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Salesforce Commerce Solution Guide
Wednesday - March 20, 2019
instagram has launched a closed beta of checkout an in-app shopping feature
Instagram has introduced Checkout on Instagram -- an in-app purchasing tool -- as a closed beta for consumers in the U.S. Among the 20 participating brands are Adidas, Nike, Burberry, Dior, Huda Beauty, Prada and Michael Kors. "Users in the U.S. can buy from a majority of these brands starting today, with all of them coming on board over the coming weeks," said Instagram spokesperson Paige Cohen. [More...]

Monday - March 18, 2019
telling your brand's story is an important way to boost customer engagement and sales
Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked Samantha Reynolds, president of Echo Storytelling Agency. "We decide what to buy based on emotion." [More...]

Friday - March 15, 2019
brick-and-mortar retailers can cultivate longstanding consumer relationships to level the playing field
Amid shifting consumer habits and the digitization of everything, the retail landscape has undergone significant transformations over the past decade, and it continues to evolve as quickly as ever. These transformations bring about a slew of challenges and opportunities for retailers to improve the overall shopping experience. One technique for increasing engagement is gamification. [More...]

Thursday - March 14, 2019
facebook needs to solve its privacy problem or face possible government regulation
The good news is that of the many troubles Facebook has, privacy seems to be front and center for both CEO Mark Zuckerberg and COO Sheryl Sandberg. The question is, will the actions they take to address the company's privacy issues be enough? If not, this is the kind of problem that can and will cause long-term damage to the Facebook brand. Its leaders need to come up with an immediate fix. [More...]

Wednesday - March 13, 2019
amazon no longer requires third-party sellers to abide by a price parity contract clause
Amazon reportedly has removed the price parity contract clause that barred third-party vendors on its platform from selling their products at a lower price elsewhere. The company long has been accused of anticompetitive behavior and has come under considerable political pressure because of its use of the price parity, also known as "most favored nation," restriction. [More...]

Tuesday - March 12, 2019
senator elizabeth warren has called for breakup of technology giants
Tech giants like Amazon, Google, Facebook and Apple would be broken up under a proposal from U.S. Sen. Elizabeth Warren. "Today's big tech companies have too much power -- too much power over our economy, our society, and our democracy," the Democratic presidential hopeful wrote in an online post. Warren has called for legislative remedies to address the problems. [More...]

Monday - March 11, 2019
e-commerce companies should consider revenue sources apart from their core products
There's a reason that Amazon's stock skyrocketed 28 percent in 2018, a notable outlier amid the broader market trends. The behemoth retailer is bolstered by a few key differentiators when stacked against the competition -- but let's backtrack for a moment to examine the state of the current online marketplace. In truth, there's an expectation in the market that buying online is cheaper. [More...]

Saturday - March 9, 2019
e-retailers must optimize their sites for mobile commerce to keep up with fast-moving trends
Mobile search and buying continue to grow as the chosen means for consumers' online shopping, with the market set to reach an estimated $218 billion in 2019. By 2021, it's estimated that 72.9 percent of online purchases will be made on a mobile device. If you factor in the Millennial and Generation Z demographics, virtually all sales soon will be mobile-generated. [More...]

Friday - March 8, 2019
augmented reality is bringing the in-store experience to online shopping
I grew up thinking the Mall of America was an unbelievable epicenter of retail commerce. Touted as the biggest mall in the world -- even equipped with an amusement park -- the Minnesota complex boasted stores of all kinds: toys, clothing, furniture, home furnishings. Then this thing called "e-commerce" came along and basically made the Mall of America seem like Main Street in small-town America. [More...]

Thursday - March 7, 2019
google is testing shoppable ads in its image search function
Google wants to become your digital shopping catalog through shoppable ads. The company on Tuesday said it is testing a new format on a small percentage of traffic with select retailers. Merchants can highlight multiple products available for sale within a sponsored ad among Google Images results. Google is testing this approach on broad queries surfacing on searches like "home office ideas," "shower tile designs" and "abstract art." [More...]

Wednesday - March 6, 2019
target saw a huge e-commerce sales boost in the holiday season
Target has reported higher gains in last year's holiday sales, largely due to improved e-commerce strategies and store makeovers, and has offered an upbeat outlook. Its stores fulfilled nearly 75 percent of its fourth-quarter digital sales. Holiday sales increased 5.3 percent. Physical stores open for at least 12 months saw a sales jump of 2.9 percent. Online sales soared 31 percent. [More...]

Tuesday - March 5, 2019
resource optimization is more useful than assigning blame to victims of data breaches
Following a natural disaster that causes property damage to businesses and homes -- say a hurricane, fire or flood -- how often do you hear suggestions that the victims were at fault for their misfortune, or that they could have done something to prevent the event from occurring in the first place? Not often, right? We all know that events like that are possible. We plan around those possibilities, and we don't blame the victims. [More...]

Monday - March 4, 2019
many businesses have been adopting online learning to improve staff training and customer service
Online learning platforms have made it easier than ever to offer workshops, courses and educational content of all kinds. In addition to the growth of online learning in traditional educational spheres, there's been growth in the business world. Companies increasingly have been using online learning platforms both to train employees and to educate customers. [More...]

Friday - March 1, 2019
amazon has launched project zero to help brands eliminate counterfeits of their products
Amazon has announced Project Zero, a program that empowers vendors to help drive counterfeits down. The anti-counterfeit campaign will employ Amazon's advanced technology, machine learning and innovation. Amazon will partner with Project Zero's participating vendors to protect their intellectual property by detecting and removing counterfeits of their products. [More...]

Thursday - February 28, 2019
the ftc's settlement with a supplement company could curb the use of fake paid reviews online
The U.S. Federal Trade Commission has announced a settlement of its suit against a company accused of using fake paid reviews to boost sales of its health supplement product on Amazon. The settlement puts vendors and marketing firms on notice that the FTC is committed to rigorous enforcement of rules against fraudulent reviews on e-commerce platforms. [More...]

Salesforce Commerce Solution Guide
What is the state of the Linux desktop?
It's edging its way into the mainstream.
It's wildly popular -- but only with open source fans.
It's in trouble due to fragmentation.
It never had a shot in a Windows-dominated PC world.
It's too cumbersome for most computer users to bother.
I'm not familiar with the Linux desktop.
Salesforce Commerce Solution Guide
Salesforce Commerce Solution Guide