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Wednesday - May 8, 2019
amazon reported booming sales for third-party businesses operating on its platform
Third-party gross physical merchandise sales on Amazon, made primarily by SMBs, accounted for more than half the units sold in the company's stores and totaled more than $160 billion in 2018, according to Amazon's 2019 SMB Impact Report. SMBs selling on Amazon created about 1.6 million jobs worldwide, up from 900,000 in 2017. Amazon gave startups more than $500 million in AWS credits in 2018. [More...]

Tuesday - May 7, 2019
simple maintenance and prevention steps can make networks less vulnerable to security breaches
Spring may be my favorite time of year. The snow is melting, the sun is shining, and the air smells just a little bit fresher. It's as though the world is setting an example for the rest of us, letting us know that it's time to start fresh. It's time for spring cleaning -- and in the security world, spring cleaning means more than just wiping down countertops and lighting a few scented candles. [More...]

Monday - May 6, 2019
customer data tracking systems can help brands increase e-commerce sales
Data is one of the biggest advantages e-commerce brands have over their brick-and-mortar counterparts. Brands that sell products online can glean insights not only from sales figures, but also from impressions, click-through rates, bounce rates, and numerous other data points. They have a constant stream of visitors to help them optimize every image, ad and product description. [More...]

Saturday - May 4, 2019
oracle autonomous database allowed drop tank to grow and increase productivity while staying small
Drop Tank is a small company in footprint -- it started with only 22 people -- but it has an outsized mission: to provide loyalty and discount programs to thousands of gasoline retailers. It has been decades since gas stations offered incentives to purchase their products. Last time, in the 1960s, retailers routinely would offer silverware, glassware and china with fill-ups. [More...]

Friday - May 3, 2019
digital transformation is not the end goal it's a step to something greater
Digital transformation is all the rage right now, and tech companies are working hard to promote it. You can hardly take an action online or go to a conference without being bombarded by digital transformation messages from every angle. Some companies are even using it to sell items only distantly related to digitally transforming. However, digital transformation should not be the end goal. [More...]

Thursday - May 2, 2019
artificial intelligence features can make home network security solutions more robust
Consumers are becoming increasingly concerned about the hacking of their devices and data as they hear about more data breaches and have their own experiences with issues such as ransomware, identity theft and botnet attacks. Concerns about data security also have been shown to increase with ownership of more connected devices. Currently, U.S. broadband households own an average of 10.4 connected devices. [More...]

Wednesday - May 1, 2019
facebook's ad archive api earned failing grades in transparency and usability from mozilla
Facebook has come under fire for its Ad Library API, which lets users perform customized keyword searches of all active and inactive ads related to politics or issues of national importance stored there. Released in beta last summer, the archive became available to everyone in March, following pressure from Mozilla ahead of the EU's upcoming parliamentary elections. [More...]

Tuesday - April 30, 2019
finding the right micro-influencer to promote your brand can be keyl to marketing success
Influencer marketing continues to build steam, and more companies, large and small are getting involved. As powerful and as helpful as influencers can be, it's important to realize that not every influencer is right for every company. Selection of the right influencers to work with your company and your brand is an important key to success. Let's face it -- people don't trust companies. [More...]

Monday - April 29, 2019
successful b2b sellers will help buyers overcome their challenges
For B2B sellers, keeping pace with customer expectations is anything but easy. Accustomed to the simplicity and convenience that has become common across B2C transactions, buyers expect more from B2B sellers than ever before. Make the most of a growing B2B e-commerce market by considering the unique needs and preferences of each customer. Avoid funneling customers into a complicated buyer journey. [More...]

Saturday - April 27, 2019
route planning software can save e-commerce companies time and money and increase customer loyalty
With jam-packed delivery schedules, driver shortages, and impatient millennials who refuse to wait three days for their goods, it's clear that running an e-commerce company is not an easy walk in the park. It seems the "Amazon effect" is only growing stronger and stronger. Retail e-commerce sales are projected to surpass $735 billion in 2023. With this growth, naturally, come several challenges. [More...]

Thursday - April 25, 2019
customer convenience must be balanced with reasonable measures to prevent e-commerce chargeback fraud
Contemporary online retail enables faster, smoother and more profitable interactions between consumers and merchants. Individuals can shop and make purchases at any time, from any location, with the help of the devices resting in their pockets. Plus, with innovations like same-day shipping, IoT-connected devices, and much more, it's never been easier to be a consumer. [More...]

Wednesday - April 24, 2019
small businesses in particular must gird themselves for a possible recession in 2019
For those of you who have an ear to the ground on American economic trends, you've probably heard the whispers of a recession heading our way, starting as early as this year. Everyone remembers how hard their finances were hit back in '08 -- no one better than small business owners, some of whom lost everything during that time. Even top economists cannot predict how big an impact the next recession will have. [More...]

Tuesday - April 23, 2019
to stand out in a noisy market a brand must create an emotional bond with the customer
I recently made two major additions to my life -- a second dog and a lake house. On weekends, I need to transport all my stuff and my two dogs to the lake, so I decided to upgrade my SUV to a larger model with an additional row of seats and more cargo space. When I began looking around at available models, I was stunned. The amount of competition in the SUV marketplace is astounding. [More...]

Monday - April 22, 2019
a programmatic influencer marketing system can help brands achieve optimal results
Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennials have been abandoning traditional media channels and instead becoming increasingly invested in social media. However, marketers may find that PPC ads may not reach the desired performance levels. [More...]

Thursday - April 18, 2019
with automated processes smbs can ship as efficiently as major e-commerce companies do
E-commerce continues to grow at an unprecedented pace. Total retail sales, excluding the sale of items not normally bought online -- like fuel, automobiles, and food at restaurants -- hit $3.628 trillion last year, up 3.9 percent year over year from $3.490 trillion. E-commerce accounted for a 14.3 percent share of that total, and 51.9 percent of all retail growth. That is substantial. [More...]

Rakuten Super Logistics
Is "too much screen time" really a problem?
Yes -- smartphone addiction is ruining relationships.
Yes -- but primarily due to parents' failure to regulate kids' use.
Possibly -- long-term effects on health are not yet known.
Not really -- lack of self-discipline and good judgement are the problems.
No -- angst over "screen time" is just the latest overreaction to technology.
No -- what matters is the quality of content, not the time spent viewing it.