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ECommerceTimes.com
Thursday - April 5, 2018
companies should not waste their valuable brands
A solid brand is key to business success, but over the years I have seen many companies try to commit suicide by killing the brand identities they spent so many years and so much money creating. Many are now gone. Others are still around, but in a weakened position. You must give the customer a compelling, emotional reason to want to be connected to your company. [More...]

Wednesday - April 4, 2018
small companies often develop mobile apps in house
Nearly half of all the small businesses that participated in a recent survey said they handled their mobile application development in house, in part to cut costs and speed time to deployment. Forty-six percent used in-house staff to develop critical mobile applications in an effort to drive new business. Forty-one percent used freelancers or consultants to develop mobile apps. [More...]

Tuesday - April 3, 2018
4 things small etailers can do about facebook customer data scandal
Many SMBs, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy-one percent of 351 U.S. businesses with 500 employees or less used social media, a Clutch survey found. [More...]

Friday - March 30, 2018
trump tweet goes after amazon
President Trump fired off a tweet critical of Amazon, implying that the administration may be mulling some type of regulatory action. Amazon CEO Jeff Bezos is also the owner of The Washington Post, one of the top newspapers in the U.S. and a major thorn in the president's side. Trump recently has been "obsessing" over the company and exploring different regulatory possibilities, according to reports. [More...]

Thursday - March 29, 2018
facebook redesigns privacy settings
Facebook has introduced a set of changes designed to empower members to protect their account information. The company has been at the center of an unrelenting firestorm following revelations that it allowed Cambridge Analytica to mine private data belonging to 50 million of its users without permission, which Cambridge Analytica then leveraged for political purposes. [More...]

Thursday - March 29, 2018
Mobile device makers and telecom service providers need to make significant privacy protection improvements for their customers, says the FTC. Its recent report could become the basis for agency enforcement actions -- not only for smartphones, but also for other mobile devices. "The report is a clear signal to the industry to focus on this issue," said Gerard Stegmaier, a partner at Reed Smith. [More...]

Wednesday - March 28, 2018
How a business can protect its online reputation
When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpless as a victim of false accusations, ratings, or wrongful attacks on your company's character, however. [More...]

Tuesday - March 27, 2018
iranian-hackers
The DoJ has charged nine Iranian nationals for engaging in a massive phishing campaign on behalf of the Iranian Revolutionary Guard. The allegations include the theft of $3.4 billion in research and intellectual property from 320 colleges and universities in the U.S. and abroad, as well as from 47 foreign and domestic companies, plus several federal agencies, state governments, and the UN. [More...]

Tuesday - March 27, 2018
businesswoman
Small businesses use social media extensively, suggest the results of a recent Clutch survey of 351 U.S. firms with fewer than 500 employees. Overall, 71 percent of the respondents used social media for business purposes, and those affiliated with firms owned by women reported heavier use. "By nature, women tend to be more social," observed Rob Enderle, principal analyst at the Enderle Group. [More...]

Sunday - March 25, 2018
data-integration
Anyone who has attempted to adopt Salesforce cloud solutions in an enterprise environment knows that it may not be as easy as expected because of the additional effort typically required to integrate data sources. This is a common problem that has plagued the enterprise application industry since its inception. In fact, it spawned an entire subsegment of integration vendors and service providers. [More...]

Saturday - March 24, 2018
social-media-regulation
If you study economic cycles, you can watch the evolution of a disruptive technology throughout its lifecycle, from a specific product to a competitive industry. The last phase in the evolutionary chain is the formation of a utility. For example, over a couple of centuries we've seen the evolution of electricity from a curiosity, to a business, to a group of public companies. [More...]

Friday - March 23, 2018
uk-parliament-fake-news-hearing
British lawmakers want Alexander Nix, the suspended chief executive of Cambridge Analytica, to return to Parliament for additional questioning in its fake news inquiry. The Parliament's probe led to disclosures that Facebook had allowed Cambridge Analytica unauthorized access to up to 50 million user records, igniting a firestorm over user data privacy and possible U.S. voter manipulation. [More...]

Friday - March 23, 2018
online-content-publishers
Google has launched Subscribe with Google and several other journalism initiatives. Subscribe with Google lets consumers store credit card information with Google, which can be used to access participating publishers' subscription services. Google takes care of billing, payment security and account management. Subscribe with Google soon will be available for use with several launch partners. [More...]

