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Salesforce Commerce Solution Guide
Friday - April 5, 2019
influencer marketing combines the power of social media technology with traditional word-of-mouth
Influencer marketing uses the popularity of people who have many followers and a wide reach to sway opinions. It's very much a strategy for the social media age. "Influencer marketing is one of the fastest-growing marketing channels today," said digital strategist Shane Barker. "It involves leveraging social media influencers or key leaders to get more people to trust your brand." [More...]

Thursday - April 4, 2019
new laws may be required to secure personal data in the internet of things
No one knows for sure how many "things" are connected to the Internet, but the Federal Trade Commission reported last year that it was more than 8 billion, and that it would exceed 20 billion by the end of 2020! Astonishing as it seems, it turns out that U.S. privacy laws do not apply to all of those devices and the data they collect. So, for the third time in three years, the Senate has proposed a new law. [More...]

Wednesday - April 3, 2019
walmart now lets shoppers use voice commands with google assistant to order groceries
Walmart has launched a limited beta of Walmart Voice Order, which lets consumers order groceries by voice using Google Assistant. The service can be used with a number of devices: tablets, watches and TV sets running Android 6.0+; smartphones running Android 5.0+; iOS 10.0+ devices; Google Home; and more. "This announcement is huge," said Ray Wang, principal analyst at Constellation Research. [More...]

Tuesday - April 2, 2019
marketing to millennials may be challenging but the opportunities are too great to ignore
It's time to get strategic about winning over Gen Y. Members of the millennial generation were born roughly between 1980 and 2000. They're the largest age cohort in human history, making up about 25 percent of the entire global population. When they're mentioned in headlines, however, the news sounds bad for business: They're broke. They're self-obsessed. They're definitely not buying your stuff. [More...]

Monday - April 1, 2019
the ruling requiring online companies to collect sales tax does not spell doom for smbs
In the late 90s, Amazon began expanding its offerings beyond books, quickly embracing the Internet and leveraging technology to boost sales and exploit dated tax laws. Thanks to the proliferation of the Web and a rise in the popularity of e-commerce, Amazon rapidly scaled its business to offer a range of products and services directly to customers anywhere in the nation. [More...]

Saturday - March 30, 2019
as smart home devices proliferate reliable wireless connectivity will be crucial
Home networks are a key building block for today's connected home systems and products, and wireless is the dominant method of connectivity for a variety of smart home, computing and entertainment devices. As a result, loss of wireless connectivity can be disruptive to the user experience and seriously impair the value proposition of computing and entertainment devices. [More...]

Friday - March 29, 2019
apple is taking a big gamble with its new streaming service tv+
Apple announced several new services earlier this week. Apple TV+, the star of the lineup, will launch this fall with some high-profile original content -- something that has become key to the success of any OTT streaming service. Apple also announced Apple TV Channels. With this announcement it could be argued that Apple is hedging its bets. channels, as well as other OTT services. [More...]

Thursday - March 28, 2019
when the time is right any e-commerce business can reap substantial benefits from personalization
You'd be hard pressed to find a tactic more capable of winning and losing customers than personalization. In the past, bad personalization has cost businesses three-quarters of a trillion dollars. In the future, smart personalization could enable businesses to boost their profits by up to 15 percent. Today, personalization is everywhere -- in B2B, B2C, e-commerce, SaaS -- the list goes on. [More...]

Wednesday - March 27, 2019
the eu parliament has voted to approve a set of highly controversial copyright laws
The European Parliament plenary has adopted the "Directive on Copyright in the Digital Single Market" by a vote of 348-274 with 36 abstentions. Member states will have two years to adopt the directive's rules under their national laws. The directive will require certain online platforms to establish licensing agreements with rights holders for the use of copyright-protected content. [More...]

Monday - March 25, 2019
t-mobile should make a strong commitment to the wireless internet market whether or not it merges with sprint
Not long ago, T-Mobile COO Mike Sievert said the company would start selling a wireless home broadband service. Now, it looks as though it has begun a pilot program of invited users. However, there is an important catch with respect to this new service: the motive behind it. Sievert made it clear that growth with this new service will be possible only with a Sprint merger. That's too bad. [More...]

Friday - March 22, 2019
automated ai-powered inventory management can keep retail operations afloat in an amazon-dominated market
Retail is facing battles on all fronts. Up against Amazon's streamlined operations on one side, and a higher demand for flawless customer service and experience on the other, it's either think or sink for many. However, AI has thrown some early adopters a lifeline. As Amazon has proven with its stranglehold on the retail industry, online shopping is unquestionably the future. [More...]

Wednesday - March 20, 2019
instagram has launched a closed beta of checkout an in-app shopping feature
Instagram has introduced Checkout on Instagram -- an in-app purchasing tool -- as a closed beta for consumers in the U.S. Among the 20 participating brands are Adidas, Nike, Burberry, Dior, Huda Beauty, Prada and Michael Kors. "Users in the U.S. can buy from a majority of these brands starting today, with all of them coming on board over the coming weeks," said Instagram spokesperson Paige Cohen. [More...]

Monday - March 18, 2019
telling your brand's story is an important way to boost customer engagement and sales
Storytelling is a central part of e-commerce marketing, and it's vital that brands both know their own stories and understand how to tell them. Everything from brand loyalty to purchasing decisions relies on a company having an engaging and well-told story. "Facts tell, but stories sell," remarked Samantha Reynolds, president of Echo Storytelling Agency. "We decide what to buy based on emotion." [More...]

Friday - March 15, 2019
brick-and-mortar retailers can cultivate longstanding consumer relationships to level the playing field
Amid shifting consumer habits and the digitization of everything, the retail landscape has undergone significant transformations over the past decade, and it continues to evolve as quickly as ever. These transformations bring about a slew of challenges and opportunities for retailers to improve the overall shopping experience. One technique for increasing engagement is gamification. [More...]

Thursday - March 14, 2019
facebook needs to solve its privacy problem or face possible government regulation
The good news is that of the many troubles Facebook has, privacy seems to be front and center for both CEO Mark Zuckerberg and COO Sheryl Sandberg. The question is, will the actions they take to address the company's privacy issues be enough? If not, this is the kind of problem that can and will cause long-term damage to the Facebook brand. Its leaders need to come up with an immediate fix. [More...]

Salesforce Commerce Solution Guide
What is the state of the Linux desktop?
It's edging its way into the mainstream.
It's wildly popular -- but only with open source fans.
It's in trouble due to fragmentation.
It never had a shot in a Windows-dominated PC world.
It's too cumbersome for most computer users to bother.
I'm not familiar with the Linux desktop.
Salesforce Commerce Solution Guide