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Content Marketing on ALL EC
Monday - September 24, 2018
incorrect wireless caller id is a problem that can and should be fixed
I have a gripe with the way Caller ID works -- or in fact, increasingly doesn't work -- on wireless phones. I've noticed that most very stinking time I get a call on my wireless phone, the Caller ID information is wrong. Sometimes the number is correct, but the city is wrong. When Caller ID was introduced a few decades ago, it was great. It started on the landline phone, either providing a name or number. [More...]

Saturday - September 22, 2018
oracle's slight q1 target miss could reflect investor unease over thomas kurian's time-out
OK, this is looking somewhat predictable. Oracle reported $9.20 billion in Q1 revenue, or $0.03 per share, against consensus estimates in the $9.24 to $9.29 range. In other words, it missed its number. How concerning is this? Excuse me while I yawn. It's important all right, but no reason to get crazy. Still, some representatives of the widows and orphans who own the stock went into a tizzy. [More...]

Friday - September 21, 2018
ecommerce companies may find that arbitration clauses are unenforceable if a website fails to provide adequate notice
Internet marketing has become so popular that e-commerce retail sales in the United States are on pace to double between 2009 and 2018. The transaction value of e-commerce service industry contracts reached $600 billion in 2016. Despite the rush to digital commerce, the rules for business transactions are still the same, whether they are concluded on paper or electronically. [More...]

Thursday - September 20, 2018
e-commerce companies could boost sales and satisfaction with websites more accessible to people with disabilities
Many shoppers would be just fine if they could never set foot in a retail store again. After all, everything is available online: books, groceries, pizza, household necessities, even big ticket items like mattresses and cars. However, 15 percent of people worldwide have a disability that affects their daily life, and many retailers are unaware that their websites are not always accessible to them. [More...]

Wednesday - September 19, 2018
aclu has sued facebook for providing data and tools to support gender biased job ads
The ACLU has filed charges of unlawful gender-based discrimination with the U.S. Equal Employment Opportunity Commission against Facebook and 10 employers accused of targeting job ads at males only. The ACLU, Outten & Golden, a Washington, D.C. law firm, and the Communications Workers of America brought the class action. The complaint alleges that Facebook delivers job ads selectively. [More...]

Tuesday - September 18, 2018
internet speed throttling and european content quota requirements could hamper streaming video services
Netflix had a very good showing on Monday, winning 23 Emmy Awards and tying longtime Emmy-winning powerhouse HBO. Netflix, an over-the-top streaming service, claimed 112 nominations this year, four more than its premium pay-TV channel rival HBO, which had dominated the Emmys for nearly two decades. Although the Emmy wins were good news for Netflix, other recent news has been far less rosy. [More...]

Monday - September 17, 2018
blockchain has been decoupling from cryptocurrency and many promising applications have emerged
More often than you might think, disruptive innovations travel in pairs -- at least until they are separated by the markets, which decide one is useful and the other no so much. Sometimes they're symbiotic. Both may be useful or even necessary -- like hardware and software -- but that's not always the case. Consider the strange pairing of blockchain technology and cryptocurrency. [More...]

Saturday - September 15, 2018
internet of things devices should be subject to the same best practices used for managing employee access to networks
There is a well-known joke among security professionals: Q: "What does IoT stand for?" A: "Internet of Threats." Sadly, this joke is our reality. An estimated 20.4 billion Internet of Things devices will be deployed by 2020, according to Gartner, in what some have dubbed "the fourth industrial revolution." These connected devices are being manufactured to streamline everything we do. [More...]

Friday - September 14, 2018
facebook has vowed to fight election interference and fake news but it might be impossible to stop it
Defending against foreign interference in American elections is one of the priorities Facebook CEO Mark Zuckerberg said he has been focusing on this year. The issue is highly sensitive, and it is one that has garnered a great deal of discussion in media reports and on the Web. Special counsel Robert Mueller warned in a court filing this spring that foreign interference efforts were still going on. [More...]

Thursday - September 13, 2018
the european parliament has approved a copyright protection directive that opponents fear could break the internet
The European Parliament on Wednesday approved a directive aimed at protecting the intellectual property of copyright holders on the Internet. It would require online platforms to scrutinize content their users post online and enter licensing agreements with rights holders. The Parliament approved the copyright directive with a vote of 438-226, with 39 abstentions. [More...]

Monday - September 10, 2018
a successful online preorder campaign requires months of careful preparation
Among the myriad of tactics that e-commerce businesses can use to pump up sales, preorders might be the most overlooked strategy. Yet preorder sales are a highly effective way to generate early buzz to gin up demand for new products. A "preorder" by definition is the sale of a product that is not immediately available to the consumer but will be sometime soon. [More...]

Saturday - September 8, 2018
members of generation z want a mobile online shopping experience that is fast efficient and engaging
Generation Z is getting a lot of attention these days, as the cohort is expected to outpace millennials, and comprise 32 percent of the world's population. This powerful group of 7.7 billion consumers was born into a digital world. A much-reported claim is that Generation Z has an attention span of 8 seconds. It may seem that your website should mirror this lightning-quick attention span. [More...]

Friday - September 7, 2018
shipbob obtained $40 million in funds to expand its amazon-like fulfillment services for smbs
ShipBob, which offers Amazon-type fulfillment services to small and mid-sized businesses, on Thursday announced it had raised $40 million in a Series C funding round led by Menlo Ventures. ShipBob's end-to-end fulfillment solution involves a drop-ship model that lets clients deliver packages in one to two business days. Partners include Amazon, BigCommerce, Shopify and other e-commerce platforms. [More...]