Thursday - March 22, 2018
CEO Mark Zuckerberg broke Facebook's mysterious silence following news of investigations into Cambridge Analytica's access to personal data belonging to 50 million Facebook users. Facing the wrath of everyone from U.S. and European regulators to shareholders, customers and employees, Zuckerberg conceded that Facebook must make several changes if it expects to be taken seriously in the future. [More...]

Thursday - March 22, 2018
customer-loyalty
Customers often make investments in their relationships with the businesses they choose to patronize. There is plenty of competition, so companies must pay attention. It's only when a company respects and wants a customer as much as the customer wants the company that things will go well, and a long-term brand relationship will be created. However, too many companies focus only on themselves. [More...]

Wednesday - March 21, 2018
ecommerce-checkout
Checking out is the heart and soul of the e-commerce experience. When it goes well, you've got happy customers who are likely to return. "Checkout is not only key to driving revenue -- it's key to user satisfaction, order size and retention," said Zephrin Lasker, head of ecommerce at Viber. "A good process can allow for optimal conversion, data collection and speed." [More...]

Tuesday - March 20, 2018
facebook-cambridge-analytica
EU, UK and U.S. officials have ratcheted up the pressure on Facebook over a user data scandal that threatens to engulf the company. The president of the European Parliament, Antonio Tajani, summed up the stakes in a tweet on Tuesday: "Facebook needs to clarify before the representatives of 500 million Europeans that personal data is not being used to manipulate democracy." [More...]

Monday - March 19, 2018
net-neutrality
A California legislator has fleshed out the details in legislation that would provide comprehensive Net neutrality protection. Sen. Scott Wiener last week offered an amended version of a bill he introduced earlier this year, which essentially prohibits ISPs from engaging in any practice that would manipulate or hinder consumer access to certain content, devices or services. [More...]

Friday - March 16, 2018
walmart-online-grocery-shopping
Walmart said it would expand its Online Grocery Delivery service, currently available in six markets, to more than 100 metro areas across the U.S. Its plans call for covering more than 40 percent of U.S. households by the end of the year. Walmart will use more than 800 of its stores to fulfill orders, and it will add thousands of personal shoppers to the more than 18,000 already employed. [More...]

Thursday - March 15, 2018
google-cryptocurrency-ad-ban
Google has said it will stop serving ads for cryptocurrencies and related content in June. The ban includes, but is not limited to, initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets and cryptocurrency trading advice. Google also will bar aggregators and affiliates from serving ads for cryptocurrencies and related content. Facebook adopted a similar policy earlier this year. [More...]

Wednesday - March 14, 2018
germany-facebook-privacy
Facebook has millions of users in the European Union, and a German court recently ruled against the company in a case involving its Privacy Policy. Few ever read privacy policies except judges, who must examine them when challenges arise. The new EU General Data Protection Regulations, which go into effect on May 25, will make things even more complicated. If you have any customers who are EU residents, the new GDPR will impact you. [More...]

Tuesday - March 13, 2018
supreme-court-microsoft
How far does the long arm of U.S. law enforcement extend when government agencies seek electronically processed information? The U.S. Supreme Court recently addressed that issue in an intriguing session covering global electronic connectivity, the law, and the significance of national borders. The discussion came during last month's oral arguments in U.S. v. Microsoft. [More...]

Saturday - March 10, 2018
virtual-reality-market
Virtual reality devices, including headsets and peripherals, offer consumers and businesses new ways to experience and share immersive content for entertainment, educational, social and other purposes. VR's unique capability to promote user interaction through highly immersive content provides untapped potential in terms of storytelling, advertising, healthcare, business, travel and much more. [More...]

Thursday - March 8, 2018
amazon-prime
Amazon this week expanded its discounted Prime membership program, already available to EBT card holders, to include Medicaid recipients. Eligible customers can become Prime members for $5.99 a month, less than half the regular $12.99 monthly fee. The move -- another step in Amazon's efforts to reach underserved economic communities -- ratchets up its competition with Walmart. [More...]

Wednesday - March 7, 2018
blockchain
"Blockchain" is on everyone's lips in the tech industry, with vendors pushing it for everything from banking and finance to retail and apparel. "We're going to continue to see tech vendors trying to push blockchain as the solution to problems that may exist," said Rebecca Wettemann, VP of research at Nucleus Research. However, it may not be "a privacy-effective or cost-effective solution." [More...]

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