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Results 101-120 of 123 for Enid Burns.

Amazon’s Prime Directive Makes It No. 1 With Customers

For the eighth straight year, Amazon achieved the top position in ForeSee's survey of customer satisfaction during the holiday shopping season. Amazon maintained its No. 1 score of 88 out of 100 in the annual Holiday E-Retail Satisfaction Index. Amazon "continues to do a great job in providing custo...

Q3 Online Ad Revenues Rise to New Record

Online advertising spending hit a record $9.26 billion in the third quarter of 2012, an 18 percent increase over the same period last year. The IAB Internet Advertising Revenue Report for the third quarter of 2012, released last week by the Interactive Advertising Bureau and PricewaterhouseCoopers, ...

Google Feeds More Personal Data Into Search Trials

Google is a company that's always in Beta, goes the joke, but there's some truth to it. The company began its latest search field trial a few months ago, and it just added a few new capabilities to make it more interesting: the ability to search for personal information stored in Gmail and Google Dr...

‘Going Native’ Boosts Mobile Ad Outlook

The U.S. mobile advertising outlook is a bit rosier, according to eMarketer's latest forecast. Native display ads running on sites such as Facebook and Twitter are leading the charge for the mobile channel. Overall spending on U.S. mobile advertising -- which includes display, search and messaging-b...

IBM: Computers Are Going to Start Making a Lot More Sense

IBM listed technologies based on the five human senses in its 2012 "5 in 5" -- five innovations that will change lives within five years. The predictions include advances in cognitive systems to unlock the door to touch, sight, hearing, taste and smell. The list that IBM makes each year doesn't refl...

Fans Willing to Pony Up for M&M’s Tasty Advergame

Those delectable M&M's characters seen in commercials are making their way to the iPhone. An advergame app titled "M&M's Brand Chocolate Factory" recently became available on iTunes for $0.99. While many M&M's commercials involve the six characters in social situations trying to avoid be...

Fans Willing to Pony Up for M&M’s Tasty Advergame

Those delectable M&M's characters seen in commercials are making their way to the iPhone. An advergame app titled "M&M's Brand Chocolate Factory" recently became available on iTunes for $0.99. While many M&M's commercials involve the six characters in social situations trying to avoid be...

AOL’s Marketing Shuffle May Reflect Brand Uncertainty

AOL is shifting toward decentralization of its marketing efforts. The online company this week named Allie Savarino Kline as chief marketing officer of its Advertising.com unit. In the newly created position, she will have global oversight of Advertising.com and will handle marketing strategy for th...

Google Lets Users Think Twice About Mobile Ad Clicks

Google has come up with a way to reduce the number of accidental clicks that occur when "fat fingers" meet the small screen. These unintentional clicks are the bane of mobile advertising, causing advertisers, publishers and consumers grief. Google's new confirmed click feature kicks in when a user t...

ICE Thaws Over BlackBerry 10

RIM is getting some positive government attention for the yet-to-be-released BlackBerry 10 platform. Just months after U.S. Immigration and Customs Enforcement announced it would abandon its longstanding use of the BlackBerry system and give its employees iPhones instead, the agency has decided to g...

Burst of Loyalty Could Sew Up US Market for Samsung

Apple may get more mindshare from consumers, but Samsung currently holds the lead when it comes to market share. The connected device market, which includes PCs, tablets and smartphones, grew 27.1 percent year-over-year in the third quarter of 2012. In that time Samsung maintained the top position w...

Video Game Market Sees Pallid November

Video games, often a hot seller during the holiday season, are seeing softer sales this year. That's according to data released by NPD Group that shows video game sales down 11 percent for the month of November, compared to sales figures from the same period last year. Sales for November totaled $2....

The Rise of the Mansumer

This year men are doing more of the shopping, and they're not the befuddled dads TV shows project. They're purposeful shoppers looking for the best deals. This newly emergent breed is dubbed "mansumer" in BPN's 2013 Retail Trends Report. Mansumers take advantage of tools like online sites, price com...

Zynga Plays TV Everywhere Platform With Synacor Deal

Zynga signed a deal with TV Everywhere provider Synacor that gives Zynga currency in pay-TV and high-speed Internet consumer bundles. The move puts Zynga games seamlessly on all screens for more stickiness potential. Synacor works with multichannel video programming distributors, including cable and...

Study: Many Shades of Like in Brand-Consumer Engagement

A Like on Facebook goes a long way. Seventy percent of consumers who engage in social media make purchases from brands they are connected to, according to a new study released by SocialVibe. Connections form when a consumer clicks Like on Facebook, Follows a brand on Twitter or interacts with a bran...

Report: The Big Money Is on Social Ads Going Native

Social media advertising revenues will double by 2016, and native ads -- such as sponsored stories on Facebook and promoted tweets on Twitter -- will be its fastest-growing segment, according to a forecast from BIA/Kelsey. The channel will grow from $4.6 billion in 2012 to $9.2 billion in 2016, pred...

Lytro Ups the Tinkering Quotient for Living Pictures

Lytro, the new darling of the digital photography world, has added a perspective shift feature and nine filters to create effects in Living Pictures. The software update will be available on Dec. 4, and will work even for photos previously taken. Because the Lytro camera captures a wealth of inform...

Courting the Prized Omnichannel Shopper

Holiday shopping this year will take place on multiple channels, with many shoppers doing research and buying online or on mobile devices. That's according to Deloitte's 2012 Annual Holiday Survey, which found that shoppers who use multiple channels plan to spend more money than retail shoppers. Omn...

Report: Mobile Game Devs Need Out-of-Band Marketing

App developers, and especially developers of mobile games, are familiar with the cutthroat world of the app store. To get attention, developers must deploy marketing campaigns. However, it's essential for developers to do more than just app store promotions to drive mobile game downloads, concludes ...

AT&T to Start Hawking Samsung Galaxy Camera

The Samsung Galaxy Camera will become available on Nov. 16 for $499.99, AT&T announced Monday. The 16-megapixel camera runs Android 4.1 Jelly Bean, which opens the lens on a new category for cameras and wireless services. "This is brand new thinking that links AT&T, Samsung and Android," sai...

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