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ECommerceTimes.com
Monday - March 23, 2020
marketing best practices and third-party strategic assistance can lead to amazon sales success
More than 20 million individuals visit Amazon every month, making the platform the top e-commerce website in the U.S. Today's consumers don't use Amazon solely to make purchases -- they use the marketplace to check prices, discover new products, and research items they might want to buy. Amazon continues to dominate the shopping journey, and a reported 66 percent of consumers turn to Amazon first. [More...]

Thursday - March 19, 2020
facebook has promised grants and other help to small businesses struggling during the pandemic
Facebook has announced a $100M commitment of cash grants and ad credits to help as many as 30,000 eligible small businesses in 30 countries where the company operates. The program can help SMBs maintain their workforces, meet rent costs, connect with more customers, and cover operational costs. In addition, Facebook has earmarked $1 million in grants to local news organizations covering COVID-19. [More...]

Tuesday - March 17, 2020
amazon plans to hire 100,000 new employees and boost pay to meet rising demand due to the pandemic
Shopping hysteria in the wake of the COVID-19 pandemic is crippling Amazon's ability to fill online orders and meet timely delivery promises. The company plans to increase pay in the U.S., UK and Europe for employees engaged in fulfillment operations, as well as open 100,000 new full and part-time positions to meet the surge in demand. Amazon has been was running out of household staples. [More...]

Monday - March 16, 2020
the coronavirus pandemic has spurred more people to shop for groceries online
Consumers were becoming increasingly comfortable with the idea of ordering food online, either for pick up or home delivery, even before the onset of the coronavirus pandemic. Now many more shoppers are turning to online grocery shopping. "People have been comfortable ordering food such as pizza for delivery for years," noted Commercetools Vice President of Americas Marketing Margaret Rea. [More...]

Friday - March 13, 2020
personalized omnichannel advertising always reaps more sales
The sky starts to dump the first snow of the year. Looking down at your dress shoes, you make a mental note to order some sturdier winter boots. Later that day, you're comparing two boot brands on your laptop and get distracted -- no more online shopping at work. When you get home, you grab your tablet to continue browsing boots. Maybe you can find a recommendation on Twitter? [More...]

Thursday - March 12, 2020
reddit trending takeover ads allow brands visibility on search tab and popular feed
Reddit has launched Trending Takeover ads for its Search tab and Popular feed, on both mobile and desktop versions. One third of the more than 430 million monthly active users visiting Reddit view the Popular feed every day. The Trending Takeover ad unit is in the second slot of the Trending Today module on Reddit's Popular feed and in the Trending Today dropdown in Reddit's Search tab. [More...]

Tuesday - March 10, 2020
a carefully optimized amazon advertising strategy can lead to strong sales and roi
Way back in 1995, Amazon made its first-ever customer sale. Within two short months, Amazon was selling $20,000 per week in the U.S. and countries around the world. Today, Amazon has become the go-to marketplace for more than 310 million customers, and more than 54 percent of all product searches occur on Amazon. In other words, Amazon has replaced Google as the No. 1 search engine for products. [More...]

Monday - March 9, 2020
the robinhood app has suffered its third outage in just over a week amid heavy wall street trading
Heavy trading on Wall Street once again was too much for the Robinhood app to handle. The company reported issues with equities, options and crypto trading just before 10 a.m. Eastern Time on Monday. The incident is a case of bad deja vu. Robinhood customers potentially lost millions of dollars when the company's app went down amid heavy trading last Monday, March 2. [More...]

Friday - March 6, 2020
rethinking what customers really want from e-commerce deliveries can help ease last mile problems
If you're an online retailer, congratulations are in order. Online holiday sales grew 18.8 percent in 2019 compared with 2018, according to Mastercard. Armed with new systems and processes -- as well as lessons from the past -- etailers were able to fulfill more orders than in previous years. E-commerce business leaders are already thinking ahead to the 2020 holiday season. [More...]

Thursday - March 5, 2020
customer trust is critical to a brand and fake or fraudulent reviews can destroy it
Product vendors are facing a growing negative reaction from consumers concerned about product quality and fake or misleading product reviews posted online, according to new research. A large majority of consumers polled said they would flee a brand if the manufacturer sold them poor quality products, ran dishonest or misleading ads, or was associated with fake or fraudulent reviews. [More...]

Wednesday - March 4, 2020
bipartisan legislation aims to tackle the online counterfeiting problem
Members of the U.S. House of Representatives have introduced legislation that aims to protect online shoppers from purchasing counterfeit goods. The proposed Shop Safe Act would establish trademark liability for companies that sell counterfeits that pose a risk to consumer health and safety. It also would impose requirements online platforms to curb counterfeiting. [More...]

Tuesday - March 3, 2020
convenience is driving the trend toward electronic payments and an increasingly cashless society
2019 was a milestone year for many in the payments industry, with contactless payments making up more than 50 percent of debit card transactions, and the good news doesn't end there. The consumer drive for seamless experiences is continuing to push the industry toward new innovations that will change the face of payments. So, what will 2020 hold for e-commerce and m-commerce? [More...]

Tuesday - March 3, 2020
due to the coronavirus businesses are enabling more of their employees to work remotely or from home
The coronavirus known as "COVID-19" is posing global threats that are challenging businesses worldwide, forcing them to put new policies and practices into place to prepare for and communicate with their workforces. One of the most critically impacted sectors is the technology industry. The virus has disrupted global businesses, forcing many tech company workers to cease travel to infected areas. [More...]

Saturday - February 29, 2020
amazon's ott advertising can help brands reach highly segmented audience targets
Perhaps you're a direct-to-consumer brand trying to build brand awareness and tell your story. Perhaps you're looking to increase branded search volume across search engines like Amazon, Google, Bing and others. Maybe your brand is focused on new customer acquisition in your sales funnel and you have dedicated marketing resources and asset creation. [More...]

Thursday - February 27, 2020
e-commerce businesses can build sales by adopting some proven social selling tactics
Social selling has changed how online consumers are interacting with and buying from e-commerce businesses. Why? Because it's had a huge impact on the buyer's journey as a whole. Today, we live in a digital world, and this means the consumer has the upper hand, thanks to the growth in e-commerce and the Internet of Things. The modern buyer does more research up front and online. [More...]

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e-commerce
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social networking
streaming entertainment
texting
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