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Women in Tech
Thursday - April 30, 2020
shopify's new shop app offers enterprise-level e-commerce support to smbs
Shopify has unveiled an app that lets users discover local businesses, receive relevant product recommendations from their favorite brands, check out effortlessly, and track all their online orders. It can gather and track orders automatically, but it also works without auto-tracking. Consumers can get a customized feed with deals, trending items and recommendations from their favorite stores. [More...]

Tuesday - April 28, 2020
survey data from 17000 merchants suggests pandemic-related spikes in e-commerce could be lasting
Consumers and companies worldwide have ramped up online ordering for software products and digital goods as they struggle to improve productivity and security while working remotely and spending more time at home. The sharp spike in online commerce aligns with the timing of the current global pandemic. Software-based offerings accounted for the highest levels of growth. [More...]

Friday - April 24, 2020
all advertisers on google will have to verify their identity and location
Google soon will require all advertisers to prove their legitimacy, regardless of the advertising content. All advertisers will have to verify their identity, submit personal IDs and business verification documents, said John Canfield, Google's director of product management for ads integrity. Google began requiring political advertisers to verify their identity in the runup to the 2018 elections. [More...]

Wednesday - April 22, 2020
google has made it free for merchants to list products on its shopping service
Merchants soon will be able to sell products on Google Shopping at no charge. Previously, they had to pay per click, but the cost was not fixed. There was no minimum, but they had to set a maximum for ad spend and Google would stop displaying their ads once the maximum was reached. Starting next week, search results on the Google Shopping tab will consist primarily of free product listings. [More...]

Monday - April 20, 2020
follow these eight steps to start a successful e-commerce business
With something like 380 websites being created every minute, building an e-commerce shop can be a daunting task. It's easy to look at all of the success stories out there and think, "How could I possibly be that lucky?" However, the opportunity for growth in e-commerce is not slowing down. E-commerce sales are projected to grow 85 percent from their 2019 totals by 2022. [More...]

Friday - April 17, 2020
with greater demand due to the pandemic e-commerce optimization is more important than ever
In this uncertain and increasingly homebound era, customers are turning online for everything from groceries to cat food. It's more important than ever to make sure that websites are optimized for the highest-possible customer engagement and conversion. E-commerce optimization is one game that companies struggling for market share in the midst of a pandemic must play. [More...]

Wednesday - April 15, 2020
the us postal service will collapse in months without a government transfusion of funds
As a result of the pandemic, USPS, which has run at a loss for years, is even more cash-strapped. It expects to lose $2 billion each month during the pandemic. That prompted Postmaster General Megan Brennan to ask Congress for $50 billion in funds -- $25 billion to offset lost revenue from declining mail volume due to the pandemic, and another $25 billion for modernization. [More...]

Tuesday - April 14, 2020
consumer e-commerce habits developed during the pandemic are likely to persist long term
Retailers around the world are adjusting their business models in the face of COVID-19 social distancing requirements. Two consumer reports on shopping pattern changes during the pandemic offer two main findings: a) It is crucial for merchants to create ways to connect with new and long-term customers; and b) Consumers can not fully solve the empty shelf problem through buying online. [More...]

Thursday - April 9, 2020
organizations are releasing intellectual property to help fight coronavirus
Legal experts and leading scientists have teamed up with Creative Commons to create the Open COVID Pledge to help speed up the battle against the coronavirus pandemic. The Pledge gives broad permission to anyone to use intellectual property not otherwise accessible to the public, and generally replaces the need for any other license or royalty agreement. [More...]

Tuesday - April 7, 2020
an agile approach to measuring marketing effectiveness offers speed and flexibility
With the business world -- and the world at large, for that matter -- changing at what feels like a moment's notice, businesses and brands have never been required to be as limber as in this current moment. Marketing leaders want hard evidence and objective facts for decision making. It wasn't long ago that multi-touch attribution was the prized child of the hype cycle among marketers. [More...]

Monday - April 6, 2020
by the time the extent of cybercrime during the pandemic and its effect on privacy are understood it may be too late
Life as we knew it before the coronavirus is gone forever, and many changes will manifest in the pandemic's aftermath. How will it impact privacy laws around the globe? No one knows for sure, and we will not know until after the coronavirus is behind us. Cybercriminals long have been taking advantage of the Internet, and now the spread of COVID-19 has sped up their evil work. [More...]

Friday - April 3, 2020
ebay is helping small retailers set up shops online as covid-19 shuts down main street
eBay is waiving seller fees and providing other initiatives to help shuttered retailers move online, as the COVID-19 pandemic threatens to wipe out Main Street. The e-commerce giant on Thursday announced the launch of its Up & Running accelerator program, designed specifically to help the 70 percent of small businesses that lack any online presence to make the transition to e-commerce. [More...]

Thursday - April 2, 2020
workers are pressuring amazon and instacart to provide better protection against coronavirus threat
Amazon has promised to check temperatures and provide surgical masks for workers at its fulfillment centers and Whole Foods grocery stores starting next week. Instacart workers have not received similar promises. The news came in the midst of brewing turmoil among employees. Some full-time and contract workers at Whole Foods, Amazon and Instacart walked out or called in sick on Monday and Tuesday. [More...]

Wednesday - April 1, 2020
zoom's popularity increased during the pandemic drawing scrutiny for its privacy practices
As the coronavirus pandemic worsened in the U.S., Zoom Video Communications offered free access to its videoconferencing platform and demand skyrocketed. "Zoom has quickly become the de facto for teleconferencing during the COVID-19 pandemic," said James McQuiggan, security awareness advocate at KnowBe4. "A lot of organizations are using it to keep in contact with their employees." [More...]

Monday - March 30, 2020
early risk assessment can keep customer accounts safe and secure from fraudsters
Under ordinary circumstances, the average consumer can order a latte on the way to the coffee shop, book a last-minute trip to the coast, and come home to find groceries delivered -- all with the click of a button. What makes these transactions so smooth and effortless? It starts with account creation. Consumers increasingly are willing to create accounts with sites they interact with regularly. [More...]

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