Thursday - September 6, 2018
facebook user engagement has declined among us adults pew survey suggests
American consumers' attitudes toward Facebook appear to be cooling, based on the results of a Pew Research Center survey. Forty-two percent of the roughly 4,600 people who responded to the May poll said they had taken a break of several weeks from checking the platform. "Facebook's probably losing subscribers for a number of reasons," said Frost & Sullivan's Michael Jude. [More...]

Wednesday - September 5, 2018
google has taken new steps to restrict use of its ad platform to enable third-party tech support scams
Google has announced new steps to combat the placement of fraudulent tech support ads on its platform. The company will roll out a verification program in the next few months to ensure that only legitimate third-party tech support providers can place Google ads. There are many legitimate providers that offer local or regional services, or affordable support for out-of-warranty products. [More...]

Tuesday - September 4, 2018
automation tools can help e-commerce smbs cut shipping costs and build customer loyalty
E-commerce continues to become more competitive as large companies like Amazon, Target and Walmart soak up market share and customer attention. Shipping window expectations have become shorter, and many online retailers struggle to keep up, particularly SMBs. How can SMBs compete? Not only is competing possible, there are many SMBs that have been finding exceptional success. [More...]

Wednesday - August 29, 2018
wireless customers should never have data slowed down so much they can't use their smartphones
Verizon Wireless made a big mistake last week. Like it does with all users who go above their wireless data thresholds, it slowed the wireless data connection to firefighters battling blazes on the West Coast. Errors such as this are becoming a growing problem as we depend more on smartphones and wireless service. I was caught in an awkward position with wireless service myself last week. [More...]

Tuesday - August 28, 2018
as federal agencies change their approaches to it acquisition software providers must adapt
In the competitive IT world, vendors must be alert to major changes within the potential customer base. The U.S. government increasingly has been using its status as the world's single largest IT customer to acquire products and services at competitively favorable costs. U.S. government spending for a combination of legacy IT operations and new projects has reached some $90 billion annually. [More...]

Monday - August 27, 2018
a better ecommerce user experience will result in greater customer satisfaction and more sales
In tech parlance, the emotional result of a person's interaction with a website or digital app is called "user experience" or "UX" -- and the success of a business depends on it. Users who have easy, positive experiences with websites and apps likely will be drawn back to the business. On the contrary, websites and apps with poor navigation and slow loading times likely will turn off consumers. [More...]

Friday - August 24, 2018
for e-commerce companies artificial intelligence based targeted marketing is a powerful customer engagement tool
Shopping: It's not what it once was. Forget the long drive to the mall and countless hours of browsing. Customers now simply log in from the comfort of their own home to have the world at their fingertips. The massive uptake of e-commerce is an unprecedented shift in consumer behavior, expectations and purchases. The evidence is clear: Internet shopping is the most popular online activity. [More...]

Thursday - August 23, 2018
braavo raised $6 million to further its mobile app capital as a service operations
Braavo Capital announced it has raised $6 million in Series A funding, and converted $2 million in seed capital from investors, bringing the total equity raised to date to nearly $8 million. Braavo, which claims to be the first company to offer Capital as a Service to mobile app entrepreneurs and developers, will use the funds to add personnel to further its mission. [More...]

Wednesday - August 22, 2018
tell your business' unique story in order to build your brand and improve customer engagement
Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. "It's important for brands to tell their story because the story is what actually resonates with humans," said Nathan Young, storytelling communication instructor at Storytelling Consultant. "We're hardwired to remember stories." [More...]

Tuesday - August 21, 2018
oracle's negative reputation may be undeserved and it should consider taking steps to improve it
No one at Oracle will ever be nominated for sainthood, and that's probably OK with them. Over the years the company has developed a bad boy image that in some cases is richly deserved, while in others it has been embellished by events. Much derives from the brash doings of founder and longtime CEO (now CTO) Larry Ellison, who may be a charter member of the "never explain, never complain" club. [More...]

Monday - August 20, 2018
artificial intelligence can help in the cybersecurity battle but it will have limitations
There's a lot of hype around artificial intelligence as the greatest thing since sliced bread, but will AI really help with cybersecurity? Criminals who run cybercriminal businesses also are capable of using the AI to commit crimes. It's logical that if one person is smart enough to develop cyberprotection technologies that utilize AI, then thoughtful, creative criminals can use it too. [More...]

Saturday - August 18, 2018
oracle must respond to a lawsuit over its transition to the cloud
The City of Sunrise Firefighters' Pension Fund has sued Oracle, alleging that its executives lied about the company's successes in the cloud and engaged in coercion and threats to sell its cloud products, "creating an unsustainable model that fell apart." The plaintiff apparently is seeking class-action status for the suit. Oracle has called the suit meritless and said it would defend against it. [More...]

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Freshsales - Don't fall prey to Excel sheets
If a hyperloop connection became available to take you to a desired destination, would you take it?
Absolutely! I can't wait for hyperloop technology to make much faster travel possible.
Never! It strikes me as unnecessary, far too risky, and claustrophobic.
I'd be interested, but it would depend on the price and the safety assurances.
I'd be interested, but I wouldn't want to be among the early guinea pigs.
Yes. Hyperloop travel is the wave of the future. I don't want to be left behind.
No. I'd rather slow down and go back to horses and buggies than speed up.