Our Full-Service B2B Marketing Program Delivers Sales-Ready Leads Click to Learn More!
Welcome Guest | Sign In
ECommerceTimes.com
Rakuten Super Logistics
Monday - April 22, 2019
a programmatic influencer marketing system can help brands achieve optimal results
Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennials have been abandoning traditional media channels and instead becoming increasingly invested in social media. However, marketers may find that PPC ads may not reach the desired performance levels. [More...]

Thursday - April 18, 2019
with automated processes smbs can ship as efficiently as major e-commerce companies do
E-commerce continues to grow at an unprecedented pace. Total retail sales, excluding the sale of items not normally bought online -- like fuel, automobiles, and food at restaurants -- hit $3.628 trillion last year, up 3.9 percent year over year from $3.490 trillion. E-commerce accounted for a 14.3 percent share of that total, and 51.9 percent of all retail growth. That is substantial. [More...]

Wednesday - April 17, 2019
with a multitude of sales tax rates and rules retailers need an automated system to manage returns
As the world has become increasingly digital, the retail industry has gone through tremendous transformation. To survive in the competitive landscape and keep up with evolving customer preferences, merchants have had to adapt and learn how to deliver the seamless omnichannel experience that shoppers expect. Delivering that efficiency and convenience comes with challenging operational intricacies. [More...]

Tuesday - April 16, 2019
hackers gained access to an unspecified number of microsoft webmail accounts
Hackers piggybacked onto a Microsoft customer support portal between Jan. 1 and March 28 to gain access to the emails of noncorporate account holders on webmail services Microsoft manages, including MSN.com, Hotmail.com and Outlook.com. Microsoft has confirmed that a "limited" number of customers who use its Web service had their accounts compromised. [More...]

Monday - April 15, 2019
headless commerce decouples front and back ends for efficiency and improved customer experience
"Headless commerce" has become an e-commerce buzzword lately, but how can brands use it to their advantage? "In its most basic terms, 'headless commerce' refers to the decoupling of a website's presentation layer -- the front end -- from its commerce and business logic/function layer -- the back end," said Meghan Stabler, vice president of product marketing at BigCommerce. [More...]

Friday - April 12, 2019
there is no way to game google's search algorithm but there are ways to optimize for better results
In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More than one quarter, 25.41 percent, said even if the first page provided enough, they wanted to see more. [More...]

Thursday - April 11, 2019
wireless industry infighting over the race to 5g could be harmful to brands in the long run
With 5G knocking on our door, a growing number of wireless competitors have been getting on their high-horses and trying to knock down the current leaders. All I have to say is, cut it out! No customer or investor is interested in all this meaningless industry-wide jibber-jabber. If you keep this up, you may pay a price when you do begin to offer 5G. Does it really matter which company is first? [More...]

Wednesday - April 10, 2019
alphabet's project wing has launched a limited drone delivery service in australia
Alphabet's Project Wing on Monday launched a commercial air delivery service in North Canberra, Australia, providing customers with fresh food, hot coffee and over-the-counter medications from seven local businesses. Shoppers can use Wing's mobile app to place orders and receive deliveries within 30 minutes. The launch follows an 18-month test period in the area. [More...]

Tuesday - April 9, 2019
retail stores must adopt an omnichannel strategy to survive and thrive
During the last year, longstanding brick-and-mortar retailer chains such as Toys "R" Us, Payless, and Diesel USA have filed for bankruptcy. Failures like these happen despite the fact that U.S. consumer spending currently is high, and the unemployment rate is low. Why is that? We cannot address this topic without first taking a good look at Amazon and the massive power it represents. [More...]

Saturday - April 6, 2019
ceo mark zuckerberg's call for government regulation could be an effort to save facebook's business model
Mark Zuckerberg's most recent effort to change the conversation about Facebook seems like just another attempt at self-justification. In a recent op-ed, he places the onus squarely on the shoulders of government to regulate how social media works. "I believe we need new regulation in four areas: harmful content, election integrity, privacy and data portability," Zuckerberg wrote. [More...]

Friday - April 5, 2019
influencer marketing combines the power of social media technology with traditional word-of-mouth
Influencer marketing uses the popularity of people who have many followers and a wide reach to sway opinions. It's very much a strategy for the social media age. "Influencer marketing is one of the fastest-growing marketing channels today," said digital strategist Shane Barker. "It involves leveraging social media influencers or key leaders to get more people to trust your brand." [More...]

Thursday - April 4, 2019
new laws may be required to secure personal data in the internet of things
No one knows for sure how many "things" are connected to the Internet, but the Federal Trade Commission reported last year that it was more than 8 billion, and that it would exceed 20 billion by the end of 2020! Astonishing as it seems, it turns out that U.S. privacy laws do not apply to all of those devices and the data they collect. So, for the third time in three years, the Senate has proposed a new law. [More...]

Wednesday - April 3, 2019
walmart now lets shoppers use voice commands with google assistant to order groceries
Walmart has launched a limited beta of Walmart Voice Order, which lets consumers order groceries by voice using Google Assistant. The service can be used with a number of devices: tablets, watches and TV sets running Android 6.0+; smartphones running Android 5.0+; iOS 10.0+ devices; Google Home; and more. "This announcement is huge," said Ray Wang, principal analyst at Constellation Research. [More...]

Tuesday - April 2, 2019
marketing to millennials may be challenging but the opportunities are too great to ignore
It's time to get strategic about winning over Gen Y. Members of the millennial generation were born roughly between 1980 and 2000. They're the largest age cohort in human history, making up about 25 percent of the entire global population. When they're mentioned in headlines, however, the news sounds bad for business: They're broke. They're self-obsessed. They're definitely not buying your stuff. [More...]

Monday - April 1, 2019
the ruling requiring online companies to collect sales tax does not spell doom for smbs
In the late 90s, Amazon began expanding its offerings beyond books, quickly embracing the Internet and leveraging technology to boost sales and exploit dated tax laws. Thanks to the proliferation of the Web and a rise in the popularity of e-commerce, Amazon rapidly scaled its business to offer a range of products and services directly to customers anywhere in the nation. [More...]

Rakuten Super Logistics
How do you feel about the latest wave of automation fueled by tech advances?
It's happening much too quickly, and too many jobs are at stake.
Automation means progress -- it's inevitable.
It depends on the quality of the systems and how they're used.
Automation fosters ignorance by taking over too many human tasks.
Automation frees people from boring, mind-numbing jobs.