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From the Model T to modern cars and from dusty trails to super-highways, historians tabulate the remarkable evolution of transportation -- the good and the bad combined. However, alongside the great wonders of four wheels, there are the traffic jams, the carjackings, the drive-by shootings and the a...

Advertising slogans or taglines pushing sales are great for getting a customer's attention as they often tangle and hold them hostage for a second or two. Some taglines catch the user's attention, but most are simply confusing, causing them to "escape the trap" and run away. The combined yearly budg...

It's time again for a medical check. As we approach 2005, it's best to know if your corporate identity image is healthy, slightly injured or on a life-support system. You have to know this, as only healthy images are fit to run the race, and potentially win. Injured corporate identities can surely s...

Now that the titans of e-commerce have been identified, search engines are leading the way for consumers online. At the same time, serious questions are emerging related to the efficacy of these search engines. If search engines are the principal devices for business access, then today's search resu...

E-commerce is causing a global turmoil in trade and competition. Those on the frontlines know exactly who is winning and who is losing. According to Reuters, Bill Gates said: "We have to go into the risky areas. That's what's going to allow the United States at the forefront." He further added, "We'...

Now all you need is a good idea to make some good money. You can start right away by getting a dot-com domain name registration for a year for much less than US$1 a month, and get a sparkling Web site for under $5 per month. For an additional $3 a month, get an encryption capability on the same site...

A very serious fight between Apple Computer and Apple Records of The Beatles is now headed for the ninth round. On this side of the ring is Sir Paul McCartney, with the title of a legendary musical artist and boyish looks with a cute smile. On the other side, yet another youthful boy wonder, Steve J...

Today's hot topic is Google and the search-engine ranking of brand identities. All businesses, whether big or small, are trying to dominate the accessibility of their corporate images and brand names, mostly via cyber mediums, fluid Web sites, new cyber branding and digital domain name management te...

Is your corporate image sending messages of love, hate, profanity or sobriety? No matter how and where you travel, with or without your products or your corporate image, the chances are that a lot of your marketing messages are getting lost in translation as they make their way around the globe. Bus...

Who are these mysterious and secretive executives behind millions of corporate Web sites? There are millions of very expensive, well-designed Web sites all over the globe. Most have a lot of information to offer, with great graphic illustrations, supportive explanations about their relevant experien...

The scene opens. It's Google's day. The festivities are full steam ahead, the skateboarding mathematicians are jumping for joy and have thrown away their used hockey sticks while sipping champagne. They are now calculating the tractions and the centrifugal forces of their new Ferraris. Looking from ...

During the early dawn of mainframe computers, everyone was in data processing, and most corporations thought that without the word "data" in their corporate naming lingo, they would simply die. Therefore, millions of business names like "Data-This" and "Data-That" came about. All companies, big or s...

The most powerful three letters in the world today are www. No further explanation is required. There are also many other famous uses for this 23rd letter of the alphabet. W as in WWI or WWII, and we are still working overtime on a WWIII. Then there's the WWF and WWF. The match between the World Wil...

Most corporations, when giving birth to a new product, behave just like parents jumping in frenzy in a maternity ward. This typical hysterical hoopla of the incubation wing is often replaced by a subtler, cubicle behavior and, at times, becomes a subdued Dilbertish-style revolution. Objects do fly, ...

After a $60 billion rip-off, the disgraced energy giant Enron sheds its old image of EnWRONG to Prisma. After paying $665 million in legal fees, the company is restructured under the name identity of Prisma while some of its executives walk to prison. Prisma is on a short leash, with a staff of 5,00...

During the economic boom, a million domain names were registered every day. Ninety-nine percent of those names failed. Exhausted or expired, they now have disappeared. While ICANN and the domain registrars wonder on the disappearance of continual registrations and renewals, the real question now is ...

With disturbing frequency, big corporations' reputations are going down the drain. What took decades to build now stands like a crumbled ruin, in smoke and beyond repair. The same story is repeated again and again. The predicament of Martha Stewart Omnimedia is only the latest example. However, some...

On this small planet, there is room for only one Yahoo, one Google and one Apple. There is also room for only one Windows, Microsoft's giant global brand, despite the recent court ruling in Linux vendor Lindows' favor. After a prolonged battle between Microsoft and Lindows over use of the Lindows br...

In the world of e-commerce, SEO, or Search Engine Optimization, is vital. A top position in a major search engine is defined as a citation on the first page or two of results. A site occupies a middle position if it appears several pages into the results listing, say, 10 or more. A site stuck in a d...

Although everyday use of a corporate name likely means the company has achieved significant success, if a company name becomes a verb or a popular dictionary word, it enters the public domain and the company loses its intellectual property rights -- witness Kleenex, Fridge and Hoover, to name just a...