFOs is a waste of resources.
Keep the stories coming. People love conspiracy theories, and it's fun to speculate.